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1.
基于SEO的中小企业网站信息编辑策略研究   总被引:1,自引:0,他引:1  
李立威  王晓红  薛万欣 《现代情报》2010,30(12):120-122
随着企业网站数量的不断增加和搜索引擎的普及,网站被搜索引擎收录并获得较好的排名,进一步吸引用户访问,成为中小企业亟待解决的问题,而搜索引擎优化有助于解决这一问题。网站的内容设计是搜索引擎优化的基础,本文在分析中小企业网站内容建设存在的普遍问题的基础上,提出了基于搜索引擎优化的网站信息编辑策略,即网站栏目设置策略、网站关键词编辑策略、重要标签的编辑策略、多媒体信息的编辑和内容更新策略。  相似文献   

2.
李立威  刁征艳 《现代情报》2011,31(10):142-146
本文以北京16家区县政府网站为例,对政府网站的搜索引擎优化状况从网站内容优化、网站结构优化和搜索引擎可见性三方面进行了实证分析。其中网站内容优化评价指标包括网站首页标题、关键词及描述设置情况,网站结构优化评价指标包括网站层次结构、链接情况和网站导航,而搜索引擎可见性的评价指标主要是网页收录数量。分析结果表明,网站优化程度与搜索引擎可见性呈现出一定的相关性、政府网站对内容未做优化、政府网站结构优化在细节方面还不够、政府网站对搜索引擎优化重视程度不够。  相似文献   

3.
通过网站优化可使企业网站更容易被搜索引擎收录,提高用户体验和转化率进而创造价值,让企业网站充分发挥其营销作用,文章讨论了针对搜索引擎的网站内部估化和网站外部优化方法。  相似文献   

4.
基于关键词效能的搜索引擎优化策略分析   总被引:1,自引:0,他引:1  
唐卫东  刘存后 《现代情报》2011,31(10):36-41
介绍基于用户需求分析的搜索引擎优化策略,结合某网站的优化研究实例,提出建立在关键词效能算法、网站结构优化基础上的网站推广可行性方案。研究结果表明,这些优化策略有助于提高搜索引擎页面收录量和在搜索引擎的自然排名,从而获得更高的访问量。所讨论的内容适合中小企业电子商务网站的中长期优化和推广。  相似文献   

5.
分析了搜索引擎的算法和排名原理,对网站结构、关键字、单页的优化,搜索引擎的惩罚、被搜索引擎惩罚后的挽救办法等技术进行了论述。  相似文献   

6.
《科技风》2021,(20)
搜索引擎优化是中小企业进行网络营销的重要方式之一,但由于搜索引擎的二八效应非常明显,排名靠前的头部网站获得了大部分搜索引擎流量,因此对于中小企业而言必须掌握相关的搜索引擎优化策略。本文主要就搜索引擎优化中的域名和空间的优化策略、关键词优化策略、网站结构优化策略、网站页面优化策略、网页内容优化策略和网站链接优化策略进行论述。  相似文献   

7.
郭金兰 《现代情报》2009,29(7):53-56
作者通过调研说明了政府网站优化的必要性,并且提出了政府网站优化的方法,如避免复杂的结构,修改关键字结构与密度,加入一些合适的外部链接,可以让一般的政府职能部门网站在搜索引擎上获得很好排名,但对政府门户网站优化还要精心布局网站内部结构,巧妙使用网站内部链接来提高其子页在搜索引擎上的排名。  相似文献   

8.
信息化时代企业各级拥有多级网络矩阵,如何将这些各级网站效率发挥的更佳对于企业信息化建设来说是一项很重要的工作,这其中良好有效的搜索引擎优化对于企业不同部门不同专业人员实现网站各类所需有价值信息资源的高效获取具有十分重要的助推作用。因此,对于企业来说,进一步加强企业内部网站搜索引擎优化十分必要。基于此,就如何进一步做好网站搜索引擎优化从网站结构优化、关键词竞争分析、网站内界面优化、外部链接建设四个方面展开了详细分析。  相似文献   

9.
企业网站搜索引擎优化策略研究   总被引:1,自引:0,他引:1  
搜索引擎优化对企业推广有着重要的作用。在分析影响网站搜索引擎排名的因素的基础上,总结出有利于提高企业网站排名的搜索引擎优化策略。  相似文献   

10.
论述了企业网站推广过程中网站优化、了企业网站搜索引擎优化过程中出现的问题,并提出解决方法.  相似文献   

11.
This study examined how students who had no prior experience with videoconferencing would react to the use of videoconferencing as an instructional medium. Students enrolled in seven different courses completed a questionnaire at the beginning of the semester and again at the end of the semester. Students at the origination and remote sites did not differ in their reactions toward videoconferencing but there was a significant difference for gender. Women reacted less favorably to videoconferencing. Compared to the beginning of the semester, students reported significantly less positive attitudes toward taking a course through videoconferencing at the end of the semester. There were no significant differences in students' attitudes toward videoconferencing across courses at the beginning of the semester but there were significant differences across the courses at the end of the semester. The results suggest the need for better preparation for both students and instructors.  相似文献   

12.
Ajoint study by Prof. ZHANG Zhibin from the CAS Institute of Zoology and his co-workers from Norway, US and Swiss have indicated that historical outbreaks of migratory locusts in China were associated with cold spells, suggesting that China's projected climate warming could decrease the pest's numbers. The study was published in Proceedings of theNational Academy of Sciences on 17 September, 2007.  相似文献   

