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<正>长期以来,媒体人对负面新闻持有偏见,认为负面新闻就是不利于民族团结和维护社会稳定的报道。在"弘扬主旋律传播正能量"的新闻思想下,负面新闻一直是媒体不敢触摸的禁区。近些年来,随着各级政府对信息透明与公开的程度提高,随着舆论环境逐渐宽松和媒体市场竞争日益激烈,人们从一些固有的新闻宣传观念束缚中解放出来,正确区分"负面的报道"和"报道的负面",负面新闻有了宽松的报道空间。但是,如何处理好负面新闻和正面新闻的比例,如何掌握负面新闻和正面新闻传播的节奏,如何让负面新闻不会产生负面影响,都是我们媒体人应当长期探索和思考的问题。 相似文献
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改革开放以来,新闻舆论界对负面新闻的禁忌正在逐步消除,负面新闻报道已经从仅供领导阅读的《内参》变为了老百姓街谈巷议的话题,这是社会的进步,这是我们党和政府自信心的表现。但是,对于如何正确认识和运用负面新闻,还存在不少的误区。为此,对待负面新闻的报道,我们应该有正确的认识,努力让负面新闻发挥积极作用,并为负面新闻的采写和发表提供正确的舆论导向支持。一、正确认识负面新闻胡耀邦同志曾说过:"我们这样的大国,今天如果有谁专门收集阴暗面,每天在报纸上登一百条,容易得很!如果把一百条集中到一张报纸上,可以整整的覆盖四个版面,搞成彻头彻尾的阴暗画面,那就不真实了。 相似文献
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我国新闻媒体一贯坚持的报道方针是"以正面报道为主,坚持正确的舆论导向",负面报道多受限制。尤其是地方党报,为了当地经济社会发展,更是严格控制负面新闻报道的篇幅和数量。其实,任何事物都有两面性,有正面就有其负面,相互补充才能完美。因此负面新闻也是正面新闻的重要补充,报道得法,能够成为缓解矛盾、宣泄情绪、惩恶扬善的重要途径。 相似文献
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每天大量的新闻报道中,总是存在正面新闻、负面新闻,还有一些中性新闻,这些新闻都会对受众产生或多或少的影响,但是负面新闻经常获得更多的关注。所谓负面新闻,是指能对个人或社会团体产生不利影响、带来负面社会效果的新闻,其显著特点是强调新闻的新奇与反常。国内外负面新闻盛行的表现在国外的新闻实践和新闻研究方面,人们对负面新闻的关注由来已久。早在1882年,美国纽约《太阳报》的 相似文献
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在中国,新闻报道无疑要以正面宣传为主,这由我国媒体的性质所决定。但生活总是多色调的。作为反映社会生活的大众媒介,在坚持正面宣传为主的同时,对自然灾害、天灾人祸、社会阴暗面等由事件构成上形成的所谓负面新闻,不可能不闻不问,不去作报道。因为当今是信息时代,你这里不反映,人家很快就有报道。因此,我们需要研究的是,在报道这类负面新闻的同时,如何最大限度地减少其可能存在的负面影响,既让群众知情,又将其消极影响降到最低限度。 相似文献
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以上数据为北京开元策略信息咨询有限公司从第三方的角度,连续独立进行的《北京报刊零售市场监测》调查项目中的部分内容。该项调查依据2003年7月3日一9日的固定报亭清查结果1393个进行抽样,样本按照行政分区的原则,根据不同城区报亭的分布密度,按额定比例(10%)抽样,共获取142个调查有效样本。调查自2003年7月11日开始,至7月16日结束,以统一问卷,调查员面访的形式进行,共调查了30余种类别的188种报刊。 注1:电视类报刊排除随北京青年报赠送部分以外单独的销售数据。北京报刊零售市场不同类别报刊平均期销量前三名汇总对比@陈愈超$开元策略… 相似文献
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《新闻传播》2016,(20)
新闻是反映当代社会事件、社会环境、社会风气的重要平台,不同的新闻内容会给社会带来不同的影响力。负面新闻是新闻事件组成之一,其给社会带来的影响有时不仅仅是正面影响,也可能是负面影响。当负面新闻在报道过程中出现利益因素或其它因素时,其报道方式往往会将真实的新闻内容引导于错误方向,导致社会出现错误舆论,这使得负面新闻的披露从正面引导走向了负面引导,社会的正面形象受到了负面的诱导和影响,最终导致社会风气发生变化。出现这一现象的主要因素不仅仅与新闻报道内容有关,与报道方式也有直接关联。对此,为进一步探讨该话题,本文针对负面新闻的社会影响及其报道方式展开分析与研究。 相似文献
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报纸版面语言的张力直接影响到新闻报道的效果,而图片直观、形象的特点可以使人们产生良好的认知,进而影响社会,形成循环共振的作用。北京2008年奥运会圣火欢迎仪式暨火炬接力启动仪式报道中的图片处理即达到了此效果。 相似文献
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Chiung Hwang Chen Assistant Professor 《亚洲交流杂志》2013,23(1):16-36
Falun Gong caught the eyes of the Beijing leadership when more than 10,000 of its practitioners gathered at the Zhongnanhai government compound in Beijing on April 25, 1999. It attracted the attention of the world when the Chinese Communist Party (CCP) started cracking down on the group three months later, claiming this to be the most serious political incident since the student uprising at Tiananmen Square on June 4, 1989. Scholars have attempted to contextualize the cultural, political, and economic climate in contemporary China that allowed this group to rise in a relatively short period and to assess the causes of the CCP's nationwide campaign oppressing the group. Relatively little attention, however, has been paid to exploring the media's role in supporting the government's cause in this campaign. This study examines journalistic narrative and framing of Falun Gong as a social threat in one news organization's attempt to legitimize the government's crackdown against the group. Although the economic reforms and political relaxation since the 1980s might have expanded the media's latitude, the press, especially state-owned media outlets, still functions as an agent for the Beijing regime in important political and social issues. This paper shows how journalists, through news frames, construct particular parameters within which to assess the ‘reality’ about Falun Gong. 相似文献
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奥运会进入北京周期后,媒体有关奥运的报道不断升温。在这个过程中,媒介的北京奥运观是把北京奥运这样一个重大的媒介事件作为一个难得的机遇和一次重大的挑战。 相似文献
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Qiaolei Jiang 《Mass Communication and Society》2013,16(6):888-909
