共查询到20条相似文献，搜索用时 53 毫秒
1.
Mary Beth Oliver Sriram Kalyanaraman Chad Mahood Srividya Ramasubramanian 《广播与电子媒介杂志》2013,57(4):596-614
Two experiments were conducted to explore the contributions of sexual and violent images contained in movie previews on viewers' anticipated perceptions and enjoyment of previewed films. In neither study were portrayals of sex or violence directly associated with greater anticipated enjoyment. However, both studies provided evidence that sexual and violent portrayals may indirectly enhance viewers' enjoyment via perceptions of heightened suspense (Study 1) or heightened humor (Study 2). These results are discussed in terms of viewers' responses to media images of sexuality and violence, and the importance of these portrayals in the marketing of motion pictures. 相似文献
2.
Suspense is a driving force behind media entertainment consumption. However, previous explorations of the role of suspense in the enjoyment of mediated sports have not fully relied upon the richness of research from other genres. The current study seeks to correct this oversight by using the lens of fictional drama to reconceptualize and reexamine suspense as a factor in the enjoyment of sports programming. A total of 161 participants viewed and rated 1 of 7 men's basketball games. The results suggest that a measure of the unfolding nature of suspense is a stronger predictor of mediated sports enjoyment than those used previously. 相似文献
3.
James E. Fletcher 《广播与电子媒介杂志》2013,57(4):570-573
This study used a 2 x 2 X 2 design to examine the effects of warning labels, bleeping, and gender on viewers' perceptions and enjoyment of a docudrama. We also examined the individual difference variable of verbal aggressiveness to test for possible interactions. Overall, the warning labels increased enjoyment of the program containing profanity among college students. Bleeping had no effect on either program liking or perceptions of realism; however, bleeping decreased perceptions of the program's offensiveness, and increased viewers' perceptions of profanity frequently estimates. Lastly, verbally aggressive participants perceived the program as more realistic, and the language as less offensive 相似文献
4.
In light of literature documenting differences in viewers’ entertainment preferences, this study (N = 168) examined how motivations for film consumption based on pleasure (hedonism) and meaning (eudaimonia) are associated with moral disengagement and enjoyment of content featuring a morally ambiguous character. Findings indicate that whereas hedonic motivation positively influenced moral disengagement, eudaimonic motivation had the reverse effect. Furthermore, eudaimonic motivation had a direct positive influence on enjoyment, and the relationship between hedonic motivation and enjoyment was mediated by moral disengagement. Implications for the role of morality as it relates to individual preferences for media consumption and enjoyment are discussed. 相似文献
5.
In this study, 174 respondents completed an online questionnaire measuring their responses to a liked, neutral, or disliked character from the ABC drama Lost. Specifically, they reported their perceived similarity, identification while viewing, and parasocial interaction with the character, as well as the extent to which they had tried to change aspects of themselves to be more like the character (“change/influence”). Across the whole sample, perceived similarity was a significant positive predictor of both identification and parasocial interaction, and identification was associated with higher levels of parasocial interaction. Parasocial interaction, but not identification, was a significant positive predictor of reported change/influence. When the three types of characters were examined separately, all four responses were higher for liked and neutral characters than for disliked characters, and parasocial interaction was higher for liked than for neutral characters. Interpretations of the findings, and implications for understanding viewers' involvement with media characters, are discussed. 相似文献
6.
Data on everyday music listening obtained via the Experience Sampling Method indicated that selection method was related to liking for and emotional response to the music, attention paid to the music, and perceived consequences of hearing the music. Individual listener's characteristics (e.g., age and level of engagement with music) were associated with selection behaviors. Negative effects resulted when individuals perceived they did not have control over music selection. In contrast, possessing control led to positive consequences such as enjoyment and motivation. These results indicate that control is an important aspect of one's everyday music experiences. 相似文献
7.
William J. Brown 《亚洲交流杂志》2013,23(1):113-135
The study examines the prosocial effects of Hum Log (We People), India's first long‐running television soap opera. Hum Log was a prosocial television programme that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial beliefs promoted by the series, (2) level of television dependency, (3) involvement with the characters of Hum Log, and (4) adherence to three prosocial beliefs promoted by Hum Log. Exposure to Hum Log was positively associated with viewers' awareness of the programme's prosocial messages, television dependency, and involvement with television characters in the series. Viewers who were more exposed to Hum Log were also more likely to believe in women's equality and women's freedom of choice, but not in family planning. The implications of these findings are discussed in terms of present and future research on the use of prosocial television programmes for development in Asia. 相似文献
8.
