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1.
In January 2013, Peter Bradshaw, a film critic for The Guardian, said that Twitter users had become the favourite “critics” of the film industry. The implicit concern in this article on a subject dear to cultural journalism—“Would be criticism bankrupted when we are all ‘critics’ on the Web?”—became evident in the following years. It is pertinent, then, to explore the media answer not only to this subject but both to sourcing and expertise in general in the culture section. Did they embrace these new news sources (and which) that emerged in the digital environment, such as the reader, blogs or artists tweets? Assuming the first hypothesis, how did they include them in their editorial model, alongside with the “traditional” experts and sources? We conducted a content analysis to the culture section of an international media—The Guardian—between 2014 and 2016 (n?=?992), identifying the role of what we would like to call digitally empowered sources and the presence of new “experts” in cultural criticism. We concluded that these digitally empowered sources play an important role in the overall editorial, business and engagement media's strategy and are deeply engaged with a new digital feature: hypertextuality. New patterns of expertise also reflect an editorial positioning supported in an engagement strategy and in the recognition of the readers’ added value to content.  相似文献   

2.
Television anchors are key public figures in the American news media, vital for the ratings success of their outlets. This study uses content analysis and framing theory to examine US network news anchors’ role at a pivotal career moment—the last minutes in the all-powerful anchor chair—their swan songs. These final words are examined for messages as anchors express gratitude, sum up careers, provide journalism insights, and pronounce final words of wisdom. The textual analysis revealed several dominant frames—becoming one with the audience, expressions of gratitude to staff and viewers, the anchors’ perception of their historical role noting predecessors and successors, and insightful wisdom about journalism’s role in society. The visual analysis showed a style reinforcing a professional presence, signaling authority, and objectivity. Each American lodestar anchor was different, yet they were similar in how they said goodbye and how they wanted to be remembered.  相似文献   

3.
This paper compares publishing in two European countries with fixed respective free book prices: Germany and Sweden, when it comes to the phenomenon vertical integration. Concentration of media ownership is a central issue in today’s global publishing industry and large international media groups are consolidating at a fast pace, taking over more and more links in the value chain of books. One of the foremost examples is Amazon—established in Germany and fast expanding in Europe, but not yet present in Sweden. This paper presents a broad overview of the two markets and interviews with several actors in the German and Swedish book trades are analyzed and compared. Amazon’s impact on the respective book markets as well as strategies for independent publishers are discussed. The question whether concentration of media ownership in the book trade affects publishing and distribution of “quality literature” is also raised.  相似文献   

4.
Five major projects developed under eLib's Hybrid Library programme have resulted in a significant shift in thinking, imagination, and above all confidence within higher education libraries. I examine the origins of the programme and the achievements of each project and conclude that libraries want to, and can, deliver deep and seamless integrated access to their print and electronic collections – which can have the shorthand name ‘hybrid library’ – and they are looking to publishers and intermediaries to assist in this.  相似文献   

5.
The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.  相似文献   

6.
Notes about the February 2016 PubWest Conference (Santa Fe, New Mexico) and a panel discussion about the relationship between academic publishing studies programs and publishers. PubWest is a regional publishers’ organization in the U.S., with Canadian members. The 2016 conference—“A Passion for Books”—included keynotes, intensive sessions, and panels on making publishing more profitable. Per Henningsgaard, Portland State University, chaired the panel “What Publishers and Academics Who Study Publishing Can Learn from Each Other.” Co-panelists: Sybil Nolan, University of Melbourne; David Emblidge, Emerson College. Henningsgaard gave an overview of publishing studies programs worldwide, what they teach and how they serve students interested in entering the publishing business. Emblidge presented a publishing studies student project from Emerson College—a book proposal for an illustrated nonfiction trade book. Nolan commented on broader research interests concerning the book business and its history, shared by academics in publishing studies. Similar conferences for publishing industry professionals and publishing studies courses at various universities are noted here, as is a research project aiming to build a comprehensive database for publishing studies teaching and learning materials.  相似文献   

7.
Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this research discovered that Scottish publishers are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. The empirical research found that the majority of Scottish publishers are not fostering intellectual property rights (IPR) effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. This study concludes that only by better training and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishers compete in the international arena and contribute to, and benefit financially from, the knowledge economy.  相似文献   

