共查询到20条相似文献，搜索用时 702 毫秒
1.
本文所指的政府形象传播,是基于“政府行为+解释政府行为=政府形象传播”框架下的传播行为。按照不同的标准,可将政府形象传播划分为不同的类型。根据政府形象传播内容的性质不同,将其分为常态传播和非常态传播;根据政府形象传播的表现形态或运作方式不同,将其分为塑形传播和矫形传播;根据政府形象传播对象的归属不同,将其分为对内传播和对外传播;根据政府形象传播主体的不同,将其分为自己传播和他人传播。文章从以上几种政府形象传播的类型入手,分析了不同情况下政府形象传播的不同运作和把握。 相似文献
2.
近年来,随着我国人口老龄化问题的加剧,"空巢老人"这一弱势群体越来越受到社会的广泛关注。本文运用内容分析法,对2009年1月1日—2012年6月1日在百度新闻高级搜索系统中以"空巢老人"为主要内容的51篇报道进行了分析,旨在探究媒介是如何建构"空巢老人"这一群体形象的。研究发现:媒介对"空巢老人"的消极(负面)报道较多,积极(正面)的报道则相对较少,且报道量呈逐年上升的趋势;再现的"空巢老人"形象大多是生活孤苦、内心空虚的,且女性多于男性,城市"空巢老人"的数量大于农村;低龄和中龄老年人成为了被报道的主体,涉及高龄老人的报道则相对较少。与实际情况相比较,媒体在建构"空巢老人"这一群体形象时在某些方面有失偏颇,如报道角度较为单一等等,并没有较为全面客观地反映这一群体的生活常态。 相似文献
3.
国家形象危机中的传播策略分析 总被引：2，自引：0，他引：2
国家形象危机的出现一般有两种情况:一种是与危机事件相伴随的形象危机;一种是传播失当(当传不传和不正确地传播)造成的形象危机。无论哪一种情况出现,国家形象的受损都是不可避免的。为了减轻国家形象受损的程度,或者从根本上避免形象危机的出现,制定科学、有效的危机应对和传播策略是十分必要的。为此需要改变旧有的传播观念;树立危机传播意识;尊重国际传播规律;掌握有效传播的方法与技巧。 相似文献
4.
在西方国家,国家领导人形象塑造都经过专业的战略规划和设计,形象传播也呈现出个性化、多样化、人性化的特点,为国家领导人的人格魅力增色的同时,也加强了与普通民众之间的交流。通过对美国总统特朗普、俄罗斯总统普京、德国总理默克尔三位比较有代表性的西方国家领导人进行分析,总结其公共形象传播经验,可为我国国家领导人公共形象的塑造和传播提供借鉴。 相似文献
5.
在中国老龄化持续加重、社会结构转型及利益格局变动持续深化的背景下,老年群体以其在总人口占比的快速上升被广泛关注。媒介对老人形象的产生、变化与扩散发挥着愈益重要的作用。大众媒介能否构建恰当的老年群体形象,关系到国家提出的"积极老龄化"发展战略的实现程度与范围,也影响着老年群体平等社会地位的实现。 相似文献
6.
美国女性杂志中的女性形象 总被引：1，自引：0，他引：1
美国女性杂志作为传播女性信息和话题的媒介形式,在塑造不同时代女性“形象”的同时,客观反映了时代背景下妇女地位和女权运动的情势;本文通过论述美国早期女性杂志中的女性形象、女权运动与女性杂志、女性杂志行业中的女性,旨在剖析女性杂志文本所蕴涵的意识形态框架是女性认识自我的参照系。 相似文献
7.
新媒体环境下要塑造好戚继光形象,获得高效的传播,需要凝练“核心形象”,守正“传播理念”;关注“传播对象”,构建以“人”为核心、以受众需求为导向的传播机制;开拓“传播渠道”,发挥矩阵内外联动的全媒体传播形式;策划“传播内容”,聚焦“个性文化”的内容传播策略。 相似文献
8.
政府形象传播的理论框架 总被引：4，自引：0，他引：4
本文在一个全新的领域进行了开创性探索,论文建构的四个理论模式——政府形象形成的基本模式;政府形象传播的基本模式(政府行为+解释政府行为=政府形象传播);政府形象传播的扩展模式;中国政府形象传播的目标模式,为政府形象传播的理论建设和实务操作提供了可资参考的思路,对当前对内对外新闻传播和政治传播也有新的启示和借鉴作用。 相似文献
9.
