共查询到20条相似文献，搜索用时 875 毫秒
1.
Helen Morgan Parmett 《传播与批判/文化研究》2016,13(1):3-22
This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value. 相似文献
2.
Kevin L. Hutchinson 《广播与电子媒介杂志》2013,57(1):457-467
The research attempted to clarify the “ideal newscaster” concept. Only newscaster gender contributed to a significant difference, and only on physical attraction. Findings are discussed with regard to their implications for viewers’ selective exposure to news broadcasts. 相似文献
3.
This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity. 相似文献
4.
This study electronically‐monitored in‐home RCD activity. The frequency of channel changing and other RCD behaviors were recorded and discrepancies between self‐reported and actual RCD use are examined. This is one of a few academic studies of RCDs that does not rely on a survey (respondent recall) or on observation, but rather records actual behaviors in the participants’ home. This study also examines viewers’ uses of RCDs within the framework of selective exposure. Slightly over 374 hours of television viewing by 44 participants yielded 13,680 channel switches. It was found that viewers made an average of 36.6 channel changes per hour. In other words, they watched channels for an average of one minute and 38 seconds between switches. Further analyses revealed an audience of “rapid‐fire”; channel grazers as 80% of the switches took place after a channel was on for less than five seconds. 相似文献
5.
John S. Seiter 《Communication Research Reports》2013,30(4):334-344
Compared to televised debates using a single‐screen presentation, those using a split screen presenting both debaters simultaneously show viewers the nonverbal reactions of a debater's opponent. This study examined the effect of such reactions on viewers’ ratings of both the speaker's and the nonverbal communicator's veracity. Students watched one of four versions of a televised debate. One version used a single‐screen presentation, showing only the speaker, while the other three versions used a split‐screen presentation in which the speaker's opponent displayed constant, occasional, or no nonverbal disbelief regarding the content of the speaker's message. After watching the videos, students rated the veracity of the debaters’ communication. Analysis indicated that when the nonspeaking debater showed constant signs of disbelief, his communication was perceived as deceptive, while his opponent's communication was perceived as truthful. Moderate signs of disbelief lowered truthfulness ratings for both debaters’ communication. These results and their implications are discussed. 相似文献
6.
Alison Alexander 《广播与电子媒介杂志》2013,57(3):375-376
A variety of viewing measures were constructed to tap the ways people moved through an evening of television viewing, with particular focus on transitions between programs and channels. Based on these behaviors, five different styles of viewing were identified in a sample of adolescents. Of these, only one appeared to correspond to stereotypes of viewers as exercising little choice and just watching what was available. The viewing behaviors of the other four groups all indicate different ways of being active viewers. 相似文献
7.
Jacob J. Wakshlag 《广播与电子媒介杂志》2013,57(3):711-716
This study analyzed changes in the popularity (ratings) of television programs over the duration of a television season. Results indicated that popularity was quite stable and increased as the season wore on, especially among younger viewers. 相似文献
8.
Bradley S. Greenberg Kimberly Neuendorf Nancy Buerkel Rothfuss Laura Henderson 《广播与电子媒介杂志》2013,57(2):519-535
This two‐pronged study analyzed soap opera content, centering on demographics, problems, conversations and sex behaviors, and surveyed soap viewers to determine viewing motives, involvement, and possible effects of soap viewing. 相似文献
9.
Dafna Lemish 《广播与电子媒介杂志》2013,57(4):757-781
Naturalistic methods were employed in studying television viewing in a variety of public places. The behavioral regularities that emerged included adjustment to the setting, to other viewers and to the television set, as well as an openness for television‐related interaction. 相似文献
10.
Abstract This study considers a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. It is shown that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. This study also finds that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising-financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases, by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se. 相似文献
11.
Arvind Rajagopal 《The Communication Review》2013,16(4):441-469
This article theorizes non‐Western media reception, based on a reception study of a Hindu epic, “The Ramayan,”; screened on the state‐owned Indian television system, Doordarshan, in 78 episodes beginning in January 1987. Based on interviews with viewers from a variety of social backgrounds and on analysis of press response to the epic, it argues that the epic represented, for many viewers, a narrative of community opposed to bourgeois modernity, and superior to it. For Doordarshan, as a broadcaster in a non‐western/incompletely modern society, the epic represented a way of mediating between a secular bourgeois public, and a “communitarian public sphere”; which, it is argued, characterizes Indian popular culture. 相似文献
12.
This study examined political television dramas with lead female characters, proposing a model that links viewing of these shows with political engagement. A survey revealed that regular viewers of Madam Secretary, The Good Wife, or Scandal reported feeling transported by these programs’ narratives and parasocial relationships with the main characters (i.e., women in positions of political leadership). These responses were also related to increases in political interest and self-efficacy, with interest predicting real-world political participation. The findings illustrate that these political dramas have prosocial implications, including the non-stereotypical representation of women as well as increased political engagement among viewers. 相似文献
13.
Paul Elliott Johnson 《Critical Studies in Media Communication》2017,34(1):14-28
This essay situates the television show Breaking Bad (BB) and its critical reception in the context of American politics following the economic and political events of 2008. Reading the show as an allegory, I demonstrate that it offered a pathway for viewers to maintain investments and commitments to a toxic, white masculinity threatened by 2008’s economic and political dislocations. Taking the show up for its capacity to allegorize the human experience, Breaking Bad’s critically acclaimed status among viewers from widely divergent political positions suggests that the investment in raced and gendered ideas of individual freedom crosses partisan lines, indicating that American national identity and white masculinity share a mutually sustaining incoherence. Understanding the cultural roots of American victimage evident in post-2008 America helps explain how BB distinguished itself from similar masculine “anti-hero” dramas. 相似文献
14.
