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1.
Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders.

This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.  相似文献   

2.
An increasing number of users are reaching out to their academic library from their mobile devices to search for scholarly content. As a result, the resources offered through the library Web site should be equally accessible on all devices. Database content is a critical library resource, and vendor products must evolve to function effectively on all types of devices. This study examined 197 databases at Adelphi University Libraries to determine if they are universally accessible either through the provision of an app or a mobile-optimized Web site. The study concluded that the majority of vendor platforms are not optimized for viewing across smart devices. These findings indicate that libraries should encourage vendors to offer mobile-optimized databases, and desktop computers may still be necessary for database searching.  相似文献   

3.
ABSTRACT

This article analyzes 37 Orbis Cascade Alliance members' Web sites to determine ease of use across mobile devices. Based on that analysis and a literature review, guidance is provided on how libraries' mobile Web sites may be improved. Web sites were examined to determine ease of locating frequently accessed resources on mobile devices that were identified in the literature: contact information, hours, databases, library accounts, and search boxes. Scalability of Web sites on mobile devices was also evaluated and was found to be non-existent in nearly a quarter of examined libraries. Areas for consideration and improvement are presented across Orbis Cascade Alliance libraries that can easily be applied globally.  相似文献   

4.
Web网站ASP的安全管理   总被引:2,自引:0,他引:2  
ASP技术是目前开发动态Web网站的一种新技术,已广泛应用于各种专业化网站的开发。Web网站如何安全管理ASP应用程序,以避免遭受各种可能的攻击和破坏,是当前Web网站管理面临的一个重要问题。本文阐述了使用ASP技术的Web网站如何进行各种权限管理,如何采取安全措施堵塞各种安全漏洞,消除安全隐患的技术方法。  相似文献   

5.
This article describes a multicase field study of four public-facing Midwestern state agencies and how they organized the work of reviewing and approving textual content for publication on Internet Web sites. Drawing on field data and concepts from institutional theory, contingency theory, and organizational design, the paper generates a framework to document systematically the processes and practices involved in the review and approval of textual Web content. The framework is then used to compare textual content management practices across the four case sites and to begin to investigate the effects of variation in content management practices on characteristics of the available textual content. The article suggests how the framework could be used in future research to investigate how content practices affect content characteristics such as quality, quantity, and cost and to investigate how and why content management practices change over time.  相似文献   

6.
《期刊图书馆员》2013,64(3):183-191
SUMMARY

RSS technology is growing in popularity among libraries as a way to distribute, or syndicate, information about new electronic resources and Web content to users. “Really Simple Syndication” is an effective communication tool for libraries because it supplies the user with to up-to-date links and announcements on the library Web site after only one initial setup function. RSS does not require the user to make frequent visits to the library Web site for updated information; rather, it gathers content from any Web sites designated by the user, and delivers news to the users in an aggregated format. The benefits of RSS are that the software to setup the service is often free for downloading and many users are already familiar with the application. The “orange button” now present on so many commercial Web sites ranging from news sites to blogs is gaining a presence on library Web sites.  相似文献   

7.
依据Web 页面和W eb 站点可以被搜集和分类, 文章探讨的主题是:WWW 构成图书馆。结论是:Web 不是数字化图书馆, 但是图书馆可以从Web 中选择搜集材料。Web 文献有两种变化形式。第一种变化形式是本文所谈论的“持续性”; 第二种变化形式是W eb 页面或Web 站点信息的变化。本文力求更进一步认识Web 页面和Web 站点的生存期, 生存期的变化会影响具有Web 信息的图书馆的完整性和有效性, 然而如果能够认识这些变化就可以进行控制和管理。  相似文献   

8.
ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.  相似文献   

9.
ABSTRACT

Oakland University's Kresge Library first launched its Web site in 1996. The initial design and subsequent contributions were originally managed by a single Webmaster. In 2002, the library restructured its Web content creation and management to a distributed, collaborative method with the goal of increasing the amount, accuracy, and timeliness of the information available on the library Web site. The new model was successful, resulting in a significant increase in both the amount and timeliness of the information presented on the library Web site. This article details the fundamental structural changes to how the Web site was managed and the rationale behind it.  相似文献   