政府形象传播的本质内涵 总被引：13，自引：0，他引：13
政府本身就是媒介 ,政府施政的过程 ,就是政府传播自己形象的过程。光“练”不“说” ,不会形成应有的形象 ;光“说”不“练”(或者“练”与“说”两张皮 ) ,形象也将大打折扣。政府形象构建、传播的真谛是 :确立社会公众对政府的信心和信任 ,通过塑造、改善、提升政府形象来加强政府对公众的影响力、公信力、吸引力。即政府形象传播以社会公众认可、支持为前提 ,以“推销”政府的理念、服务、影响为指归 相似文献
10.
针对国内一些地区旅游形象传播实践中存在的问题,笔者以传播信息、传播媒介、传播效果及传播者为基本框架,形成了具有可行性的旅游形象传播建议,期望对一些地区在今后旅游形象传播方面的实践工作能起到一定的借鉴作用。 相似文献
11.
《Journal of Radio & Audio Media》2013,20(1):123-125
The competition and conflict existing between newspapers and radio is one of the organizing images of Pre‐World War II journalism in America. Although there was some animosity, competition and conflict between these media, this study argues that the metaphor of “war”; overstates and distorts the early as well as on‐going approach the managers of these media took toward each other. Examination of the minutes, proceedings, and publications of the American Society of Newspaper Editors, as well as secondary sources, indicates that editors followed a much more consensual and cooperative model, rather than one characterized by conflict Rather than being adversarial, the documents of ASNE indicate that the editors were trying to achieve shared economic objectives with the competitive medium of radio. 相似文献
12.
Ruth Wallen 《The Communication Review》2013,16(2):137-164
Using both quantitative and interpretive approaches, this article provides an in-depth analysis of the changing representations of the border region in the newspapers of San Diego and Tijuana over the last decade. The major daily newspapers, the San Diego Union-Tribune, and El Mexicano, have been sampled over a 10-year period. For the Union-Tribune, photo-journalistic coverage evolves in relationship to changing political realities, though the images may tend toward a more polarized reading than the text. Initially the photographs in the Union-Tribune depict the border as boundary. By 1998 increased emphasis on regional trade is reflected in the photojournalistic coverage. Until 2000, coverage in El Mexicano is much more static, always representing the border as bridge from the perspective of Mexican official culture. Comparative analysis of the representational strategies used in both cities suggests alternatives that cross borders rather than reinforce them. 相似文献
13.
《Communication monographs》2012,79(3):227-238
For several decades candidate image studies have typically conceptualized and operationalized candidate images as source credibility traits or persona impressions. Candidate issue positions have been minimized in such research and excluded from the candidate image construct. Thus, candidate images have been treated as clusters of persona impressions only, implying that issue perceptions are unimportant in the formation of candidate images. Accordingly, a dichotomy emerged which split candidate image as candidate persona impressions from candidate issue positions, treating the latter as separate and independent determinants of vote. Later research indicated that candidate image content was largely unknown by voters, and some researchers argued that candidate images most likely include both issue and persona impressions. The dichotomy persisted, however, because of the assumption that voters process candidate persona impressions more than candidate issue positions perceptions and that these two types of perceptions are orthogonal. Employing panel data from a random sample of community members and applying correlational and structural equation modeling procedures, the researchers found that the data do not support the issue‐persona dichotomy assumptions. Instead, they lend credence to a more cognitive view of candidate images. Such a view conceptualizes candidate images as integrated structures of issue perceptions, persona perceptions, and whatever other kinds of perceptions are important to particular voters in particular elections. 相似文献
14.
Lars Lundgren 《Media History》2013,19(2):178-191
This article explores the relationship between historicality and historiography, with particular focus on the tension between claims of the historicality of broadcast events and later absences in broadcast historiography. It analyses two types of claims of historicality: first as a provider of images of history in the making; and second, as a kind of prototype, a forerunner of a new era in which television has a central position in a global society. Looking at the production and organization of the broadcast of Yuri Gagarin's return to Moscow in April 1961, the article argues that historiography is often too bound up in the present and remains blind to perspectives falling outside the dominant narratives of the current. The claims of being forerunners, on behalf of the agents involved in producing the broadcast, fit poorly with later historical events and are perhaps nothing more than the ruins of an anticipated future. But as such it may teach us just as much about the forgotten aspects of television history as it does about our practices of writing it. 相似文献
15.
