共查询到20条相似文献,搜索用时 140 毫秒
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Kwangmi K. Kim 《亚洲交流杂志》2013,23(2):120-140
Focused on the liberalization of Asian cigarette markets (Japan, Taiwan, Korea, and Thailand), this paper aims to provide an historical analysis of this process driven by the US government and US cigarette companies, and discusses changes in cigarette advertising and promotional environments as a result of market liberalization. Specifically, this paper addresses three major areas: first, it discusses the process and development of cigarette market opening of three Asian countries Japan, Taiwan, and Korea) and the role of the US government in this process. Second, it examines the outcome of this liberalization, including major marketing strategies employed by US cigarette companies in those markets. Third, by comparing Thailand's market opening process separately with three other markets, this paper discusses what other countries can do with the global public health community to protect public health in terms of the regulation of cigarette advertising and marketing activities. 相似文献
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网上技术市场研究——中国浙江网上技术市场江北区分市场案例分析 总被引:1,自引:0,他引:1
介绍网上技术市场的发展历史和现状,特别是浙江网上技术市场江北区分市场的基本构架和信息交流功能、市场创新特色、市场电子商务模式、市场组织管理、市场成效分析等,并针对浙江网上技术市场江北区分市场存在的问题,提出解决措施和建议。 相似文献
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Abstract The advent of the Internet alleviates the access bottleneck to TV distribution channels and softens licensing requirements. This lowers entry barriers to TV markets via the Internet in various forms. This paper takes the German TV sector as an example to analyse the attractiveness of TV markets for new entrants. A sequential framework for entering TV markets is introduced. The skills set of an Internet‐based TV provider for such an entry is examined. Technical feasibility, legal aspects, and potential sources of revenue are considered. Potential above average profits due to the market's oligopolistic structure, as well as an increased contestability thanks to lower market entry barriers seem to render the German TV market attractive for new entrants. In early 2002, Internet‐based TV still faced severe technical and legal constraints. The analysis suggests that once these constraints have been overcome, the Internet could be an attractive additional distribution channel for some types of television content. While existing revenue sources from the TV sector are expected to be transferable to a certain degree, the value of innovative revenue sources based on online sales cannot yet be determined. This value will depend on the future acceptance of interactivity by the viewer (e. g. Owen 1999). 相似文献
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从读者感兴趣区域看当前国内测绘期刊的发展趋势 总被引:1,自引:0,他引:1
以测绘期刊<武汉大学学报·信息科学版>为例,从读者感兴趣区域出发,对读者信息和读者需求进行分析,并根据测绘期刊现状讨论测绘类刊物要真正实现为读者办刊的理念,占领国内外市场,必须做好的工作,以及测绘期刊的发展趋势. 相似文献
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O. P. Kuznetsov 《Scientific and Technical Information Processing》2013,40(5):269-276
This paper discusses the basic concepts of cognitive semantics that were described in [14]. These use the thesis that human cognitive structures and mechanisms substantially depend on sensory mechanisms, as well as physical and social experience. The possibilities of the application of these concepts for solving the problems of artificial intelligence are considered. 相似文献
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《The Reference Librarian》2013,54(32):25-41
During the end of 1988 and through the Summer of 1989, a flurry of activities occurred as Congress considered legislation regarding management of and access to U.S. government information. This paper identifies and discusses a range of policy issues that evolved from these activities and are likely to affect access to U.S. government information in the immediate years ahead. The paper stresses the importance of addressing these policy issues and offers suggestions for resolving them as a means for increasing access to government information. 相似文献
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The loss of localism has been a common trend in most radio markets in Europe and the United States. Deregulation of ownership led to a concentration phenomenon that has affected local radios in several western democracies. New forms of regulation have been considered as possible ways to stop the erosion of localism by applying rules to markets in the defense of diversity, pluralism, and the local dimension. This article analyses the local radio market in Portugal, by assessing the changes in the legislation and by examining the regulatory action that can, according to its remit, act preventively to avoid market forces to harm these principles. 相似文献
