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1.
I studied the development of advertising within the national economy. Contrary to the relative constancy hypothesis, time-series analysis of aggregate-level data generally support my hypotheses that expenditures on advertising as a proportion of the national income increased from the 19th to the 20th century and that structural pluralism, not just national income, predicts absolute changes in advertising expenditures. I argue that the need for information and advertising grows as a social system becomes more structurally pluralistic and that general economic conditions (i.e., national income) alone are insufficient to explain changes in relative and absolute spending.  相似文献   

2.
[目的/意义]基于使用与满足这一视角,对国外社交网络用户行为相关的文献进行系统的梳理与分析,以期对国内相关研究提供参考。[方法/过程]采用内容分析方法,遵循Webster和Watson的两阶段综述方法,共获取社交网络用户行为研究相关的实证类文献54篇;逐一阅读与分析这些文献,主要关注与分析每篇文献所应用的研究主题、理论基础、因变量、自变量与实证结果。[结果/结论]研究发现:已有研究通常整合多种理论来构建实证模型;认知需求、个人整合需求以及社会整合需求相关的影响因素被学者关注得最多;与此同时,情感需求与压力释放需求相关的影响因素也逐渐受到关注。后续研究需要关注不同层面的需求满足对社交网络用户行为产生的不同影响、不同代际的用户群体使用社交网络的行为以及社交网络沉迷行为这些日益浮现的重要议题。  相似文献   

3.
[目的/意义] 意愿经济是随着互联网和大数据技术发展而形成的一种围绕用户意愿并以需求为导向的新经济模式。在这种经济行为模式下,对用户情报需求进行深度挖掘研究,对提升情报服务能力具有重要意义。[方法/过程] 以意愿环境下情报服务的变革为切入点,通过建立用户需求分析模型UDAM,对情报服务平台新老用户的情报需求进行描述,并应用文本特征向量的分析方法,对与用户相关的文本进行机器学习,深度挖掘出关键词及用户情报需求的兴趣变化,深入挖掘并动态追踪、锁定情报用户的情报需求。[结果/结论] 在意愿经济的思维模式下,以满足用户个性化情报需求为宗旨,对用户进行有针对性的情报推送服务是未来情报服务发展的必然趋势。  相似文献   

4.
Although neuroscientifically informed mothering advice manuals published in the past 15 years speak in the languages of liberation, empowerment, and self-realization, I argue that they ultimately imbricate women in ever-more-dense networks of authority, expertise, and government, and contribute to the proliferation of entrepreneurial models of self-conduct that comprises the defining feature of American neoliberalism. This rhetoric situates motherhood as a practice of freedom, both drawing from and contributing to affective forces that suture freedom to economic models of conduct. Through these discourses, emotion-centric, self-interested mothering practices become a key site for the production and reproduction of entrepreneurial selves.  相似文献   

5.
As today's media simultaneously converge and diverge, fusing and hybridizing across digital services and platforms, some researchers argue that audiences are dead—long live the user! But for others, it is the complex interweaving of continuities and changes that demands attention, especially now that audiencing has become a vital mode of engaging with all dimensions of daily life. This article asks how we should research audiences in a digital networked age. I argue that, while many avenues are being actively pursued, many researchers are concentrating on the notion of participation, asking, on the one hand, what modes of participation are afforded to people by the particular media and communication infrastructures which mediate social, cultural or political spheres of life? And, on the other hand, how do people engage with, accede to, negotiate or contest this as they explore and invent new ways of connecting with each other through and around media? The features of this emerging participation paradigm of audience research are examined in this article.  相似文献   

6.
Much has been written about the structure and processes of China's mass media changes before and after the late Chinese leader Deng Xiaoping initiated the economic reform and open-door policies in the late 1970s. Many of them focused on the commercialization, depoliticalization, and internationalization of Chinese media as a result of the market economy and external openness. Little known, however, is how the audiences get caught up in the interplay between the fast changing social structure and the evolving media system in China. Using the uses and dependency model as a framework, this study seeks to determine the effects of the media transformation on the audiences and their media use in the new environment. In this article we argue that the uses and dependency perspective best helps explain why Chinese readers prefer a particular kind of news and why the Party organs are losing ground to other more market-oriented media.  相似文献   

7.
I analyze the Salt Lake City Main Public Library (SLCMPL) through archival work, textual analysis, and field methods. Through attention to the site’s mechanisms of emergence, its relationship to the city’s Public Safety Building, and movements through the building in the present, I argue the SLCMPL materializes a neoliberal orientation to commonplaces through a dual emphasis on order and visibility. The building’s design and meanings invite heterogeneous visitors to become watchful subjects, utilizing the architecture to ensure the production of an orderly public space. In making this argument, I contribute to the study of neoliberal geographies, commonplaces, and rhetorical methods.  相似文献   

8.

