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1.
《Communication Teacher》2013,27(4):199-202
Courses: Human Communication and Culture; Communication Law; Argumentation and Debate; Intercultural Communication

Objectives: Students will understand the intricate and mutually influential relationship between communication, culture, and technology by role playing popular news stories about citizens who record public arrests. Through this structured role play, students improve their argumentation skills by learning to craft concise arguments in the face of opposition.  相似文献   

2.
This study found that while participants rated their own Facebook friend as more credible and more similar to them than a news organization, they rated news articles as more credible when they are shared on Facebook by a news organization than when they are shared by their own Facebook friend. Source, however, interacts with motivation. News articles shared by a news organization are rated more credible only when motivation is high. There were no significant differences between sources when motivation is low.  相似文献   

3.
ABSTRACT

This experimental study examined whether stories presented on Facebook that appeared to be from a news organization were rated as higher in perceived credibility than stories that appeared to be from a non-news organization. One-hundred-and-seven participants took part in the online study. One group saw stories that appeared to be from a news organization and another group saw the same stories that appeared to be from a non-news organization. Both groups rated the stories the same in terms of perceived credibility. The study also found that the higher the participants rated the stories in terms of perceived credibility, the higher they rated the organization’s perceived credibility. These findings point to potential implications for traditional journalistic outlets regarding their ability to be seen as credible, reliable online news sources—particularly through a social media platform like Facebook.  相似文献   

4.
This study examined whether affect induced by television commercials influences the perception of news programming. An experiment showed that viewers in positive moods generated by television commercials perceive news stories viewed both after and before watching the commercials as more entertaining, relaxing, realistic, and more credible than viewers exposed to neutral commercials do. Of interest, viewers in positive mood, as compared to neutral mood, perceived the topic presented in the news story as less important and serious.  相似文献   

5.

This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity.  相似文献   

6.
ABSTRACT

By administering an online experiment, this study examined how source and journalistic domains affect the perceived objectivity, message credibility, medium credibility, bias, and overall journalistic quality of news stories among an adult sample (N?=?370) recruited using Amazon’s Mechanical Turk (MTurk) service. Within the framework of the cognitive authority theory, the study found auto-written news stories were rated as more objective, credible (both message and medium credibility), and less biased. However, significant difference was found between a combined assessment condition (news stories with source and author information) and a message only assessment condition (news stories without source and author information) in the ratings of objectivity and credibility, but not bias. Moreover, significant differences were found in the objectivity and credibility ratings of auto-written and human-written news stories in the journalistic domains of politics, finance and sports news stories. In auto-written news stories, sports news stories were rated more objective and credible, while financial news stories were rated as more biased. In human-written stories, financial news stories were rated as more objective and credible. However, political news stories were rated as more biased among human-written news stories, and in cases where auto-written and human-written stories were combined.  相似文献   

7.
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8.
This study tested for intermedia agenda-setting effects among explicitly partisan news media coverage and political activist group, citizen activist, and official campaign advertisements on YouTube—all in support of the same candidate. The setting for this investigation was the political activist organization MoveOn.org's “Obama in 30 Seconds” online ad contest, which was held during the 2008 U.S. presidential election primaries. The data provided evidence of first- and second-level agenda-setting relationships. Partial correlations revealed that the citizen activist issue agenda, as articulated in the contest ads, was most strongly related to the partisan media coverage, rather than to the issue priorities of the official Obama or MoveOn.org ads on YouTube. These results extend the intermedia agenda-setting framework to political activist communication efforts and consumer-generated content.  相似文献   

9.
Thai news organizations are developing innovative cross-media news strategies and several of these strategies revolve around social media, which are fast becoming a hub for repurposing and extending traditional content. This paper reports on an empirical study conducted by using in-depth interviews with journalists from the social-media teams of three news organizations in Thailand – PPTV HD36, Nation Multimedia Group and Thairath – to analyse storytelling strategies. The key finding shows that cross-media content can extend news coverage to different aspects of a story, to inform and explain issues, and engaging audiences. This study suggests the objective use and design of content by dividing it into four types, based on functions: repurposing, engaging, cross-promoting and extending exclusive content to new-media platforms, so that it is designed with narrative styles that will carry a story across multiple platforms while ensuring that the different aspects and presentations remain connected to the main issue. A clear understanding of the function to be served by content can help newsrooms to plan suitable narrative styles and the sequence in which long-tail journalism is distributed across platforms to ensure that the quality of journalism is upheld in respect of providing a well-rounded coverage of diverse issues.  相似文献   

10.

