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1.
This experimental research examines how different presentation modalities in presidential debates and post-debate spin influence the ability to form evaluations about candidates' character, shape perceptions of their incivility, and alter judgments of political trust and news credibility. Results indicate that these experimental factors work together to encourage character judgments, diminish perceptions of candidate civility, and reduce levels of trust in government. In addition, political talk conditioned experimental effects on perceptions of news credibility, with the adverse effects of split screen presentations concentrated among those who talked about the debate. Thus, the negative effects of “in your face” politics conveyed by the “split-screen” modality appear to be most pronounced among those primed to think about performance and those attuned to politics through interpersonal talk.  相似文献   

2.
The goal of the current study was to further the research line initiated by the authors that examined the influence of a variety of communication variables in the Graduate Advisor–Advisee interpersonal relationship. The current study examined the relationship between advisee perceptions of advisor verbal aggression and humor assessment and the impact these variables have on advisee affect and advisee perceptions of advisor credibility (competence, caring/goodwill, and trustworthiness). Findings revealed that advisor humor assessment was positively related to both advisee affect and advisee perceptions of advisor credibility. The study further found that advisor verbal aggression was negatively related to both advisee affect and advisee perceptions of advisorp credibility.  相似文献   

3.
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media.  相似文献   

4.
ABSTRACT

With reference to the current debate about a loss of trust in news media, journalism experts in practice and research often demand that journalists should concentrate on enhancing the quality of their reporting and hence focus on facts and evidences. Building on research on trust and credibility, we investigate how the use of different forms of evidences affects the credibility and quality evaluation of news stories, as well as the reading experience from the audience’s perspective. We conducted an online experiment to detect the influence of the presence of scientific sources, statistical information, and their visualization in an online article. Our findings indicate that these evidences increase the perceived credibility. At the same time, we found that adding scientific sources, statistical data and, visualizations to an article does not lessen its reading enjoyment but improves its perceived vividness in the view of news users. Further results and implications are discussed.  相似文献   

5.
Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures.  相似文献   

6.
Despite a large body of literature documenting factors influencing general political participation, research has lagged in understanding what motivates participation regarding specific issues. Our research fills this gap by examining the interplay of perceptions of media bias, trust in government, and political efficacy on individuals' levels of general and issue-specific political participation. Using survey data with indicators related to general political participation, our results demonstrate that perceptions of media bias overall are negatively related to general political participation. Moreover, this relationship is an indirect one, mediated by trust in government and political efficacy. Using survey data with indicators of issue-specific political participation in the context of stem cell research, our results show that—contrary to the relationship found for general political participation—perceptions of media bias are directly and positively associated with issue-specific participation. Implications for political participation and media bias theories are discussed.  相似文献   

7.
This work investigates dynamics of political parody through a framing analysis of Saturday Night Live sketches that spoof former Governor Sarah Palin. It is posited that parodies of political figures can be fruitfully understood as reflecting, refracting, and creating political realities, as suggested by the identification of 4 dominant frames in Saturday Night Live sketches. Furthermore, the author argues that the framing approach can serve as a point of convergence for contrasting epistemological approaches to political humor research.  相似文献   

8.
Shows blending humor and information are on the rise, and many such shows incorporate live studio audiences. Using two separate experimental studies, we test whether audience laughter on humorous political talk shows affects audience perceptions. We find that the effects of audience laughter depend on context, boosting perceptions of host and program credibility when a host is unknown, while reminding viewers of the comedic intentions and appeal of a known comedic host. If humor allows the hosts of comedic political talk shows more freedom to pointedly question their guests without turning off viewers, it may better engage and inform audiences.  相似文献   

9.
In the workplace, a supervisor’s communication of dominance can be used to help accomplish tasks and complete work. Further, perceptions of credibility can be integral in influencing employees and creating an open work climate. The goal of this investigation was to understand how supervisors’ messages of dominance were related to perceptions of supervisor credibility. In this study, 303 participants working in various industries completed measures of interpersonal dominance and credibility about their direct supervisor. As hypothesized, influence and focus/poise were positively related to competence, goodwill, and trustworthiness, whereas conversational control was negatively related to goodwill and trustworthiness. Further, self-assurance was negatively related to goodwill. Regression analyses determined that influence and focus/poise had the strongest relationship to all three dimensions of credibility.  相似文献   

10.
Fake news, propagated on social media platforms, is regularly used as a tool to influence political beliefs. In this paper, we investigate the impact of fake news on perceptions of election processes by drawing on the theory of motivated reasoning. We use survey data on partisan alignment, news consumption habits, and voting methods collected before and after the 2020 United States general election. Our pre-election results indicated that political alignment and the type of news a voter consumes influences their trust perceptions of election processes. These findings were replicated in the post-election results. We also found that Facebook users were more likely to consume fake and hyper-partisan news, whereas people who directly navigate to news websites consume primarily mainstream news sources. Implications for research and policy are discussed along with opportunities for future research on the impacts of fake news.  相似文献   

11.
Previous research has shown that if commercials showcase higher levels of humor, they can enhance the viewer's enjoyment of the program in which the commercials are contained. The theory of excitation transfer has been used to explain this phenomenon. This experimental research suggests some modifications to its application in this setting, suggesting that there must be an adequate level of TV program appeal initially for the appeal to be enhanced by commercials. In this study, men's enjoyment of a sitcom was enhanced when high humor commercials were included in the program.  相似文献   

