共查询到20条相似文献，搜索用时 437 毫秒
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耿峰 《南昌教育学院学报》2011,26(1):147-148
广告语作为一种重要的跨文化交际手段,对开拓市场、引导消费、丰富生活起着重要的作用。广告语中修辞艺术的翻译质量直接影响着跨文化广告的传播效果。本文从关联理论的角度出发,讨论了跨文化广告的修辞艺术特点和相应的翻译方法。 相似文献
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《佳木斯教育学院学报》2016,(3)
随着国家间贸易往来的日益密切,中外商品的交易也日益频繁。广告作为影响商品销售的一个重要因素,其翻译的内容至关重要。尽管国内外对于广告语翻译的研究已有了一段时间,但从语用学角度研究广告翻译却比较少见。由于语用学主要用于研究语言的使用,对广告语,尤其是国内外的广告语翻译具有一定的指导意义,因此,本文从语用翻译学的角度出发,运用其中的一些理论如等效翻译理论和关联理论来对广告语的中英翻译进行相对细致的研究,希望对国内外广告语的中英翻译提供参考和借鉴 相似文献
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《校园英语(教研版)》2016,(22)
随着社会经济的发展,我国对外贸易不断地增多。广告是产品推广的媒介,国内国外的产品要通过广告进行宣传销售。广告语用翻译对广告的准确性和宣传效果有重要的作用。本文讲述了导致广告语用翻译失效的背景文化差异,广告翻译的语用等效、语用失效问题,同时也阐述了文化因素对广告翻译的影响。 相似文献
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从美学意义上来分析英语广告语篇,探讨它们的美学特征及其翻译,人们注意得还不够。本文通过实例归纳出英语广告语篇的美学特征,如简洁美、修辞美、意象美、创意美等。同时提出,在翻译过程中,为了保存英语广告语篇的美学特征,既能让汉语读者广泛接受,达到商业目的,又能不破坏汉语的纯净,那么从美学的角度对这些问题加以思考,有其重要意义。 相似文献
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孙嘉 《福建教育学院学报》2009,10(6):92-94
广告是人类社会一种普遍而又特殊的文化现象。由于广告所具有的促销功能,广告语的翻译已成为商品全球化发展的重要前提保证。文章浅析了广告语的作用和现状,列举并分析广告实例以展现相应的翻译策略。 相似文献
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随着经济全球化的进一步增强,广告作为企业的一种营销方式占据了越来越重要的地位。当然,随之而来的就是关于广告的翻译,这将是企业拓展国际市场的一个重要步骤。因为广告翻译涉及的方面较多,所以这里选取了广告语的翻译层面,从皮特·纽马克的交际翻译理论出发,通过对广告文本类型的分析并结合具体的广告案例,分析这一理论对于广告语翻译的指导作用。 相似文献
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作为一种特殊文体的广告语,诗型广告的翻译既要传意和传神,还要传递诗学美感。从关联理论的视角探讨诗型广告的翻译特点及实现等效翻译的语用策略,认为诗型广告翻译要从文体、语言表达习惯、语言审美、文化和仿拟修辞等角度采取相应的策略,使原广告的交际意图以及美的诗性意境在译语广告中完美再现出来。 相似文献
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在经济与科技迅猛发展的当今社会,广告通过各种媒体形式在宣传、促销产品,维护企业形象,激励市场竞争,甚至拉动内需方面都起着不可忽视的作用.随着经济全球化的不断发展,特别是中国加入世贸组织以后,广告的翻译也得到了飞速的发展.广告语的翻译是否得当,直接关系到广告的最终效果.中英广告语的翻译不仅需要考虑两种语言之间的转换,还需考虑两种文化之间的差异.中英民族不同的思维方式是造成文化差异的重要原因.本文从四方面着重论述了中英不同思维方式对广告语翻译的影响,以期为中英广告语言翻译提供一定的依据. 相似文献
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罗艳萍 《读与写:教育教学刊》2008,5(6)
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. 相似文献
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Richard Denner 《海外英语》2007,(4):14-15
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose. 相似文献
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Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F. 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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陈美曦 《山东教育学院学报》2008,23(2):103-107
Different nations have different social cultures, and the social culture of every nation is developing with the development of the nation, language is greatly influenced by social culture, which enables language to possess national and historical characteristics. Word is the smallest, independent, meaningful linguistic unit of language. It can well reflect the national and historical characteristics. From synchronic aspect, the social and cultural influence on word meaning is mainly embodied in conceptual and associative meanings of word. The incorrespondence of word meaning is a phenomenon that exists in both conceptual and associative meanings of word among different languages. From diachronic aspect, the development of social culture causes some changes of word meaning to some extent. Therefore, social culture plays a key role in vocabulary learning and mastery of a language. 相似文献
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邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献