共查询到20条相似文献，搜索用时 31 毫秒
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This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency. 相似文献
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Framed by the technology acceptance and customer-based brand equity (CBBE) models, this study investigated how audiences intend to use broadcast television network Web sites. Drawing upon the results of a survey (N = 178), this research found that perceived ease of use and perceived enjoyment significantly influence intent to use broadcast Web sites. Findings also reveal that CBBE plays a significant role as a mediator between motivations and behavioral intention to use broadcast networks' Web sites. It is concluded that as the medium of television evolves, networks' Web sites should be conduits for sustained brand allegiance and broadcasters should make more strategic use of their Web sites. 相似文献
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This study examined cognitive and affective responses of Japanese (N=199) and American participants (N=194) to the depiction of gender in a Japanese animé popular in both countries. As expected, Japanese respondents indicated more familiarity with the animation and also reported that they were fans to a greater extent than Americans. Japanese participants and males showed greater agreement with sex stereotyping in the depiction of characters. Males also showed greater liking for characters and expressed the belief that they were positive role models. American females disliked the characters, especially the female character, significantly more than all other participants. Finally, participants, regardless of country, who held conventional views of gender perceived fewer stereotypes in the depiction of the characters. Given the current interest in animé, implications of findings from viewing sex-stereotypical images and directions for future research are discussed. 相似文献
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This study presents the results of a laboratory experiment that considers the implications of adding interactivity to branded in-program overlays, essentially creating a new model of advertising. The results demonstrate the viability of this new model. Interactive branded overlays generate a substantial amount of interactive response and have no adverse effects on the program's viewing experience. However, because program interactivity distracts viewers from their primary goal, processing program content, interactive overlays are perceived as intrusive, and the response rate to in-program triggers is lower than that for interactive ads within the ad break. We show that by carefully combining in-program interactive banners with program-related trivia banners, perceived intrusiveness, and negative spillover effects on the viewing experience can be minimized. Program interactivity was perceived as less intrusive, and was therefore more effective, in the context of a program featuring high- rather than low-prominence product placement. Implications and future research directions are discussed. 相似文献
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Minsun Shim 《亚洲交流杂志》2015,25(1):48-64
Much research on risk perception and health behavior has examined cognitive dimensions of risk but not affective dimensions. To address this gap, this study examines both cognitive risk perception (perceived risk of susceptibility and severity) and affective risk perception (worry) in the context of food safety risks in East Asia. We investigate their roles in independently and jointly predicting intention to consume outbreak-associated food products, as well as mediating the influences of news exposure and attention on intention. Data from a nationwide survey in South Korea (N = 1500) lent overall support for our hypotheses in both cases of processed food from China and seafood from Japan. Our findings show: (1) both perceived risk and worry were negatively associated with food consumption intention, and the association between perceived risk and intention was stronger among those higher in worry; (2) news attention had stronger associations with perceived risk and worry than news exposure, and attention moderated the relationship between news exposure and perceived risk; and (3) perceived risk and worry mediated the associations between news use and food consumption intention. Implications and limitations of the findings are discussed. 相似文献
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Theodore A. Avtgis Daniel V. West Traci L. Anderson 《Communication Research Reports》2013,30(3):280-287
Knapp's (1978) ten stage model of relationships has been widely cited and endorsed, nonetheless a solid empirical foundation for this model is lacking. This study was conducted to provide the preliminary information necessary to identify, empirically, the stages of “coming together”; and “coming apart”;. Focus groups were conducted to identify behavioral, cognitive, and affective dimensions indicative of the ten stages proposed by the Knapp model. Findings indicate that people generally report different thoughts, feelings, and behaviors in each stage. The findings are discussed in terms of the further development of Knapp's model and creation of a corresponding measurement scale. Directions for future research involving the development of such a scale are also discussed. 相似文献
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Brian L. Quick Ph.D. 《广播与电子媒介杂志》2013,57(1):38-55
