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移动商务环境下O2O用户信息行为影响因素研究 总被引：5，自引：0，他引：5
[目的/意义]在移动互联网快速发展、O2O模式正在逐渐被人们接受的大背景下,以计划行为理论为基础,研究移动商务环境下O2O模式用户信息行为的影响因素并构建概念模型以拓展计划行为理论在新领域的应用,为移动商务环境下开展O2O应用起到指导及推进作用,使信息生产、传播及服务更具有针对性和有效性.[方法/过程]通过问卷调查的方法收集基本数据,利用SPSS工具对数据进行统计分析以验证所构建的模型.[结果/结论]通过相关分析得出:用户信息行为意向受信息行为态度、主观规范、知觉行为控制正向影响;用户信息行为态度受主观规范和知觉行为控制正向影响;人际间影响和外界影响对主观规范起正向影响作用;自我效能和外部资源对知觉行为控制起正向影响作用.通过构建有关用户信息行为意向、用户信息行为态度、主观规范和知觉行为控制的4个回归方程,量化分析得出各自影响因素的影响程度. 相似文献
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To date, African Americans and Latinos consent to organ donation at lower rates than Caucasians and are disproportionately represented on transplant waiting lists. However, limited work has investigated racial differences in predictors of organ donation registration. In this study, we examined racial differences in the antecedents of African American, Caucasian, and Latino young adults’ registration intentions using the theory of planned behavior, the noncognitive model, and perceived realism. Non-donors (N = 307) were recruited in a stratified random telephone survey. Results indicate that for African Americans, subjective norm, bodily integrity, and medical mistrust were the strongest predictors of registration intention. For Caucasians, attitude and subjective norm arose as key determinants of registration intention. For Latinos, attitude, subjective norm, and medical mistrust were the strongest predictors of registration intention. Consistent evidence for the independent predictive validity of perceived realism was also documented. The theoretical and practical implications of these findings are discussed, as well as avenues for future research. 相似文献
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Consumption of single-use bottled water has created severe environmental pollution problems around the world. By incorporating the theory of planned behavior with the additional cognitive and behavioral factors of perception, prior behavior, and knowledge variables, this study examined college students’ bottled water consumption intentions. Results show that perceived peer norm, behavioral control, and perceived bottled water benefits are significantly related to purchase intentions, as are prior levels of bottled water and tap water consumption. The same is not true for attitude toward and knowledge of bottled water consumption. Perceived tap water benefits negatively moderated the attitude-purchase intention relationship, whereas prior bottled water consumption negatively moderated the behavioral control-purchase intention link. 相似文献
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The research work on understanding whether citizens will readily accept to engage with governments in e-participation initiatives through social media remains limited. Therefore, this study investigates the factors that are influencing citizens' intention to engage in government-led e-Participation initiatives through Facebook. To that end, the study proposes and validates a citizen-centric acceptance model. The proposed model extends the model primarily established on the theory of planned behavior, by incorporating additional factors that emerged from relevant literature. The research data were collected from a survey of 400 Facebook users in Jordan using a probability sample technique. The results revealed that the factors with the most significant influence on citizens' intention to engage in government-led e-participation initiatives through Facebook are: the citizens' attitude, participation efficacy, and perceived behavior control. Subjective norms and perceived value, however, have no direct effect on citizens' intention to engage in government-led e-participation initiatives through Facebook. Furthermore, the results showed that the citizens' attitude is primarily determined by participation efficacy, perceived usefulness and compatibility of Facebook, and perceived value. In contrast, the factors perceived ease of use of Facebook, citizens' trust in government, and citizens' trust in Facebook, have no significant impact on citizens' attitude. These factors have rarely been empirically tested in the context of e-participation. Consequently, this study paves the way towards a better understanding of the important factors that influence citizens' intention to participate, which, in turn, will inform the design and implementation of e-participation initiatives. 相似文献
