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1.
Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.  相似文献   

2.
ABSTRACT

A primary impact metric for institutional repositories (IR) is the number of file downloads, which are commonly measured through third-party Web analytics software. Google Analytics, a free service used by most academic libraries, relies on HTML page tagging to log visitor activity on Google's servers. However, Web aggregators such as Google Scholar link directly to high value content (usually PDF files), bypassing the HTML page and failing to register these direct access events. This article presents evidence of a study of four institutions demonstrating that the majority of IR activity is not counted by page tagging Web analytics software, and proposes a practical solution for significantly improving the reporting relevancy and accuracy of IR performance metrics using Google Analytics.  相似文献   

3.
ABSTRACT

Although there is a proliferation of information available on the Web, and law professors, students, and other users have a variety of channels to locate information and complete their research activities, the law library catalog still remains an important source for offering users access to information that has been evaluated and cataloged by experts. The usability of the catalog needs to be effectively measured before any necessary improvements can be made. This study was undertaken to investigate the information retrieval patterns of users of the Rutgers Law Library Online Public Access Catalog and to develop the catalog into a more effective search tool for these users. This study used an experimental approach to measure the usability of our catalog by analyzing the transaction logs from the OPAC system and the results from Google Analytics. The findings provided not only important information on user demographics and their computer systems, but also more insight on the search behaviors of users. The specific findings included the following:

  1. As a Web-analytic tool Google Analytics provided extensive information on the OPAC and the navigational behaviors of users.

  2. Fifty-eight percent of our users visited the Web site regularly.

  3. The most popular search method, which was employed by 37% of our users, was by title.

  4. Most patrons used computer systems with a high resolution and color depth monitor and visited the catalog Web site with a high-speed Internet connection.

  5. Suggestions were made by the authors to improve the users’ search experience of the catalog Web site.

This study is significant to libraries with Web catalogs because it demonstrates the potential value of using Google Analytics as a Web analytics tool in combination with the OPAC transaction logs to measure catalog usability.  相似文献   

4.
Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders.

This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.  相似文献   

5.
Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management.  相似文献   

6.
Like many other libraries, Cornell University Library uses Google Analytics (GA) to track website usage. GA, designed to support Google’s primary revenue stream, advertising, has many strengths, including cost (free). Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Piwik (piwik.org) as a replacement for GA. Piwik is a free, open source, and most importantly, supports local data collection. We summarize what some of the library literature says about web analytics tools, explain why we selected Piwik, and describe what is involved when migrating from GA to Piwik.  相似文献   

7.
As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment.  相似文献   

8.
ABSTRACT

User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site, but obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the Web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience.  相似文献   

9.
ABSTRACT

This article describes the card-sorting techniques used by several academic libraries, reports and discusses the results of card-sorting usability tests of the Western Michigan University Libraries’ Web site, and reveals how the WMU libraries incorporated the findings into a new Web site redesign, setting the design direction early on. The article briefly describes open and closed card-sorting techniques and quantitative and qualitative methods of analyzing data commonly used in computer and library science fields. Findings from this study allowed the library design team to vastly improve its initial redesign decisions for a new Web site tabbed navigation system. Card sorting not only helped the design team validate its redesign decisions, but it also opened the WMU libraries to outside innovation, inviting Web site visitors to redesign the Web site free from the libraries’ influence. The simple and inexpensive techniques used here may be useful to any Web librarian or design team embarking upon redesign and usability testing of their own sites and interested in building a more compelling, insightful Web site.  相似文献   

10.
ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.  相似文献   

11.
Creating a learnable, effective, and user-friendly library Web site hinges on providing easy access to search. Designing a search interface for academic libraries can be particularly challenging given the complexity and range of searchable library collections, such as bibliographic databases, electronic journals, and article search silos. Library Web designers must decide whether to present users with a single search interface—one that searches across content silos by default—or to offer an interface that exposes the various silos available. Designers must also contend with the user's entire search experience and determine how search should appear on the library home page as well as in global navigation systems. In the spring of 2010, the North Carolina State University Libraries sought to answer search design questions for an upcoming Web site design effort. The Libraries evaluated two different search interfaces to determine whether a tabbed search approach with options to pre-select silos is an effective design for end users. Findings show that a tabbed search interface is an effective design device for presenting multiple silos. This study outlines the methods the North Carolina State University Libraries used to conduct usability testing as well as observations, findings, and recommendations about effective design of search on academic library Web sites.  相似文献   