Offering an initial test of Nabi and Krcmar's tripartite model of media enjoyment, this study examines how affective, cognitive, and especially behavioral responses to a participatory reality TV program predict program enjoyment, viewing intention, and future program viewing. Responses to Fox's American Idol series suggest that affective, cognitive, and behavioral responses to the program are interrelated. Of particular interest, behavioral engagement (specifically positive or supportive actions) during the viewing experience enhances intention for subsequent program viewing. Viewing intention was also strongly predictive of future viewing behaviors. Implications for the tripartite model and considerations of affect, cognition, and behavior in examining audience gratifications beyond entertainment are addressed. 相似文献
9.
《广播与电子媒介杂志》2013,57(3):502-523
This study examines viewers' reactions to parasocial breakup with mediated characters in light of interpersonal and mass communication theories. Following the airing of the last episode of the television show Friends, 279 students completed surveys assessing their viewing habits, their attitudes toward the show and their favorite character, and their loneliness. The intensity of the parasocial relationship with the favorite character is the strongest predictor of breakup distress. Other predictors include commitment and affinity to the show, the character's perceived popularity, and the participant's loneliness. The results shed light on the similarities and differences between parasocial and social relationships. 相似文献
10.
Daniel M. Shafer 《广播与电子媒介杂志》2013,57(2):272-288
This study investigated suspense as a predictor of sports video game enjoyment by including the variable as a key part of a working model that also included presence, fanship, disposition, skill, and outcome. Results of a path analysis indicate a complex network of relationships impacting enjoyment. Suspense strongly impacted presence, which was an important determinant of enjoyment, while skill and outcome also explained a large portion of variance in enjoyment. The study highlights the complexity of the enjoyment experience as it relates to video games, and provides direction for future work on a theoretical model of video game enjoyment. 相似文献
11.
The purpose of this study is to explore the effects of emotional support discrepancy (ESD), or the degree to which people feel their standards for emotional support are met, immediately after a supportive interaction and in the days following the interaction. One hundred thirteen dating couples discussed in the laboratory a topic that was stressful for one of the partners and then completed daily diary logs for seven days. Immediately following the laboratory interaction, a smaller ESD was indirectly associated with more positive affect, less negative affect, and greater relationship satisfaction through cognitive reappraisal. In the days following the laboratory interaction, ESD was not associated with future conversations about either the laboratory stressor or stressors that emerged during the week, but was marginally and positively associated with brooding rumination about the laboratory stressor and positively associated with brooding rumination about the partner's support in general. In addition, both types of rumination were associated with less positive affect, more negative affect, and less relationship satisfaction over the course of the week. 相似文献
12.
《Communication monographs》2012,79(1):33-51
The present study investigates the relationship between nonverbal encoding and decoding of positive and negative affect attributed to relational and nonrelational factors and spouses' marital adjustment. Findings indicate that accuracy in decoding of nonverbal affect was associated with the partner's, but not one's own, marital satisfaction. In regard to specific relational and nonrelational affect, results showed that accurate decoding of relational positive affect and of nonrelational negative affect was associated with the decoder's marital satisfaction, while accurate decoding of relational positive affect was associated with the partner's dissatisfaction. In regard to nonverbal communication and sex differences, we found that husbands' decoding of wives' nonrelational affect was more predictive of marital satisfaction than wives' decoding of husbands' nonrelational affect. Overall, however, we did not find many of the sex differences in nonverbal communication reported in previous studies. Implications of these findings for our current understanding of nonverbal communication in marriages are discussed. 相似文献
13.
This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes. 相似文献
14.
Franziska S. Roth Carina Weinmann Frank M. Schneider Frederic R. Hopp Peter Vorderer 《Mass Communication and Society》2014,17(3):379-399
This study's purpose is twofold: to introduce a new format into existing political entertainment research (“serious” political talk shows) and to establish a more specific definition of entertainment in a political context. To do so, the authors rely on a two-process-model of entertainment experiences. A telephone survey (N = 230) was conducted to analyze the antecedents and consequences of eudaimonic and hedonic entertainment experiences and to look into politically relevant variables and their distribution among viewers and nonviewers of such talk shows. The results highlight the importance of introducing new entertainment concepts and their relations to other relevant political and motivational variables into the research of political entertainment. More specifically, the findings demonstrate how entertainment experiences contribute to viewers' feeling of being informed and point out several differences between viewers and nonviewers concerning their internal political efficacy and political interest. Finally, looking at political talk shows from an audience perspective extends previous content-based taxonomies. 相似文献
15.
