共查询到20条相似文献，搜索用时 812 毫秒
1.
《Journal of Radio & Audio Media》2013,20(2):425-441
This paper provides a case study of a radio station in Guatemala notable for making programming decisions to serve rural audiences. Sometimes these broadcasters broke with accepted practice and provided programs that some listeners might consider controversial. However, the case study reveals these programs were pitched directly at an underserved niche in the audience of these broadcasters: low-income listeners from indigenous groups. This paper will document the history of these trends and discuss some of the methods of how these broadcasters serve this underserved audience. 相似文献
2.
Sam W. Eiler 《广播与电子媒介杂志》2013,57(2):159-164
We read and hear a good deal these days about the proper role of federal agencies, Congress, and broadcasters themselves in properly controlling quantity and quality of television advertising in the U.S. There seems to be a fair amount of criticism expressed and implied by government officials, the general public, broadcasters, agencies and advertisers on the whole question of advertising regulation—suggesting most of these people are dissatisfied to some degree much of the time. An interesting comparative situation is found in Britain where the Independent Broadcasting Authority has followed a unique approach to these problems for a number of years—and apparently pleases most participants and the TV audience. In the following discussion, Mrs. Marting describes the IBA approach and deals with its possible applicability here. The author is completing the Ph.D. at Ohio State University after earlier earning a journalism MA at Alabama, and spending a number of years in public relations and advertising. 相似文献
3.
Ryland A. Taylor 《广播与电子媒介杂志》2013,57(4):495-500
This is the third in a series of articles exploring various factors contributing to success of motion picture films in televison showings—the first dealt with repeat audiences for films and the second focused on the role of movie awards and TV viewing audience size (see note 7 for citations). Here, the author reports that a film director's reputation plays a significant part in building or diminishing TV audience size. Dr. Taylor is a member of the economics faculty of Northern Illinois University at DeKalb. 相似文献
4.
Robin L. Nabi Ph.D. 《广播与电子媒介杂志》2013,57(2):371-390
This research examines the dimensions underlying reality-based TV programs as a first step towards uncovering the reality programming subgroups that might exist in viewers' minds and the themes that might distinguish them. Two samples—one of students and one of city residents—engaged in a sorting task of 33 reality-based programs. Multidimensional scaling (MDS) indicated two underlying dimensions along which audiences think about reality TV (romance and competitiveness), which were supported by subsequent analyses. These findings both help frame future theoretically driven research on reality-based programming and offer insight into how research interested in the effects of programming themes might proceed. 相似文献
5.
《Journal of Radio & Audio Media》2013,20(2):160-180
This narrative case study examines the news and information role played by WWL Radio and the United Radio Broadcasters of New Orleans during the real life drama of Hurricane Katrina. The performance of United demonstrates that media consolidation, deregulation and the threat of emerging technologies do not justify abandoning the idea that broadcasters still have a moral and ethical responsibility to serve the public interests of audiences; that traditional radio should stop looking over its shoulder at threats posed by other media, and instead should make use of the medium's greatest strength—taking care of the communities it serves on the local level. This study provides further proof that traditional radio is still vital, especially in times of disaster and catastrophe; that radio's attention to the local community, and its ability to collaborate among other broadcast outlets in that community, may be two of many distinct factors that keep the public tuned in to the medium. 相似文献
6.
约翰·费斯克是美国大众文化的重要理论家与实践家,也是西方文化研究学派的代表人物之一。其所著述的《电视文化》可以说是他思想的一个总结,且集中阐释了他对电视观众的理解。费斯克认为,电视文本的开放产生了多义性,为观众的积极阅读提供了条件。电视观众是积极的,而不是单质的被动接受者。 相似文献
7.
《Journalism Practice》2013,7(1):15-26
The red and white banners of Lebanon's anti-Syrian protests in the spring of 2005 were a testament to the transformational power of the Arab media revolution. Without al-Jazeera and the new constellation of Arab satellite broadcasters, it is unlikely there would ever have been a “Cedar Revolution,” as a Bush Administration official quickly dubbed the spontaneous protests that ended Syria's 29-year military presence in Lebanon. However, television did not drive out the Syrians, any more than it gave birth to some new form of Lebanese democracy. TV cannot alone create change. It is an agent of change—more specifically, a tool used by the architects of change. Arab television is providing a level of cover to those who seek democratic change and it may even be supplanting at least some of the traditionally more bloody battlefields of the Middle East by allowing confrontations to play out through the camera rather than the gun. Yet an emerging corporate feudalism, in which the majority of semi-independent media outlets are owned by individuals who are part of, or close to, the ruling families of the region, means that red lines still exist which constrain journalists and limit the pace of change. 相似文献
8.
This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. 相似文献
9.
J. Steven Smethers 《Journal of Radio & Audio Media》2016,23(1):20-35
Among American audio listening options is live streaming, and it is becoming a major component in the competitive local and national marketplace. While “playlist generators” like Spotify and Pandora have been well covered, little attention has been given to individual entrepreneurs who are using streaming as a means of attracting audiences and advertising dollars. This comparative case study provides a contrast in the business models used by two former broadcasters who are using streams in lieu of terrestrial radio signals to compete in two Kansas markets. 相似文献
10.
