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1.
With a plethora of news outlets today, audiences have more choices than ever. Yet, academic and professional understanding of news audiences from a uses and gratifications perspective remains limited. Using a national survey (N = 1143), this study uncovers distinct news consumption patterns across 4 types of motivations, and predicts media uses across 30 sources with noticeably higher explanatory power as compared to previous uses and gratifications studies, answering the question: Who is using what type of news, and why?  相似文献   

2.
One can hardly be considered knowledgeable of uses and gratifications theory without being familiar with the work of Alan M. Rubin. His advancement of our knowledge about the centrality of the individual in the media uses and effects relationship has inspired numerous scholars to add to the body of knowledge guided by uses and gratifications research. The breadth of Rubin's work in this regard is extraordinary, but his devotion to clarifying central concepts of uses and gratifications in his audience-centered research should also be recognized. Rubin's pioneering studies in uses and gratifications remain as benchmarks for scholars seeking to understand electronic media and how engaged audiences relate to media content.  相似文献   

3.
This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments.  相似文献   

4.
To examine how journalists use, and are affected by, social media in their pursuit for speed, this study conducted in-depth interviews with 11 journalists from various U.S. national, metropolitan, and local newspapers. Findings revealed an industry-wide expectation that journalists engage with audiences on social media. But in terms of practice, most interviewees reported that they mainly use Twitter to facilitate news work (i.e., contact hard-to-reach sources) and communicate with other journalists; audiences are rarely their focus on social media. The interviewees were also asked about their perception of how Twitter affects audiences. Most interviewees were unsure of its impact on credibility, but believed that it may promote news use, although not contribute to news organizations’ bottom line. This study offers five reasons why social media are not saving the newspaper industry, and discusses managerial implications regarding the gap between social media expectations and practices.  相似文献   

5.
The present essay comparatively explores and reflects on popularizing the environment in a changing media ecology wherein content is no longer exclusive to traditional television viewing or distributed for cinematic release. Specifically, the aim of this essay is to illustrate how screened presentations such as film, television, and recently digital media, promote environmentalist ideals in the hopes that if audiences are entertained, then perhaps these narratives can subtly influence thinking and behavior. This review also draws from research on mediating the environment in television and film studies as well as scholarly literature on entertainment-education. The implications of this essay indicate that whether real or fictional, eco-friendly content is growing in popular media and no longer the backdrop to the story being told. As this essay shows, media professionals have started embracing entertaining content infused with content of value so that audiences can “see” why the environment is important.  相似文献   

6.
This article explores some of the dilemmas and difficulties encountered by academic researchers (and specifically those who work on media audiences) in presenting their work in the public domain. It considers some examples of media coverage of debates about media audiences, raising questions about academic authority, research evidence and public knowledge. It points to the limitations of a view of such debates as “moral panics” and proposes a different approach based on social constructionist analyses of “social problems.” It concludes by considering some of the ambivalence and uncertainty that surrounds the increasingly common requirement for academics to become engaged with the public at large.  相似文献   

7.
Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use.  相似文献   

8.
While previous research has focused on the uses of a variety of online services—such as Web pages and, more recently, Twitter—by media organizations and their audiences, a rather limited amount of empirical inquiry has been directed towards the often more and broadly used Facebook platform. The current paper contributes to the research field by providing a longitudinal study of journalist and audience engagement on the Facebook pages of Sweden's four major newspapers—Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. Employing state-of-the-art methods for data collection, the results indicate that while audiences appear to be increasing their engagement with news organizations on Facebook—albeit mostly through so-called “likes”—the media organizations themselves are decreasing their engagement with audiences.  相似文献   

9.
《Communication monographs》2012,79(4):428-447
In this essay I use an updated approach to Richard Hofstadter's paranoid style to analyze the contemporary birther movement. While the paranoid style provides a set of characteristics that describes paranoid narratives, it does not account for why some narratives ring true for certain audiences. Thus, in order to explain how and why the birther narrative resonates with a substantial portion of Americans, I argue that the resonance of the birther narrative can be explained through Kenneth Burke's scapegoating process, which activates the conspiratorial story for the birther audience. I use an analysis of a popular birther film, materials on the birthers' website, and media commentary on the group to illustrate this position.  相似文献   

10.
Some of the most ambitious experiments in early radio programming involved the coordination of sounds and visuals. This essay explores the phenomenon of “illustrated radio,” or radio broadcasts enhanced with accompanying visual media such as lantern slides, museum exhibits, and filmstrips. Newspapers, museums, and schools experimented with this format in the 1920s–40s in an effort to expand their audiences and adapt their informational missions to a changing media environment. While relatively short-lived, illustrated radio constituted a significant form of audiovisual broadcasting before television and highlights the range of uses that were envisioned for radio when it was new.  相似文献   

11.
This research utilized multilevel analysis to explore interactive alternative media production in a new social movement network. Interviews with audiences, local producers, and global producers provide evidence of interactivity between local audiences and local producers and between local producers and global producers. The local audiences provided encouragement to local producers through face-to-face interactions that aided in the establishment of organizational support for the local producers but acted as a discursive closure that blinded local producers to potential problems with their alternative media. The global producers revealed that they received content-oriented interactions from audiences via e-mail, which corresponded with data collected from the local producers who claimed to interact with global producers via e-mail. The findings establish a preliminary model of interactivity in alternative media production that links research concerning new social movement networks and alternative media and builds on research concerning the decentralized structure of new social movement networks.  相似文献   