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Abstract This article discusses a promising entrepreneurial opportunity: toolkits for user innovation and design. This innovative method of new product development (NDP) shifts the design task to the customer by making use of recent developments in IT, media, and production technologies. The customer, in turn, gets a product that perfectly suits his/her needs. This new approach challenges the time‐consuming and costly traditional approach of screening the market for new product needs which are then converted into novel or adapted products. Our analysis shows that there are basically two different ways to exploit this opportunity. First, by means of high‐end toolkits, radically new products can be gathered. Second, low‐end toolkits can be used efficiently to further exploit seemingly mature markets. We argue that in particular startups might be in the best position to take advantage of these entrepreneurial opportunities. They can either enter the arena of manufacturers or they can act as new intermediaries between manufacturers and users. 相似文献
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在一个特定产业内部,可能会有垄断竞争市场、寡头垄断市场和完全垄断市场并存的情况.但就中外出版业的总体情况来看,出版市场主要分属于垄断竞争市场和寡头垄断市场两种市场形态.本文分别考察了垄断竞争和寡头垄断条件下出版市场的特征. 相似文献
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新馆建设的若干问题探讨 总被引:16,自引:0,他引:16
由于纸质文献及新的服务项目和内容的不断增加 ,新馆的基建规模仍需扩大 ,设计中应注重文化氛围的营造。建筑应做到施工设计配套 ,使用功能合理配置。应从声区设置、业务流程、场馆利用率等方面考虑功能布局。新馆从设计到施工都要考虑利于节约能源。参考文献 3。 相似文献
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图书馆的服务工作,必须要从动态的角度重新审视和理解,在原有的基础上,不断的进行服务创新,使图书馆的服务由“静止”到“动起来”,能更好的发挥自身的服务优势。 相似文献
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近年来出版的一些较有代表性的编辑学著作与教材,在论及编辑评价稿件应注意的事项时,大多将内容质量作为主要着眼点。评价稿件仅仅立足于内容这一个点是远远不够的,应从多个维度对书稿进行考察。受众、出版、舆论、法律,是编辑评价稿件应考虑的四个主要维度。 相似文献
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S. N. Simontsev S. Z. Yampolski O. V. Kovalenko 《Scientific and Technical Information Processing》2008,35(4):172-180
The technologies of promotion of scientific innovation developments in sales markets are considered on the basis of traditional marketing and advanced innovation technologies. 相似文献
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本论文利用双边市场理论对传媒业进行辨析,以厘清传媒业中是否存在双边市场。辨析主要集中在与双边市场最贴近的两类,一是互联网广告联盟、版权交易基地、内容产品展销会等,一是报刊广电等传媒。结论是前者属于双边市场,后者由于广告主与受众两边市场不存在交叉网络外部性而不是。论文还指出,前者的定价应多借鉴双边市场定价策略的相关内容,而后者对广告主的定价可不考虑对受众的影响。 相似文献
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Klaus Schrape 《Journal of Media Economics》2013,26(1):52-72
The author considers the changing advertising expenditures and advertising shares of media, discusses difficulties of approaches and models used to forecast advertising markets, and offers his own model and forecasts for advertising expenditures and media shares through the year 2000. 相似文献
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本文从国家档案信息资源战略安全的角度,分别论述运用网格技术和WAP技术解决档案信息传递的整体思路与遗留问题;提出并着重阐释应用量子通信技术实现档案(保密)信息传递的技术构想,建议相关科研管理部门对中试研究给予充分考虑。 相似文献
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Amalia F. Foka 《Information Retrieval》2018,21(5):410-448
Currently users on social media post their opinion and feelings about almost everything. This online behavior has led to numerous applications where social media data are used to measure public opinion in a similar way as a poll or a survey. In this paper, we will present an application of social media mining for the art market. To the best of our knowledge, this will be the first attempt to mine social media to extract quantitative and qualitative data for the art market. Although there are previous works on analyzing and predicting other markets, these methodologies cannot be applied directly to the art market. In our proposed methodology, artists will be treated as brands. That is, we will mine Twitter posts that mention specific artists’ names and attempt to rank artists in a similar manner as brand equity and awareness would be measured. The particularities of the art market are considered mainly in the construction of a topic-specific user network where user expertise and influence is evaluated and later used to rank artists. The proposed ranking system is evaluated against two other available systems to identify the advantages it can offer. 相似文献