8.
In the late 1990s and early 2000s, the concept of book self-publishing for fiction and nonfiction began to loom large in the North American publishing universe. As traditional mainstream publishers consolidated and were often loathe to take chances on unknown writers whose books might not turn immediate profits, some authors found that fewer and fewer publishing venues were open to them. As a result, new self-publishers—collectively called “author services” or print-on-demand (POD) publishers—appeared alongside subsidy (or vanity) publishers. Against the background of an increasing corporatization of mainstream publishing, book self-publishing can theoretically be situated as one of the last bastions of independent publishing. This article examines how academic and public libraries dealt with the book self-publishing phenomena during 1960–2004. To what extent did libraries collect fiction and nonfiction published by self-publishing houses? Can any patterns be discerned in their collecting choices? Did libraries choose to collect more titles from “author services” publishers than subsidy publishers?  相似文献   

9.
Historically, zines have been an alternative outlet for niche topics, or writers and writing, that are ignored by mainstream media. Zines are significant because they offer the opportunity for connection, community, and networking between those interested in these diverse topics. The developments in digital technology have enabled zines to extend into the online sphere: this increased access has resulted in increased participation (by readers and writers). This paper will focus on (digital) zines that are created by people of colour (POC). In recent years, there has been much discussion and media coverage about the lack of diversity in cultural output, and various campaigns, to promote diverse writing have followed. Through a case study of the POC Zines Project—a community-building project that promotes zines by POC—this paper will look at how creators of zines are experimenting with digital formats and social platforms, and will consider what mainstream publishers can learn from this. As Radway (in: Anouk (ed) From codex to hypertext. University of Massachusetts Press, Amherst, 2012) outlines “zine-ing is a social phenomenon, a form of social action driven by desires for new forms of sociability and new ways of being in the world” (p. 140): this paper will highlight the important of social collaboration and production on opening up the creative process and offering a response to the under-represented in traditional publishing.  相似文献   

10.
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far exceeded original estimates or start-up budgets while sources of revenues remained elusive. On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating a digital content database. Traditional publishers are learning that their intellectual property and editorial content can be used for many different products and delivered in many different media. Probably in the next months one of the big strategic issues will be the integration between the traditional print on paper products as the viable revenue model with all the other digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different digital formats?  相似文献   

11.
Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects. Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and “new” marketing where customers and prospects are also creators of content and key messages in response to their individual experiences. Whether companies decide to participate in the online conversation or not, they and their products are being discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity.  相似文献   

12.
13.
Some key questions for publishers in today’s market are: Could Amazon’s recent merger and acquisitions strategy create a disruptive or paradigm shifting business model in the publishing industry? Do their recent actions post mergers and acquisitions illustrate a predicable pattern of behaviour that publishers can strategize around? This paper will explore these questions and look at some of the possible reasons behind Amazon’s business practices and the possible consequences to publishers.  相似文献   

14.
There are enormous quantities of information available to researchers on the Internet, of varying levels of quality. Now, more than ever, it is important that academic publishers make best use of their journals and provide their readers with access to this high‐value content, in a form that can be easily found and used. To that end, Taylor & Francis have taken up the challenge of satisfying researchers' need to have all relevant content available at their fingertips, by digitizing their older journal content, creating subject‐based collections of backfiles and putting them online. This article provides an insight into the ‘why’ and ‘how’ of the process of digitization of Taylor & Francis's journal archives. The fact that these online backfiles are being requested, purchased, and used demonstrates the added value that publishers may hold in their archives.  相似文献   

15.
This paper examines and portrays the production side of the custom publishing field with a primary focus on the UK, especially Greater London. Despite its prevalence, custom publishing has not received the same attention from media scholars, which is mirrored by the sometimes inappropriate, and even confusing terminologies attached to it. Hence, this paper aims to offer definitions characterizing the custom publishing branch whilst assessing the weaknesses and ambiguities in current definitions used in marketing and communications literature. Whereas a number of themes emerge from the study, the main focus is to locate the industry within the broader field of cultural production. Based on sociologist Pierre Bourdieu’s field theory, the study looks at the heteronomous—and hence externally determined—principle inherent in the relationship between the contracting companies and the contracted writers. Furthermore, the research details the resources or capital, which form the basis of the publishers’ work, and how the struggle between the economic and symbolic capitals is manifested in the three pillars (the account managers, the editorial, and the design teams). Finally, it is argued that despite displaying many of the traits Bourdieu’s associates with a heteronomous field, custom publishers rely on an important degree of autonomy, which is institutionalized within the field itself.  相似文献   