Online daters construct their profiles to attract potential partners and viewers’ assessments are based on the content of dating profiles. However, little is known about the mechanisms or nature of the associations that connect variations in profile content to outcomes. This study examined the presence of selective self-presentation (SSP) and warranting content as predictors of viewers’ impressions and intentions to act on dating profiles. A national sample of online daters (N?=?316) provided their impressions and intended outcomes after viewing manipulated dating profiles. Results indicate that high levels of SSP decrease intentions to act on a dating profile because users find these profiles to be less socially attractive, whereas profiles with high warranting value increase positive outcomes by eliciting trust. 相似文献
15.
Laurena Bernabo 《广播与电子媒介杂志》2019,63(1):77-93
Twitter updates and expands television’s cultural forum model by letting viewers speak to current events such as the Black Live Matter (BLM) movement. This article analyzes 1,985 tweets in response to three television episodes (Law & Order: SVU, The Good Wife, and Scandal) that dramatized BLM, and identifies five common themes in how viewers address these representations: thematic appropriateness, timing, producers’ qualifications, institutional critiques, and the purpose of entertainment television. This study concludes that Twitter facilitates a meta-commentary, which expands traditional discussions of entertainment programming, and that these programs transcend “mere” entertainment to become critiques of larger social movements. 相似文献
16.
Michael G. Strawser 《Communication Teacher》2017,31(2):94-98
Courses: This activity could be used in a basic public-speaking course to demonstrate messaging and the development of the three pillars of public speaking: content, organization, and delivery. In a basic communication course, this activity would help illustrate the process of communication (sender, receiver, feedback, channel, etc.). A mass communication class can use this activity to discuss the power of news outlets and social media while digging into mass communication theory (agenda setting, computer mediated communication, framing, etc.).Objectives: Through collaboration with teammates, small groups of students will develop a three- to five-minute news segment that will be posted on YouTube upon completion. Through social-media distribution of the YouTube link, this news clip must attract a certain number (the final number can be determined by the instructor) of viewers in a specified time limit. Student participants will be responsible for identifying valid sources and compiling credible information pertaining to their news topic while also illustrating effective competency in speech content, organization, and delivery by preparing a presentation that is trustworthy and interesting, concise and clear, and presented with energy and charisma while conducting proper vocal and body delivery techniques. The “big question”: can the group create a credible, clear, concise, coherent news broadcast and distribute the finished project to a social-media outlet in the hopes of gaining a certain number of viewers? 相似文献
17.
The Motion Picture Association of America (MPAA) provides ratings for the majority of commercially released films. The MPAA system is based largely on estimates of what types of film content may be offensive to most parents. We identify four assumptions that underlie the current rating system and show how these assumptions are inconsistent with social science research regarding the impact of media portrayals on young viewers. Finally, we offer an alternative scheme based on what is harmful to children rather than what is offensive to parents. 相似文献
18.
Lauren Feldman 《Mass Communication and Society》2013,16(4):586-607
Although late-night comedy and satirical news programs like The Daily Show have been recognized as important sources of political information, prior research suggests that viewers gain only a limited amount of political knowledge from watching these programs. Drawing from uses and gratification theory and extant research on political information processing, this study examines whether learning from The Daily Show depends on whether viewers orient to the message as news or as entertainment. Results from an online experiment suggest that viewers who orient to a segment from The Daily Show as news or as a mix of news and entertainment invest more mental effort and subsequently learn more than viewers who have a purely entertainment orientation. Further, among viewers with a purely entertainment orientation, providing them with an explicit informational-processing goal increases the amount of mental effort and learning relative to viewers who are given no explicit viewing objective. 相似文献
19.
Allan Brown 《媒体管理杂志》2013,15(4):277-286
Abstract Australia and Finland provide contrasting case studies of the transition from analogue to digital terrestrial television transmission. The experiences of these two countries help identify the policy choices available to governments and provide lessons for other countries planning their digital terrestrial television systems. Overall, the digital policies adopted in Finland are much more liberal than those in Australia. The Australian experience serves to confirm the deficiency of the high definition model for digital television, and to indicate that a wider range of programming and services offers viewers a greater incentive to invest in digital reception equipment than high‐resolution picture quality. Shortcomings in policy decisions have resulted in problems for both countries since their launch of digital transmissions. There have been delays in the availability of some digital services, and the take‐up of digital equipment by viewers has been poor. The experiences of Australia and Finland suggest that the transition to digital terrestrial television broadcasting represents a situation of market failure and that governments may need to consider intervening in the market for digital reception equipment. ....... 相似文献
20.
ABSTRACT The model of intuitive morality and exemplars (MIME) predicts that moral representations in media content can activate related moral intuitions in audiences, and that audience members in turn are influenced by their moral instincts to select content featuring corresponding moral values. This proposition was tested and confirmed in a two-phase study. Content analyses measured the frequency of moral domain representations in top-rated popular TV serials from India and the U.S., while an implicit measure (MF-AMP) gauged the strength of corresponding moral intuitions in viewers and non-viewers of these shows. 相似文献