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1.
This article explores the factors that contribute to the success of local commercial radio stations in Finland. Although the average station loses money, a few stations are profitable, and this study explores the reasons for their success. The study found that successful stations were less dependent on national advertising, spent less on major costs, and were more productive than the average station. It also found that successful local stations target older audiences, dominate their local radio markets, and have clear formats and a strong local orientation. Nearly all the differences result from choices within the scope of managers or in positioning and marketing strategies that are within the scope of management.  相似文献   

2.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

3.
Radio stations were organized in Europe during the 1920s as state‐regulated public service institutions. Contrary to the model in the U.S., radio thus was embedded in the cultural and political spheres and accordingly kept outside of the market forces, although some countries allowed limited advertising. Radio's role as a national service faced increasing legitimation problems, and in most Western European countries, local radio was introduced as a divergence measure to balance political and cultural convergence of national radio. Generally, local radio activities were initially an attempt to revitalize a vivid public sphere. This article describes the development in the Scandinavian countries, where local radio developed in different ways with a rather strong commercial component that filled the “commercial deficit”; resulting from public service policies and a rather fragile component of noncommercial community stations. Although the structural development in many ways showed a different pattern than expected and wanted, local radio will have an ever greater role to play in a globalized media and information society.  相似文献   

4.
This article is principally concerned with how and why these 2 types of radio news developed. It discusses the culture, ethos and practices of the 2 services and, in particular, if and how each was influenced by the other. Much of the article is concerned about how the new commercial stations developed practices and styles that were consciously different from, and in some cases in direct opposition to, those at the BBC, both nationally and locally. The article argues that it was the BBC which adopted and integrated commercial radio’s style and practices, rather than, as is often supposed, the other way around.  相似文献   

5.
Nadine Kozak 《Media History》2013,19(2):163-182
Early Canadian radio broadcasting policy privileged private, commercial broadcasting enterprises above alternative broadcasting formats, including amateur and community radio. One station, 10AB, operated by the Moose Jaw Radio Association (MJRA) and owned by community members took exception to this policy and engaged in a decade-long dispute with radio authorities, first the Radio Branch of the Department of Marine and Fisheries and later the Canadian Radio Broadcasting Commission (CRBC). The MJRA ignored regulations with which it disagreed and challenged the radio authorities whilst requesting a private commercial broadcasting license. Absorbed by perceived discrimination, the MJRA failed to understand the complex situation the CRBC faced. I argue that considering transnational radio history can deepen our understanding of the dispute between the local station and national regulators in Canada.  相似文献   

6.
This paper examines the language and practices of regulation that have constructed the idea of British commercial radio. It concludes that the regulator's definitions of its purpose and practice are characterized by variability because of the attempt to draw simultaneously from repertoires of definition established in Britain's public service, commercial, and community traditions. In turn, it is noted that this discourse of regulation does not seem to be shared by those who run commercial radio stations. The paper explores the way that the dominance of a particular public service ideal is negotiated with the increasing influence of commercial orders of discourse, and the marginalization of concepts of community broadcasting.  相似文献   

7.
Isolated radio stations serve predominately Native American populations in the Alaska Bush. This study sought to ascertain radio's influence on local cultures and its ability to serve local needs. Issues relating to control and staffing of stations were also examined. Clearly there is a growing push for Bush radio to help preserve Alaska's native cultures and languages. Stations differed in their approaches to some common problems, but all appeared to be moving in the direction of increasing native involvement in station operations.  相似文献   

8.
ABSTRACT

This article details the various forces that shaped public radio station KEXP’s evolution from the 70s to today. It addresses the ways that Seattle’s specific cultural, economic, and technological advantages enabled it to take on its current form as a key presence in global pop music curation and discovery. It argues that the station’s progression thus represents a potential model for other legacy public radio stations in an era of diminishing public and institutional funding. However, this approach’s viability will depend upon how effectively stations are able to leverage their local communities to compete in the networked digital media paradigm.  相似文献   

9.
From 1936 to 1961, this jingle alerted listeners to the beginning of the most popular local radio show in the history of Knoxville, Tennessee. For it was during those years that radio station WNOX aired the "Mid-day Merry-Go-Round." During the period when radio was king, stations produced a variety of programs in addition to those available through network affiliation. These local programs connected radio with their audiences, but the influence of the "Mid-day Merry-Go-Round" extended far beyond the listeners in Knoxville. The purpose of this paper is to explore the evolution and influences of one such locally-produced show, the "Midday Merry-G0-Round."  相似文献   

10.
This article contributes to scholarly literature on local stations in early radio broadcasting history. Taking KVOS in Bellingham, WA as a case study, it attends to how regional geography in conjunction with station operators, broadcasting policy, and audiences helped to define localism in relation to broader national, regional, and international identities forming at the beginnings of early radio and between 1930–1953. KVOS’ history demonstrates how radio was always bound up with the production of locality and how local identity was constituted in and through its relation to broader collective sensibilities taking shape at the time.  相似文献   

