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1.
Despite growing concern over the public’s fatigue toward inundated health messages, communication research has largely neglected such ramifications of prolonged, real-life campaign exposure. This paper offers an initial conceptual and empirical treatment of message fatigue, an important, but understudied, side effect of campaigns. Specifically, it proposes conceptual and operational definitions of the construct and examines psychometric characteristics of a proposed message fatigue scale. The findings from two studies concerning safe sex (N?=?412) and anti-obesity messages (N?=?396) demonstrated solid support for the scale’s unidimensionality. In support of construct validity, the scale exhibited significant associations with message avoidance, annoyance, information seeking, and desensitization. Moreover, in an experimental setting in Study 2, message fatigue negatively predicted attention and message elaboration, while positively predicting counterargument. 相似文献
2.
《Communication methods and measures》2013,7(3):123-151
Factor analysis (FA) is becoming a common practice in communication research for measurement validation, yet issues associated with FA for ordinal items have not been adequately addressed. As many attitudinal and behavioral measures in communication research consist of ordered-categorical items, this article provides an accessible introduction for applied researchers on categorical confirmatory factor analysis (cat-CFA) and measurement invariance (MI) testing for ordinal data. First, this paper presents conceptual discussions on the classical and the categorical FA models and conditions under which applications of the classical FA can lead to estimation biases. Second, model identification and specification issues with MI for ordinal data are discussed. Third, to demonstrate the techniques, cat-CFA and MI with ordinal data are applied to the revision of an existing self-report Likert-type measure, the Flirting Styles Inventory. 相似文献
3.
《Communication methods and measures》2013,7(3):203-222
The use of implicit measures of attitudes has great potential to advance our understanding of process and mechanism in the field of communication. These measures assess automatically activated attitudes, which have the potential to influence spontaneous decisions and outcomes, and may operate, to some extent, below individuals' consciousness. A large number of implicit measures have been developed and tested. These measures use a variety of different procedures and have various strengths and limitations. This piece provides an overview of three types of implicit measures of attitudes: (a) evaluative priming measures, (b) the implicit association test (IAT) and several of its variants, and (c) the recently developed affect misattribution procedure (AMP). Emphasis is placed on issues of mechanism, reliability, validity, and strengths and limitations of each measure. 相似文献
4.
Approaches to measurement of communication competence are reviewed. The self‐report approach to measurement of communication competence is examined. It is concluded that self‐reports have little validity as indicants of competent communicative performances but may serve as useful measures of self‐perceptions which may function as precursors of communicative choices. The Self‐Perceived Communication Competence scale is suggested as a measure which can he used for such purposes. 相似文献
5.
《Communication methods and measures》2013,7(1):52-78
This research examines two recurrent conceptual issues of measuring media exposure in survey research—content specificity of survey items and whether exemplars should be provided to aid recall. In two population-based surveys, we evaluated three candidate measures of cancer patients’ self-reported exposure to cancer-related direct-to-consumer advertising (CR-DTCA); these measures varied in content specificity and provision of ad exemplars. All three measures performed equally well in terms of internal consistency, convergent, nomological, and discriminant validity. Increased content specificity or ad exemplars did not improve performance of the exposure measures. Participants were able to extrapolate from ad exemplars to report their exposure to broad categories of CR-DTCA. The briefest of the three measures posed the lowest level of survey costs and was deployed successfully for mailed and internet-based survey administration. We discussed future directions for application of these findings in DTCA research for other illness and for media exposure research more generally. 相似文献
6.
Message appeals are a key component of communication campaigns and an important source of campaign influence. However, research on them is heavily fragmented and it is difficult to generalize findings from the many diverse field studies. Based on a large and unique data set using quantitative and qualitative meta-analyses, this research provides measures of the relative impact of each type of appeal, as well as the major differences among them, and identifies the moderating variables that lead to a better understanding of each. This investigation is based on persuasion research, which provides a framework for understanding the unique characteristics of these advertising appeals. It highlights empirical gaps in the academic literature and acts as a conceptual guide for our research hypotheses. Results reveal weaker effect sizes than those previously reported in the literature and show important differences among appeals that lead to a “hierarchy of appeals.” Specifically, emotional appeals, led by sex and humor, appear to be more effective than fear and rational appeals. The study finds new theoretical and empirical generalizations; some results are counterintuitive and differ from findings generated from single appeal studies. Findings are of theoretical and practical importance. 相似文献
7.
《广播与电子媒介杂志》2013,57(3):378-384
In an effort to discover a means of empirical distinction between normal and problem television viewing, 2 reliable measures of television addiction were created by writing items to reflect established criteria used in psychiatry for the detection of substance dependence. One measure contains 4 factors measuring distinct components of addictive behavior: heavy viewing, problem viewing, craving for viewing, and withdrawal. Supporting construct validity, these factors were positively related to an alcoholism screening instrument adapted to television use, and to television exposure. The second measure is reliable and unidimensional. 相似文献
8.
《Communication methods and measures》2013,7(4):295-313
ABSTRACTTarget audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation. 相似文献
9.
《Communication methods and measures》2013,7(3):163-176
Instructional communication scholars have long been interested in creating and testing alternative approaches to measuring cognitive learning. One of the existing measures, the Cognitive Learning Measure (Frisby & Martin, 2010), has not yet been fully validated. This series of three studies examined the factorial and concurrent validity of the scale. Results revealed that a three-factor measurement model was a better fit to the data than the original unidimensional factor model. Concurrent validity was established with respect to student motives, affective learning, student interest, classroom participation, and out-of-class communication with their instructors. The measure is discussed as a viable option for both operationalization of cognitive learning and as a complement to other learning tests. 相似文献
10.