I have a number of interlocking concerns in this paper. Primarily, I want to highlight the practical importance of introducing new and different words into the ways of talking we employ in conducting our social lives together—and why it is that some forms of talk (talk of feeling and feelings, for instance) are much more difficult for us to employ than others. For although we clearly do influence other people's behavior (and our own) with words, we are still so fixated upon the idea of words as arbitrary ‘forms’ representing states of affairs, that we find it difficult to talk of our words in this way, especially of them as having an influence on our own conduct as thinkers and speakers, as listeners, readers, and writers and so on. We can better understand our words as functioning in this way, I suggest, if we see them primarily as having a relational function, that is, as working to relate us both to each other and to our surroundings in direct, immediate, and practical ways. Both Wittgenstein and Vygotsky discuss this gestural, nonrepresentational, function of words in coming to a grasp of people's psychological nature. Thus my aim in the paper is to explore what they claim is involved, practically, in drawing each other's (and our own) attention to the more embodied, less cognitive, aspects of our own activities in the world, and to bring to attention the power of our embodied ‘voices’ in doing this.  相似文献   

9.
To achieve “deliberative democracy,” Gabriel Tarde's formula not only demands the press hold a nation together, but also offers an agenda of issues that serves as a kind of menu for discussions in cafés and salons, which leads, in turn, to more considered opinions, and thus provides the consensual valuations that inform political, economic and aesthetic actions. The elements of the formula consist of press, conversation, opinion, and action. I argue that the long-run effect of the mainstream media—the newspaper, but even more the radio and television— moved politics off the street and into the home, hence the concern over “the narcotizing dysfunction” of the news media. In the era of the Internet, I argue that media—old or new, mass or social—are far from being the whole of the story. It is some combination of these media, plus word of mouth, plus some rather well-known elements of social-movement theory, plus the social psychology of collective behavior that help to explain. But let us not lose sight of the different functions served by the different media. If the mass media—newspapers, radio, and television—may be said to have moved people “inside,” the social media, so called, serve to mobilize, and may bring them “outside,” again.  相似文献   

10.
新世纪图书馆知识管理的特征、内容及相应的实现技术   总被引:63,自引:0,他引:63  
在知识经济时代, 知识已成为经济增长和社会发展以及企业(机构) 生存的关键性资源, 知识管理因此成为全球范围内越来越受重视的热门话题。作为人类知识宝库的图书馆, 在21 世纪必然会面对知识管理这一新的课题。本文从知识管理的概念、图书馆知识管理的特征、内容及相应的实现技术入手, 对图书馆知识管理作了简要阐述。  相似文献   

11.
[目的/意义]旨在探究线下社会资本水平不同的用户,在问答社区中累积的社会资本和问答社区行为是否存在差异。[方法/过程]以知乎网10个医学、健康类话题的6 927名用户为研究对象,借助职业声望、院校排名对其线下社会资本进行编码和排序,分析不同线下社会资本用户的线上社会资本积累和社区行为模式的特点。[结果/结论]部分线下社会资本如毕业院校名誉度与线上社会资本存在正向关联,但职业声望高低则与线上社会资本无关;线上结构性社会资本高的用户,其提问数量、专栏文章数量和关注人数较高,而线上认知性资本高的用户,其回答数量和专栏文章数量较高。这些结果有助于网站管理者识别、关注核心用户、优化用户激励制度,但样本用户为医学、健康话题参与者,结论普适性还有待验证。  相似文献   

12.
Summary

I feel that I have had a successful reference encounter if I have: (a) used effectively my knowledge of reference sources, (b) properly negotiated the sometimes intricate psychological thicket of the reference interview, and (c) made the user feel positive about the reference department even if no answer was found to a particular question. Conversely, if I neglect one of these factors, I may have failed to help a user. If I am too tired, inattentive, or preoccupied to pay full attention to a reference question I am likely to forget a resource or a reference technique that would answer the user's question. Failure can be intellectual, psychological, or ethical, or some combination of these. I can forgive myself for simply forgetting a reference source. But it is more troubling to neglect to pay full attention to a question because something about the user irritates or threatens me. If I let a personal response to a user interfere with my professional obligation to listen nonjudgmentally to a question then I am not employing my intellectual powers to their full capacity and consequently not living up to my ethical obligation as a professional librarian to give service to all members of the public. This essay will discuss examples of encounters which demonstrate the pleasure of reference work when I live up to these principles and the pitfalls of reference work, when I do not live up to them.  相似文献   

13.
[目的/意义]通过研究新媒体环境下企业与用户之间的信息互动行为,了解用户信息交互行为特征,帮助企业了解用户需求,为用户提供更好的服务,从而提高企业的核心竞争力。[方法/过程]采用社会网络和语义分析方法,选取汽车行业的3个代表性企业,用点度中心性、中间中心度、接近中心度和特征向量中心度指标分析企业与用户信息互动的转发与被转发行为、关注与被关注行为、评论与被评论行为和互动凝聚性;用语义关键词词频分析信息互动词频,进而通过5个特征属性指标呈现新媒体环境下企业与用户进行信息互动的行为特征。[结果/结论]基于社会网络分析和语义分析方法构建的新媒体环境下企业与用户信息互动的行为模型可以作为企业与用户进行信息互动分析的研究框架;数据分析结果表明企业可以利用新媒体平台加强与用户之间的信息互动进而提升产品及服务的竞争力。  相似文献   

