共查询到20条相似文献，搜索用时 46 毫秒
1.
The study examines the prosocial effects of Hum Log (We People), India's 1st long running television soap opera. Hum Log was a prosocial TV program that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial beliefs promoted by the series, (2) level of TV dependency, (3) involvement with the characters of Hum Log, and (4) adherence to 3 prosocial beliefs promoted by Hum Log. Exposure to Hum Log was positively associated with viewer's awareness of the program's prosocial messages, TV dependency, and involvement with TV characters in the series. Viewers who were more exposed to Hum Log were also more likely to believe in women's equality and women's freedom of choice, but not in family planning. The implications of these findings are discussed in terms of present and future research on the use of prosocial TV programs for development in Asia. 相似文献
2.
Carmen D. Stavrositu 《Mass Communication and Society》2014,17(1):148-171
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction. 相似文献
3.
Mary Irwin 《Media History》2013,19(2):162-177
Wednesday Magazine (1958–1963) was an innovative BBC television afternoon arts and culture strand produced by the specialist BBC women's programme unit, which had been built up and nurtured by the first dedicated head of women's programmes Doreen Stephens, who was appointed in 1953. Stephens was responsible for the development of a diverse and extensive range of women's programming; highly ambitious in the offering that it presented to its female viewers. This article will examine the series Wednesday Magazine exploring the wealth of arts and culture items broadcast, whilst considering the programme's significance in critical histories of both women's programming and arts television. The article will also make an intervention into historical debates around what constituted women's television in Britain. 相似文献
4.
Mackenzie Cato 《Mass Communication and Society》2013,16(3):270-288
This study explores how young women's definitions of empowerment relate to their reception of The Girls Next Door, a popular reality show that documents the life and fun times of Hugh Hefner's three sexy, live-in girlfriends. Specifically, we examine whether young women's general attraction to reality television relates to their endorsement of different views of women and empowerment, how these endorsements relate to the women's own sexual permissiveness, and finally how these views relate to perceptions of The Girls Next Door. Results suggest that reality television preferences relate to greater endorsement of sexual empowerment and traditional feminine roles. However, sexual permissiveness is elevated only when sexual empowerment is endorsed, and perceptions of the show appear to be most positive only when sexual permissiveness is elevated. 相似文献
5.
Diana Dixon 《Media History》2013,19(1):79-89
Television history channels and programming have seen considerable growth in recent years, yet empirical research on television history audiences remains limited. This essay argues that media history scholars need better to understand what happens when audiences consume television history, examining the critical debates concerning the genre's specific modalities of rendering the past on screen before exploring what opportunities and problems it affords viewers. The essay draws on original qualitative, empirical research on audiences of historical reality television through a specific, small-scale case study of BBC Wales' Coal House at War (Indus 2008). It argues for the need to retain a dual focus upon such programming's historical content and its televisuality if we are to appreciate the intricacies of viewers' cultural consumption. The essay concludes by demonstrating that audiences' own oral and written responses to television history reveal something of how people, situated in their specific times and places, understand both their past and their present. 相似文献
6.
Ted Striphas 《Critical Studies in Media Communication》2013,30(3):295-316
This essay explores the cultural politics of television talk-show host Oprah Winfrey's Book Club. Because women constitute both the primary Oprah television audience and the largest United States book buying public, it focuses specifically on women's involvement in the club and their modes of engagement with its selections. The Book Club's astonishing success was attributable in part to the carefully considered communication strategies through which participants, Winfrey, and Oprah producers collectively articulated the value of books and reading specifically for women. Their de-emphasizing of purely literary considerations, I contend, enabled women to strategize how to use Book Club selections simultaneously to distance themselves from and to engage more intensively with the demands of living in a patriarchal and otherwise socioeconomically stratified society – a relationship I call a “dialectic with the everyday.” This essay thus traces the communicative processes/practices through which those involved in Oprah's Book Club articulated a highly sophisticated economy of cultural value around books and reading and the implications of that economy to a possible feminist cultural politics. 相似文献
7.