《Communication monographs》2012,79(3):303-332
The study of political mass communication information outlet effects has been dominated by two types of studies, those which focus on a single outlet and those which look at the comparative influence of multiple outlets. The current study seeks to advance a third study type by offering a theory of political campaign media connectedness. Three axioms are offered in this work. In addition, a series of hypotheses involving five political communication campaign information outlets (conservative political talk radio, FOX cable TV news, daily newspapers, national network TV news, debate viewing) are posited. This work emphasizes the need to understand how various information outlets function in coordination with one another to produce a potentially diverse set of direct and indirect political campaign media effects. Future lines of theoretical inquiry and empirical research are outlined. 相似文献
11.
《Communication methods and measures》2013,7(3):152-169
The construct of news credibility has been of interest to communication scholars for decades, yet researchers have struggled to develop a measure of news credibility that demonstrates a reliable factor structure and construct validity. This study uses confirmatory factor analysis (CFA) and discriminant analysis to evaluate Abdulla and colleagues’ (2004) measure of news credibility. Results indicate that although the factor structure of the measure is replicable, the measure exhibits significant concerns related to discriminant validity. A revised measurement model employing a second-order factor for the news credibility scale that eliminates the discriminant validity concerns is proposed, and the implications of second-order factors in measurement models are discussed. 相似文献
12.
The ability to evaluate predictions and theories hinges on accurate, error-free measurement. As a result, communication scientists seek both highly valid and highly reliable measures. Regarding validity claims, specifically, a hypothesis of content validity is typically tested via factor analysis. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) assume a linear relationship between indicators and the underlying construct. Thus, EFA and CFA miss instances of nonlinear unidimensionality, such as those encountered when a scale forms a Guttman Simplex. Given that such a measurement model is not uncommon and is difficult to detect, this article presents a method for testing the hypothesis of content validity when this kind of nonlinear relationship exists between scale items and the construct. 相似文献
13.
A conceptual distinction is drawn between communication apprehension and shyness, two constructs which some writers previously have treated as interchangeable. In two studies, measures of these constructs were examined for both relationship and independence. The results of the studies indicated validity of the conceptual distinction between these constructs. 相似文献
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15.
The instrument commonly employed in instructional communication to measure affective learning was subjected to tests of its construct validity as a measure of higher‐order affective learning. The results indicate the instrument is a satisfactory instrument for this purpose. Newer measures of higher‐order affective learning were found to be highly associated with the older measure. Teacher evaluation measures were found to be distinct from both the newer and the older affective learning measures. The construct validity of the commonly used affective learning instrument is good. 相似文献
16.
Claire M. Segijn Shili Xiong Brittany R. L. Duff 《Communication methods and measures》2019,13(2):83-101
Media multitasking has been receiving increased attention from communication scholars as well as scholar in other fields, with studies focusing on the prevalence, predictors, behavior, and effects. Several recent papers have provided overviews of findings from media multitasking research, or provided frameworks to help researchers think about conceptual issues around multitasking. This article expands on those efforts by refining the methodological elements that are important to consider in media multitasking research. We discuss the validity of operationalizations in previous studies, and the impact that design and measures had on the conclusions drawn. In order to do this, we map the different options for manipulating and measuring media multitasking, discuss the implications, and provide guidelines for future research examining media multitasking to help connect disparate findings and provide additional guidance for researchers to move forward with this topic. 相似文献
17.
《Communication monographs》2012,79(3):201-219
This paper expands on the Rogers and Farace relational communication coding system by offering a definition and measure of message control intensity. The measure is based on the implicit intensity continuum which underlies the coding scheme. As a construct, message control intensity meets the face validity criterion for the “experienced” perspective on communication behavior as described by Poole and Folger. Results from exploratory correlational analyses between message intensity and (1) pronoun usage, (2) transactional structures, (3) control maneuvers, and (4) rigidity and stability measures support the measure's utility and thus provide evidence of its construct validity. 相似文献
18.
《Mass Communication and Society》2013,16(1):61-76
In this study, we provide evidence of construct and discriminant validity for measures of self-efficacy in using television, newspaper, and interpersonal communication to monitor politics in everyday life. Data were drawn from a survey of undergraduates (N = 576) at a large public university. Self-efficacy is a key mediating variable in social learning theory, consisting of a combination of beliefs that one can perform tasks and that desired consequences follow from successful performance. Self-efficacy subscales were correlated with media uses, exposure, intellectual stimulation, credibility, political efficacy, and participation, which supported construct validity of measures. Subscale correlations supported the discriminant validity of media self-efficacy measures. 相似文献
19.
《Communication Teacher》2013,27(3):166-174
Courses: Communication Research Methods, Senior Capstone. Objectives: After completing this course, students will be able to: ? appreciate the role of empirical communication research in solving social and organizational problems; ? identify issues and needs in the community that can be addressed with empirical communication research; ? choose appropriate research methods for addressing different issues and needs; ? use various communication research methods to address community issues and needs; ? present research findings and recommendations to community organizations; ? demonstrate an increased commitment to active citizenship. 相似文献
20.
Michael Ryan 《Journal of Applied Communication Research》2013,41(2):69-75
This article outlines a conceptual framework and measurement model of the social cognitive processes underlying marital communication. Based on husbands’ and wives’ tendencies to perceive their spouses as unique individuals rather than undifferentiated role occupants, the measurement model specified a two dimensional configuration consisting of marriage‐specific and general social cognitive processes. Two studies were conducted to develop and validate a measure of conjugal understanding. Results confirmed the proposed measurement model. The implications, uses, and shortcomings of the instrument are discussed. 相似文献