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1.
Yuan-Lin Hsu 《Journal of Media Economics》2016,29(3):139-152
Word-of-mouth (WOM) is informal communication between consumers about products and services. By using text mining techniques, WOM measured for volume and valence at the movie box office in Taiwan. A simultaneous regression of a panel Granger causality test for WOM and corresponding film performance was performed. The empirical results show that dynamic causality only runs from box office to WOM volume in the short run analysis, and the causality between WOM volume and box office is bidirectional in the long run analysis. Potential customers attend movies because of WOM in the short run, but in the long run, box office forms a signal and creates WOM. In WOM valence analysis, causality runs from positive critics to the box office in the short run, and it runs from negative critics to box office in the long run. WOM providers may need to develop different strategies for encouraging WOM behavior among their users. The implication for film managers and marketers is that a reliable way to affect box office is to stimulate positive critics in the short run and negative critics in the long run. 相似文献
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This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. 相似文献
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Advertising has an important role in the media industry. In a context where advertising generates a negative externality for viewers, this article analyzes the factors explaining ad prices in free TV empirically. This article also considers the participation of government-owned broadcasters in the Spanish market. This study finds that private ownership is associated with higher advertising prices. The results show a positive relation between audience size and ad price and a negative relation between ad price and advertising time. In addition, this study finds that higher prices are associated with the percentage of the population between 14 and 29 years old and the regional gross domestic product per capita in the broadcast area. 相似文献
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Abstract This article reviews the test of a home market model of international trade in media products using a movie industry database covering 6 major countries (the United States, Japan, Germany, Italy, France, and the United Kingdom) over the 1950 to 2003 period. In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products. Based on these results, declining domestic film production industries in Europe and Japan after about the 1970s, along with growing dominance of the world film market by the United States, is attributed to a relatively rapid growth of domestic consumer spending on movies in the United States. 相似文献
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《Journal of Media Economics》2013,26(2):123-142
This article explores an important trend in German TV stations: the introduction and steady advancement of management control (MC) systems. Most publications aim at transferring MC theory to TV without explicit definition of the TV production function, thus this article describes the TV core processes (production, programming, sale, and promotion) to which MC is applied. The results from a full census among controllers of German TV stations about participation, instruments, and problems of MC in their companies are presented and interpreted. The results suggest that the level of MC is high only among top-rated commercial stations. Controllers in German TV stations mainly manage the planning and budgeting systems, but also act increasingly as internal consultants for program management. The dominant problems appear to be the establishment and acceptance of MC as well as methodical difficulties of TV accounting. The MC systems of public and commercial stations reflect the different business missions and systems. 相似文献
6.
Valerie Ellen Kretz 《Communication Studies》2019,70(2):208-234
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed. 相似文献
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ABSTRACTThis study is one of the first to compare journalistic role performances of English– and Spanish–language TV networks during the 2016 U.S. primaries. Previous research finds that the corporate structure of Spanish–language media in the United States is looking more like its English–language counterparts and that Latino journalists share the norm of objectivity. Meanwhile, research suggests that individuals of different ethnicities turn to different communication channels and that this divergence can be explained by the degree of alignment in linguistic and cultural orientation. In this study, we therefore assess how linguistic differences of TV networks impact journalistic culture during the presidential primaries in 2016. As a crucial component of journalistic culture, we focus on journalistic role performance and find important distinctions: Findings reveal that the greater coverage of presidential candidates as sources on English-language networks have significant consequences for the roles journalists perform. Results suggest that the Spanish–language networks performed significantly more civic journalism roles than their English–language counterparts that perform an interventionist and service role. These differences are discussed alongside different audience-orientation of the networks that reflect deep racial and ethnic divides. 相似文献
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对于藏族电影作品的创作来说，票房收入与作品成本的不吻合使电影创作者们正陷入举步雏艰的尴尬境地。由于当下藏族电影作品创作中存在的资金不足、专业人员、演员等多种因素的制约，我们应该通过积极有力的措施解决目前当下的瓶颈制约问题。 相似文献
10.
Dave Gelders Marleen Brans Jeroen Maesschalck Nathalie Colsoul 《Government Information Quarterly》2010
In this article, we present an analytical framework that lists the conditions for successful public participation in government affairs. In view of the increased importance of neighborhood watch projects/information networks, we apply the framework to this form of public participation. We analyze and compare two Belgian cases on the basis of document analysis, interviews with participants involved in the cases and a panel of experts. Our case study shows that the conditions that are described in the current article (participation and collaboration, resources, policy involvement, communication, context, method, and continuity) are relevant for analyses of this type and indicate important guidelines for government communication policies. 相似文献
11.