The modern Olympic Games have been regarded as vehicles for governments to use elite athletes to promote soft power agendas and build national cohesion. Adopting textual analysis, the present study examined the global sports events within a specific sociocultural context, by analyzing and comparing the reportage of 2008 and 2012 Summer Olympics in four Hong Kong newspapers. All the news articles were probed to discern pervading themes regarding the Olympic champions as celebrities, and three discursive formations were identified: national heroes, rags-to-riches figures, and stars in the entertainment industry. The findings make visible both the instances that nurture the perception of national identity and Hong Kong media's alternative responses to the party-state's propaganda. Although the Olympics can play a positive role in articulating national pride and fostering national identity, the study also shows the complexities of the construction of Chinese nationalism and patriotism in postcolonial Hong Kong. 相似文献
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本研究对北京2008年奥运合作伙伴/赞助商的广告效果进行了调查,发现受众/消费者对合作伙伴/赞助商的总体识别率不高、总体印象变化不大、购买意愿变化不大。这让我们思考,奥运赞助的效果是否还像过去十余年间那般强烈。中国企业不应把品牌的构筑寄托于一次性的时机上,企业对待奥运会之类的重大时机要客观、平和;品牌的影响力在于持之以恒的围绕品牌核心价值进行构筑,重视社会营销手法。 相似文献
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An analysis spanning 10 years of news reports about Muslims and Islam in Chinese state news media (N?=?15,427) demonstrates that Chinese news reports project an overall negative view of Muslims. An implicit association test performed in the non-Muslim Chinese population (N?=?1479) reveals negative stereotypes of Muslims. In addition, a survey of Chinese Muslims (N?=?384) shows that they perceive negative coverage of Muslims and Islam in Chinese media, and that real-life discrimination might be a consequence of such negative stereotyping. This study reveals that (1) there is an overall negative framing of news coverage of Muslims and Islam; (2) non-Muslim Chinese hold a negative stereotype of Muslims and Islam; (3) Chinese Muslims are cognizant of a negative media portrayal of Islam and of themselves; and (4) some Muslim Chinese experience discrimination in their daily lives. The present study contributes to the literature on global Islamophobia, a phenomenon that is understudied in China. 相似文献
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中国2008年新闻政策的变化主要是:推进政府信息公开建设;对传统媒体实行管理与开放并重的新闻政策;对以网络为代表的新媒体给予高度重视和扶持,同时适应国际社会对版权保护的要求,加强版权管理;保障外国媒体和记者采访自由和信息传播自由。 相似文献
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Thimios Zaharopoulos 《Mass Communication and Society》2013,16(2):235-249
An examination of the framing of the 2004 Athens Olympic Games in the online version of The New York Times finds that news coverage tended to follow usual news practices, which are usually connected with daily news coverage but not with mega events such as the Olympic Games. Ordinary news practices, which dominate this coverage, tend to lead to conflict-oriented news and snapshots of reality with usually little context. In this case, the coverage of the Athens Olympics primarily focused on the issues security and readiness related to Olympic venues. 相似文献
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The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms. 相似文献
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Stephen D. Perry 《Mass Communication and Society》2013,16(1):1-2
A consistent news frame that deligitmizes and depicts most social protests as "police vs. protesters" has been identified in studies of news coverage of social movements. This study used an experimental design to examine the extent to which photographs and prior attitudes toward protests and protesters in general contribute to previously identified framing effects of protest news. Results indicated that for the protest issue of interest evaluations of the protest and protesters were more negative when photos depicting higher levels of conflict were shown. The amount of conflict shown in the photos did not affect evaluations of the protest and protesters when the issue was of less interest to participants. Additionally, participants who had more positive prior attitudes toward protesting in general were more likely to identify with the protesters in the stimulus story and to perceive that the protest was more effective than were those with more negative prior attitudes. Findings suggest the need to address possible nuances associated with the visuals alone and to incorporate prior attitudes when examining effects of news coverage of protests. 相似文献