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1.
《Journal of Web Librarianship》2013,7(2-3):287-306
ABSTRACT Although there is a proliferation of information available on the Web, and law professors, students, and other users have a variety of channels to locate information and complete their research activities, the law library catalog still remains an important source for offering users access to information that has been evaluated and cataloged by experts. The usability of the catalog needs to be effectively measured before any necessary improvements can be made. This study was undertaken to investigate the information retrieval patterns of users of the Rutgers Law Library Online Public Access Catalog and to develop the catalog into a more effective search tool for these users. This study used an experimental approach to measure the usability of our catalog by analyzing the transaction logs from the OPAC system and the results from Google Analytics. The findings provided not only important information on user demographics and their computer systems, but also more insight on the search behaviors of users. The specific findings included the following:
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As a Web-analytic tool Google Analytics provided extensive information on the OPAC and the navigational behaviors of users.
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Fifty-eight percent of our users visited the Web site regularly.
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The most popular search method, which was employed by 37% of our users, was by title.
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Most patrons used computer systems with a high resolution and color depth monitor and visited the catalog Web site with a high-speed Internet connection.
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Suggestions were made by the authors to improve the users’ search experience of the catalog Web site.
2.
《Journal of Web Librarianship》2013,7(1):45-55
As free and low-cost Web analytics tools become more sophisticated, libraries’ approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the design process. The Health Sciences Libraries of the University of Minnesota have been using Google Analytics as their primary analytics solution since 2005, and as Google has continued to add functionality and flexibility to the platform, the Health Sciences Libraries has capitalized on the opportunities made available. In this article the author outlines the Health Sciences Libraries strategy for using Google Analytics and describes several of the more novel methods they have developed, providing a roadmap for others seeking to strengthen their understanding of the behavior of users on their library's Web sites. 相似文献
3.
ABSTRACT At Eastern Michigan University, information about library resources and services for Extended Programs (off-campus and online) students was provided in a number of online locations and was sometimes inconsistent and difficult to manage. The library formed an internal task force to evaluate all of the library information and instructional materials provided to Extended Programs students. The task force consolidated key information in one location on the library Web site and collaborated with departments within the library and around campus to provide links from the relevant online locations. This case study describes how Google Analytics was used to assess the use of the revised library Web site and online instructional materials by Extended Programs students. The researchers describe examples of techniques for using Google Analytics and explain how the data collected was used to identify further enhancements to the information provided to Extended Programs students. 相似文献
4.
《Journal of Web Librarianship》2013,7(3):161-175
ABSTRACTThe primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content. 相似文献
5.
Like many other libraries, Cornell University Library uses Google Analytics (GA) to track website usage. GA, designed to support Google’s primary revenue stream, advertising, has many strengths, including cost (free). Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Piwik (piwik.org) as a replacement for GA. Piwik is a free, open source, and most importantly, supports local data collection. We summarize what some of the library literature says about web analytics tools, explain why we selected Piwik, and describe what is involved when migrating from GA to Piwik. 相似文献
6.
Paul Betty 《图书馆管理杂志》2013,53(3-4):295-315
ABSTRACT The Distance Learning Department of the Regis University Library is charged with providing library instruction for undergraduate and graduate students enrolled in accelerated courses offered at six distance campus locations and online. The department has created a series of animated online tutorials (i.e., screencasts) accessible via the library Web site. These interactive tutorials cover basic library services and resources and represent an effort to provide asynchronous bibliographic instruction to remote library users. This paper describes the use of screencasting software to create library tutorials and related issues including software options, production tips and techniques, and project management. In addition, the author describes the use of Google Analytics to record usage statistics and perform assessments. 相似文献
7.
《Journal of Web Librarianship》2013,7(1):37-54
Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures. 相似文献
8.
《期刊图书馆员》2013,64(1-2):251-254
Summary Cochenour designed this workshop for serialists who have had little or no experience with Internet browsers. After defining essential concepts and functions of browsers, the presenter and two assistants led the sixteen participants in a series of exercises in Netscape Navigator. Attendees learned to customize a Web screen, assign HTML markup tags to text, and incorporate images and links to other Web sites into a home page. Ms. Cochenour provided two handouts, which contained not only basic information about browsers, but several pertinent references as well. 相似文献
9.