16.
In the earlier years of the Web, libraries focused on moving services online and building digital collections, but in recent years, libraries have emerged as key players in the world of digital publishing. Librarians possess all of the necessary skills to act as digital publishers; they join the ranks of many others who have discovered the barriers around digital publishing are lower than ever. Library-based digital publishing solutions have matured to a point that the act of digital publishing could—and should—become a new core competency for the library profession. To explore this hypothesis, the researchers offer a working definition of digital publishing and assess the key roles that traditional publishers have historically offered over time. They find that librarians already possess the requisite skills to become digital publishers, and the collaborative culture of the library profession is a strength for this new role. Examples of digital publishing from two libraries at the University of California-Berkeley offer a proof of concept. Services at these libraries include the conceptualization of overall Web site strategies, a content plan that emphasizes distinctive and original material, and special projects that promote digital publishing at the local level, even as they take advantage of campus- or system-level services. Researchers find that offering library-based Web publishing services can reinforce overall information management programs and also advance the status of libraries within their respective host organizations. The comparative ease of digital publishing has opened an opportunity for librarians to follow the user as they use the Web in creative ways.  相似文献   

17.
Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the article as advertising, recognition was most likely among younger, more educated consumers who engaged with news media for informational purposes. Recognition led to greater counterarguing, and higher levels of informational motivation also led to less favorable evaluations of the content among recognizers. News consumers were most receptive to native advertising in a digital news context when publishers were more transparent about its commercial nature. Beyond theoretical insights into the covert persuasion process, this study offers practical utility to the advertisers, publishers, and policymakers who wish to better understand who is more likely to be confused by this type of advertising so that they can take steps to minimize deception.  相似文献   

18.
The move from “old” to “new” media centrally involves a shift in participatory possibilities, through which individuals and communities differentially access and populate the public sphere, assume voice, and partake in open discussion and debate. This paper offers a rich ethnographic case study of new participatory media in the shape of commenting systems in museums. By portraying the similarities and the differences in communicative affordances between two museum media—traditional visitor books, on the one hand, and a digital and immersive interface, on the other hand—light is shed on how media invite and intervene in possibilities for public participation. Furthermore, with their emphasis on visual design and display, studying participatory public media in museums helps highlight the semiotic construction of the public sphere as such, and how the notion of the public and laypersons’ contributions are materially displayed. Analysis of communicative affordances reveals the politics of remediation, and supports recent hesitations with regard to the promise of newer and “smarter” media: digital media affords more interaction than their analogue predecessors, but participatory content-production via analogue media is found to be discursively richer on a number of grounds.  相似文献   

19.
An international survey of families about media and technology, play and learning, finds that kids love to read, and prefer print over ebooks. As content proliferates on physical and digital platforms, however, finding content they want to read gets more challenging. This article addresses challenges and opportunities for print and publishing in a world where young people’s attention increasingly focuses on all-media-in-one tablets.  相似文献   

20.
《Journalism Practice》2013,7(6):643-656
Over the last decades, media environments have become radically transformed. Among the most significant changes is the rise of interactive media technologies, which raise new questions about how influence over media content has changed. At the same time, changes in media technologies and how they may change the influence over the news should not be understood in isolation from other changes in media environments. Against this background, the purpose of this paper is to investigate how much influence journalists ascribe to different sets of actors; how they perceive changes over time; and whether journalists working with online publishing differ in these respects from other journalists. Among other things, the study shows that the most influential group is perceived to be journalists, followed by the audience and media owners. The group that is perceived to have increased their influence the most is media owners. All investigated groups—except journalists—are perceived to have increased their influence at least somewhat. The results are discussed in the light of research on how interactive media technologies may reshape the influence over the news.  相似文献   

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