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1.
In general, a mission statement reflects the context in which a higher education institution operates. It’s also a direction setting statement indicating the direction required for effective strategic and operational decisions. This study examines how the highest ranked universities in Europe, Asia, Latin America, Africa, and North America compare in terms of their mission statements and how they communicate to their stakeholders and to the public about what their main purposes, values, goals, and objectives are. Having downloaded each university’s mission statement from the Internet, we then classified them into five main categories of Asian, African, European, Latin American, and North American universities and analyzed them separately using the text mining and analysis tools available in SAS Enterprise Miner, a powerful commercial business analytics program. Results show that although we found similar terms and themes in the mission statements across the five different regions, there is great variability in the mission statements with respect to how they communicate their core values, main purposes, and value propositions. 相似文献
2.
Elissa L. Pearson Jillian Dorrian Carla A. Litchfield 《Environmental Education Research》2013,19(6):823-843
Despite the endangered status of the orangutan, very little research has sought to understand what people know about this species or the conservation challenges they face. As zoos are well placed to influence such understandings, the present study sought to explore knowledge following a visit to orangutan exhibits at three Australian zoos (N?=?240). Two learning assessments were utilised, capturing (1) self-reported learning and (2) understandings in relation to the information zoos prioritise for inclusion on exhibit signage. The relationship between the latter, attitudes toward orangutans and intentions for future conservation behaviour were also explored. Higher knowledge scores were significantly (indirectly) associated with intentions for future conservation behaviour through higher attitudes (indirect effect?=?0.15, std. error?=?.05, z?=?3.12, p?R2?=?20.3). The importance of enhancing visitor understandings (e.g. through improved exhibit design and signage displays, and through encouraging repeat zoo visits) for conservation action is discussed. 相似文献
3.
Christopher Lubienski 《Peabody Journal of Education》2016,91(1):64-80
Policymakers often advance charter schools as an education reform model that can offer more diverse educational alternatives for families. Yet, as these schools compete for students, questions arise about how they respond to the competitive incentives in differentiating themselves through marketing distinct options for learners. The way these schools promote themselves to their anticipated clientele—as opposed to how they are defined by their competitors—speaks to how schools engage and thus arrange themselves in the local education market. In that regard, school mission statements can offer critical information on the intended organizational purposes that differentiate each organization. Yet there is little empirical research on what these statements contain, and thus how schools respond to incentives in engaging local markets. This study looks at the content of mission statements—which are largely consistent with the schools’ charters themselves—developed by each charter school in one of the most competitive charter school markets in the country: the Detroit metropolitan area. This study finds a notable level of isomorphism in charter school mission statements, indicating a tendency to replicate rather than innovate. This uniformity of mission statements suggests that charter schools are not fulfilling their potential in diversifying school markets. 相似文献
4.
Zoo visitors go to see animals, but are they there to learn? This mixed-methods study examines visitor learning from both zoos’ and visitors’ perspectives using qualitative and quantitative data. Five hundred and forty zoo visitor interviews from nine case studies provide insight into visitor intentions, which indicate that the majority of visitors (72%) arrive at zoos with a learning agenda. Over 170 zoos across 48 countries also report, via an online questionnaire, that the majority of their visitors come to learn. In contrast, however, 28 face-to-face zoo education staff interviewed at the nine case study sites suggests a different conclusion. The study also indicates that zoos appear to determine visitors’ intentions through a number of methods, but are most heavily reliant on informal measures with only 15% of zoos using both formal and informal processes. Juxtaposing these findings suggests that zoos’ reliance on informal measures of visitor intentions appears to provide them with a less than accurate picture of their visitors’ learning agendas. 相似文献
5.
One of the roles of the modern zoo is to provide environmental education. Zoo visitation comprises primarily family groups seeking to spend time together. There is potential for tension between message and audience expectation as zoos seek to raise awareness of the effects of irresponsible human behavior on the environment. This may unsettle family visitors. This study explored levels of tolerance of the zoo audience to a disturbing exhibition covering broad environmental themes. Results showed that participants were prepared to reflect on the content and at times feelings were sufficiently strong for zoo visitors to challenge one another's beliefs. The delicate positioning of zoos as environmental education providers is discussed. 相似文献
6.
AbstractGiven that conservation education is a primary goal for zoos, it is important to study how changes in exhibit design in the same facility (with the same animals and visitor base) can impact short- and long-term conservation knowledge, attitudes, and behavior (KAB) amongst visitors. However, there is very limited research on this topic. Our goal was to conduct a comprehensive post-occupancy evaluation to study this impact at two exhibits that underwent renovations at Zoo Atlanta, using rigorous methodology and addressing limitations in previous research. We did not find significant differences in KAB scores when comparing the pre- and post-renovated exhibits. This is contrary to the existing view that renovations from non-naturalistic to naturalistic exhibits (and/or renovations to displays and signage) will improve KAB. Future researchers should continue to use rigorous methods to obtain valid and reliable measures of the impact of zoo exhibits and exhibit renovations on conservation-related KAB. 相似文献
7.
