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1.
多元化经营是报业集团的重要经营战略之一,本文在客观分析当前报业集团所处的内外部环境的基础上,指出开展多元化经营是当前报业集团的必然选择之一,并且尝试提出了四种多元化战略,包括立体式跨媒体战略、蛛网式跨地区战略、选择性跨行业战略和股份制管理战略等。 相似文献
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<正> 进入21世纪,在我国加入WTO之后,市场竞争更加激烈,报业尤为明显。为适应新环境下的市场要求,我们集团领导高瞻远瞩,对河北日报下的八报三刊一网站及其他资源进行了优化整合,成立了河北日报报业集团。集团的成立给我们的经营管理提出了更高的要求,如何强化内部管理,降低经营成本,提高企业经济效益,如何使集团朝着规模效益化、产业化、现代化的方向发展,在竞争中树立自己强势报业集团的地位,这些都是我们必须思考并需要尽快解决的问题。我们认为,通过集团的全面信息化建设,改善内部企业信息化管理,可以在很大程度上推进企业的战略改变,促进集团的建设与发展。 相似文献
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励德·爱思唯尔集团的经营管理与发展战略研究 总被引：2，自引：0，他引：2
从励德·爱思唯尔集团的赢利模式入手,分别从营销、财务、人力资源管理和风险管理等方面介绍其管理策略,总结分析了励德·爱思唯尔集团的发展战略:数字化推动全球化;规模化经营;突出核心竞争力的定位战略;提供个性化服务. 相似文献
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本文选取知音传媒集团作为研究对象,通过对其发展历程中的环节梳理,运用实证研究的方法,总结其在数字化时代背景下企业战略与经营方面的市场化战略、跨领域多元化经营战略、新媒体战略、品牌延伸战略的四大主要战略,同时指出其当前面临的一些问题,并提出合理化建议。 相似文献
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作为世界四大传媒集团之一的德国贝塔斯曼集团,在近年全球经济不景气的环境下依然保持高速增长态势.这与贝塔斯曼集团的经营管理和发展战略息息相关.文章分析了德国贝塔斯曼集团各子集团的业务发展和集团经营状况,梳理了贝塔斯曼集团的人力资源管理、财务管理和品牌管理的相关策略,并进一步分析了贝塔斯曼集团的四大发展战略、多元化经营理念、保持核心竞争力、国际化和差异化战略,以及对我国传媒集团发展的启示. 相似文献
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安徽出版集团的改革发展之路可分为三步走,第一步是稳妥改制,重点是抓四个保障,确保四个平稳;第二步是以投入和创新打造出版主业核心竞争力;第三步是以整体上市激活产业爆发力。走出去战略是集团支柱性发展战略之一,主要做法包括设立专项扶持资金,发展外向型文化装备制造产业,开展境外文化传媒项目合作,培育国际贸易经营主体,开拓国际印刷业务等九个方面。 相似文献
7.
媒介集团进行多角化经营的三种模式 总被引：2，自引：0，他引：2
所谓多角化经营、多种经营或者多样经营,其实是一回事,为了方便阐明观点,本文把它们统称为多角化经营。关于多角化经营,经济界积累了不少成功的经验模式。媒介集团在中国是后起之秀,尽管其产业的属性已经不再争论,尽管也进行了多角化的经营,也采取了一定的多角化的战略模式。但是由于现有的多角化战略模式更多的受到了工业经济和商业经济的影响,并不能很好的与媒介集团的实际相吻合。所以有必要结合媒介集团的实际,从媒介集团实施多角化经营的角度,对于多角化战略模式进行分类认识。三种模式的由来由于观察和理解的角度不同,关于多角化经营… 相似文献
8.
文章通过对励德·爱思唯尔集团的高管薪酬体系进行深入研究,发现励德·爱思唯尔集团高管的薪酬设计与企业的经营战略有着密切联系,这一联系是通过集团高管的各薪酬要素与企业战略实施的短期绩效和长期绩效表现直接挂钩来实现的。 相似文献
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在互联网高速发展的背景下,传统传媒业虽然遭遇了前所未有的困境,但是都在积极寻求从内容到经营的战略转型.如何有效地对传统媒体的经营战略做出调整和创新成为一项重要的课题.文章在媒体转型的形势下,以著名的美国赫斯特传媒集团为研究对象,从其业务结构、内容价值、组织管理和跨界合作等方面入手,研究在移动互联网背景下,该集团业务重点以及经营策略的转变给予的启示. 相似文献
11.
小众营销由于个性化消费和大众传播成本提高而兴起,"终端之争"演变为"小众群体之争"、企业广告传播媒体分化、企业品牌塑造强化个性化消费与社会认同、企业广告评估体系关注非目标消费群体反馈等将成为小众化营销变革趋势。 相似文献
12.
跨媒体经营正在改变美国信息知识的提供形式和成本 ,使传媒业务结构更趋个性化 ,避免恶性的同位竞争。纽约时报公司是一个有代表性的经营个案。公司重视资本运营和品牌资产 ,以报业为主业 ,以“内容供应”为经营理念 ,弱化传媒形态的区隔 ,建立了印刷媒体、网络媒体和广播电视媒体的综合平台 ,通过技术共用而达到媒体融合、资源共享 ,开拓全国和地方市场 相似文献
13.
