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1.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

2.
《The Reference Librarian》2013,54(20):131-148
The New York State Library has a mission to provide reference, information and loan service to the legislative, judicial, and executive branches of the state government. The special nature of government information needs imposes extraordinary requirements on the library's information services. This paper describes the programs the library has developed in response to its users' information needs.  相似文献   

3.
The aim of this study is to determine the effectiveness of digital reference services in academic libraries in Malaysia. It focuses on the awareness, usage, users' perception, library's performance, perceived needs, issues, and problems faced by students. The research methodology employed was a case study approach that combined three data collection methods: questionnaires, interviews, and content analysis.  相似文献   

4.
ABSTRACT

The use of virtual or Web-based tours is on the rise in academic libraries, but with the loss of face-to-face contact and direct experience with the library's physical spaces, questions abound about this format's efficacy. Do online tour experiences measure up to those of a guided, face-to-face tour? Do online tours help mold students' perceptions of the library, while imparting important practical knowledge about the library's resources and services? Librarians at Kent State University in Kent, Ohio, recently confronted these questions, as they added an option for an online library tour to a large library tour program for freshman that had previously been offered strictly through guided, librarian-led tours. This paper presents the results of a preliminary study comparing the efficacy of learning and affective outcomes between face-to-face library tours and online library tours at Kent State University.  相似文献   

5.
Distance students' attitude toward seeking library help was examined in a medium sized university. A web-based survey was conducted for indentifying library help seeking attitudes among distance students. A 30-mile radius of the campus was used to arbitrarily distinguish between near campus and far campus groups. The study concluded that distance students who visit library and seek help more frequently are more likely have higher self-efficacy on learning. Among all types of library help sources, Libguides were the most used. Near campus students preferred face-to-face consultation more than virtual service, and they also tend to seek help from peers. However, far campus students were more likely seek help with a distance librarian. Email continued to be the most common way of distributing and receiving library information. Social network tools for information seeking were not appreciated as had been anticipated. Implications of the findings for providing effective reference service are discussed. There is not one reference service model that fits all. A library should determine the best reference service that meets the changes of their communities and library's function over time.  相似文献   

6.
ABSTRACT

Based on in-person, task-based usability testing and interviews, the authors' library Web site was recently overhauled in order to improve user experience. This led to the authors' interest in additional usability testing methods and test environments that would most closely fit their library's goals and situation. The appeal of card sorting methods became evident: learning more than users' points of confusion interacting with the site, but learning users' preferences for grouping pages or concepts and naming various library links. The appeal of the online venue for card sorting was first that testing could incorporate input from a larger base of users than in-person testing alone, and, additionally, that testing could include the university's online-only student population.  相似文献   

7.
It is trendy for university libraries to offer services on social media (SM) platforms. As many millennials prefer to use apps of photo-snapping, libraries unavoidably start to use Instagram to connect with users. This study examines the effectiveness of the use of Facebook and Instagram in The University of Hong Kong Libraries (HKUL), by a mixed-method approach to analyze the posts on the two SM sites of HKUL and user feedback collected from interviews on campus. The content analysis surprisingly revealed that both Facebook and Instagram received very low user engagement, and the most frequently posted contents were library operational news and library events. The interviewees opined that they welcomed HKUL's use of Facebook and Instagram, but they urged HKUL to change its uninteresting style on the SM sites and make better use of the SM features to attract users' attention. This study provides insights for librarians for their effective management and adoption of SM, especially for content design and management.  相似文献   

8.
《Research Strategies》1998,16(2):117-125
Basic library orientation at the University of Haifa tries to address the usual problems inherent in orientation programs plus those arising from the nature of Israeli academic institutions—a need to teach access and use of materials in at least two languages, a diverse student population, and a difficult OPAC. In the past both tours and lectures were tried. In 1994, a workbook used at the OPAC terminals by pairs of students met with success. In 1996, the reference department decided to improve on this method by tailoring the material taught to new students' needs and by adding a PowerPoint presentation to give information about the library's organization, collections, and services. The new strategies were most successful.  相似文献   

9.
This article is about the Walker Management Library staff and services at Vanderbilt University's Owen Graduate School of Management and its primary audience, the graduate business school community. In the spirit of continuous improvement, new goals were set to increase the library's impact on the school and the end product, the graduate business school students. To do so, the library staff retooled specific practices on how we provided reference and instruction services. Through planning and experimentation, the library staff consciously redefined our message, methods of delivery, and did so in ways that other libraries can duplicate.  相似文献   

10.
This article focuses on the impact of learning spaces as well as collaborative technology, which affects library building and design. The article illustrates that learning spaces are an important component in the design of library buildings rather then a temporary trend. During each of our company's latest public library building projects, both librarians and architecture teams have recognized the need to support increases in learning activities. To bring more users to the public library, they recommended that the building needed increased seating to support training, education and in‐house cultural programming. The stories cited in this article suggest that there is a relationship between learning spaces and collaborative technology. Among librarians and library planners, learning spaces are seen as a unifying requirement for the expansion of library services. They recognize that the library's seating plan must include more learning spaces to support social networking, sharing and project base learning. Our qualitative findings suggest that public libraries need more learning spaces to support new types of digital work.  相似文献   