使命陈述是对使命的文字陈述,它在美国高等教育中普遍存在.但是在当前美国学者中,存在着高校使命陈述有用论和无用论的争论.美国学者墨非通过对美国不同类型高校使命陈述的研究得出结论,美国不同类型高校使命陈述有其自身的特色和特点.这在一定程度上证明了高校使命陈述存在的必要性,也给我国高校提供了一定的借鉴. 相似文献
8.
Mission statements have been the subject of much discussion in the managerial literature and have recently been adopted by most British universities. This paper reports the results of an investigation into how mission statements have been introduced by British universities and reviews the appropriateness of their use in this sector. Based on a questionnaire survey, an analysis of the degree of commitment to mission statements as a valuable management tool is offered and recommendations suggested for their more effective application. The authors conclude that although there is generally a positive attitude towards mission statements, senior managers within universities tend not to consult widely when formulating them and have put little effort into communicating them to the university's staff. Their importance seems to be perceived in terms of meeting the requirements of an external stakeholder rather than offering the opportunity to develop a real sense of purpose within the organisation. 相似文献
9.
This paper assesses the utility and role of institutional purpose statements. If they are as effective as one is led to believe, what intrinsic facts or elements make them so? Is there value in having a purpose statement, or is the value attributed to the exercise of creating and discussing it? If there is such a value, what forms and circumstances create the value? What forms do mission statements usually take? Do different forms have different attributes? In addressing these questions, two methods are employed. One is conventional in that literature documenting the theory and research of others has been carefully reviewed, but from the particular perspectives of form and effectiveness. The other is to examine a series of actual statements of institutional purpose, with particular regard to form, content, and context of planning. To elucidate the context of planning, a series of master plans and mission statements for systems of higher education are also examined. In total, 32 institutional statements and 12 system plans or statements are examined. (The plans that are examined are listed in Appendixes A and B.) The paper observes that mission statements are effective in some situations, but not in all. In some situations they may be disadvantageous. Although planning theorists suggest that mission statements follow an approximately common form, the study of actual statements indicates several different types. 相似文献
10.
This article reports on a study that examined the relationship between the mission statements and performance of Basic Education Schools in Oman. The process of mission statement framing was also investigated. A sample of 161 school mission statements was randomly collected from the Ministry of Education school mission portal database representing 19% of the total population. A sequential mixed method of analysis was chosen. The mission statements being classified with respect to 12 themes of which the most frequently of them appearing Academic Achievement (74.5%) and the least frequent Scientific Research Methods (26.1%).Results show that Learning Outcomes Excellence significantly correlated with a theme around Reconstructing School Environment (r?=?0.243). Also, Islamic Values and Ethics significantly correlated with Scientific Research Methods (r?=?0.221). It was also appeared that school principals spent great efforts on designing school mission statements that directed schools towards achieving their purpose and improving their performance. 相似文献
11.
12.
Jon McNaughtan Sarah Louis Hugo A. García Elisabeth D. McNaughtan 《Journal of Higher Education Policy & Management》2019,41(2):153-171
Mission statements have been a staple of higher education institutions for decades, but little is known of how they are used as a tool for institutional decision-making. Using three distinct data sources, this study relies on framing theory to analyse the perceptions of university presidents in the United States on the role of mission statements in deciding when and how to communicate. Further, we compare the espoused values of university mission statements to the statements university presidents made following the 2016 US presidential election. Findings indicate presidents view mission statements as central to their decision to communicate and our analysis reveals some congruence between mission statements and public statements. 相似文献
13.
Iris M. Yob Steven L. Danver Sheryl Kristensen William Schulz Kathy Simmons Henry M. Brashen Rebecca Sidler Krysiak Linda Kiltz Linda Gatlin Suzanne Wesson Diane R. Penland 《Innovative Higher Education》2016,41(3):203-219
Institutions of higher education frequently acknowledge their role in contributing to the common good through their mission statements. The current literature suggests that in order to be effective mission statements must be clearly articulated and reflected in all the activities of the institution including its curriculum. Faculty members at Walden University developed a Curriculum Guide for Social Change that could serve as a tool for reviewing current course offerings and developing new courses to reflect its mission of “creating positive social change.” Those involved in piloting the Guide report on the process in this article. The general consensus is that it was time-consuming and frequently subjective; but the Guide gave substance to the institution’s mission, opening the way for its fuller implementation. 相似文献
14.
