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As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment. 相似文献
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《Journal of Web Librarianship》2013,7(1):45-55
As free and low-cost Web analytics tools become more sophisticated, libraries’ approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the design process. The Health Sciences Libraries of the University of Minnesota have been using Google Analytics as their primary analytics solution since 2005, and as Google has continued to add functionality and flexibility to the platform, the Health Sciences Libraries has capitalized on the opportunities made available. In this article the author outlines the Health Sciences Libraries strategy for using Google Analytics and describes several of the more novel methods they have developed, providing a roadmap for others seeking to strengthen their understanding of the behavior of users on their library's Web sites. 相似文献
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《Journal of Web Librarianship》2013,7(2-3):287-306
ABSTRACT Although there is a proliferation of information available on the Web, and law professors, students, and other users have a variety of channels to locate information and complete their research activities, the law library catalog still remains an important source for offering users access to information that has been evaluated and cataloged by experts. The usability of the catalog needs to be effectively measured before any necessary improvements can be made. This study was undertaken to investigate the information retrieval patterns of users of the Rutgers Law Library Online Public Access Catalog and to develop the catalog into a more effective search tool for these users. This study used an experimental approach to measure the usability of our catalog by analyzing the transaction logs from the OPAC system and the results from Google Analytics. The findings provided not only important information on user demographics and their computer systems, but also more insight on the search behaviors of users. The specific findings included the following:
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As a Web-analytic tool Google Analytics provided extensive information on the OPAC and the navigational behaviors of users.
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Fifty-eight percent of our users visited the Web site regularly.
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The most popular search method, which was employed by 37% of our users, was by title.
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Most patrons used computer systems with a high resolution and color depth monitor and visited the catalog Web site with a high-speed Internet connection.
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Suggestions were made by the authors to improve the users’ search experience of the catalog Web site.
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《Journal of Web Librarianship》2013,7(1):19-35
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students. 相似文献
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《Journal of Web Librarianship》2013,7(1):37-54
Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures. 相似文献
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《Journal of Web Librarianship》2013,7(2-3):99-120
Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management. 相似文献
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《Journal of Web Librarianship》2013,7(3):161-175
ABSTRACTThe primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content. 相似文献
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《Journal of Web Librarianship》2013,7(4):579-587
ABSTRACT User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it. 相似文献
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ABSTRACT The new, social Web is fun and easy to use. The same cannot usually be said of library Web sites and digital resources. Libraries would benefit from incorporating aspects of the Read/Write Web into their services. This article examines how libraries currently erect barriers to service and provides an example of how these barriers could be eliminated by the creation of a social library research environment. 相似文献
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黄传慧 《中国科技资源导刊 (中国信息导报)》2010,(1):59-63
文章研究在Web2.0环境下的图书馆信息服务,分析图书馆传统信息服务的现状和不足,详细论述Web2.0带给图书馆信息服务业务、服务环境、用户需求、信息交流方式的变化,并提出图书馆的应对策略。图书馆只有改革信息服务内容、创新信息服务模式、培训图书馆员,为用户提供更优质的服务。 相似文献
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《Journal of Web Librarianship》2013,7(2):80-95
Creating a learnable, effective, and user-friendly library Web site hinges on providing easy access to search. Designing a search interface for academic libraries can be particularly challenging given the complexity and range of searchable library collections, such as bibliographic databases, electronic journals, and article search silos. Library Web designers must decide whether to present users with a single search interface—one that searches across content silos by default—or to offer an interface that exposes the various silos available. Designers must also contend with the user's entire search experience and determine how search should appear on the library home page as well as in global navigation systems. In the spring of 2010, the North Carolina State University Libraries sought to answer search design questions for an upcoming Web site design effort. The Libraries evaluated two different search interfaces to determine whether a tabbed search approach with options to pre-select silos is an effective design for end users. Findings show that a tabbed search interface is an effective design device for presenting multiple silos. This study outlines the methods the North Carolina State University Libraries used to conduct usability testing as well as observations, findings, and recommendations about effective design of search on academic library Web sites. 相似文献