This study examined sexual content in American prime-time programs popular among the tween (9–14 years of age) audience on broadcast networks and programs aired on the most popular adolescent TV networks—an understudied area of media research. Consistent with past research, the majority of broadcast shows contained sexual talk and behaviors, as did adolescent shows. No significant difference was observed between the two types of shows regarding the frequency with which sexual behaviors were presented in a given hour of TV programming. The amount of scene focus paid to sexual themes varied, but studio audiences were almost always heard positively reinforcing these messages. The findings are discussed with respect to social cognitive and cultivation theories. 相似文献
11.
12.
Singing competition reality shows have gradually come to dominate the mainland Chinese TV program market. This study explores the gratifications that Chinese audiences seek from watching such shows. An analysis first reveals that the most salient gratifications sought are ambition, suspense, social interaction, and high production quality. Second, narcissism significantly enhances the gratifications that audiences seek in viewing such shows. Third, individuals’ preferences in terms of their ambitions and quality of productions are significantly associated with their choice of media platforms. Finally, social interaction gratification sought and a preference for high-production quality were found to be highly related to Chinese audiences’ viewing and postviewing activities. We found support for these propositions in data collected from a probability sample of 559 respondents. The implications of the findings are discussed. 相似文献
13.
本文针对电视活动营销,从供需角度研究其不同发展周期特征,从与传统电视节目比较验证其盈利逻辑,从福利经济学角度解释其对企业、媒体和受众的经济福利影响,以期为中国电视活动营销提供经济理论依据。 相似文献
14.
刘阳 《自然科学博物馆研究》2020,(5):53-60
该研究以接受美学为视角,通过对《国家宝藏》弹幕评论进行内容分析,讨论文博类电视节目受众的期待视野。研究结果显示,文博类电视节目受众的期待视野由文化期待、娱乐期待、身份期待、情感期待和社交期待等五种期待构成,其中文化期待、身份期待与情感期待尤能彰显文博类电视节目受众在期待视野上的特殊性。要保持自身的吸引力,文博类电视节目应与受众的期待视野保持一定的审美距离,不仅要满足受众的娱乐期待与社交期待,更要通过引导文化期待、平衡身份期待、强化情感期待实现对受众期待视野的超越乃至校正。 相似文献
15.
Richard A. Sanderson 《广播与电子媒介杂志》2013,57(4):329-334
This is the report of a limited inquiry into public relations activities of educational television stations, showing how educational broadcasters have at least one problem in common with their commercial brethren —namely, the need to publicize their efforts. 相似文献
16.
Broadcast news channels provide fresh, continuously updated coverage of events, in sharp competition with other news channels in the same market. The live moment is a valuable feature, and broadcasters have always relied on teams that can react quickly to breaking news and report live from the scene. Technology plays an important role in the production of live news, and a number of tools are applied by skilled actors in what can be called an ecology of tools for live news reporting. This study explores new video tools for television news, and the tinkering conducted by the reporting teams to adapt to such tools. Six journalists and photographers at broadcaster TV 2 in Norway were interviewed about their everyday work practices out in the field, and we present the findings in an analysis where six aspects of contemporary live news reporting are explored: (1) from heavy to light equipment, (2) more live news at TV 2, (3) the practice of going live, (4) the mobility of live reporters, (5) tinkering to go live, and (6) quicker pace of production. In the concluding remarks we summarize our insights about live news reporting. 相似文献
17.
《Journalism Practice》2013,7(6):855-870
Self-determination theory says intrinsic and extrinsic motivations influence our goal-oriented behavior and determine satisfaction. For TV news workers, those motivations include deadlines, breaking news, multiple-screen obligations, competition, and the desire to produce quality journalism each day. In this study of nearly 900 broadcasters, those with work autonomy and organizational support have a great deal of job satisfaction and say they are producing a high quality of journalism. Of the sample, 19 percent (N = 155) who said they intend to leave TV news within five years had significantly lower levels of job satisfaction, organizational support, autonomy, and perceptions of work quality. The primary reasons for leaving the industry include salary, family issues, and concerns about the quality journalism they are producing. 相似文献
18.
John W. Spalding 《广播与电子媒介杂志》2013,57(1):31-44
This magazine has observed that “we have neither adequately gathered the history of broadcasting nor acknowledged its importance.” At that time the lack and loss of primary historical data that might be of future use to broadcasters was being decried. Painstaking analysis and synthesis of such data would be the next, and most directly valuable, step. The following article is that sort of historical writing. It should be of interest to every broadcaster, and of use to those here and in other countries who need to examine the antecedents of the American system of economic support for broadcasting. The thesis of this article argues that it is possible to locate a period in the late 1920's in which broadcast facilities, audiences, programs, and station owner attitudes, were “right” for the national advertiser to enter upon radio sponsorship in a serious way. 相似文献
19.
Milo Ryan 《广播与电子媒介杂志》2013,57(3):197-207
A generation of broadcasters has grown up without a firsthand knowledge of the now‐out‐of‐print FCC “Blue Book.” Mr. Meyer's personal overview of the content and effects of this document will be followed by a future article on “Reaction to the ’Blue Book’.” It is accepted that any one individual's summary of a controversial document will itself be controversial. Richard J. Meyer is Assistant Professor and Director of Educational TV at the University of Wichita, and wrote the MA thesis on which this article is based under the direction of Professor Stanley Donner at Stanford University. He also has worked in broadcasting at stations KZSU, KSAN‐TV and KQED (TV). 相似文献
20.
In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field. 相似文献