The present investigation applies cultivation theory to describe the role of viewing Grey's Anatomy on patients' predispositions. Results demonstrate that heavy viewers of Grey's Anatomy perceive this program to be credible. Credibility was positively associated with a perception that real-world doctors are courageous. A direct association did not emerge between Grey's Anatomy viewing and a perception that doctors are courageous, although an indirect effect emerged, mediated through credibility. A positive association emerged between perceptions that doctors are courageous and patient satisfaction. Results are discussed with an emphasis on the role of entertainment programs in cultivating patients' predispositions about medical doctors. 相似文献
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Alice E. Hall 《广播与电子媒介杂志》2015,59(2):259-277
This survey study investigated contributors to viewers' hedonic enjoyment, appreciation, and emotional responses to a televised baseball game. There was an indirect relationship between athlete affinity and hedonic enjoyment by way of suspense. This relationship was moderated by the game's outcome such that suspense was associated more strongly with enjoyment when the viewer's team lost. Interest and knowledge of a player was the form of affinity that had a stronger relationship to suspense, rather than the viewers' sense of having a virtual friendship. Virtual friendship and sport involvement were associated directly with appreciation. Enjoyment and appreciation were associated with different emotional responses. Whereas enjoyment was associated with stronger positive and weaker negative emotions, appreciation was associated with stronger positive, negative, and meaningful emotions. 相似文献
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Guided by the intergroup contact hypothesis and intergroup contact theory, the authors examined US Americans' (N=403) communication experiences and relational solidarity with their most frequent Japanese contact and associations with their attitudes toward Japanese as a cultural group. Structure Equation Modeling (SEM) results showed that both communication frequency and quality had an indirect effect through relational solidarity on affective, behavioral, and cognitive attitudes, demonstrating the critical mediating role of relational solidarity. Results also revealed that communication quality was positively and directly associated with the attitudinal measures. Implications of the findings are discussed with respect to prior literature on relational communication in intergroup and intercultural contexts. 相似文献
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Recent research has shown that exposure to entertainment media depicting moral beauty may not only influence viewers' affective responses, but also lead to altruistic behavior. Although the process has been tied to a set of feelings commonly referred to as elevation, the mechanisms by which the effects take place have not been examined. This experiment (N = 107) showed that participants who watched a clip portraying moral beauty were more likely to help with an unrelated volunteer task after viewing than those who watched a non-meaningful clip. The effect of the clip was mediated by the degree to which the clip produced mixed affective response in participants. Although the clip portraying moral beauty led to increased empathy with the character and increased feelings of elevation, neither of these predicted helping behavior after controlling for clip content. Helping behavior also increased when the help recipient was less similar to the participants (age, race, and university affiliation). 相似文献
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The present study applied theories of diffusion, technology acceptance, and uses and gratifications via an exploratory model to explain the photo-messaging behavior of 682 college students. Structural equation modeling results indicate that greater photo-messaging activity within one's social network predicts personal relationship formation and relationship maintenance motives. Relationship maintenance motives had a stronger influence on behavioral intention to adopt photo-messaging than did relationship formation. Technology cluster ownership also predicts perceived ease of use for photo-messaging activity. The technology acceptance model (TAM) conceptualizations were generally supported for photo-messaging. 相似文献
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Daniel M. Shafer 《广播与电子媒介杂志》2013,57(2):272-288
This study investigated suspense as a predictor of sports video game enjoyment by including the variable as a key part of a working model that also included presence, fanship, disposition, skill, and outcome. Results of a path analysis indicate a complex network of relationships impacting enjoyment. Suspense strongly impacted presence, which was an important determinant of enjoyment, while skill and outcome also explained a large portion of variance in enjoyment. The study highlights the complexity of the enjoyment experience as it relates to video games, and provides direction for future work on a theoretical model of video game enjoyment. 相似文献
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Robert Lemieux Margaret J. Daniels John E. Hocking M. Rachel Tighe Kathryn Greene Adrian B. Cairns 《Communication Research Reports》2013,30(1):113-120
The present study attempted to test the persuasive impact of the AIDS NAMES Quilt on behavioral intentions. Specifically, the Quilt, and knowing or not knowing a homosexual or Person Living with AIDS (PLWA), was predicted to be influential in determining one's intentions to behave supportively towards PLWA. Results indicated that far individuals who know a homosexual or PLWA, viewing the quilt had no effect. For individuals who did not know a homosexual or PLWA, the quilt had a significant effect on their behavioral intentions e.g., they were more willing to engage in supportive behaviors. Additionally, females were more willing to engage in supportive behaviors than males. Implications and directions for future research are discussed. 相似文献