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TRS全文检索系统在吉林大学图书馆的应用 总被引：11，自引：0，他引：11
孙静宇 《现代图书情报技术》2002,18(3):88-90
网络及信息技术的发展为图书馆数字化文献资源建设提供了前所未有的契机， 通过Web网站提供功能强大、方便快捷的搜索引擎服务，使读者检索馆藏数字化信息资源，成为各馆数字化建设进程中首要解决的问题。吉林大学图书馆在本馆网络数据库的建设中，基于TRS全文数据库、搜索引擎系列产品技术全方位开发Web网站，使TRS成为本馆Web网站建设及开发的核心技术。本文简要介绍了吉林大学图书馆应用TRS全文检索系统的建站过程、使用经验及建设成果。 相似文献
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《Journal of Web Librarianship》2013,7(2-3):429-455
ABSTRACT Can we use the methods of Web usability testing to learn about library instruction? This article is among the first in the field trying to establish a link between usability and instruction. The author discusses useful insights that Web usability can bring to our pedagogy as well as to the efficiency of library instruction. The result of a Web usability study conducted at LaGuardia Community College in 2005 are examined. Findings suggest direct relationships between what is being taught in library instruction sessions and how students browse and search library resources. The author discusses vocabulary test results and draws some parallel with students' success at finding information on the library Web site. Finally, a conceptual model of library instruction assessment through usability studies is presented. The author hopes to provide an innovative approach to library instruction assessment. 相似文献
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《Journal of Web Librarianship》2013,7(4):3-27
ABSTRACT Web site usability concerns anyone with a Web site to maintain. Libraries, however, are often the biggest offenders in terms of usability. In our efforts to provide users with everything they need for research, we often overwhelm them with sites that are confusing in structure, difficult to navigate, and weighed down with jargon. Dowling College Library recently completed a redesign of its Web site based upon the concept of usability. For smaller libraries in particular, such a project can be a challenge. The Web site is often maintained by one or two people, and finding the time and resources to conduct a usability study is difficult in that situation. Additional demands of a site redesign, from restructuring page layouts to adding visual appeal, only add to the burden. However, our team of four librarians was able to do it. We focused on vocabulary and organizational structure using a card-sort analysis. This analysis taught us how our users approach the information on our site. Task-based testing confirmed what the card-sort analysis had taught us and smoothed out design problems. Incorporating user feedback at nearly every stage of the process allowed us to create a site that more closely mirrors how our users look for information on our site. This study details how using testing and analyzing results throughout the redesign process created a better, more user-friendly Web site. 相似文献
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《Journal of Web Librarianship》2013,7(1):28-44
AbstractThe researchers conducted a task-based usability test of the effectiveness of online research beginning on the library Web site homepage. The participants included five university faculty members, six graduate students, and six undergraduate students. All participants reported feeling satisfied with their overall research experience, though most were unable to effectively complete all the research tasks of the test. The researchers identified weaknesses in the approach and process of many participants, and overall usability issues of the library discovery tool and other library Web site pages and research interfaces. Findings indicate the need to strategically incorporate self-service information literacy and research skills help into the library Web site, and to implement navigation and design changes to the library homepage, discovery tool interface, online catalog, and across all the library's Web services. 相似文献
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《Legal Reference Services Quarterly》2013,32(2-3):87-104
SUMMARY Libraries can play a key role in ensuring permanent access to primary legal information, both domestic and international. Web mirror sites present a particularly efficient and cost-effective way to collect, disseminate, preserve, and ensure accessibility to information far into the future. Through partnerships with the issuing governments and organizations, databases of official information can be loaded on a local server, updated directly from the issuing site, and captured at regular intervals to get a snapshot of the status of legal instruments as of a certain date. The result is similar to adding the various editions of a print book. The Cornell Law Library has recently made freely available two Web mirror sites for researchers and the public. These are the ILO (International Labour Organization) and the ICJ (International Court of Justice) mirror sites. The Law Library is archiving these sites every six months, thereby providing access to previous versions of a treaty article, or other information that was superseded, or amended. The many additional advantages of creating these partnerships with domestic and international institutions are discussed, as well as the process used to create the mirror sites, and maintaining them. The article ends with a proposal for collaboration among libraries to create the research library of the future. The preservation of digital law is a critical issue because information is disappearing. Libraries have a role to play because it is part of their fundamental mission to preserve information for future researchers. 相似文献