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1.
Retailers’ websites are an important interface between retailers and their customers. The various features and elements that retailers include on their websites play a critical role in attracting customers and ensuring their satisfaction with the online shopping process. By conducting a three-phased study, we identify how the elements of a website shape customers’ salient beliefs. These salient beliefs, in turn, determine the level of customers’ satisfaction with the website. This study provides both theoretical insights into the beliefs of online shoppers and practical insights for retail website operators. Specifically, we argue that when retail websites are constructed to include several specific elements that appeal to the key salient beliefs of information quality, service quality, and system quality, retailers will increase customers’ satisfaction with the online shopping process.  相似文献   

2.
With the proliferation of e-commerce, a large part of online shopping is attributed to impulse buying. Hence, there is a particular necessity to understand impulse buying in the online context. Impulse shoppers incline to feel unable to control their tendencies and behaviors from various stimuli. Specifically, online consumers are both the impulse shoppers and the system users of websites in the purchase process. Impulse shoppers concern individual traits and system users cover the attributes of online stores. Online impulse buying therefore entails two key drivers, technology use and trust belief, and the mediator of flow experience. Grounding on flow experience, technology-use features, and trust belief, this study proposes a novel research model to examine impulse buying behavior in a complete manner. Data were collected from an online survey. Data analysis considers structural equation modeling technique with formative structure. Empirical results showed that flow experience is an important factor to affect impulse buying from its original drivers. Trust belief is also critical to impulse buying as perceived usefulness is not. Implications for managers and scholars are further discussed.  相似文献   

3.
徐菲菲  剌利青  Feng Ye 《资源科学》2018,40(7):1483-1493
随着Web2.0技术的发展,网络文本已成为目的地形象研究的重要数据来源。本文选取南京作为案例地,以马蜂窝游客对南京的10 077条在线评论文本为数据,运用网络大数据文本挖掘法、词频统计法和共现网络法,分析得出目的地形象维度重要性存在差异,旅游吸引物是第一层次,公共基础设施是第二层次,休闲和娱乐、旅游环境和地方氛围是第三层次,旅游基础设施是第四层次。其次,南京感知形象中突出的认知成分源于旅游吸引物和公共基础设施维度的感知,而情感形象为正面,并产生了一定的意动形象,形成了网络口碑效应。此外,南京整体形象主要源于旅游吸引物和公共基础设施维度的感知,进一步验证了感知维度的重要性存在差异。本文验证了旅游形象的相关理论,丰富了旅游大数据研究方法,并可为南京旅游形象建设和发展提供科学依据。  相似文献   

4.
Fostering positive attitudes and increasing knowledge are key success factors for enterprise systems. Training can improve knowledge, but little research has investigated the effects of domain-relevant knowledge on salient cognitive beliefs and attitude in technology acceptance. We highlight the critical role of domain-relevant knowledge in the formation of beliefs and the shaping of attitude by developing a model of informed technology acceptance. We hypothesize the positive effects of multi-dimensional enterprise resource planning (ERP) knowledge on salient cognitive beliefs (i.e., ERP self-efficacy, perceived ease of use, and perceived usefulness) and general affective attitude toward an ERP system. Using survey data from gamified ERP training of 248 professionals from three different organizations, results support the proposed model, suggesting that ERP knowledge is an important antecedent of ERP self-efficacy, perceived ease of use, perceived usefulness, and attitude. We find that ERP knowledge exhibits both direct and indirect effects on attitude. Moreover, we find that gamified training is an effective means of improving ERP knowledge.  相似文献   

5.
刘冰  庞琳 《情报理论与实践》2021,(3):172-177,163
[目的/意义]从用户角度,通过用户评价内容挖掘构建形成网络学术信息资源评价模型,为网络学术信息资源评价提供一个新的视角,并为其更进一步深入研究奠定基础。[方法/过程]文章在利用爬虫工作自动抓取三个知名学术网站用户评论的语料库基础上,运用数据挖掘研究方法对评论数据进行分词、聚类,根据词间与词对关系,构建形成评价体系模型。[结果/结论]基于用户评论挖掘构建形成涵盖资源内容属性、资源外部特征、网络功能属性、获取过程、用户体验五个维度的网络学术信息资源评价体系模型。该体系模型反映出科学用户在利用新兴网络学术信息资源过程中对资源自身属性和平台规范性的关切,是用户与利用正式学术信息资源的本质区别。  相似文献   

