共查询到19条相似文献，搜索用时 671 毫秒
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基于博弈视角构建模型,探讨企业在维持和退出联盟两种情况下的古诺—纳什均衡结果,求解权益结构影响下的高技术企业创新联盟稳定域,并分析研发溢出和研发成本分担对高技术企业创新联盟稳定性的影响.结果显示,研发溢出对联盟稳定性具有正向作用,但受技术水平差异影响,其正向作用只在一定范围内有效;合理的研发成本分担比例能为研发溢出发挥正向作用创造条件并有助于维持联盟内部关系稳定,但需满足两点,即实现联盟整体利益最大化以及企业加入联盟后的收益大于不加入时的收益.最后,提出促进高技术企业创新联盟稳定发展的建议,以期为管理者维持联盟有效运行提供一定理论指导. 相似文献
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移动互联网企业在产业链上扮演着资源整合的角色。基于产业价值链,移动互联网企业与运营商、内容供应商及设备制造商之间呈关联度高的锥型关系,进而从用户价值、价值链定位、产品与服务、跨界竞合四方面分析影响其盈利的因素,并从内容付费、广告媒介、产品分销以及联盟营销与利益分享四方面探析移动互联网企业的盈利模式。笔者认为,移动互联网企业要实现盈利,必须整合企业内外资源,与产业链各环节紧密合作,才能最终实现用户价值。 相似文献
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技术战略联盟是合作伙伴资源共享、提高技术创新效率和共同创造价值的组织,但其创新活动往往伴随着各类风险,在实践中很多联盟的运行没有达到预期效果。如何降低联盟的运行风险,优化合作路径既是理论的前沿问题,也是实践亟待解决的难题。本文研究了技术战略联盟运行风险、协同合作与联盟稳定的关系,通过实证研究,结果表明：第一,技术战略联盟运行过程中利益冲突风险和分歧冲突风险会降低联盟的稳定性,而联盟依赖风险初期会提高联盟绩效,但随着依赖程度的逐渐加深,参与各方的自主开拓创新能力有可能受损,从而降低联盟绩效;第二,联盟内部的自主合作可以正向调节技术战略联盟运行中利益冲突风险、分歧冲突风险与联盟绩效的关系,并且削弱联盟依赖风险对联盟绩效的倒U型效应,从而起到协同优化的作用。政府扶持对技术战略联盟运行风险与联盟稳定关系的调节作用并不明显。 相似文献
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《科研管理》2021,42(5):21-30
技术战略联盟是合作伙伴资源共享、提高技术创新效率和共同创造价值的组织,但其创新活动往往伴随着各类风险,在实践中很多联盟的运行没有达到预期效果。如何降低联盟的运行风险,优化合作路径既是理论的前沿问题,也是实践亟待解决的难题。本文研究了技术战略联盟运行风险、协同合作与联盟稳定的关系,通过实证研究,结果表明:第一,技术战略联盟运行过程中利益冲突风险和分歧冲突风险会降低联盟的稳定性,而联盟依赖风险初期会提高联盟绩效,但随着依赖程度的逐渐加深,参与各方的自主开拓创新能力有可能受损,从而降低联盟绩效;第二,联盟内部的自主合作可以正向调节技术战略联盟运行中利益冲突风险、分歧冲突风险与联盟绩效的关系,并且削弱联盟依赖风险对联盟绩效的倒U型效应,从而起到协同优化的作用。政府扶持对技术战略联盟运行风险与联盟稳定关系的调节作用并不明显。 相似文献
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移动广告接受意愿的影响因素研究——基于大学生移动广告体验的视角 总被引：1，自引：0，他引：1
以计划行为理论作为理论依据,将感知风险、感知控制、用户信任、广告奖励、社会影响作为变量,建立了一个移动广告接受意愿模型,旨在分析影响用户接受移动广告的关键因素。实证结果发现:感知控制、广告奖励、社会影响对用户意愿有着显著性的正向影响,而用户信任和感知风险对用户意愿的影响并不显著。 相似文献
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以中国知网为数据来源,以共词分析为依据,以Ucient为分析工具,利用Netdraw绘制不同阶段我国图书馆联盟研究的知识图谱。结果表明：国内图书馆联盟研究热点从联盟基础理论、国内外图书馆联盟比较到联盟的管理与运行机制、数字图书馆联盟建设、资源整合,最后到联盟信息服务、服务模式、运行模式等。移动图书馆联盟、云服务、云平台将成为未来图书馆联盟研究的热点。图书馆联盟研究已进入成熟期。 相似文献
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Diana Gavilan Maria AvelloAuthor VitaeCarmen AbrilAuthor Vitae 《International Journal of Information Management》2014
The future of communication and advertising is mobile. There is, however, little empirical evidence as to exactly how mobile advertising works. This research examines the role of mental imagery elicited by mobile advertising and its mediating effect on trust in the advertising message (ad trust) and purchase intention. Using a 2 × 2 factorial experimental design, we examined the influence of the type of message – SMS vs. MMS – and type of content – informational vs. transformational – on the three dimensions of mental imagery: vividness, quantity and elaboration. Results show a greater impact of MMS mobile ads and transformational ads on vividness and elaboration, while SMS mobile ads have a greater impact on the quantity dimension. The study also suggests that ad trust can be improved by enhancing the mental imagery elicited by mobile ads. Vivid and elaborate mental imagery mediates the effect of the type of ad on ad trust and exerts a positive influence on purchase intention. These findings have important implications for mobile advertisers since overcoming trust issues remains a major obstacle in the adoption of this medium. In addition, practical aspects of mobile ads’ conception and design are discussed and directions for future research are suggested. 相似文献
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【目的/意义】以区块链思维为切入点,探讨竞争情报联盟的运行机制,从而保证联盟存活率以及资源共享的实现。【方法/过程】首先根据竞争情报联盟的特点分析其在运行中所面临的问题,其次探究区块链思维在竞争情报联盟运行机制建设中的应用方式,再次构建基于区块链思维的竞争情报联盟运行机制,最后在实际案例的基础上对该机制进行验证与分析。【结果/结论】运用区块链思维与技术构建竞争情报联盟运行机制能够解决联盟运作中所面临的不平等的成员身份、低信任度、低持续性等问题。【创新/局限】以全新的视角对竞争情报联盟的运行机制展开研究,后续将以更多的联盟企业为研究对象,对所构建的运行机制展开进一步检验与应用。 相似文献