论高校图书馆的形象塑造 总被引：4，自引：0，他引：4
随着社会的发展,图书馆形象也如企业形象一样,起着越来越重要的作用。树立高校图书馆的良好形象,是高校图书馆的一项重大、重要的工程,要引起重视。论述了在市场经济条件下塑造图书馆形象的重要性以及影响图书馆形象的几个因素,从不同的方面阐述了塑造图书馆形象的途径和方法。 相似文献
16.
T. S. STOINSKI M. T. ALLEN M. A. BLOOMSMITH D. L. FORTHMAN T. L. MAPLE 《Curator: The Museum Journal》2002,45(2):129-143
Modern zoos are committed to environmental education and thus have a mandate to inform the public about biodiversity and conservation. Historically, zoos have avoided complex topics like biodiversity loss from overpopulation and overconsumption in their educational materials, for fear of being offensive or creating a sense of hopelessness. To measure visitor attitudes towards educating about such topics and to help determine effective presentation techniques, we assessed people's knowledge of and attitudes towards the commercial hunting and consumption of wildlife in West and Central Africa (the bushmeat crisis) and examined how the use of different types of images affected these variables. Zoo visitors were exposed to one of six series of photographs, each accompanied by the same text. Photos in three of the series contained explicit, disturbing images of dead animals. The other three series presented benign images related to the bushmeat crisis (i.e., logging, changes in hunting practices). While 83 percnt of visitors had never heard of the bushmeat trade, 98 percent felt zoos should be educating about the topic. Ninety‐seven percent felt the disturbing images were appropriate for zoo visitors except for children under the age of 12. While people spent significantly more time looking at the disturbing images, this did not lead to increases in knowledge (factual or conservation‐related) on the topic. However, visitors who saw the disturbing images were significantly more likely to report being influenced by the images. While the type of image did not affect the frequency of conservation‐related behaviors, significantly more people engaged in a conservation‐related behavior when an opportunity was provided on‐site rather than off‐site. The results demonstrate that the public believes zoos should educate about bushmeat, and that realistic images influence people's perception of an issue. However, visitors' lack of knowledge gains, even when disturbing images are used, suggests that a static display of text with photographs may not be the most effective method for educating about complex issues like bushmeat. Finally, the results show that zoos should provide on‐site opportunities for people to turn their conservation interests into action. 相似文献
17.
探讨在图像检索中,当用户以感觉、印象、情绪等情感特征作为相关性评价标准筛选结果时,缩略图尺寸对用户评价与选择结果的影响。根据评价实验发现:缩略图尺寸会在一定程度上影响用户对一组图片的情感评价与选择结果;其影响程度大小与检索任务类型以及同组内图片视觉相似程度和复杂度有关。图片越大,用户评价与选择的结果越稳定;同组图片的视觉差异越小、图片内容越复杂,用户评价与选择的结果越不稳定。 相似文献
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19.
学术期刊是综合还是专业,是随学科发展规律而变化的;因为科学是本,期刊是末。从世界学术期刊发展史看,综合性最先出现且不乏优秀者。所谓的专业学术期刊,本质上也是综合性的。综合性不代表落后,事实恰恰相反。科学作为内容必须为王,期刊作为形式必须服从科学内容,不能在综合性还是专业性上过多纠缠。 相似文献
20.
《资料收集管理》2013,38(2-3):127-138
The application of operations research methods to library-type problems has a long history which predates the formation of the Operations Research Society. Its practice continues today but much of its emphasis has shifted from concern with the specific problems of a librarian or a library manager to the more general problems of designing large information networks and satisfying the information needs of large classes of users through a variety of services. By moving in these directions, the operations researcher is largely following the course of the application of computers to library-type problems, since much of the motivation on the part of the librarians for the practice of operations research is in preparation for or defense against the relentless onslaught of computer-based automation of information activities. In many respects, it seems that these developments have resulted more in a change of the scale of the problems encountered rather than a change in the substance of the problems, since all of the old concerns and admonitions seem to carry just as much weight now as before. In some respects, they are even more pertinent since the potential rewards and potential risks are much greater in today's large scale applications. 相似文献