6.
The relationship of values to technology is an important topic in the fields of information studies, humancomputer interaction, media studies, and science and technology studies, but definitions and attributes of values differ within and among these fields. We suggest that researchers currently conflate multiple categories when they discuss values. Some of these categories are attributes of the source of values (i.e., people, systems, and hybrid assemblages), and others are attributes of the values themselves. This article disambiguates values in sociotechnical systems by providing a framework to describe where and how values are negotiated and enacted by people, institutions, and technology. The framework includes three dimensions that pertain to the source of values (agency, unit, and assemblage) and three dimensions that pertain to attributes of values (salience, intention, and enactment) to enable precision and comparison across this research trajectory. We illustrate each dimension with examples from the values and design literature.  相似文献   

7.
Social question-and-answer (Q&A) sites have the potential to serve as a useful source of online information based on their content-focused and collaborative nature. Although previous research has examined various attributes of high-quality information on social Q&A sites (e.g., best answers), relatively less attention has been paid to what affects users’ credibility assessments of information in the social Q&A context. The present study developed a social Q&A platform-specific framework for web credibility assessment, including 21 criteria under six types of web credibility, based on a literature analysis and case study of two online Q&A communities, Stack Exchange and Wikipedia Reference Desk. Using the selected sites’ policies and guidelines (n = 46) as the source of evidence, the case study revealed that content-related attributes (e.g., evidence-based, pertinence) were most frequently identified (12 of 21 criteria) as potential cues and heuristics for web credibility assessments of social Q&A sites, followed by author-related (five of 21; e.g., reputation) and design-related (four of 21; e.g., engaging design) factors. Design-related criteria were rarely included in previous models of web credibility on social Q&A or similar peer-knowledge production platforms. However, our findings showing that both Stack Exchange and Wikipedia Reference Desk have policies regarding all four design-related criteria in our framework—engaging design, moderation, design appropriateness, and ease of use—indicate the potential influences of design features on users’ web credibility assessment on social Q&A sites. Some differences emerged between the two cases, such as policies regarding the answerer's credentials or semantic accuracy that are present on Wikipedia Reference Desk but absent on Stack Exchange. Such differences in the sites’ policies reflect how they position themselves as social Q&A communities—Wikipedia, of which Wikipedia Reference Desk is a part, as an encyclopedia, and Stack Exchange as a community-based platform for learning, sharing knowledge, and building careers of users.  相似文献   

8.
Consumers evaluate products through online reviews, in addition to sharing their product experiences. Online reviews affect product marketing, and companies use online reviews to investigate consumer attitudes and perceptions of their products. However, when analyzing a review, it is often the case that specific contexts are not taken into consideration and meaningful information is not obtained from the analysis results. This study suggests a methodology for analyzing reviews in the context of comparing two competing products. In addition, by analyzing the discriminative attributes of competing products, we were able to derive more specific information than an overall product analysis. Analyzing the discriminative attributes in the context of comparing competing products provides clarity on analyzing the strengths and weaknesses of competitive products and provides realistic information that can help the company's management activities. Considering this purpose, this study collected a review of the BB Cream product line in the cosmetics field. The analysis was sequentially carried out in three stages. First, we extracted words that represent discriminative attributes by analyzing the percentage difference of words. Second, different attribute words were classified according to the meaning used in the review by using latent semantic analysis. Finally, the polarity of discriminative attribute words was analyzed using Labeled-LDA. This analysis method can be used as a market research method as it can extract more information than a traditional survey or interview method, and can save cost and time through the automation of the program.  相似文献   

