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由于内容、技术、盈利模式等多方面原因,目前,中国手机报发展出现了困境。笔者将在分析手机报的现状、困境和发展趋势的基础上,探讨手机报在3G时代持续发展的路径。 相似文献
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本文从我国手机报的发展现状出发,分析了手机报产生的背景及其特点,并提出了目前手机报面临的困境,最后有针对性地提出了对策。 相似文献
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新媒体光环下的手机报并没有给地方报业带来预期的效益。本文以《玉溪手机报》的探索实践为例,解析了地方手机报面临的困境和拥有的核心竞争优势,阐述了地方手机报应扬长避短,用好本土化和互动性这两件利器,实施本土化战略,破解内容同质化困境,发挥互动性留住主流读者群。 相似文献
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手机报是传统纸媒在新媒介环境下寻求新机会、实现转型的一种尝试。但自2004年中国第一份手机报诞生至今,其发展却未如预期般乐观。本文采用波特竞争力模型具体分析了我国手机报发展的困境所在。 相似文献
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在新媒体的冲击下,传统报业日显疲态,手机报应运而生,并快速发展。本文介绍手机报的发展现状,指出其在发展过程中所形成的优势,以及所面临的困境,最后探讨了新媒体时代手机报的发展前景。 相似文献
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2009年底,以大规模用户放号为标志,中国电信业正式全面进入3G时代。随着3G的启动,作为一种新兴的大众传播媒体的手机报将会面临巨大挑战。本文首先从手机报的现状和困境开始分析,结合3G技术的特点,从而试着探索手机报在3G时代的发展前景。 相似文献
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2009年底,以大规模用户放号为标志,中国电信业正式全面进入3G时代。随着3G的启动,作为一种新兴的大众传播媒体的手机报将会面临3G时代所带来的巨大挑战。本文首先从手机报的现状和困境开始分析,结合3G技术的特点,从而试着探索手机报在3G时代的发展前景。 相似文献
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随着第四代媒体——网络的兴起和3G时代背景下移动通信客户端的发展,手机已逐渐成为人们接受和传递信息的重要载体,由此而产生了由传统新闻媒体与手机孕育而生的一种新型的报纸媒介——手机报.手机报以“数字化”理念为核心,具有空间自由性、形式多样化等特质,同时也存在内容同质化倾向、发展模式单一等问题.主要阐述了手机报的产生背景、特点、困境及对手机报未来发展的趋势研判. 相似文献
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手机报发展的现状与困境
手机报是以手机为媒介,由媒体和网络运营商等合作开发的一项为用户提供及时资讯的电信增值业务,被誉为“拇指媒体”和“影子媒体”.按其呈现形式,主要有短信版、彩信版、Wap网站版、IVR语音版和客户端软件版等5种.目前普及率最高的是彩信手机报.
由于内容同质化、信息量有限以及盈利模式单一等问题.手机报在发展中遇到了难以突破的瓶颈,导致用户黏度较低,退订率高. 相似文献
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智能手机——组建移动图书馆平台 总被引：13，自引：0，他引：13
文章阐述了智能手机在图书馆业务各方面的应用,主要从图书采购、流通、参考咨询业务入手,展现智能手机给移动图书馆平台带来的新机遇。 相似文献
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文章简要介绍了图书管理与手机平台,分析了图书管理和手机平台的特点以及手机平台在图书管理中的作用,通过手机平台在图书管理系统中的一个应用实例说明了手机平台在图书馆中广阔的应用前景。 相似文献
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关于倡导在县级以上公共图书馆开通“手机短信服务平台”的建议案 总被引：1，自引：0，他引：1
图书馆作为社会海量信息的主要集散中心和公益性的信息服务机构,开通"手机短信服务平台"尤为必要,建议文化部图书馆司协同相关部门出台有关规定,下发指导性文件,提出具体要求,并划拨专项经费,以利这项工作的切实推进.同时,建议各省市文化厅及图书馆学会根据当地的实际情况制订可行性方案,并将开通"手机短信服务平台"列为公共图书馆评估的指标之一. 相似文献
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Mobile devices facilitate the use of mobile services that are similar to services used via fixed Internet connections. The objective of this article is to assess displacement effects between fixed and mobile Internet services, and to research the role of technical capabilities of mobile handsets and demographics as moderators. This study is based on a sample of 628 respondents who have access to fixed and mobile Internet services. The respondents' usage of services was analyzed. An online questionnaire was used to collect data on the use of information, communication, entertainment, and transaction services. Mobile Internet reinforces, rather than replaces, Internet usage. When people possess an iPhone® or (mobile) laptop, this reinforcement effect is present for entertainment services. With respect to transaction services, the Blackberry® makes a stronger case. With the exception of gender, demographic characteristics do not have a moderating effect. Women display a stronger reinforcement effect than men in relation to transaction services. To the best of our knowledge, no study to date has investigated the displacement effects of fixed Internet services by the mobile handset. This empirical study contributes to the literature regarding the displacement effects of mobile Internet services. 相似文献
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《Communication monographs》2012,79(4):317-334
The purpose of this study was to test the argument that perceptions and uses of mobile phones are socially constructed in close personal networks. The study hypothesized that, through collective sense making, perceptions and uses of mobile phones would be more similar within 45 personal communication networks than for the entire sample of 194 individuals. Findings from a self-report survey reveal that several factors were significantly more similar within the networks than for individuals throughout the sample, including perceptions of the handset as a means of display, use for safety and security, attitudes about use in public, microcoordination, hypercoordination, and comfort with technology. Interviews were conducted to explore how perceptions and uses were shaped through relationships and interactions situated in social context. The interview data illuminate how social interaction contributed to perceptions and uses in four key areas: mobile phone adoption, attitudes about products and services, perceptions of non-normative use, and collective use. Results of the study serve as evidence supporting the argument that perceptions and uses of communication technologies are, at least in part, constructed socially among close personal contacts. This study demonstrates why it is important for researchers to consider social contacts and social contexts when examining the implications of communication technologies. 相似文献
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《The Reference Librarian》2013,54(75-76):217-233
Summary Half the battle of dealing with a difficult patron is changing one's own perspective. This paper uses core Zen Buddhist ideas and viewpoints to discuss ways of dealing with difficult patrons. The basics of Zen Buddhism are explained and Zen concepts such as Openness, Mindfulness, Compassion and Beginner's Mind are applied to problem solving within the context of library public service. The paper also explores the difference between “difficult” and “problem” patrons in order to help readers determine when a Zen perspective is useful. 相似文献
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传媒消费主义热潮的冷思考 总被引：1，自引：0，他引：1
从各类媒体内容和形式的种种表现,不难透视出媒介消费主义热潮出现的原因。理性审视我们不难发现,传媒消费主义在满足了人们的消费需求的同时,弱化了媒体的社会责任,助长了享乐之风,不利于中国社会的稳定。 相似文献
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《The Reference Librarian》2013,54(75-76):55-66
Summary Faculty members depend on the resources and services provided by the libraries to teach, satisfy the curricular needs of the students, and conduct their research. Students need the library for many reasons, among which are to complete their assignments and to expand on what faculty covers in class. The patron/librarian relationship in the academic library is not always perfect. Issues which students and faculty face in the academic library environment are completely different from those in the public library. Identifying the characteristics of the difficult or problem patron in academia is a little more difficult than in the public library. Are what librarians face when dealing with faculty and students more issue-related than just dealing with problem patrons? The authors will identify, from the librarians' perspectives, some of these often called difficult patron issues and offer solutions to try and preempt these issues before they become problems. 相似文献