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本研究基于“议程融合”理论的基本假设,以受众为研究的对象和出发点,通过实验研究的方法,探究信息时代下受众的不同媒介接触行为对议程设置效果的影响,得出如下结论：受众在议程设置中处于主导地位,大众媒体的议程设置功能虚弱;受众的群体交流是其议程设置的主要动力。 相似文献
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《新闻界》2018,(5)
本研究是国内第一篇对关联网络议程设置介绍和评析的论文。关联网络议程设置的核心假设是新闻媒体将不同信息、概念和理念连接起来的关联网络方式,同时它也是影响受众将不同信息、概念和理念连接起来的关联网络方式。目前的关联网络议程设置不仅应用于传播学的研究,还渗透到其他学科,但是,中国目前对关联网络议程设置的研究并不多,且主要集中在对香港的研究。进行关联网络议程设置的研究需要使用社会网络分析方法,即分析媒介议程或属性之间的关联网络,进而分析受众议程或属性的关联网络,并比较媒介议程或属性之间的关联网络与受众议程或属性的关联网络。尽管关联网络议程设置超越了第一层和第二层的议程设置理论,但是其还存在着很多尚未挖掘和验证的领域,且对于目前中国国内来说,仍需要大力开展在新媒体下的关联网络议程设置的实证研究。 相似文献
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议程设置理论是传播效果领域中最负盛名的经典理论之一,关注媒介对公众注意力的影响。媒介技术的发展,推动议程设置向议程融合发展。研究创造公共信息策略,对群体存在协调一致意见的功能,对促进公众形成对整个社会的认知图式有助推作用。 相似文献
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媒体根据自身的定位,为受众进行信息的筛选,在某种程度上有舆论引导的意味。事实上,一个真正的社会舆论热点的形成,应该是受众自己对新闻事实进行选择的过程。公民新闻的发展,受众对新闻信息参与度的提高,使议程设置的主体逐渐发生变化;同时,议题的内容和传播的流程也有了新的发展。本文从议程设置理论在融媒时代的变化、公民新闻的特点以及公民新闻中议程设置理论的发展三个部分,来认识议程设置理论逐渐从＂权威议程设置＂到＂大众议程设置＂变化的过程。 相似文献
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传播学中的议程设置理论提出之后,不少学者纷纷着手对“议程设置作为大众传媒的一种功能”进行研究。所谓“议程设置”,即媒介通过对某些议题报道量、报道顺序的不同,影响了受众对它们的重要性的认识,从而为受众设定了议程。20世纪末,网络媒体兴起,在网络媒体的大背景下,议程设置理论出现了一些新的变化,[第一段] 相似文献
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国外新媒体环境下的议程设置研究 总被引：2，自引：0，他引：2
新媒体环境下媒体的议程设置功能是否依然有效是议程设置研究领域中迫切需要回答的问题。国外学者近年来对这一问题的研究主要集中在两个方面:一是检验新媒体环境下媒体对受众是否具有议程设置的功能,二是检验新媒体环境下的媒介间议程设置效果。现有研究表明,在新媒体环境下媒体对受众具有议程设置功能;网络媒体与传统媒体之间、网络媒体自身之间存在媒介间的议程设置效果。 相似文献
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本文从理论渊源、发展历程、取得的突出成果、研究新领域等方面,对议程设置理论的研究概况作了简要梳理。按麦库姆斯的观点,议程设置研究已经进入第二个层次属性议程设置,即由研究议题显著度从媒介议程向公众议程的传播转向检验属性显著度的传播。议程设置理论已经不仅仅是在传播学领域中得以运用,目前的研究已经扩展到了社会其他相关领域。 相似文献
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数字时代中议程设置理论的嬗变与革新——专访议程设置奠基人之一唐纳德·肖教授 总被引：1，自引：0，他引：1
数字时代中需对议程设置理论重新检验,结合唐纳德·肖教授的访谈和新近研究成果发现,垂直媒体的权力逐渐向水平媒体转移,社会化媒体强调议题时从传统媒体中借鉴背景内容,议程设置理论正吸纳所有媒体。传统媒体提供议程设置的第一层议题对象,而社交媒体提供第二层属性,二者可能在主题上达成共识,但在属性上存在分歧。议题融合中同时融合了主题和属性。反向议程设置中新闻记者对实际或想象的公共利益做出应对,公众议程获得关注,普通公众凭借社交媒体获得赋权。议程设置可用于测量社会稳定,传统媒体和社交媒体间的共识系数可作为参照,"导向需求"理论在社交媒体中依旧适用。 相似文献
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Shaw Donald L.; McCombs Maxwell; Weaver David H.; Hamm Bradley J. 《Int. Journal of Public Opinion Research》1999,11(1):2-24
Many studies have established that there is a degree of audiencelearning from the mass media, especially of new issues enteringthe news. But recent studies show an agenda-setting effect atdeeper levels beyond broad news categories. Audiences also absorbthe attributes of news—the frames and slants in the waynews is presented—and this suggests that while the massmedia do not tell us what to think, the mass media do have considerablepower to tell us how to think about topics, with implicationsfor social policy. Beyond these two levels of agenda setting,however, is something more significant—agenda melding.Agenda melding argues that individuals join groups, in a sense,by joining agendas. There is a powerful impulse to affiliatewith others in groups as one leaves the original family setting,and one joins these groups via media of connections, mostlyother people but also other media. This paper suggests a modelof agenda melding that accounts for the role of media (massor interpersonal) in helping individuals move toward or awayfrom groups. This attempts to build toward general social theoryby suggesting the role of media in how individuals functionwith others in a coherent social system. 相似文献
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Lindita Camaj 《Mass Communication and Society》2014,17(5):689-712
This study explores the ability of an interaction between need for orientation (NFO) and selective exposure to explain citizen's motivations to seek information from specific media sources and the consequences of this behavior for attribute agenda-setting effects. It draws important conceptual distinctions between the two moderate NFO categories, distinguishing active involvement NFO (high relevance and low uncertainty) from passive involvement NFO (low relevance and high uncertainty). The results suggest that in a political context, people with active involvement NFO are more likely to seek ideologically congruent media sources and more likely to adopt the media's attribute agenda. This study implies that at the second-level agenda setting, the salience of issue or object attributes on the media agenda is more likely to strengthen preexisting attitudes for people with high political interest and strong partisan identity. 相似文献
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Yang Cheng 《亚洲交流杂志》2016,26(4):319-332
Through two separate studies in the context of Hong Kong, a Chinese society, this research tests the third-level agenda-setting effects and examines the differences between the explicit and implicit public agendas based on the attributes consciously and unconsciously reported by the public. A total of 1667 news reports and 680 responses to a public survey are collected for analysis. Evidence from both studies shows strong attribute agenda-setting effects at the third level, no matter the focus of the issue is obtrusive or unobtrusive. Results also demonstrate that the media agenda is positively associated at a higher level with the implicit public agenda than the explicit one. Findings well extend the network agenda-setting research. 相似文献