9.
基于因子分析和主成分分析的粗集决策方法   总被引:1,自引:0,他引:1  
刘盾  胡培  何鹏 《软科学》2009,23(10):38-41,45
考虑到实际经济管理信息系统中属性的冗余性和决策属性难以获得的困难,将粗集理论引入到因子分析和主成分分析中,首先利用因子分析对指标进行降维,然后利用主成分分析计算综合评价值来构造信息系统的决策属性,进而提出一种基于因子分析和主成分分析的粗集决策方法,并通过粗集理论来获取系统中的有用信息。最终,实证分析验证了本方法的有效性和合理性。  相似文献   

10.
张军  李新旺  李鹏 《情报科学》2022,40(3):82-90
【目的/意义】在线健康社区已成为公众获取医疗信息和服务的重要形式。识别在线健康社区关键用户及 其特征,为提升健康社区服务质量和效率提供理论依据。【方法/过程】基于信息行为学理论构建了包括交互行为属 性、信息质量属性、情感倾向属性的多维分析框架,利用AttriRank算法和网络抗毁性评估方法识别在线健康社区关 键用户。【结果/结论】在胆系癌症疾病QQ群中识别出15个关键用户。他们不仅具有高活跃性和高互惠度的交互 行为特征,还具备多样性水平高且结构均衡的信息质量特征,且多数持有正向情绪倾向。“行为+内容+情绪”的分析 框架和考虑属性的用户排序算法能准确识别在线健康社区关键用户,为在线健康社区的持续运营供了科学的决策 支持。【创新/局限】构建多维属性分析框架进行在线健康社区关键用户识别,丰富了在线健康社区关键用户识别的 理论体系。  相似文献   

11.
张一涵  袁勤俭 《现代情报》2021,40(11):116-127
[目的/意义] 剖析社交金融环境下用户对银行平台和服务的需求和偏好,帮助银行管理者、平台设计者和运营者在社交金融环境下有的放矢地优化其平台和服务。[方法/过程] 通过正交实验设计确定研究所需实验集并设计实验卡片和素材,采用联合分析对问卷收集到的数据进行分析,探寻社交金融环境下用户对银行网络平台和服务的偏好,并基于研究结果提出了社交金融环境下银行平台的优化方略。[结果/结论] 研究得出了社交金融环境下用户对银行网络平台设计属性偏好权重,依次是安全性(28.131%),功能性(17.490%),易用性(15.222%),社交性(13.298%),内容质量(12.942%)和视觉设计(12.917%),给出了每个属性的效用值以及最受用户欢迎的银行社交金融平台的全轮廓,并在此基础上提出了"建立完善的在线社区/在线论坛,鼓励用户生成、共享内容,实现实时更新""提高平台的安全等级,采用高级的数字证书,寻求第三方权威认证"等建议,供业界参考。  相似文献   

12.
Do online recommendations have the same motivating impact as price at the point of online purchase? The results (n = 268) of an conjoint study show that: (1) when the price is low or high relatively to market price, it has the strongest impact (positive and negative) on the likelihood of an online purchase of an mp3 player, (2) when the price is average to market price, online recommendation and price are equal in their impact at the point of online purchase, and, (3) the relative impact from price increases when online shopping frequencies increases. The implications these results give are that online retailers should be aware that online recommendations are not as influential as a good offer when consumers purchase electronics online. However, other customer recommendations have a stronger impact on novice online shoppers than towards those consumers that shop more frequently online.  相似文献   

13.
本文提出了一种新的可以快速寻找Rough集约简属性的算法,该算法利用计算属性核来提高计算效率.首先,从属性核出发,不断地在属性核上添加非核属性以构成新的属性集合,并判断新的属性集合是否为属性约简,然后在此基础上进行剪枝运算并在不构成约简的属性集合的基础上再生成新的属性集合并进行属性约简判断.该算法为一种搜索算法,由于采用了属性核算法和剪枝算法,提高了计算效率并能够找到给定信息系统的全部属性约简.通过测试,表明该算法是一种可行且有效的属性约简算法.  相似文献   