12.
This pilot study uses media systems dependency theory to examine dependencies on media after the September 11 terrorist attacks. Survey findings show degree of perceived threat and age are the key predictors of overall media dependency, and threat is a particularly important predictor of interpersonal communication about the event. Media use patterns prior to September 11 most strongly predict dependencies on individual media types. Degree of dependency is a significant predictor of attitude and behavior change in the wake of the attacks, as is perceived threat. Contrary to expectations, socioeconomic status and degree of social capital and connectedness matter little either to degree of dependency or to subsequent effects from dependency.  相似文献   

13.
In this article, I compare the assumptions, concepts, and propositions of media system dependency (MSD) theory and uses and gratifications (U&G) theory at the microlevel of analysis. The epistemological origins of these theories are situated within the differing social and personal contexts that affected their development. Those MSD assumptions that serve as background to this comparison are specified, and major hypotheses concerning the social ecology of microeffects processes are discussed, particularly as they pertain to public opinion concerns. Following this elaboration of MSD theory, basic differences between MSD and U&G conceptions of the audience, interpersonal networks, the media system, and the nature of media power are addressed. I conclude with a brief comment on the implications of the Internet for theorizing micro media effects.  相似文献   

14.
This national survey of broadband users (N = 200) investigates people’s participatory behavior on Internet video websites by analyzing their use of interactive features. It seeks to identify a group of “interactive audiences” who take full advantage of web interactivity and may be most valuable to advertisers. This study defined audience interactivity based on people’s frequency in using interactive features and three groups were identified—non-interactive audience, average audience, and interactive audience. It compared three audience groups based on traditional audience valuation criteria such as demographics and media consumption levels, as well as newly proposed criteria including online engagement level and electronic word-of-mouth value. Results indicated that interactive audiences are younger, more engaged online, and have higher electronic word-of-mouth value than non-interactive audiences. Because audience interactivity is related to audience value, findings suggest that advertisers should invest more in this highly engaged and influential group online. The results also reveal the need for expanding audience valuation criteria, particularly in the online space, to include other variables such as online engagement level and electronic word-of-mouth influence. The study then offers practical implications for website managers and marketers.  相似文献   

15.
This article argues for the analysis of public engagement as an essentially mediated activity. Although recent studies note that academic knowledge is increasingly available for consumption by nonacademic audiences, they tell us little about how it gets recontextualized while passing through the hands of media professionals on its way toward such audiences. In Burawoy’s (2005) influential call for the rebirth of public sociology, as in the debates his work provoked, the media is treated solely as a means for the transportation of knowledge. But as this article demonstrates, the media does not simply transport knowledge; it also, and at the same time, translates that knowledge in various, rhetorically consequential ways. Focusing on the mediated trajectory of an attempt by a group of academics to connect with audiences beyond academia, their initial contribution is compared to its subsequent translation(s) across various British newspapers. A discursive analysis reveals the techniques via which a classic form of public sociology came to be recontextualized such that, remarkably, these authors were left appearing to voice nothing but their own petty prejudices. The article concludes by noting that where public engagement involves mediation, public sociology should pay more attention to the recontextualizing affordances of media discourse.  相似文献   

16.
本文以2019年相关案例、事件和数据为基础,从新闻行动者、新闻内容、分发渠道、受众四个方面描述本年度中国新闻业的发展图景,概括年度变化特点和预测未来趋势。研究发现:本年度媒体融合面向移动互联时代进入更加纵深化发展阶段,专业媒体的规模进一步整合压缩,自媒体的监管政策加强。新闻内容产品呈现出混合情感传播模式主导下的可视化形态特征。传播渠道上,媒体通过平台化和移动化不断拓宽传播的覆盖面和到达率,并进一步将传播渠道下沉到基层。算法推荐和人工编辑相结合成为内容分发的主要机制。新闻受众方面,网络新闻与短视频的用户数量持续增长。时逢新中国成立70周年、中美贸易战等重大事件,网民的爱国情绪表达与媒体的宣传形成共振,全网的爱国主义情绪高涨。总体上看,平台媒体驱动下的视觉创新与技术调适是2019年新闻业变化的主要趋势。展望未来的发展趋势,视频将成为更加主流的内容产品形态,传媒业也将深入探索5G技术在传播领域的应用场景。  相似文献   

17.
This article seeks to bring together the study of death, digital media, emotion and religion, using a Christian organization as a case study. The Swedish national church (Svenska kyrkan) has a large but declining membership and uses digital media extensively. We will analyze two of its attempts to respond to grief through media: a hybrid digital-physical technology installation in Swedish cemeteries and a series of posts about death and sadness on Facebook. In both projects, the Church presents emotion as a universal shared experience that unites all humanity, using this discourse to bring together its religious and non-religious audiences.  相似文献   

18.
Recent debates between scholars representing political economy and cultural studies are reminiscent of exchanges between administrative and critical researchers in the 1970s and 1980s that produced no clearly opposing valuations undergirding their respective paradigms. Little real dialogue seems likely from the current debates between cultural studies and political economy, particularly as represented in the "colloquy" between them published in Critical Studies in Mass Communication. A close reading of that colloquy reveals stereotypes at work, which contrasts sharply with scholarship applying more integrative approaches, particularly the work applying critical research and theorizing on media artifacts, media institutions, and media audiences.  相似文献   

19.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration.  相似文献   

20.
This study uses qualitative interviews with 66 women journalists from print, broadcast, and online media in India, to understand how women political reporters assigned to the political beat negotiate gender issues and organizational and news routines while being effective journalists entrusted to cover matters of policy and enhance political awareness among audiences. Using Shoemaker and Reese’s hierarchy-of-influences model that introduces five levels of influence on news content, this study explores how institutional, news gathering, societal procedures, and professional practices influence the functions of women journalists on the political beat and percolate into the content they produce. The results show that in India’s growing media market, organizational and news routines, as well as the contentious issue of gender, control access to beats, especially the political beat, and percolate into news content produced by women political reporters.  相似文献   

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