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The Sewol ferry tragedy was a major event in South Korea in 2014. This study examines the agenda-setting links between a Korean online newscast (Naver) and a Korean online community (Daum). Although each portal initially focused on different crisis attributes and stakeholders regarding the ferry tragedy, their agendas became more alike over time. Notably, the cross-lagged analysis shows significant influence of the online community (Daum) on the online newscast (Naver). This study also expands on Son and Weaver’s [2006, Another look at what moves public opinion: Media agenda setting and polls in the 2000 U.S. election. International Journal of Public Opinion Research, 18(2), 174–197] theoretical model for a stratified agenda, providing a more nuanced look at attribute agenda setting. 相似文献
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基于共现分析的网络议程设置研究从认知心理学的角度出发,分析媒体议程与公众议程网络,更加贴近回答李普曼所说的“我们脑海中的图景”,但该方法只能体现议程网络中关键词间的显性关系。本文提出通过基于上下文语义的word2vec模型,测度网络议程设置中关键词隐性关系的研究方法。以“红黄蓝事件”为例,揭示党媒、都市类媒体、商业媒体、知乎意见领袖以及公众的议程网络及其相似度。研究发现,知乎意见领袖对公众议程的影响程度最大,其议程主要是对事件背后因果关系的梳理以及对策建议的提供。在媒体方面,党媒和都市类媒体报道基本一致,且二者对公众的影响均高于商业媒体。本研究是对现有网络议程设置研究的补充,对议程设置的本土化研究有一定的启示。 相似文献
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Current Critical Problems in Agenda-Setting Research 总被引：2，自引：0，他引：2
After experiencing steady development over the past three decades,agenda-setting research appears to be in a period of flux. Thispaper discusses three current and critical problems that agenda-settingresearch has been facing recently: the problems of process,identity, and environment. These problems are critical becauseeach has implications that might call into question the valueof agenda-setting theory. The process problem concerns the natureof the agenda-setting process, specifically, the degree to whichthe agenda-setting process is automatic and unthinking. Theidentity problem asks whether the new concept of attribute agendasetting will become indistinguishable from framing or traditionalpersuasion research. The environment problem asks if the developmentof communication technology and the subsequent growth in thenumber and variety of news outlets will minimize the impactof media agenda setting at the social level, leading to fragmentationof the public agenda. After examining each of the problems,I suggest that the agenda-setting perspective is still worthpursuing, and I present an agenda that agenda-setting researchshould address for its future development. 相似文献
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Lei Guo 《广播与电子媒介杂志》2013,57(4):616-631
This article presents the innovative application of social network analysis to agenda setting research. It suggests that the approach of network analysis enables researchers to map out the interrelationships among objects and attributes both in the media agenda and the public agenda. Further, by conducting statistical analysis, researchers are able to compare the media agenda networks and public agenda networks in order to explore a third level of agenda setting effects. Concrete procedures for applying network analysis in agenda setting research are presented, and a set of hypotheses are suggested in this article. 相似文献
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This study aims to explore second-level agenda-setting at the national level. In particular, it examines the relationships among the citation bias of the New York Times, national level public opinion, and Congressional policies from 1956 to 2004 in order to better understand mass media's role in national policymaking. In addition, it also tests one important intervening variable of the relationships among the three attribute agendas (the media agenda, the public agenda, and the policy agenda)—the president's policy liberalism. 相似文献
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This study explores the relationship between age and the media's agenda-setting effects both by cross-sectional and longitudinal analysis. Using American National Election Studies surveys and the New York Times Index data from 1960 to 2004, we test three possible effects of age on the agenda-setting process: generational, life-cycle, and period effects. Findings show the public agenda is fairly stable across generations and age cohorts despite increasing signs of media diversification and audience specialization. More important, different generations’ agendas were overall correlated with the media agenda in each year, indicating robust agenda-setting effects of the media on the public, except for baby boomers. The findings generally support the hypothesis of period effects. Implications of the findings are discussed. 相似文献