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“内容”转型为“产品”的三条线索 总被引：3，自引：0，他引：3
理解新媒体产品,有3个基本维度:产品结构、产品层次和产品核心要素.这三者,也是将内容转型为产品的3条线索.新媒体产品包括接入产品、关系产品、内容产品和服务产品四大部分.这四者形成的合理的产品结构,是内容产品得到持续发展的基础.内容产品的价值的激发与转化,往往有赖于其他类型的产品.市场营销学认为,产品包括5个层次:核心利益层次、有形产品层次、期望产品层次、附加产品层次和潜在产品层次,这5个层次也是产品的不同价值层次.对于内容产品来说,竞争往往是在核心利益之外的层次展开.充分认识内容产品的不同层次,将各个层次的价值充分释放并挖掘出来,是内容转化成产品的一个重要途径.新媒体产品价值的实现,有赖于技术基础、个性价值、性能表现、价格策略、用户黏性、文化基因和盈利模式等7个要素,内容产品同样需要具备这些要素,其中,技术基础、用户黏性和文化基因要素,对新媒体内容产品尤为重要. 相似文献
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产品语义学研究产品语言意义,是设计师与消费者之间沟通的纽带。产品外观是产品语义的重要载体。文章首先介绍了产品语义学的相关概念,然后分别从产品的造型、色彩、材质三个方面进行分析,讨论产品语义学对产品外观设计的影响。 相似文献
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文章对传媒业部分内容产品的产品属性进行了讨论,并就一些观点与学术界的已有研究进行了商榷。文章认为,纸质媒体的内容产品属于私人产品,广播电视业的内容产品是准公共产品;技术进步可以改变传媒业内容产品的属性,但体制并不影响其属性;界定传媒业内容产品的属性可以设定我国传媒体制改革的框架。 相似文献
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正数字出版的业务流程,从内容资源到产品发布可划分为四部分:历史资源的数字化加工、新内容的协同编纂、内容资源管理、产品发布。数字产品的发布与内容资源加工、建设和管理密不可分。资源加工和建设需要考虑产品形态、产品结构、产品用途,而资源管理又服务于整个过程。本文笔者将以人民卫生出版社(以下简称人卫社)数字产品建设实践为例,基于数据库及其产品的结构概述,阐述如何设计并发布数据库产品,以及如何围绕其展开数字出版产品布局。 相似文献
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管理创新是推进地市级媒体深度融合的重要保障。从产品创新的视角出发,基于互联网技术的媒体产品包含平台产品、客户端产品、应用产品、内容产品等多个层次。以多样化、多层次的产品创新引领管理创新,或可为破解地市级媒体转型过程中的体制、机制、组织挑战提供新的路径。 相似文献
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产品是企业赖以生存和发展的基石。没有产品的企业是不存在的。有产品、但产品结构不合理的企业是发展不了的,而且是短命的。企业产品结构对企业的市场占有、企业规模、企业效益至关重要。在企业经营中,经营者总是把产品结构的调整当作经营战略去抓,综合运用一切时机、一切手段、一切办法,使自已的产品结构更合理,更加符合和满足市场需求,在产品结构调整中使企业的市场占有最大化,企业利润最大化,并得到快速持久的发展。 企业产品结构调整是市场的必然要求。在市场经济条件下,企业应当首先关注产品市场,做好产品 相似文献
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This study is part of a larger research project dedicated to digital print preservation issues – the Digital Print Preservation Portal (DP3). This work quantifies the potential of glazing materials to mitigate different types of light-induced damage – colorant fade, paper yellowing, changes in paper gloss, and loss of optical brightening agent (OBA) function – that occur to digitally printed photographs and documents when on display. Prints were subjected to xenon lighting to simulate daylight through window glass in a series of arrangements: without glazing, with plain framing glass (soda-lime) in a sealed or unsealed package, and with UV blocking glass in a sealed or unsealed package. Sealed packages served the purpose of isolating the samples from atmospheric pollutants, known to contribute to the deterioration of certain print types. In this study, the use of UV-filtering glass protected prints from colorant fade, paper yellowing, and paper gloss change to an extent. Protection conveyed by plain glass was less comprehensive and less effective than UV glass. Neither type of glazing was able to keep the OBAs functional by the end of the light exposure. It was also seen that light-induced damage to digital prints is due not only to UV radiation, but also to visible light, and that different digital prints may be more vulnerable to one or the other. Protecting sensitive prints from UV radiation and budgeting the amount of light they may be exposed to should be essential to any print display policy in order to ensure longevity. 相似文献
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互联网思维下图书馆服务变革探讨 总被引：8，自引：2，他引：6
[目的/意义]互联网颠覆了物质世界的思维基础,引发的改变是观念,对图书馆服务的思考必须转变为互联网思维这一重要思考方式。[方法/过程]梳理互联网思维产生的背景、概念,总结互联网思维特征,论述其对图书馆服务的意义及其对图书馆服务的影响。提出改变观念,深度解读用户;免费开放,促进信息公平;以数字化形式,实现用户的普遍获取;以信息专家的角色,嵌入用户过程;借力新媒体,提供方便、快捷的服务等图书馆服务理念。[结果/结论]应从变革思维、与虚拟空间相连接、营销推广图书馆服务、发挥技术驱动作用4个方面拓展图书馆服务的互联网思维。以数字化、网络为基础,围绕用户需求,把用户体验做到极致,以期推动图书馆服务创新发展。 相似文献
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James K. Elmborg 《期刊图书馆员》2013,64(4):499-507
Librarianship is at a critical juncture. Technological changes have reshaped the information landscape, but libraries as social institutions have not been able to transform themselves to keep pace. This is the challenge of Library and Information Science Education. As we look to a future professional education for librarians, we need to acknowledge the need to reinvent our educational goals and methods so our graduates can lead in this new emerging environment. A relevant education for the information sectors will include a synthesis of global, technical, and critical perspectives to encourage librarians to understand the changes they need to enact to ensure relevance for the future. 相似文献
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作者被假冒网站诈骗事件时有发生.科技期刊编辑部在受骗作者查证相关信息时,应鼓励其理直气壮地面对诈骗者,建议其积极收集证据的同时应向当地工商、公安等执法部门报案,并借助法律的强大威慑力,勇敢地与假冒网站进行交涉,严正指出其行为的违法犯罪性质,强烈要求尽快返还被骗钱款.科技期刊应对打击假冒网站违法犯罪、协助作者追损的成功案例进行积极宣传,一方面可为其他受骗作者追损提供经验借鉴,另一方面有助于净化期刊办刊环境和增强作者与期刊的亲和力,促进期刊发展. 相似文献
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Anne Powell Clay K. Williams Douglas B. Bock Thomas Doellman Jason Allen 《Government Information Quarterly》2012
The ability to vote online has the potential to increase voter turnout for elections due to increased convenience over traditional voting polls. This study examines factors that can affect a citizen's intent to vote online. Survey subjects came from two different age groups: young adults, 18–25 years of age; and senior citizens, ages 60 plus. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), the study found that performance expectancy, effort expectancy, social influence, trust in the internet, and computer anxiety were significantly related to intent to use online voting. Trust in the government was insignificant. Performance expectancy, social influence, and computer anxiety were related to intent to vote online for both young adults and seniors. Effort expectancy was related to intent to vote for the seniors but not young adults, and trust in the internet was related to intent to vote for young adults but not seniors. 相似文献
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