12.
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13.
ABSTRACT

At Eastern Michigan University, information about library resources and services for Extended Programs (off-campus and online) students was provided in a number of online locations and was sometimes inconsistent and difficult to manage. The library formed an internal task force to evaluate all of the library information and instructional materials provided to Extended Programs students. The task force consolidated key information in one location on the library Web site and collaborated with departments within the library and around campus to provide links from the relevant online locations. This case study describes how Google Analytics was used to assess the use of the revised library Web site and online instructional materials by Extended Programs students. The researchers describe examples of techniques for using Google Analytics and explain how the data collected was used to identify further enhancements to the information provided to Extended Programs students.  相似文献   

14.
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.  相似文献   

15.
This study examines several key design elements of 37 academic library Web sites (members of the Association of Southeastern Research Libraries) and how they have changed between 2012 and 2015. While several studies have reviewed library Web sites looking for common design elements and content, the present work may be the first to look at the design elements of a large group of library Web sites over time. This study has two main goals: to present an objective analysis of the navigation and search interface designs at research university library Web sites, and to assess the usage of Web-scale discovery systems and content management systems in libraries. Other areas explored include when sites were most recently redesigned and whether sites have adopted a mobile-friendly, responsive design. Notable findings include a very high usage of Web-scale discovery systems, an increasing adoption of open source content management systems, and increasing implementation of responsive design. Also noted was a strong and growing standardization in navigation design. This study concludes with a review of the trends and discussion of current design patterns in academic library Web sites.  相似文献   

16.
Successful disaster response is an exercise in managing human resources under very difficult conditions. Catastrophic disasters can disrupt both the physical communication networks and the social networks critical to efficient response and recovery. While a well-designed disaster plan serves as a framework, it often requires communication and collaboration between responders to adapt it to the situation at hand. Displacement of library staff adds to the chaotic nature of post-disaster communications, increasing the need for collaborative Web spaces to adapt to changing situations. Using case studies of catastrophic disaster response at libraries, this article begins with an analysis of human resource management problems common to disaster response coordinators worldwide. It then discusses Auburn University Libraries’ uses of free Web 2.0 applications in support of library disaster preparation, response, and recovery. While Auburn University's location on the coastal plain of Alabama is vulnerable to both hurricanes and tornadoes, Auburn has so far only needed to respond to small-scale disasters. The devastation suffered by libraries in the paths of Hurricanes Katrina and Rita served to propel Auburn toward a more comprehensive preparedness stance. Disaster planning at Auburn has embraced Web 2.0 applications, such as Google Documents and Google Talk, to introduce redundant communication channels and to allow for efficient collaboration regardless of the location of library responders. By identifying key Web 2.0 applications and properties that are useful for response and recovery efforts, the research in this article may assist other libraries in improving their disaster preparedness.  相似文献   

17.
In this time of ongoing health care changes, consumers need to become better informed to actively participate in their health care decisions. As a result, hospital libraries are being challenged to address this need. Scottsdale Healthcare's Health Sciences Libraries have responded to this challenge by establishing a Health Information Center at the premiere shopping mall in the area. Implementing a Health Information Center at a mall is a unique way to bring medical information to the community. The purpose of this paper is to describe the planning process, the implementation, and the future vision of the Health Information Center at Scottsdale Fashion Square.  相似文献   

18.
ABSTRACT

This article investigates how digital news editors perceive the uses and implications of audience analytics in contemporary digital newsrooms. Based on 21 interviews with digital news editors at 11 Belgian news organisations, including 7 national newspapers, one news magazine, one public and one commercial broadcaster, and one digital-born news medium, the study shows how audience analytics have become normalised in these digital newsrooms and how, in the perception of those who use them, tools for capturing audience behaviour data inform and shape their daily work practices and organisational strategies. Combining insights from literature with empirical findings, the study distinguishes six uses of audience analytics: Not only do analytics inform editorial decisions on (1) story placement, (2) story packaging, (3) story planning and (4) story imitation, but they can also serve as instruments for (5) performance evaluation and (6) audience conception. Overall, the digital news editors are convinced that audience analytics support rather than harm their journalism.  相似文献   

19.
ABSTRACT

In this time of ongoing health care changes, consumers need to become better informed to actively participate in their health care decisions. As a result, hospital libraries are being challenged to address this need. Scottsdale Healthcare's Health Sciences Libraries have responded to this challenge by establishing a Health Information Center at the premiere shopping mall in the area. Implementing a Health Information Center at a mall is a unique way to bring medical information to the community. The purpose of this paper is to describe the planning process, the implementation, and the future vision of the Health Information Center at Scottsdale Fashion Square.  相似文献   

20.
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