10.
ABSTRACT

This article describes the card-sorting techniques used by several academic libraries, reports and discusses the results of card-sorting usability tests of the Western Michigan University Libraries’ Web site, and reveals how the WMU libraries incorporated the findings into a new Web site redesign, setting the design direction early on. The article briefly describes open and closed card-sorting techniques and quantitative and qualitative methods of analyzing data commonly used in computer and library science fields. Findings from this study allowed the library design team to vastly improve its initial redesign decisions for a new Web site tabbed navigation system. Card sorting not only helped the design team validate its redesign decisions, but it also opened the WMU libraries to outside innovation, inviting Web site visitors to redesign the Web site free from the libraries’ influence. The simple and inexpensive techniques used here may be useful to any Web librarian or design team embarking upon redesign and usability testing of their own sites and interested in building a more compelling, insightful Web site.  相似文献   

11.
Based on a survey of 419 industry professionals responsible for maintaining radio station Web sites and a content analysis of 900 radio station Web sites, this study provides an overview of the state of Web radio in the late 1990s. This study investigates the extent of Web radio, the range of content offered on radio station Web sites, the benefits realized as a result of having a Web site, and the problems encountered with Web sites, and makes recommendations based on the findings. A general conclusion of this study is that although the Web presents a wealth of exciting possibilities, most radio broadcasters are currently underutilizing the Web and their Web sites.  相似文献   

12.
This study explored how Black and White viewers browse and evaluate Web sites based on the racial target of the site. The findings demonstrate that, while Blacks do not necessary evaluate Black- and White-targeted sites differently, they do spend more time browsing on and recall more information from a Black-targeted site than they do a White-targeted site. In contrast, White viewers display no differences in their browsing, recall, or evaluation patterns based on the racial target of the Web site. Theoretical implications regarding the psychological mechanisms at work when viewers are exposed to race-targeted sites are discussed.  相似文献   

13.
14.
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.  相似文献   

15.
试图通过对二百多个国内外高校图书馆网站的考察,研究它们在基本信息和美术表达等方面的设置,归纳出一些有益于评价高校图书馆网站的因素和方法;同时讨论国内图书馆网站在信息内容设置方面思维角度和如何实现读者导向的问题。  相似文献   

16.
江霞  颜志森 《编辑学报》2015,27(2):172-174
科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益.  相似文献   

17.
This study examines several key design elements of 37 academic library Web sites (members of the Association of Southeastern Research Libraries) and how they have changed between 2012 and 2015. While several studies have reviewed library Web sites looking for common design elements and content, the present work may be the first to look at the design elements of a large group of library Web sites over time. This study has two main goals: to present an objective analysis of the navigation and search interface designs at research university library Web sites, and to assess the usage of Web-scale discovery systems and content management systems in libraries. Other areas explored include when sites were most recently redesigned and whether sites have adopted a mobile-friendly, responsive design. Notable findings include a very high usage of Web-scale discovery systems, an increasing adoption of open source content management systems, and increasing implementation of responsive design. Also noted was a strong and growing standardization in navigation design. This study concludes with a review of the trends and discussion of current design patterns in academic library Web sites.  相似文献   

18.
Political candidates have responded to the public's desire to use the Internet as an interactive information source by creating their own online presence. This study is a content analysis of the Web sites and blogs of the 10 Americans vying to be the Democratic candidate for the 2004 presidential election. Focusing on interactivity, data indicated front pages hyperlink to participation areas such as Donation or Volunteer sections and rarely linked to external content. Blogs used hyperlinks at a rate less than Web sites. Interactivity was encouraged through text, as 83.7% of Web sites asked voters to become more involved. Blog posts discussed issues and attacked the opponents, including President Bush. For the most part, blog posts were personal in nature and used direct address. The tactical use of advanced Web site features showed a technological progression of political campaigning and an overall increase in interactivity through technology and text.  相似文献   

19.
ABSTRACT

User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it.  相似文献   

20.
ABSTRACT

Web site usability concerns anyone with a Web site to maintain. Libraries, however, are often the biggest offenders in terms of usability. In our efforts to provide users with everything they need for research, we often overwhelm them with sites that are confusing in structure, difficult to navigate, and weighed down with jargon. Dowling College Library recently completed a redesign of its Web site based upon the concept of usability. For smaller libraries in particular, such a project can be a challenge. The Web site is often maintained by one or two people, and finding the time and resources to conduct a usability study is difficult in that situation. Additional demands of a site redesign, from restructuring page layouts to adding visual appeal, only add to the burden. However, our team of four librarians was able to do it. We focused on vocabulary and organizational structure using a card-sort analysis. This analysis taught us how our users approach the information on our site. Task-based testing confirmed what the card-sort analysis had taught us and smoothed out design problems. Incorporating user feedback at nearly every stage of the process allowed us to create a site that more closely mirrors how our users look for information on our site. This study details how using testing and analyzing results throughout the redesign process created a better, more user-friendly Web site.  相似文献   

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