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This study demonstrates how communication research can be strategically applied to address environmental problems in modern societies. To accomplish this goal, this research advances an integrated communication model based on psychological reactance theory and the theory of planned behavior to explain negative attitude change that can occur when people are exposed to water conservation campaigns [Liang, Y. J., Henderson, L.K., & Kee, K. F. (2017). Running out of water! Developing a message typology and evaluating message effects on attitude toward water conservation. Environmental Communication. doi:10.1080/17524032.2017.1288648]. The data fit the hypothesized model, synthesizing message-, social-, and individual-based processes to predict their effects on behavioral intention towards water conservation. Interestingly, data show that (1) combinations of message strategies affect reactance differently, and (2) subjective norm and perceived behavioral control negatively correlated with threat to freedom. These results point to the practical implication that environmental communication to promote voluntary water conservation are effective when campaign messages are designed to reduce threat to freedom, induce social norms, and increase self-efficacy. We call the documented research process strategic environmental communication, which focuses on the joint application of evidence and theory towards addressing environmentally motivated problems. 相似文献
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Pavica Sheldon 《广播与电子媒介杂志》2016,60(2):269-285
The purpose of this study was to investigate factors that influence professors’ and students’ intentions to add each other as friends on Facebook. Participants were 160 professors and 249 students from different universities in the United States. Consistent with theory of reasoned action, intention was the strongest predictor of them adding each other as Facebook friends. However, among faculty members, a personal attitude was the most significant predictor of the intention to add students as friends. For students, subjective norm was the most significant predictor of the intention to friend professors. 相似文献
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This study examined the relationship between self-enhancement and third-person perception. It also investigated the behavioral consequences of third-person perception within a theory of reasoned action framework. A survey on the issue of Internet pornography was administered to 462 undergraduate students. A positive relationship was found between self-enhancement and third-person perception. Behavioral attitude emerged as a key mediator in the relationship between third-person perception and intention to support Internet censorship. Subjective norm overall was not an important factor in the perception–intention relationship. The lack of impact for subjective norm, however, had causes that varied across gender. 相似文献
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Hee Sun Park 《Communication Research Reports》2013,30(3):267-279
The study tested the Theory of Reasoned Action in Korea. Questionnaires measuring behavioral intention to study for final exams were distributed to 144 Korean college students. The findings indicated that attitude toward behavior and subjective norm predicted behavioral intention. When attitude toward behavior was divided into social and personal attitudes toward behavior based on the types of outcomes that behavior brings about, it was only social attitude toward behavior had a significant weight in predicting behavioral intention among the Korean students. Positive correlations were observed between the strength of interdependent self‐construal and the normative component and between the strength of independent self‐construal and the attitudinal component. Self‐construals, however, did not influence the relative weights of the two components in predicting behavioral intention. 相似文献