In this article, we explore the extent to which heavy television viewers' beliefs about the real world are consistent with the most repetitive and overarching patterns that television presents, especially in its dramatic entertainment programs. We test the hypothesis (put forth by many besides Dan Quayle) that television encourages viewers to embrace alternatives to the traditional 2-parent family. For purposes of conceptual clarity, we chose to focus on the question of illegitimacy and single parenthood, which is most directly related to the Murphy Brown controversy and is frequently touched on in many strands of political discourse. We reviewed previous research on television portrayal of the family and then used the 1988 and 1994 General Social Surveys (Davis & Smith, 1996) to assess relations between television viewing and judgments about illegitimacy and single parenthood. The data do not contradict Quayle's contention that television viewing is contributing to fraying of traditional family values. 相似文献
8.
《Communication monographs》2012,79(1):102-120
This paper explores how White viewers' perceived portrayals of African-Americans and Latino-Americans on TV influence their real-world feelings and beliefs about these outgroups, which in turn affect their support for race-targeted policies. A computer-based survey (N=323) included measures relating to perceptions about racial/ethnic groups on television, real-world stereotypical beliefs, prejudicial feelings, and support for affirmative action policies. The affective-cognitive model of policy reasoning presented in this paper extends and improves upon prior research in several ways. It considers intergroup emotions as an important mediator by including prejudicial feelings toward racial/ethnic outgroups in the path analyses. Unlike past research that typically grouped all negative stereotypes into one global measure, this study explores how specific types of stereotypes such as criminality and laziness work independently and simultaneously to influence policy preferences. Finally, this integrated cognitive-affective model of policy reasoning is applied to both perceptions of African-Americans and of Latino-Americans, which provides greater confidence in the applicability of the model. Implications of the results and directions for future research are discussed. 相似文献
9.
Krista L. Phair 《Communication Studies》2013,64(1):104-117
The battle between secular culture and conservative religion is one that pervades modern society. In the face of this vehement clash, a curious collection of books has emerged that attempt to provide a means of reconciliation between faith and popular culture. The Gospel according to book series by Presbyterian publisher Westminster John Knox (WJK) Press pairs seemingly controversial artifacts of popular culture such as The Simpsons with the gospel message. These books function in a way that is similar to allegory but lacks allegorical form. This essay argues for the existence of a distinctive rhetorical strategy called transformative discursive allegory that functions to create an allegorical relationship between a secular and a sacred text. WJK's The Gospel according to book series is shown as an example of how transformative discursive allegory functions to allow the faithful to participate in popular culture while simultaneously affirming one's ideological beliefs as omnipresent in the world. The findings suggest that allegorical function and form are separate elements and that one can create an allegorical relationship without allegorical form or intent. 相似文献
10.
Alice E. Hall 《广播与电子媒介杂志》2015,59(2):259-277
This survey study investigated contributors to viewers' hedonic enjoyment, appreciation, and emotional responses to a televised baseball game. There was an indirect relationship between athlete affinity and hedonic enjoyment by way of suspense. This relationship was moderated by the game's outcome such that suspense was associated more strongly with enjoyment when the viewer's team lost. Interest and knowledge of a player was the form of affinity that had a stronger relationship to suspense, rather than the viewers' sense of having a virtual friendship. Virtual friendship and sport involvement were associated directly with appreciation. Enjoyment and appreciation were associated with different emotional responses. Whereas enjoyment was associated with stronger positive and weaker negative emotions, appreciation was associated with stronger positive, negative, and meaningful emotions. 相似文献
11.
Mabel L. Rice 《广播与电子媒介杂志》2013,57(4):445-461
The dialogue and nonverbal formal features of six children's television programs are described. The findings of this study have implications for models of young viewers' information processing when viewing, and possible effects of the medium on children's language development. 相似文献
12.
Elia Powers 《广播与电子媒介杂志》2014,58(3):342-364
Media consumers have grown accustomed to content that is broken down into digestible chunks. Portlandia, an Independent Film Channel (IFC) comedy series that affectionately satirizes Portland, Oregon's hipster culture, offers a model of how to attract online viewers and create television programming using short videos intended for a niche audience. IFC promotes these decoupled, song-length clips online and encourages sampling and sharing. Using interviews and an analysis of the program's structure and content, this case study explores how Portlandia takes advantage of the synergy between television and new media, and the way audiences consume video programming in the digital age. 相似文献
13.