13.
A computer-mediated group is a complex entity whose members exchange many types of information via multiple means of communication in pursuit of goals specific to their environment. Over time, they coordinate technical features of media with locally enacted use to achieve a viable working arrangement. To explore this complex interaction, a case study is presented of the social networks of interactions and media use among members of a class of computer-supported distance learners. Results show how group structures associated with project teams dominated who communicated with whom, about what, and via which media over the term, and how media came to occupy their own communication niches: Webboard for diffuse class-wide communication; Internet Relay Chat more to named others but still for general communication across the class; and e-mail primarily for intrateam communication. Face-to-face interaction, occurring only during a short on-campus session, appears to have had a catalytic effect on social and emotional exchanges. Results suggest the need to structure exchanges to balance class-wide sharing of ideas with subgroup interactions that facilitate project completion, and to provide media that support these two modes of interaction.  相似文献   

14.
CAS should stick to the principle of rendering service to, and giving impetus for, the development of China's science enterprise by making S&T innovations, said CAS President LU Yongxiang. The CAS president made the remarks in a recent talk to communicate the gist of the winter session of the Party's Leading-member Group at CAS, which was held from 7 to 11 January in Beijing.  相似文献   

15.
With great care, Dr. ZHOU Zhonghe takes out a package wrapped by cotton tissue from a drawer and says: "This is the gem of our collections: the fossil of a bird that lived 125 million years ago!" Then, pointing at a tiny mound, he explains: "Look, this is the claw and that is the head. It was in the egg shell and ready to hatch ... The species fell into a family of waterside inhabitants."  相似文献   

16.
Electronic data interchange (EDI) provides means for interorganizational communication, creates network externalities, requires an advanced information technology (IT) infrastructure, and relies on standards. In the diffusion of such innovations, institutional involvement is imperative. Such institutions contain governmental agencies, national and global standardization organizations, local government, and nonprofit private organizations like industry associations. The last type of organizations we call intermediating institutions. They intermediate or coordinate ("inscribe") the activities of a group of would-be adopters. Unfortunately, little is known of how these organizations shape the EDI diffusion trajectory. In this article we examine one specific type of intermediating organizations?industry associations?and how they advanced the EDI diffusion process in the grocery sectors of Hong Kong, Denmark and Finland. We identify six institutional measures, placed into a matrix formed by the mode of involvement (influence vs. regulation) and the type of diffusion force (supply push vs. demand pull), that can be mobilized to further the EDI diffusion. Industry associations were found to be active users of all these measures to varying degrees. Their role was critical especially in knowledge building, knowledge deployment, and standard setting. Furthermore, institutional involvement varied due to policy and cultural contingencies and power dependencies.  相似文献   

17.
The increasing prospects of digital piracy has prompted the perceived need by electronic publishers to adopt technical systems of protection, and governments to reform their copyright laws. This article is a preliminary study of the management of intellectual property by electronic publishers, defined as those involved in the production of online databases, and CD-ROMs. It focuses on three main issues: (1) how electronic publishers view the increasing threat of piracy; (2) the methods of protection employed to protect intellectual property in digital format; and (3) the importance of technological protection of intellectual property in electronic publications. The analysis is based on a sample of 23 UK electronic publishers. The interviews revealed an interesting assortment of protection methods and did not show that technological protection was a preferred way. Instead, the means of protection, in addition to copyright law, comprised niche markets, pricing, trust, bad publicity, and nontechnical and technical means.  相似文献   

18.
Long-standing conflict between domain name registrants and trademark holders prompted the Internet Corporation for Assigned Names and Numbers (ICANN) to create a global, mandatory arbitration procedure known as the Uniform Dispute Resolution Policy (UDRP). The UDRP has been used in 2166 cases involving 3938 domain names as of 1 November 2000. The policy gives the initiator of a complaint, generally a trademark holder, the right to choose which ICANN-accredited dispute resolution service provider (RSP) will handle the case. During the preparation of the UDRP,some feared that complainant selection would lead to "forum shopping" that might bias the results. This article performs a statistical assessment of the forum-shopping thesis and finds support for it. There are statistically significant differences in the various RSPs' propensity to take away names from defendants; there are also major differences in the number of cases brought to each RSP. RSPs who take away names have the larger share of cases. The study examines other variables that might explain differences in market share, such as price, the plaintiff's nationality, or the time taken to decide a case. It finds that nationality and time also are correlated with market share. The study concludes that shopping for a favorable outcome is an important factor in the UDRP.  相似文献   

19.
Prof. Raymond C.K. Chen, a neuropsychologist with the CAS Institute of Psychology, has made novel progress in his studies of schizophrenia. His work has been reported by a recent issue of Behavioural Neurology.  相似文献   

20.
The main premise of this article is that in information societies generally, and in virtual social contexts particularly, a distinctive style of interaction to facilitate the communication of difference, heterotopic communication , has emerged. It rests on two cultural foundations: an ideological belief in the positive, socially integrating power of communication, and a prevailing ethic of instrumental rationality, subjective individualism, and strategically practiced self-interest. The former is demonstrated by the use of simulation and spectacle as sources of information; exhibitionism/voyeurism as a communicative style; and the awareness of surveillance. The latter is seen in the competitive use of knowledge as a commodity; a surface globalism masking deep parochialism; lateral as well as vertical information inequity; and the use of public versus private as strategies for engagement rather than as spaces. Those who engage in heterotopic communication resort to their 'own devices' both in the sense of personal agendas, strategies, interests, and interpretations, and in the form of the telecommunication tools that help realize them. These personal and technological devices allow individuals with the right educational and technical resources to avoid exposure to disagreement, difference, or other information that does not serve their direct purposes or reflect their particular views of the world; yet they also help convey the appearance of openness, availability, and cooperation. This style of interaction is used strategically in combination with information and communication technologies to gain social or economic advantages, but it may encourage social separatism and parochialism, inhibit the negotiation of disputes, and emphasize competing interests.  相似文献   

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