11.
A library in higher education plays a primary role in students' learning on campus. In addition to individually-focused studying, students come to a library for various purposes, such as group learning, collaborating, and socializing. To support students' different types of learning, appropriate physical and functional environments of the spaces must be provided. However, the environmental effects of learning spaces have not been explored extensively. Additionally, the COVID-19 pandemic has forced students to remain and study at home for extended periods, and it is expected that the pandemic experience has affected students' space use patterns. This study aims to examine the effect of the pandemic on students' library usage and to investigate the necessary environments to effectively support students' learning activities. Data was collected via interviews with 12 students. One of the main findings is that, even though students used the library less during the pandemic, they expected to use it as much as pre-pandemic or even more after the pandemic. Furthermore, both physical and functional environments were associated with the study performance and wellbeing of the students. Therefore, understanding students' learning activities and preferred environments in a library is critical to providing appropriate spaces supporting students' learning performance and wellbeing.  相似文献   

12.
In the age of Google, academic library services are changing out of necessity. Students and faculty have many more sources of information beyond the library's offerings and reference desk statistics are plummeting. To remain relevant, academic library services must adapt and librarians must apply their skills in new ways. In this column, the author will explore current issues in academic library services.  相似文献   

13.
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14.
ABSTRACT

This article describes a library's implementation of digital resources for research, teaching, and learning at a higher education institution in Portugal. A school specializing in education and teacher education established strategic performance areas related to digital resources for the fulfillment of its mission, which included some functions of the academic library. The library implemented a discovery system, and the school invested in a wider range of resources, including e-books, both acquired and institutionally published. The library's training programs were also revised to promote the new system and electronic resources. This case study describes how an academic library in Portugal responded to institutional needs, illustrating how libraries everywhere must connect to the larger vision and demonstrate value through technologies, integrating digital and print resources to provide access built around users' needs.  相似文献   

15.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

16.
The academic performance of students has been shown to be associated with reading ability. Inquiry learning can potentially enhance the reading abilities and interests of students. This study verified this proposition by examining the effects of an inquiry approach to group projects on the reading abilities of primary school students. Using a case study design, an inquiry project-based learning (PBL) approach, with the collaboration between three types of teachers and the school librarian was implemented to support the development of reading abilities and interests of students in a primary school in Hong Kong. The participants included Primary 4 students, teachers, and parents. Progress in International Reading Literacy Study (PIRLS) tests were used to evaluate the students' reading abilities; survey questionnaire and interviews were used to examine the participants' perceptions of the inquiry PBL; and the PIRLS survey was used to measure the students' attitudes and self-perceptions. Quantitative and qualitative data analyses showed positive effects on the reading abilities and attitudes of the participating students. Students' attitudes and self-perceived abilities appeared to influence the improvements in reading abilities. Finally, improvements in the students' reading comprehension, reading speed, and vocabulary were perceived. These findings provide evidence and insights to support further implementation of inquiry PBL in primary schools.  相似文献   

17.
ABSTRACT

Five years ago the Association of College and Research Libraries published “The Value of Academic Libraries” report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community.  相似文献   

18.
Information literacy and information technology (IT) skills have become increasingly important in today's knowledge society. Many studies have shown that students from primary school to postgraduate lack crucial information literacy and IT skills, hence there is a need for an effective pedagogical approach that will develop these skills. This study investigated the effect of combining a collaborative teaching approach with inquiry project-based learning (PjBL) on the development of primary students' information literacy and IT skills. Students in a Hong Kong primary school completed two inquiry-based group projects. A collaborative teaching approach involving three teachers in different subject areas (general studies, Chinese, and IT) and the school librarian was adopted in guiding students through the two projects. Results indicate that this program had a positive impact of on the development of different dimensions of the students' information literacy and IT skills.  相似文献   

19.
ABSTRACT

In this case study we will examine the role of the library in Open Educational Resources through the lens of library value described in Megan Oakleaf's 2010 ACRL report. While librarians in our organization have traditionally not played a role in textbook adoptions, the campus academic goal to increase online, blended and competency-based models is a strategic direction that intersects with the library's strategic vision to increase its contribution to online learning. Further, we will describe the process of building a partnership around OER with the campus Center for Excellence in Teaching and Learning and articulate the impact of our combined services on faculty adoption of OER and student success.  相似文献   

20.
There has been an increasing concern on supporting the teaching and learning needs for SEN students in recent years. This paper firstly introduces the government policy on special education and the support services to the SEN students in Hong Kong. The authors further discuss the roles of school library and teacher-librarian in enhancing the learning activities of SEN students from the perspectives of space design, collection development, library services and programs.  相似文献   

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