This essay explores three films from 2007, Knocked Up, Juno, and Waitress, which foreground young women's unplanned pregnancies. These movies depoliticize women's reproduction and motherhood through narratives that rearticulate the meaning of choice. Bypassing the subject of abortion, the women's decisions revolve around their choice of heterosexual partners and investment in romantic relationships. Although they question the viability of the nuclear family for single pregnant women, these films represent new iterations of post-feminism that ultimately restore conservative ideas that valorize pregnancy and motherhood as women's imperatives. We conclude by addressing how these movies present a distorted and short-sighted depiction of the politics of reproductive agency and the challenges that single mothers face. 相似文献
14.
Charles J. G. Griffin 《Communication Studies》2013,64(2):196-210
Eyes on the Prize: America's Civil Rights Years ranks as one of the most successful public television documentaries ever produced. Although it originally aired in 1987, the series has since been shown widely in school and college classrooms, where it arguably has influenced many students’ understanding of the civil rights struggle and, more fundamentally, of the nature and form of “social movement” itself This essay draws upon Kenneth Burke's concept of “significant form” to examine how the documentary's design works to shape public memory of the civil rights struggle as a social movement. In addition to yielding insight into the rhetorical structure of a landmark television documentary, the analysis of form in Eyes on the Prize illumines how public consciousness of “social movement” can be created and perpetuated through narrative form. 相似文献
15.
《Journal Of Archival Organization》2013,11(2):89-92
Abstract The three preceding articles identify the existence of a body of archival recordsof higher education institutions that can support historical investigation into the varied aspects of student life for women. Following a summary of those presentations, the author poses a series of historical questions relating to women's collegiate institutions and student life that scholars and students of women's higher education history might ask to gain a broader view of women's higher learning and “build meaningful contexts in which the evolution of women's higher learning can truly be appreciated.” An examination of the archival records of private, parochial, and public institutions of higher education for women may assist with answering specific and nagging questions and help arrive at a “fuller, more inclusive history of women's higher education.” 相似文献
16.
This study uses content analysis to examine the diversity of men and women's body types on primetime network television programs and afternoon soap operas in order to compare male and female portrayals and to determine if the portrayals of both genders reflect the real population. The results show females are portrayed in a smaller range of body types and are more slender than males; heavier body types are less likely to be in romantic situations, wear revealing clothing, and are older than thin body types; and television body types are generally thinner than the real population. 相似文献
17.
Sylvia E. White 《Communication Research Reports》2013,30(1):104-111
This study describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. In a test of the validity of the category scheme, presentations of women's business attire in television soap operas were compared to real world examples. The television samples were found to be significantly more provocative than the real world attire. In addition, the results of the content analysis of soap opera attire was compared to an intuitive perception of “sexiness.” A significant positive correlation was found between the degree of sexiness as measured by the content analytic category scheme and subject's perception of sexiness. 相似文献
18.
Sylvia E. White 《Communication Research Reports》2013,30(2):178-185
This study describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. In a test of the validity of the category scheme, presentations of women's business attire in television soap operas were compared to real world examples. The television samples were found to be significantly more provocative than the real world attire. In addition, the results of the content analysis of soap opera attire was compared to an intuitive perception of “sexiness.” A significant positive correlation was found between the degree of sexiness as measured by the content analytic category scheme and subject's perception of sexiness. 相似文献
19.
《广播与电子媒介杂志》2013,57(3):502-523
This study examines viewers' reactions to parasocial breakup with mediated characters in light of interpersonal and mass communication theories. Following the airing of the last episode of the television show Friends, 279 students completed surveys assessing their viewing habits, their attitudes toward the show and their favorite character, and their loneliness. The intensity of the parasocial relationship with the favorite character is the strongest predictor of breakup distress. Other predictors include commitment and affinity to the show, the character's perceived popularity, and the participant's loneliness. The results shed light on the similarities and differences between parasocial and social relationships. 相似文献
20.
This content analysis of 15 Arabic and 3 Turkish drama serials on transnational Arab television examined the gender portrayals of characters. The analysis of 743 characters found that women were underrepresented, less likely to have recognizable jobs, and more likely than men to be portrayed in sex-typed occupations, activities, and settings. The analysis also revealed that programs with female writers were significantly less gender stereotypical. Moreover, differences were found among the producing Arab countries in terms of the portrayals of women; conservative countries had more sex-typed portrayals than the more liberal Arab countries, whereas Turkish programs had similar portrayals to Arabic programs produced in the liberal Arab states. The general findings are discussed in comparison to U.S. programming, and in relation to selective exposure, identification with characters, and potential effects on Arab viewers' gender role beliefs. 相似文献