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《Communication monographs》2012,79(4):311-328
Past research indicates that short-term exposure to nonviolent sexual media stimuli can produce cognitive changes in men which, in turn, can affect their behavior toward women. This study explored differences among these behavioral effects based upon sexual degradation in film content and male viewers' gender schematicity, as an extension of the study of cognitive effects reported in Jansma, Linz, Mulac, and Imrich (1997). Seventy-one men viewed one of three films: (a) sexually-explicit and degrading to women, (b) sexually-explicit but non-degrading, or (c) non-sexual. The men then interacted with women in problem-solving dyads that were recorded on videotape. Men who viewed either sexually-explicit film displayed more dominance and anxiety than did the men who viewed the non-sexual film. This was true, however, for only the two-thirds who were non sex-typed (BSRI, Bem, 1974). Sex-typed men's behavior was consistent across sexual versus non-sexual film conditions. In addition, men who viewed the degrading sexual film displayed less anxiety, but more dominance, than men who watched the non-degrading sexual film. Women's behavior failed to distinguish which of the three films their partners had viewed, but was positively correlated with most of their partner's discriminating behavior. Results of men's viewing sexual or degrading sexual material are discussed in terms of negative social implications for women in the context of everyday male-female interactions. 相似文献
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This article investigates experimentally the effects of sensational content on viewing choices and satisfaction in television consumption. The authors found that the presence of verbal violence in one program causes subjects to watch more of that program. However, subjects do not experience higher satisfaction with the program. In addition, they report lower satisfaction with the overall viewing experience. These findings are robust to the use of different program types for the experimental manipulation. Overall, the results pose a challenge to the use of audience figures as a measure of enjoyment or satisfaction. 相似文献
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Jason T. Peifer 《Mass Communication and Society》2016,19(2):173-196
This exploratory research examines processes pertaining to how parody humor can influence perceptions of political figures in terms of credibility and, more broadly, general political trust. An online experiment was conducted in which select participants were exposed to a parody of former New York governor David Paterson. The results demonstrate that, in tandem with parody-induced sympathy, humor enjoyment can influence perceptions of a parody target's credibility and general political trust. In addition, a sympathetic predisposition is shown to positively predict responses of sympathy to a parody message. Furthermore, serial mediation analyses highlight how a sympathetic predisposition can indirectly influence various perceptions of a parody target, as sequentially mediated by responses of sympathy and enjoyment. In sum, this research is valuable for illuminating how individual differences and affective responses to political parody representations can affect various political perceptions. 相似文献
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Cynthia Hoffner 《Communication Research Reports》2013,30(4):285-296
Young adults (N = 172) completed questionnaires that measured empathy, affective responses and exposure to frightening films, and perceptions of how aspects of scary content (suffering, danger, excitement, and a happy ending) affect enjoyment. Empathic concern was associated with less enjoyment of suffering, but more enjoyment of danger, excitement, and happy endings. Enduring negative affect was associated with higher personal distress and less enjoyment of suffering. Exposure to frightening films was associated with lower personal distress, more enjoyment of danger, and less enjoyment of happy endings. Interpretations of the findings are discussed. 相似文献
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Teacher behavior,student interest and affective learning: putting theory to practice 总被引：2，自引：0，他引：2
Keith Weber Matthew Martin Brian Patterson 《Journal of Applied Communication Research》2013,41(1):71-90
Students of Project Adapt (PA), an instructional program for at-risk middle school students in Brooklyn NY, have displayed startling improvement on cognitive outcome measures. Teacher given grades and standardized tests illuminate the progress students have made since entering the program. The current investigation attempts to analyze PA on students' affective responses in a pre/post-test experimental design. Upon entering PA, students completed measures of interest, affect, and their previous teachers' behavior (pre). These ratings were then compared to end of year ratings on the same instruments (post). Results indicate students' perceive PA teachers utilizing different behaviors than their previous teachers. Additionally, student affect and interest increased significantly. Results of this study have implications for both instructional researchers and educational practitioners. 相似文献