12.
网络口碑可信度及对购买行为影响的实证研究   总被引:1,自引:0,他引:1  
李念武  岳蓉 《图书情报工作》2009,53(22):133-137
分析正面和负面网络口碑可信度的影响因素以及这两种口碑如何影响消费者对商家的信任和购买行为。数据分析结果表明,同嗜性、点评站点可信度以及信任倾向对两种口碑的可信度都有显著影响,而传播者专业性仅对正面网络口碑的可信度有显著作用。正面网络口碑的可信度显著正向影响消费者对被点评商家的信任,但并不显著影响购买意向,购买意向受到对商家信任的显著影响,也进一步显著作用于购买行为。反之,负面口碑的可信度同时负向影响消费者对商家的信任和购买意向,但与商家信任、购买意向以及购买行为之间均无显著关系。  相似文献   

13.
Young adults (N = 172) completed questionnaires that measured empathy, affective responses and exposure to frightening films, and perceptions of how aspects of scary content (suffering, danger, excitement, and a happy ending) affect enjoyment. Empathic concern was associated with less enjoyment of suffering, but more enjoyment of danger, excitement, and happy endings. Enduring negative affect was associated with higher personal distress and less enjoyment of suffering. Exposure to frightening films was associated with lower personal distress, more enjoyment of danger, and less enjoyment of happy endings. Interpretations of the findings are discussed.  相似文献   

14.
Two studies examine disparagement humor in online television and reasons people enjoy witnessing the comedic ridicule of other people. In Study 1, a quantitative content analysis, coders documented the prevalence and characteristics of disparagement humor in online television clips and its reception by audiences. Disparagement humor appeared in one in four video clips, often targeting physical appearance and weight. Studio audiences, other television characters, and online commenters often validated disparagement humor. Study 2, an experiment, investigated the contribution of existing prejudice and third-party audience reaction to the reported enjoyment of disparagement humor and willingness to share the insulting humor with others. Both validating audience reaction and existing prejudice positively predicted enjoyment of disparagement humor. Further, enjoyment of the disparagement humor significantly predicted participants’ self-reported likelihood to share the insulting jokes with acquaintances.  相似文献   

15.
This study examines how social comparison information provided by video game leaderboards may influence players’ retrospective judgments of autonomy, competence, and relatedness need fulfillment. Participants played a video game and were randomly assigned to receive no postgame feedback or were shown a leaderboard that placed them in the top or bottom quartile of players. Results indicate downward social comparisons increase enjoyment by increasing competence and relatedness perceptions. However, upward comparisons did not have an opposite effect, nor did either type of social comparison influence players’ autonomy perceptions. Implications for applying Self-Determination Theory to video game enjoyment in the context of social comparison feedback is discussed.  相似文献   

16.
国外对于传媒与政治信任的关系有不少重要的研究,其研究的焦点集中在传媒是否对公众的政治信任有负面影响上,不少学者持"媒体抑郁论"的观点。但这种观点不断被检验,研究者发现不同传媒变量对不同层次政治信任的影响各不相同。国内在传媒与政治信任方面的研究比较缺乏。该领域的研究可以考虑综合运用质化、量化的研究方法、关注新媒体与政治信任之关系,以及探讨中国传媒与政治信任的关系。  相似文献   

17.
This study investigated the difference between Singaporean and Australian perceptions of source credibility. The data suggested that whereas the Australians employed the main factors of expertise and trust, the Singaporeans employed one factor to cover these two dimensions that seemed to be a combination of expertise and trust.  相似文献   

18.
This study assessed whether two medical orientations of physicians—biomedical vs biopsychosocial—influenced individuals’ perceptions of physician credibility. Participants read a vignette describing a physician communicating either a predominantly biomedical or a predominantly biopsychosocial orientation and then completed the Measure of Source Credibility in reference to the physician. Results indicate that physicians who display a biopsychosocial orientation were rated higher in perceived competence, character, and caring. Future researchers should address various effects of the medical context on physician credibility and how patients’ preferences regarding physicians’ medical orientation influence choice of and communication with physicians, patient satisfaction, and compliance.  相似文献   

19.
Although research indicates that speech rate affects perceptions of speaker credibility as well as persuasiveness and information recall, research has failed to address how instructor speech rate affects student perceptions and learning. This study randomly assigned basic communication course students to one of three speech rate conditions (slow, moderate, fast), using a videotaped lesson by an instructor. Findings revealed significant differences for credibility, affective leaning, and nonverbal immediacy, but did not reveal significant differences for recall or clarity. Implications for instructional practice and suggestions for future research are discussed.  相似文献   

20.
The current study investigates how social media affordances influence individuals’ source credibility perceptions in the presence of risk information, specifically examining how bandwagon heuristics interact with different identity heuristics at the individual level. The MAIN model and warranting theory serve as the theoretical framework to examine the effects of bandwagon cues and identity cues embedded in retweets and users’ profile pages for health and risk online information processing. A posttest-only experiment with a self-report questionnaire was administered to participants. Results indicate that different online heuristic cues impact the judgments of competence, goodwill, and trustworthiness. Authority cues strongly influenced source credibility perceptions. A reverse-bandwagon effect was observed in influencing source credibility judgments.  相似文献   

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