11.
Decision making could be described using 2 steps: (a) understanding the effects of a particular course of action and (b) selecting an action given this knowledge of effects. It is my contention that businesses wanting to advertise in radio have only partial information about the marketplace. There are approximately 500 commercial and community radio stations in Australia. However, only commercial radio stations, which make up 47% of the total radio stations in the country, systematically conduct radio surveys. In this article, I profile radio audiences in North Queensland, Australia using the list of values measure (LOV; Kahle & Kennedy, 1989). Also, I present the combinations of commercial and community radio stations that could deliver the maximum possible impact on the pertinent target market.  相似文献   

12.
Derek Allen 《Media History》2013,19(4):496-513
This essay presents the comparative analysis of two Independent Local Radio (ILR) stations in the West Midlands during the 1970s. ILR was a public, community-based, radio service funded by the sale of spot advertising, and the success or the failure of an ILR station depended on the outlook and experience of its management team. BRMB represented the appropriate balance of experience and expertise. It was headed by a managing director with a commercial background and a programme controller experienced in regulated public service broadcasting. Beacon was a station with a management from a commercial broadcasting background, and their approach brought the station into conflict with the Independent Broadcasting Authority (IBA), ILR's regulator. The profit motive took precedence over the fulfilment of its public service obligations, and it was this which caused the IBA to remove the Beacon licence. This essay will, therefore, address two principal questions: why were the experiences of the two West Midlands ILR stations in the 1970s so different and why were they treated so differently by the regulator?  相似文献   

13.
The new competitive environment of radio broadcasting in the Nordic countries consists of three sectors: (1) public service radio channels, (2) commercial radio stations and networks, and (3) community radio. Commercial radio represents the latest phase in a long process of transformation that started with decentralization inside the national broadcasting corporations in the 1960s and continued with introduction of noncommercial forms of local and community radio since the late 1970s. In the 1990s, commercial radio represents a hegemonic cultural form whose values and meanings penetrate to all sectors of radio. As a response to commercialization, the public service broadcasting tradition is undergoing a serious rearticulation. In contrast with the radical liberalism of the 1980s, there seems to be a growing political will to safeguard a balanced dualism of noncommercial and commercial forms of broadcasting.  相似文献   

14.
All-sports radio became a natural byproduct of the informational radio trend of the 1980s. It originated in New York and other large markets. Although it originated as a large market format, today there are dozens of sports radio stations on the air in markets large and small, with many major markets supporting more than one sports radio station. This article analyzes all-sports radio in a medium market, Peoria, Illinois, the 150th largest market in America. National sports networks provide an essential connection to big league sports in Peoria, but coverage of local sports is valuable in establishing a brand identity.  相似文献   

15.
There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian.  相似文献   

16.
It was just seven years ago when a commercial television station broadcast on the Greek airwaves for the first time. Today, 1997, the number of these stations has risen to 160. The formation of hundreds of commercial TV and radio stations resulted in Greece being one of the most dense media environments on the planet.

Commercial television in Greece was born on 20 November 1989, when Mega Channel began broadcasting in the greater Athens area. By 1996 commercial television channels in Greece had captured approximately 90 per cent of the total viewing audience and 95 per cent of TV advertising revenue.

This paper investigates the historical, legal, economic, political, and international phenomena which led to the birth of commercial television in Greece, the changes that television itself went through, the effects of these changes on Greek society, and the future prospects for Greek TV.  相似文献   

17.
This article explores how Ireland’s first LGBT radio station, Open FM, attempted to offer LGBT radio in a heteronormative media landscape. It uses semi-structured interviews with two of the stations founders as well as posts from online LGBT message bulletin boards to argue how Open FM ultimately became ambivalent about its LGBT status and adopted a dualcasting strategy. Despite its ambitions to be a community-led radio station for Ireland's LGBT community, the dualcasting strategy of the station framed many of its endeavors between the mainstream standards of radio broadcasting and the community of interest that their licence claimed to serve.  相似文献   

18.
Recently, a major radio station ownership group pressured the advertising industry to transition the accepted unit of advertising from the 60-second commercial to 30-second spots. This transition shows signs of being successful, and it is now possible for stations to play twice as many individual ad units while keeping the overall duration of commercial breaks constant. This within-subjects experiment tests the effects of such a circumstance on variables including listener cognitive effort, arousal, attitudes, and memory. Results suggest that breaks with more ad units lead to cognitive disengagement, increased duration estimates for the ad breaks, and more negative attitudes compared to ad breaks with fewer units.  相似文献   

19.
In the US., the on-site radio remote is commonly used to generate listener interest in the station and the client. Factors that were most important to stations, businesses, and audience members were studied in five radio markets. Investigators attended 30 remotes, collecting usable responses from 432 attendees of remotes, 31 radio station personnel and 74 businesses. Results suggested that Location, Product, Giveaways, and Station Personalities were most important to having a successful radio remote.  相似文献   

20.
While useful in establishing U.S. public media, the Public Broadcasting Act of 1967 is an imperfect instrument for moving public radio to a secure future. Policies governing public broadcasting are insufficient to address the economic, political, social, and technological changes upending media organizations, both commercial and non-commercial. The urgent need is for more flexible structural arrangements as public radio and public television stations merge, partner with non-profit media entities, and seek funding that builds on the strength of the local public radio network as well as responds to the demand for imaginative, on-demand content from national networks.  相似文献   

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