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Much research on public communication campaigns has shown that the negative appeals (e.g. fear, guilt appeals) commonly used may not be effective for encouraging prosocial behaviors, as they can facilitate defensive processing. Self-affirmation theory suggests that self-affirmation may be a useful strategy for mitigating defensive responses to potentially self-threatening messages. This cross-national study explored the effect of self-affirmation on the persuasiveness of a threat appeal message in the context of climate change. An experiment with a 3 (no affirmation versus message-integrated affirmation versus message-separate affirmation)?×?2 (high self-threatening versus low self-threatening message)?×?2 (U.S. versus Korea) factorial design (N?=?225, U.S.; N?=?255, Korea) was employed to test this postulation. The results suggested that self-affirmation has a positive effect on perceived risk, attitude toward message, and intention to engage in environmentally-friendly behaviors, although this effect is limited to high self-threat conditions. Additionally, a statistically significant interaction between self-affirmation and culture was found for the effect on behavioral intention. Finally, message-integrated affirmation manipulation was found to be as effective as message-separate affirmation manipulation. The implications of these findings for public communication campaigns in terms of promoting prosocial behaviors are discussed. 相似文献
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企业移动终端App用户信息隐私关注模型构建 总被引：1，自引：0，他引：1
[目的/意义] 针对企业移动终端App用户,对其信息隐私关注的内在机理进行研究,以进一步丰富信息隐私关注的理论体系,并为企业利用移动终端App进行营销活动和客户关系管理具有重要的指导。[方法/过程] 基于感知价值理论和计划行为理论,将信息隐私关注分为感知信息隐私收益和感知信息隐私支出两个维度,结合移动终端App的特点,探讨用户的行为态度、主观规范和感知行为控制对信息隐私关注两个维度的影响机理,以及信息隐私关注与用户信息披露行为之间的逻辑关系。[结果/结论] 最终构建企业移动终端App用户信息隐私关注模型。 相似文献
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新媒体环境下移动学习用户信息共享行为研究 总被引：1，自引：1，他引：0
[目的/意义]针对新媒体环境下移动学习的特点,研究移动学习用户信息共享行为的现状,引导移动客户端更好地构建以用户为中心的信息共享交流平台。[方法/过程]采用问卷调查和实证研究相结合的方法,应用Amos21.0从个体移动学习态度、个体移动学习的主观规范和移动学习过程感知信息可控性3者和谐发展的角度,对提出的影响因子、移动学习信息共享意图和移动学习信息共享行为之间的假设进行检验。[结果/结论]数据研究结果显示新媒体环境下个体移动学习态度、主观规范、移动学习过程感知信息可控性对移动学习信息共享意图产生正向影响,其中移动学习过程感知信息可控性对移动学习信息共享意图的影响最大;移动学习信息共享意图对信息共享行为有正向影响。 相似文献
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高校学生使用移动图书馆的行为意向研究 总被引：3，自引：0，他引：3
本文对移动图书馆的概念进行了界定,以技术接受模式为理论基础,识别了感知有用性、感知易用性、感知成本、使用态度、使用行为意向5个变量,进而提出感知有用性、感知易用性、感知成本、使用态度、使用行为意向变量间相互影响关系的假设,最终形成高校学生对移动图书馆使用行为意向的影响因素概念模型。在对武汉市高校学生问卷调研的基础上,通过结构方程模型分析,结果表明,感知有用性对使用行为意向具有显著的正向影响关系,同时感知有用性还分别对使用态度具有显著的正向影响关系。感知易用性对感知有用性有正向显著影响关系,感知成本对使用态度有显著负向影响,使用态度对使用行为意向有显著正向影响。因此,为了顺利实现移动图书馆的推广需要注重其有用性和易用性,最大限度降低其感知成本。 相似文献
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Naser Zamani-Miandashti Payam Memarbashi Parvin Khalighzadeh 《International Information and Library Review》2013,45(3-4):114-126
AbstractThe theory of planned behavior has received significant attention more recently. This study used a survey to apply the theory of planned behavior to predict the Internet utilization behavior among 214 undergraduate agricultural students in Iran. Coefficient correlations and linear regressions were employed to analyze relationships among constructs. Results revealed that subjective norm and intention were the strongest predictors of the Internet utilization behavior, which explained 57% of the variance. Perceived behavioral control was the most significant predictor of the Internet use intentions. Subjective norms, to a lesser degree also had important influences on intention. Attitude did not surface as an effective direct predictor of the Internet utilization behavior. Finally, the theory of planned behavior was supported as an effective model explaining the Internet utilization behavior. The most prevalent reason to stop using the Internet was that they were experiencing problems getting access to the Internet. 相似文献
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移动互联网环境下发表评论意愿的影响因素研究——一个整合模型的视角 总被引：1，自引：0，他引：1
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文章运用计划行为理论和用户感知价值理论的基本原理与思想,采用随机抽样的方式,对1050名重庆读者开展调查研究,据此编制、修订量表并进行鉴别力分析、因素分析、相关分析和信度检验,最终形成正式的移动阅读行为预测量表,以期为研究移动阅读行为影响因素和发展趋势提供科学测量工具。正式量表具有良好的信度和效度,可为开展移动阅读服务的相关机构的战略决策提供理论参考和决策依据。 相似文献