14.
论文选择微博为代表的社交媒介,从网络公共事件入手,以群体视角论述用户信息交互行为的社会责任取向,通过个案分析,阐明社交网络用户社会责任的实现途径。结果发现,在网络场域中,传统道德权威并未瓦解,社交网络中的个体行为并非完全以个人情感和利益为中心。网络用户的道德感和网络社会正义得以持续源于2个激励因素:个体的被认同感以及网络言论的公共化。社交网络用户的信息交互行为仍受传统道德、规则的约束,但存在群体极化的风险。  相似文献   

15.
《Communication monographs》2012,79(3):331-353
Throughout much of the twentieth century, the image of the organization man dominated the cultural imagination and undergirded capitalist organizing. Yet, in the last 20 years, there has been a signal shift away from the organization man and toward the entrepreneur as an ideal. Although scholars have suggested that entrepreneurship in the new economy is rooted in neoliberal ideology, I argue that neoliberalism alone does not account for the ease with which entrepreneurialism has become a dominant discourse. By critically examining entrepreneurial discourse as communicated through US business periodicals from 2000 to 2009, I present a case for the “entrepreneurial man” as formed at the partial inclusion and/or rejection of aspects of the self made man, organization man, and neoliberalism. Ultimately, this analysis critiques the entrepreneurial man archetype as a rejection of the social contract and the embracing of a privatized, entrepreneurial American dream.  相似文献   

16.
Building out from a case study of People for the Ethical Treatment of Animals (PETA), this essay offers a cultural account of popular social protest in the narrowcast era. Founded in 1980, PETA has grown into the world's largest and highest profile animal rights group. I trace the evolution of the group's public relations efforts and describe them via vocabularies of sound— as creating social noise and generating popular rhythms. Through the mid‐1980s, PETA made public noise primarily by orchestrating news‐based controversies, but by 1987 they were increasingly turning to narrowcast and broad circulation music and entertainment media as a way to spread the word to outsiders and ritually express the beliefs of the group. I argue that these cultures of entertainment and celebrity provided structured rhythms of affection that took the cause further than the more discordant sounds of news‐based controversy.  相似文献   

17.
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research.  相似文献   

18.
学术社交网络用户行为研究进展   总被引:1,自引:1,他引:0  
[目的/意义]开展学术社交网络用户行为研究文献的引文分析,以了解该领域研究概貌,并归纳识别学术社交网络用户行为的主要研究方向及进展,为后续研究提出建议。[方法/过程]系统搜集学术社交网络用户行为研究文献,整理形成文献集,运用引文分析方法,统计出高频关键词、高被引文献和高被引作者,并进行定性内容分析,概述学术社交网络用户行为主要研究方向及进展,提出研究结论和建议。[结果/结论]学术社交网络用户行为研究主要集中在学术社交网络的采用情况、社会网络结构、使用行为模式、使用行为影响因素以及使用障碍5个方面,并在各方面取得了一定的研究进展,但存在研究不充分、理论支撑不足等问题。  相似文献   

19.
Agenda-setting, priming, and framing research generally has been examined under the broad category of cognitive media effects. As a result, studies often either examine all 3 approaches in a single study or employ very similar research designs, paying little attention to conceptual differences or differences in the levels of analysis under which each approach is operating. In this article, I revisit agenda-setting, priming, and framing as distinctively different approaches to effects of political communication. Specifically, I argue against more recent attempts to subsume all 3 approaches under the broad concept of agenda-setting and for a more careful explication of the concepts and of their theoretical premises and roots in social psychology and political psychology. Consequently, it calls for a reformulation of relevant research questions and a systematic categorization of research on agenda-setting, priming, and framing. An analytic model is developed that should serve as a guideline for future research in these areas.  相似文献   

20.
[目的/意义]以"马蜂窝"旅游网为研究对象,探究旅游社交网站用户信息共享行为及其影响因素,旨在为旅游社交网站建设及其移动端的交互设计优化改进提供理论参考。[方法/过程]选取技术接受模型中的感知有用性和社会认知理论中的自我效能,并结合弱关系理论引入环境机制、服务质量和期望互惠3个影响因素,构建旅游社交网站用户信息共享行为影响因素模型,通过问卷调查收集数据,采用SPSS对该模型进行实证检验并建立回归方程。[结果/结论]通过因子分析提取主成分,将信息共享行为分为收藏转载式和平台交流式,发现:感知有用性、服务质量和期望互惠这3种变量对收藏转载式信息共享行为产生正向影响,其中感知有用性和期望互惠这两种变量显著正向影响信息共享行为。  相似文献   

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