An experiment investigated if graphic censorship disclaimers affect memory or thought elaboration for television news stories of the 1991 Persian Gulf war. Viewer assessment of the credibility of censored news also was considered. Subjects listed their thoughts about each story, and their memory was tested as recognition latency. Subjects who rated the credibility of censored news as moderate scored highest on the memory task, but listed the fewest number of negative mentions about the government named as censor in the stories. Under some conditions, results show that the more viewers thought about the source of the censorship, the lesser they remembered images from the stories.  相似文献   

11.
ABSTRACT

News organizations increasingly focus their efforts to boost traffic on their websites to grow their share of online advertising. We investigated the relationship between news websites’ traffic ranking and their social media tools of Facebook, Twitter, YouTube and Google Plus. For a year we monitored the followers of all Greek regional newspapers in relation to the traffic on their websites. We continued monitoring for a second year to validate the robustness of the findings and we hereby present results for 86 weeks. Statistical analysis leads to the conclusion that the number of social media subscribers can predict the competitive position of a newspaper in the market based on its website traffic. The effect lasts for a limited period of time, one to three weeks, depending on the specific medium. Importantly, results indicate the potential of developing a prediction model of the website’s traffic, based on the social media metrics of the organization, as a useful tool to increase traffic and revenues from online advertising.  相似文献   

12.
《Communication Teacher》2013,27(4):244-248
Courses: This activity could be used in courses where persuasion, dialogue, and communication ethics are primary. Thus, a communication ethics course, or course units where students discuss ethics, would be appropriate. For instance, even a human communication course could use this activity to describe ethical treatment of “the other” or a mass communication class can use this activity to discuss ethical power (i.e. the power of technology or news media). This activity could also be modified for use in a public speaking, rhetoric, organizational, or small group communication.

Objective: This activity should be used in tandem with the National Communication Association (NCA) ethical credos on communication. In 2014, to mark the 100th anniversary of the NCA, NCA reaffirmed three ethical credos: The Credo for Free and Responsible Communication in a Democratic Society (National Communication Association, 2013); The Credo for Free and Responsible Use of Electronic Communication Network (National Communication Association, 1963); and the Credo for Ethical Communication (National Communication Association, 1999). When training students to think ethically, it is important to help them develop categories and determine declarative statements. Thus, the NCA documents are effective examples of communication manifestos. Ultimately, through collaboration with partners, small groups of students will develop a communication ethics manifesto in a format similar to the NCA examples. Specifically, they will identify ethical dilemmas, in the activity these are called “Urgent 21st Century Communication Ethics Issues,” and determine declarative statements that provide an ethical framework to address the issue. The “big question”: can student groups create a declarative and collaborative manifesto that addresses urgent 21t century communication ethics issues?  相似文献   

13.

The research attempted to clarify the “ideal newscaster” concept. Only newscaster gender contributed to a significant difference, and only on physical attraction. Findings are discussed with regard to their implications for viewers’ selective exposure to news broadcasts.  相似文献   

14.
Although late-night comedy and satirical news programs like The Daily Show have been recognized as important sources of political information, prior research suggests that viewers gain only a limited amount of political knowledge from watching these programs. Drawing from uses and gratification theory and extant research on political information processing, this study examines whether learning from The Daily Show depends on whether viewers orient to the message as news or as entertainment. Results from an online experiment suggest that viewers who orient to a segment from The Daily Show as news or as a mix of news and entertainment invest more mental effort and subsequently learn more than viewers who have a purely entertainment orientation. Further, among viewers with a purely entertainment orientation, providing them with an explicit informational-processing goal increases the amount of mental effort and learning relative to viewers who are given no explicit viewing objective.  相似文献   

15.
Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course.

Objective: The goal of this activity is to increase students’ understanding of and ability to apply discourse of renewal in a crisis scenario. Students will work collaboratively to craft responses that affirm an organization’s core values in light of a tragic event.  相似文献   


16.
ABSTRACT

The 2017 Equifax data breach left 144.5 million users digitally vulnerable to identity theft and future hacks. The organization’s failure to provide ongoing communication and information regarding the attack, motivated users to form crisis communities within the Twitter platform. This study examines the discourses present within the platform as users discussed the data breach. Digital crisis communities provide researchers opportunities to study how public users respond and react to a digital threat, particularly one that impacts online security and privacy. Through a qualitative analysis of tweets from the 3 weeks after the breach was announced, three discourses emerged that represented user frustrations and reactions to the security violation. These include breaking news, anger and outrage, and blame attribution. The findings of this study are relevant for those studying crisis communication, the Twitter platform, and online communities.  相似文献   

17.