This paper explores the dynamic between media and social-political forces through a content analysis of Chinese media coverage of intellectual property rights (IPRs) since China's accession to the World Trade Organization in 2001. We examined how media attributes, such as party affiliation and media location, have influenced the use of media frames. Three media frames were extracted from previous studies: (1) national interest; (2) cost and benefit; and (3) legal/contractual. Our results demonstrate that both media attributes exert significant influence on the use of media frames in IPRs coverage: the closer a news organization is affiliated with the Chinese Communist Party, the more likely it would adopt a national interest frame. Moreover, national press and party newspapers are more likely to adopt the national interest frame in covering IPRs-related issues; whereas, regional/popular and professional press are more likely to report the IPRs-related issues from economic and legal perspectives. 相似文献
14.
经过改革开放后30多年的发展,中国传媒业在产业基础和市场规模方面已取得巨大进步,但仍存在行业壁垒森严、企业规模偏小、业务创新不足等瓶颈。在传播全球化的客观现实中,跨国信息技术企业和文化传媒集团主宰着信息传播国际竞争的方向和趋势。中国只有实施传媒产业的大公司战略,将传媒企业培育成信息传播的主导力量,才能使其在全球信息传播竞争中争取到应有的话语权。 相似文献
15.
Social media in public health care: Impact domain propositions 总被引：1，自引：0，他引：1
This paper investigates the impacts of social media use in Danish public health care with respect to capabilities, interactions, orientations, and value distribution. Taking an exploratory approach, the paper draws on an array of quantitative and qualitative data, and puts forward four propositions: social media transform the access to health-related information for patients and general practitioners, the uptake of social media can be a cost driver rather than a cost saver, social media provide empowerment to patients, and the uptake of social media is hindered by legal and privacy concerns. 相似文献
16.
This study advances the concept of consumer nationalism in the international marketplace. It examines the complex role of the media in its formation and expressive practices through a case study of an incident involving Toshiba Corporation in China. The concept rests upon three key arguments of self-definition through consumption, globalization, and symbolic national unification. In their encounter with the global brand Toshiba, the Chinese media and consumers re-discovered and evoked a strong nationalistic sentiment underlined by Japan's past aggression and atrocities in China. The media discourse of national pride and dignity in the case study represents the complex confluence of China's continuing ambivalence towards Japan, sponsor activities by key advocacy groups, and the changing Chinese media practices. Further research is called for to consider the concept of consumer nationalism, its processes, participants, and consequences. 相似文献
17.
《广播与电子媒介杂志》2013,57(1):175-182
The concept of framing applied to the interaction between social movements and the news media, including local television news, is evident in the experience of the Media Research and Action Project (MRAP). MRAP employs frame analysis to assist social movement and community groups in advancing their goals through the news media. The paper presents the important lessons derived from the applied work of MRAF 相似文献
18.
This essay explores news media coverage of two types of alleged “passing”: passing across racial lines from Black to White and across sex lines from female to male. Textual analysis of dominant print media and print media discourses produced by and/or addressed to Blacks and queers reveals prominent frames through which news consumers are invited to perceive these events. In particular, the analysis demonstrates that both dominant and marginal social groups express the desire to fix the identities of passers in a single, discrete category, although these groups wish to do so for disparate reasons. In addition, marginal groups frame passing events within broad cultural and historical contexts in contrast to the narrow contexts framed by dominant media. Comparison of race and sex passing exposes the similarities–including community consternation about the passer–and differences–including disparate focus on civil rights rather than identity issues–between Black and queer coverage of these events. Comparison of race and sex passing also exposes the way in which dominant media correlate race passing with class passing, while sex passing is correlated to sexuality passing (that is, queer passing for heterosexual). 相似文献
19.
媒介生态直接决定一个地区的新闻事业的发展状态,本文着重从“企业经营“角度对新闻机构“事业单位、企业经营“特殊属性的分析.并将新闻视为产品进行研究,引入了成本概念,指出媒介生态对新闻成本的影响,并提出一些参考建议. 相似文献
20.
Philip N. Howard 《The Communication Review》2013,16(3):213-245
Campaigns are complex exercises in the creation, transmission, and mutation of significant political symbols. However, there are important differences between political communication through new media and political communication through traditional media. I argue that the most interesting change in patterns of political communication is in the way political culture is produced, not in the way it is consumed. These changes are presented through the findings from systematic ethnographies of two organizations devoted to digitizing the social contract. DataBank.com is a private data mining company that used to offer its services to wealthier campaigns, but can now sell data to the smallest nascent grassroots movements and individuals. Astroturf-Lobby.org is a political action committee that helps lobbyists seek legislative relief to grievances by helping these groups find and mobilize their sympathetic publics. I analyze the range of new media tools for producing political culture, and with this ethnographic evidence build two theories about the role of new media in advanced democracies-a theory of thin citizenship and a theory about data shadows as a means of political representation. 相似文献