近年来,在图书馆价值评估活动的影响下,越来越多的美国高校图书馆开始参与到学习分析项目中来。《图书馆机构学习分析整合》是美国博物馆和图书馆服务研究所基于三次全国图书馆学习分析整合信息论坛讨论结果发布的报告,内容涉及图书馆机构学习分析整合形式,支持图书馆参与学习分析的策略方法,图书馆机构学习分析整合障碍及未来努力方向等。该报告对于指导图书馆员如何参与学习分析及应对学习分析带来的挑战具有重要的价值和意义。 相似文献
10.
《Journal of Interlibrary Loan, Document Delivery & Electronic Reserve》2013,23(3):115-124
Abstract Library staff created an online tutorial and resource Web page for Docutek electronic reserve (electronic reserve software) users at Philadelphia University. Created as part of a larger training initiative revision conducted by the Instructional Technology Specialist, the online resource supports a faculty-driven model of electronic reserve usage. Additionally, the revised training initiative places an emphasis on using electronic reserve and BlackBoard as complementary tools better serving the educational needs of faculty and students. This article explores the decision-making process involved in the creation of the Web page and the training initiative. 相似文献
11.
Tony Horrocks 《Learned Publishing》1996,9(2):67-71
Considers the technical aspects of designing a World Wide Web page; including design issues, the particular potential audience, bandwidth effects, HTML limitations, and essential software. 相似文献
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Joan Giglierano 《图书馆管理杂志》2013,53(1-2):101-113
ABSTRACT Almost three years after Google Scholar's inception, only a third of Ohio Library and Information Network (OhioLINK) member libraries link to it from their Web sites. This article reports the results of a July 2007 survey of OhioLINK academic librarians, conducted to find out about their attitudes and current practices regarding promotion of Google Scholar. It compares the findings about placement of Google Scholar on Web sites and inclusion in library instruction with previous research, and includes recommendations for libraries about Google Scholar. 相似文献
14.
As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment. 相似文献
15.
ABSTRACTThis article investigates how digital news editors perceive the uses and implications of audience analytics in contemporary digital newsrooms. Based on 21 interviews with digital news editors at 11 Belgian news organisations, including 7 national newspapers, one news magazine, one public and one commercial broadcaster, and one digital-born news medium, the study shows how audience analytics have become normalised in these digital newsrooms and how, in the perception of those who use them, tools for capturing audience behaviour data inform and shape their daily work practices and organisational strategies. Combining insights from literature with empirical findings, the study distinguishes six uses of audience analytics: Not only do analytics inform editorial decisions on (1) story placement, (2) story packaging, (3) story planning and (4) story imitation, but they can also serve as instruments for (5) performance evaluation and (6) audience conception. Overall, the digital news editors are convinced that audience analytics support rather than harm their journalism. 相似文献
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17.
《期刊图书馆员》2013,64(1-2):315-325
18.
一种基于网页分割的Web信息检索方法 总被引：2，自引：0，他引：2
提出一种基于网页内容分割的Web信息检索算法。该算法根据网页半结构化的特点,按照HTML标记和网页的内容将网页进行区域分割。在建立HTML标记树的基础上,利用了的内容相似性和视觉相似性进行节点的整合。在检索和排序中,根据用户的查询,充分利用了区域信息来对相关的检索结果进行排序。 相似文献
19.
This article describes the results of two surveys, which gathered data about the reporting practices for institutional repositories (IR). The surveys were completed by library directors and IR managers, and questions were asked about strategic importance, content scope, and the methods and mechanisms libraries utilize to evaluate and report on IR use and impact. Data from the surveys helped inform the research of the project team and led to the development of the web service called the Repository Analytics & Metrics Portal. 相似文献
20.
Jane Hutton 《图书馆管理杂志》2013,53(3-4):495-507
ABSTRACT Digital collections of full-text e-books are proliferating on the Web and provide a wealth of open content for students. To examine whether academic libraries are providing a digital gateway to these resources, ten e-book titles from open digital collections were searched in the online catalogs and Web pages of ten academic libraries serving distance learners. Only three of the digital collection e-books were available from any of the library catalogs, and none were found on library Web pages. Availability of the ten e-book titles through Google and other digital discovery tools also had mixed results. Continued projects for improved delivery of open online content are necessary. In order to fulfill their role as digital gateways for their academic communities, libraries must pursue metadata standards to support cross-searching, collaborative projects, and development of e-resource search software, which integrates with the library catalog. 相似文献