Compared to televised debates using a single‐screen presentation, those using a split screen presenting both debaters simultaneously show viewers the nonverbal reactions of a debater's opponent. This study examined the effect of such reactions on viewers’ ratings of both the speaker's and the nonverbal communicator's veracity. Students watched one of four versions of a televised debate. One version used a single‐screen presentation, showing only the speaker, while the other three versions used a split‐screen presentation in which the speaker's opponent displayed constant, occasional, or no nonverbal disbelief regarding the content of the speaker's message. After watching the videos, students rated the veracity of the debaters’ communication. Analysis indicated that when the nonspeaking debater showed constant signs of disbelief, his communication was perceived as deceptive, while his opponent's communication was perceived as truthful. Moderate signs of disbelief lowered truthfulness ratings for both debaters’ communication. These results and their implications are discussed.  相似文献   

18.
ABSTRACT

Course: Mixed-Method Communication Research Methods

Objective: The purpose of this semester-long activity is to provide students with opportunities to cultivate mixed-method communication research skills through a social justice-informed service-learning format. Completing this course, students will be able to: recognize the unique strengths of quantitative and qualitative research methods; locate, evaluate, and utilize scholarly literature for a literature review; conduct an original research project using quantitative and qualitative research methods to gather and analyze data; and raise self and community awareness about a social issue through collaboration with a community organization.  相似文献   

19.
With the emergence of social networking and Web 2.0 applications, libraries have the means to reach users through interactive Web-based tools patrons already use in their personal lives, such as Facebook and YouTube. In this study the authors aim to understand the ways that libraries are using YouTube for outreach purposes. Using a methodology adapted from studies in medical literature, the authors identified and analyzed library promotional videos on YouTube, both in relation to other works depicting libraries and librarians and as a unique category of content. In order to analyze the viewership of library promotional videos and its growth over time, view counts were compared at three points in time over a period of sixteen months. Using data made available by YouTube, the authors analyzed the top five referring Web sites to each video, thus allowing a basic understanding of the viewership of library promotional videos and their abilities to reach intended audiences. The authors also analyzed the many interactive features supported by YouTube to gain insight into the ways viewers were responding to and interacting with videos, including comments and the ability to mark videos as favorites. Finally, three examples of promotional videos created by libraries were selected as case studies. The creators of each video were interviewed about the creation processes and their insights into the effectiveness of their videos. A key finding was that while library professionals comprise a significant portion of viewers for library promotional videos, creators can increase viewership by the intended audience if they frequently and strategically feature online video content in Web sites, local or campus communication vehicles, and social media environments. The quantitative and qualitative measures developed for this study are offered as possible metrics for the assessment and evaluation of online library video content, and for libraries’ use of social media forms. Based on these measures, and following the review of hundreds of videos with library-based content, the authors have derived a set of evidence-based best practices for the use of online video as a promotional tool by libraries.  相似文献   

20.
《Communication Teacher》2013,27(4):281-285
Play provides an opportunity for students to learn information and concepts in an active format while facilitating different ways of learning. This puzzle activity is designed to increase student engagement, leverage different learning styles, help students make connections in communication theories, and enhance memory of important communication concepts. As an active learning exercise, play requires students to coordinate behaviors and participate in the learning process differently than through traditional lecture formats. Considering the information on active learning strategies, this activity involves using puzzle pieces labeled with theory components to help students learn each theory term and better understand how the terms work together to form the theory.

Courses: This single-class activity is appropriate for courses across the communication curriculum and is particularly well suited for classes with multi-part concepts and/or theories, including communication theory, organizational communication, interpersonal communication, persuasion, conflict communication, and the public-speaking/basic course, among others.

Objective: As a result of participating in this single-class activity, students will demonstrate understanding of key theoretical terms/concepts and how those concepts work together to inform communication theory. Further, students will work together in teams to bring in outside examples of the theory in action and practice explaining the concepts to their classmates to enhance learning and long-term memory of class concepts.  相似文献   

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