Woodward J 《Journal of learning disabilities》2004,37(1):16-31
This article presents a historical review of mathematics education since the late 1950s in the United States. Three themes are used to organize the literature reviewed in the article: (a) broad sociopolitical forces, particularly highly publicized educational policy statements; (b) trends in mathematics research; and (c) theories of learning and instruction. At times, these themes coincide, as was the case in the 1990s. In other cases, such as the recent push for educational accountability, these themes conflict. Nonetheless, the themes go a long way to explain the serpentine nature of reform in the United States over the last 45 years. This article also attempts to account for developments in special education as well as general education research, something that does not appear in most historical presentations of mathematics education. 相似文献
15.
After the Revolution of Dignity (2014), Ukraine signed an Association Agreement with the European Union. In the context of European integration, new legislation on higher education has been adopted. Changes in the institutional environment expect responses from higher education institutions, in particular changes in the organizational identities of Ukrainian universities that are claimed through the mission statements. As Ukrainian universities are in the stage of transition from the Soviet past to the European future, it is of primary importance how they interpret and respond to the changes in the institutional environment, claiming their organizational identity through mission statements. To answer this question, sociological institutionalism is applied as a theoretical framework for the exploration of how institutions shape the organizational identities of universities. A content analysis of the mission statements of 46 Ukrainian universities was conducted: 26 defined before the adoption of the new legislation on higher education in 2014 and 20 formulated after this date. 相似文献
16.
Amy Elizabeth Stich Todd D. Reeves 《Discourse: Studies in the Cultural Politics of Education》2016,37(1):116-132
In this paper, we critically analyze institutional mission statements as discursive texts replete with symbolic meaning, as we believe these texts reveal a great deal about the ways in which higher education remains increasingly stratified. We argue that beneath the generalized rhetoric of institutional mission statements, lie powerful messages seemingly coded with varying forms of class-based academic capital. We further argue that these messages reflect two distinct, competing discourses surrounding the purpose and value of higher education, that parallel the stratification of the larger system itself. Findings reveal evidence of these competing discourses and contribute to larger discussions surrounding educational inequality. 相似文献
17.
Mission statements provide educational institutions with the legitimacy to market and promote services through positive statements. This study applied genre analysis to examine the function of promotional rhetoric in top 100 international universities' mission statements. Bhatia's rhetorical moves of promotional genre was triangulated with Pearce and David's components for mission-writing. It was seen that international universities rely on promotional rhetorical moves to articulate their self-concept and services. Moreover, universities actively compete against each other to secure a high position in the international ranking lists. This ensures that they obtain additional incentives that help them gain economic stability and build a reputation. Promotional genre has become a practiced culture in the professional discourse community of higher education. Hence, there is a need to allow mission statements genre membership. We suggested a genre model that can be taught and used for writing mission statements. The most recurrent moves employed suggest that the communicative purpose for mission-writing used by international universities is to target the international market and build a public image to reel in more students, thereby improving their financial status while ensuring a good reputation. Based on this study, institutions can get guidance on designing and drafting effective mission statements. 相似文献
18.
Kreangchai Rungfamai 《Higher Education》2017,73(1):1-18
Universities find themselves faced with the conflicting institutional demands of being cathedrals of learning and research as well as introducing managerial and corporate-like structures. Despite many studies in higher education research that focus on how this situation affects the mission of universities, the role of imprinting has not received considerable attention yet. Our study aims at closing this research gap by analyzing the influence of institutional founding conditions on mission statements of universities. Results show that imprinting does not affect the introduction of mission statements, but rather their contents. The role of imprinting is, however, moderated by the power and the reputation of universities. In discussing these findings within the context of higher education research, our study contributes to a better understanding of developments in the field of universities. 相似文献
19.
For this study we used institutional web sites to examine the mission statements of 80 higher education institutions for messages
about diversity. Of the 80 institutions, 59 (75%) referenced diversity in their mission statements; but only 19% defined diversity
in racial or ethnic terms. In addition to mission statements, 52 (or 65%) of the 80 institutions had a separate diversity
statement; but only 18 of these were an official institutional statement. These treatments of diversity are interesting in
light of the changing demographics of the incoming college student population and the recognized need for greater cultural
development or awareness on campuses. If mission and diversity statements reflect the priorities of the institution, 35% of
the institutions in the sample said nothing about diversity. 相似文献
20.
Sam J. Fugazzotto 《Innovative Higher Education》2009,34(5):285-298
The effectiveness of higher education institutions has bases in institutional structures and cultures. However, structure
and culture represent abstract concepts while institutions realize high performance in practice. Given their salience in higher
education, mission statements and campus space bring structure and culture into the realm of practice. Moving from abstract
to concrete, this paper shows how mission statements embody structure and culture and how physical space, in turn, enacts
mission in day-to-day institutional life. By harnessing the mission-space linkage, strategy can access structure and culture
for the purpose of increasing effectiveness. 相似文献