基于Web of Science（WoS）数据库,利用科学知识图谱工具CiteSpace、HistCite构造国外政府信息资源研究的主题、研究趋势与热点等网络,并借鉴网络科学理论及Gephi工具,对国外政府信息资源研究网络的小世界、无标度等特点进行复杂网络分析,期望有助于相关领域研究者从复杂网络的视角,探索和把握政府信息资源领域的研究脉络,并探讨一种从主题、作者、引文关系等多角度和层面进行数据分析,从而快速定位某研究领域核心知识网络的方法。 相似文献
12.
Donald O. Case 《Library & information science research》1998,20(4):377-413
Passage of the Telecommunications Act of 1996, and events leading up to it, brought to public attention a proposed National Information Infrastructure (NII) that would connect homes, businesses, universities, schools, and government offices. The policy discourse surrounding the Act reveals a variety of perspectives among stakeholders, including the Clinton administration, federal agencies, Congress, telephone companies, the computer industry, broadcast and cable TV companies, educators, and other interest groups.While there are many reports and commentaries on the NII, few authors have tried to characterize the political viewpoints behind the public discourse. This article reviews more than 80 NII-related documents, published from 1988 through 1997, and classifies their views and authors according to a two-dimensional typology by policy analyst William Dutton. Comparisons are made between those advocating Public versus Market leadership in NII development, and between Promotional and Restrictive statements regarding NII policy. 相似文献
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本文以文化研究的视角切入,从传播机制、意识形态语境、产业经济多方面透视当代中国电视剧的类型生产,并在电视剧类型生产与本土语境、类型并轨背后的商业与意识形态影响、跨境影像生产中的类型策略三个方面探讨电视剧类型生产机制中呈现出来的诸种现象。 相似文献
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西方商业电视的经营意识 总被引：2，自引：0，他引：2
在当今国际电视产业市场上 ,唱主角的无疑是西方商业电视媒体。这并不是一种偶然现象或历史的偏爱 ,而是缘于他们强烈的商业经营意识。商业经营意识有非常丰富的内涵 ,本文简要分析了其中对中国电视媒体有借鉴意义的五种经营意识 相似文献
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The publishing industry in Mexico is a distinctive environment due to several elements: the role of the State government as the main publisher or buyer of books, the historic and central role of the Spanish publishing industry in the direction and influence of Mexican market through their affiliate companies, and the influence of the US book market concerning influences and trends. In a country of 120 million people, where the book reading rate is very low, as is the number of bookstores, I explore the changes that are taking place right now in the context of the crisis in the Spanish book market and why I see a promising future for the general interest publishing market in the Spanish language in Mexico and the US. 相似文献
17.
Kenneth C. Wilbur 《Journal of Media Economics》2016,29(2):51-72
This article proposes a new measure of television advertising avoidance, the Passive/Active Zap (PAZ), as an occurrence of a set-top box switching channels during a commercial break after at least 5 min of inactivity prior to the break. Twenty-seven percent of eligible commercial breaks are interrupted by a PAZ. A proportional hazards model is applied to a unique dataset to estimate the impact of advertising content and commercial break characteristics on PAZ behavior. The results show that advertising avoidance is negatively associated with movie ads and positively associated with advertising for websites, auto insurance and women’s clothing. Ad avoidance also tends to rise with repeated exposures to the same ad creative, advertising aired on general-interest television networks, later hours of the evening, and rainfall. 相似文献
18.
This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption. 相似文献
19.
Jih-Hsuan Lin 《亚洲交流杂志》2016,26(3):278-297
This study collected data before and after the 2012 Taiwanese presidential election to examine active and passive Facebook (FB) participation on subsequent attitudinal and behavioral outcomes. Based on the differential gains model, the results showed that active engagement in FB political activities before the election directly affected offline political participation after the election. However, this direct effect occurred for first-time voters (20–24 years old) but not for the 25 and older generation. Passive exposure to politically related FB activities before the election indirectly affected offline political participation after the election and voting behavior through perceptions of FB use on political engagement. These indirect effects occurred in both first-time voters and in the rest of the voters. The results extend the differential gains model to social network sites (SNSs) and suggest that FB participation is another form of political participation among the younger generation that may serve as a gateway to motivate first-time voters to become more engaged in political participation. In addition to active discussion, passive exposure to politically related activities within FB networks indirectly contributes to voting and offline participation, expanding the current differential gains model. 相似文献
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进入新世纪 ,中国的电视业面临来自国际、国内及自身发展的诸多挑战 ,使其在运作模式、发展模式等方面逐渐发生变化 ,随着信息技术的进步 ,一些新的经营思路、管理模式、运作机制、产品形式正悄悄出现 ,收费电视的概念已开始引入。收费电视的传播模式与传统电视有何不同 ?中国收费电视在短期内能盈利吗 ?本文对此进行了分析与探讨。 相似文献