《广播与电子媒介杂志》2013,57(2):283-299
A content analysis of movie previews on video rentals was conducted to examine the prevalence of violence and sexuality. The majority of previews contained violence, and these portrayals were common across MPAA ratings (G/PG, PG-13, and R). Sexuality was also prevalent, though less frequent than violence, and most likely to appear in PG-13 and R-rated previews. Rates of aggression in previews were positively associated with increased marketing and distribution costs for the previewed films. Results are discussed in terms of the marketing of violent entertainment to youth and in terms of the use of violence to increase viewers' anticipated enjoyment. 相似文献
16.
This study explored responses to Monk, a television series about a detective with obsessive compulsive disorder (OCD), from the perspective of parasocial relationships and the influence of presumed influence model. Series fans completed an online survey. A stronger parasocial relationship to Monk was associated with lower OCD stereotypes and less desired social distance from people with OCD. Perceived influence of Monk on respondents' own and others' attitudes toward OCD was related to behavioral and psychological outcomes, including willingness to seek and disclose mental health treatment and perceived self-esteem benefits. Different patterns were observed based on experience with mental illness and with OCD specifically. 相似文献
17.
《Communication monographs》2012,79(4):518-539
Female college students (N=104) in friendship dyads were exposed to radio advertisements promoting the HPV vaccine—narrative or advocacy in format—after which they completed a questionnaire. Half the dyads were instructed to engage in a conversation about the advertisement prior to completing the questionnaire. Analyses showed that interpersonal discussion was related to normative perceptions, attitudes and intentions regarding the vaccine, but only under certain conditions. Conversation partner, conversation valence and positive opinion sharing were related to those outcomes. In a follow-up questionnaire, participants who discussed the ad in the days after exposure reported more positive intention change. Participants with stronger emotional reactions to the ads were more likely to discuss them during this period. 相似文献
18.
This study examined the role of three personality characteristics, Psychoticism, Extraversion, and Neuroticism (PEN), on viewers' level of attention to five different genres of television programming: news, soap operas, reality shows, talk shows, and crime dramas. A survey of 381 college students showed psychoticism to be negatively related to attention to news and reality show programming. There was a positive relationship between extraversion and attention to reality programming. Finally, neuroticism was positively associated with attention to all genres assessed. The implications of these findings for future research are discussed. 相似文献
19.
Although much research documents variations in viewers' responses to screen media, the basis for divergent receptions remains relatively poorly understood and inadequately conceptualized. One possible theoretical schema is offered in the composite multidimensional model, which charts 4 distinct modes of reception that shape the specific form and content of audience responses in different contexts. In this study, the core distinctions charted in the composite model were tested in a Q methodology study of cross-cultural receptions of Avatar (2009). 120 respondents from 27 countries modeled their subjective responses to this polysemic text by rank-ordering 32 items and then commenting on their selections. Through factor analysis, 4 discrete responses toward Avatar were identified among participants, accounting for 74% of all respondents. Each factor clearly reflects key elements of the transparent, referential, mediated, and discursive modes identified in the composite model, indicating that the model is reasonably accurate in identifying broad distinctions in the underlying approaches to meaning-making that can be adopted by different viewers. Suggestive associations between viewers' subjective orientations and demographic characteristics, social group memberships, and discursive affiliations were also documented. 相似文献
20.
Cynthia Hoffner 《Communication Research Reports》2013,30(4):285-296
Young adults (N = 172) completed questionnaires that measured empathy, affective responses and exposure to frightening films, and perceptions of how aspects of scary content (suffering, danger, excitement, and a happy ending) affect enjoyment. Empathic concern was associated with less enjoyment of suffering, but more enjoyment of danger, excitement, and happy endings. Enduring negative affect was associated with higher personal distress and less enjoyment of suffering. Exposure to frightening films was associated with lower personal distress, more enjoyment of danger, and less enjoyment of happy endings. Interpretations of the findings are discussed. 相似文献