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股权式联盟通常被认为是一种稳定的战略联盟形式,但实际上,其失败率也很高。西方学者认为平衡的所有权结构是稳定的,双方强弱对比的战略联盟是不稳定的。考虑资源类型对战略联盟的影响,通过资源类型和股权结构划分了四种类型股权式战略联盟,分析了资源类型对战略联盟稳定性的影响。并进一步指出这一结论对中国企业战略联盟的启示。 相似文献
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Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
Mobile advertising is an increasingly popular marketing channel since it can present advertising in a personalized manner. This study examines the development of customer product loyalty through mobile advertising by considering the drivers from affective and cognitive perspectives. An Expectation Confirmation Model (ECM), as defined for repurchase intention, is proposed as a theoretical basis for the relationship structure of related research variables. An Elaboration Likelihood Model (ELM) identifies affective and cognitive concerns for defining the drivers of consumer behavior. Involvement and interactivity confirmation arise as affective and cognitive concerns in this context. This research model also indicates a particular mediating role of perceived usefulness and customer satisfaction from the two drivers for developing customer product loyalty. Empirical analysis shows that both affective and cognitive perspectives, i.e., involvement and interactivity, are important drivers to motivate customer product loyalty. The findings can help practitioners design more effective approaches for mobile advertising. 相似文献
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The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet research on mobile advertising and mobile marketing remains scant. Marketing ads possessing higher media richness generally have a positive effect on consumer decision-making, because rich media conveys more information, but mobile ads with richer media imply higher costs for both the marketer and the audience. The limitations of mobile devices have further highlighted the difficulty of mobile advertising and the issue of advertising costs. Selecting which media to deliver the appropriate information is the latest research trend, but few studies have applied the media richness theory to explain mobile ads’ effect on consumer behavior. This research thus explores the impact of media richness on consumer behavior at different AISAS (attention, interest, search, action, and share) stages, adopting experimental research, convenient sampling, and online questionnaire to collect data. From a total of 424 valid questionnaires, we find that media richness has a greater influence on the three early stages of AIS while having a lower impact on the later stages of AS. This research thus suggests that firms employing mobile ads should choose high richness media for those potential customers who are at the early stage of consumer behavior (AIS). For those who at the later stage (AS), it is good enough for marketers to utilize medium richness mobile ads. Following this suggestion, marketers can place mobile ads more precisely, thus improving the likelihood of a reduction in advertising costs for both the marketer and audience. As mobile ads with high media richness are more effective for high perceived risk products, firms need to use high richness media when they are promoting high perceived risk products even when potential consumers are at the later stage of AS. This research contributes to marketers dedicated to using a mobile advertisement strategy and helps refine both online consumer behavior and the media richness theory when including the context of mobile commerce. 相似文献
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通过对高校智库联盟的运行现状分析,找出在无激励条件下联盟运行产生的问题。引入囚徒困境、智猪博弈、信号博弈模型,对高校智库联盟中的参与主体的策略选择进行博弈分析,在此基础上,提出促进高校智库联盟建设和发展的激励策略。 相似文献
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以盟主权力和能力为核心,探讨其通过对盟员知识溢出能力与知识吸收能力的相关作用、进而对联盟创新绩效及最终稳定性产生影响的内在机理,并实证检验盟主的契约权力、控制力、影响力和资源配置能力对盟员的知识溢出和吸收能力的积极作用,并促进联盟创新绩效的提升和联盟运行的稳定性。 相似文献