14.
15.
【目的/意义】以总体国家安全观为指导思想,力争在中华民族伟大复兴关键时期,使网络舆情生态治理成 为国家理政治国的重要工具。具体立足于信息生态视角,分析网络舆情生态的多维图谱的构建方法与过程。【目 的/意义】首先分析网络舆情生态的构成维度,具体包括主体维度、客体维度及时空维度;其次基于网络舆情生态的 不同维度,分别利用社会网络分析法、知识图谱及网络复杂性分析法构建网络舆情生态的多维图谱;最后,以“重庆 万州公交车坠江事件”为例,对网络舆情生态多维图谱构建做进一步解释说明。【结果/结论】分别从主体图谱、客体 图谱及时空图谱揭示网络舆情生态的动态变化及演化规律,为网络舆情生态的监管及治理提供参考及建议。【创 新/局限】本文从信息生态视角构建网络舆情的主体—客体—时空环境图谱,全方面揭示网络舆情的动态演化过 程。目前研究案例仅仅针对微博平台,后续研究将着眼于更广泛的新媒体平台及类型。  相似文献   

16.
关系的概念是社会网络分析的核心,关系强度的测量建立在强弱关系理论基础之上,随着在线社交网络的发展,关系的细分更加必要,三维关系模型旨在改进静态、二元的强弱关系模式,从三个维度对关系强度进行重新构造,即心理维度、结构维度及工具维度。应用文献分析和实证分析的方法,建立了在线网络中的关系测量模型,结果表明,通过量化在线网络中用户的互动行为,可以将每个维度的关系强度归一化为 [0,1] 的连续变量,同现有方法相比,三维关系可以细分关系图谱,在设计SNS功能、隐私控制、朋友推荐及信息扩散等方面,三维关系模型无疑具有重要的理论指导作用。  相似文献   

17.
厘清众包竞赛中用户之间的竞争关系,有利于了解用户的组织和创新方式,提高众包竞赛的创新效率。以社会网络与随机统计理论为基础,将竞争网络演化驱动因素归纳网络结构属性、节点属性及网络关系属性三个维度,基于猪八戒网相关数据构建用户竞争网络,分析用户竞争网络演化特征,并采用指数随机图模型探究众包竞赛用户竞争网络演化的驱动机制。研究表明:竞争网络呈现“高密度,短路径”的特点,小世界特性显著,且竞争网络结构趋于稳定;竞争网络倾向于形成星型结构与闭合三角结构;众包竞赛用户的成交额、竞争强度及结构洞属性有助于网络形成与演化;用户之间的技术结构邻近性与组织邻近性在竞争网络关系形成中发挥显著作用,而经济距离负向影响竞争网络的形成。  相似文献   

18.
本文从用户相关、商家相关、商品相关和发布平台相关这4个构面出发,研究这4个构面的内在特性对在线商品评论信息的影响。在研究的过程中,把在线商品评论信息划分为内容、数量和形成速度3个维度,并将4个构面对应的3个维度进行全面、系统地探讨。最终,提出影响在线商品评论信息的因素理论模型,为后续相关的实证研究提供参考。  相似文献   

19.
技术人工物的本体属性经过还原后存在多种争议,造成使用者和设计者在对其认知和行为方式上的困扰。本文通过技术人工物的“两重性”和“三重性”的溯源;伦理实在性的前提批判;伦理本体属性的考量和“四重性”的实践进路,四个层面解析技术人工物底层属性逻辑的问题,以期伦理转向视角为技术人工物的技术治理提供一些解决思路。  相似文献   

20.
从政策工具、价值属性和生命周期三个维度构建了众创空间政策分析框架,并运用该分析框架对对4个国家部委文件和39个省市众创空间政策文件进行分析评价。研究发现,众创空间政策体系覆盖了供给、需要和环境三个层面,具有低成本、便利化、全要素、开放式四个价值属性,贯穿了创建、成长和维护三个环节,但存在忽视环境氛围的营造,全要素价值属性体现不足,没有重视众创空间成长和维护等问题。为促进众创空间可持续发展,政策体系应更加注重政策的协同性、适度性,更加注重激发市场活力。  相似文献   

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