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1.
mHealth under the umbrella of eHealth has become an essential tool for providing quality, accessible and equal health care services at an affordable cost. Despite the potential benefits of mHealth, its adoption remains a big challenge in developing countries such as Bangladesh. This study aims to examine the factors affecting the adoption of mHealth services in Bangladesh by using the extended Unified Theory of Acceptance and Use of Technology (UTAUT) model with perceived reliability and price value factors. It also examines the moderating effect of gender on the intention to use and on the actual usage behavior of users of mHealth services. A well-structured face-to-face survey was employed to collect the data. Structural equation modeling (SEM) with a partial least squares method was used to analyze the data collected from 296 generation Y participants. The results confirmed that performance expectancy, social influence, facilitating conditions and perceived reliability positively influence the behavioral intention to adopt mHealth services. However, effort expectancy and price value did not have a significance influence on the behavioral intention. Moreover, Gender has a significant moderating effect on mHealth services adoption in certain cases. Finally, the theoretical and practical implications of this study are also discussed. 相似文献
2.
随着“数字乡村”的推进和公共数字文化的建设,公共文化云日益成为农村居民获取文化资讯的重要渠道。本文基于UTAUT模型,引入年龄、性别、教育背景三个控制变量,探索农村居民公共文化云使用行为的影响因素,分析发现：绩效期望、努力期望、社群影响显著正向影响农村居民公共文化云使用倾向；便利条件显著正向影响农村居民公共文化云使用行为；使用倾向在模型中起中介效应,在绩效期望与使用行为之间的效应占比最大,在努力期望、社群影响与使用行为之间的效应占比次之。在此基础上,提出了促进农村居民公共文化云使用行为的可操作性建议。 相似文献
3.
Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users’ perceived risk in Internet banking adoption is limited. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology (UTAUT) with perceived risk to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). Our results support some relationships of UTAUT, such as performance expectancy, effort expectancy, and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor is behavioural intention to use Internet banking. 相似文献
4.
Vishanth Weerakkody Ramzi El-Haddadeh Faris Al-Sobhi Mahmud Akhter Shareef Yogesh K. Dwivedi 《International Journal of Information Management》2013
The adoption and diffusion of electronic government is often impeded by many social and individual factors relating to citizens. In this respect, intermediaries have emerged as a new model for delivering e-government services to overcome such obstacles. This study aims to examine the role of intermediaries in facilitating e-government adoption and diffusion using a survey based empirical study of 502 participants in Madinah City in Saudi Arabia. An extended UTAUT model is used as the theoretical basis utilizing trust in the Internet and Intermediaries. The results of this study show that there are significant relationships among the factors that influence intention to use e-government, namely, performance expectancy, effort expectancy, and trust of intermediary. In addition, the findings show that there is a significant relationship between facilitating conditions and usage behavior proving that intermediaries can influence adoption of e-government services. 相似文献
5.
以SNS社交网络个人用户持续使用行为为研究对象,以信息系统持续使用理论为参考框架,整合计划行为理论,针对SNS的特点引入感知娱乐、感知信任及习惯,建立研究模型进行实证研究。研究结果表明:信息系统持续使用理论在SNS情境下有良好的适用性;主观规范和感知行为控制对用户的使用意向和实际使用行为影响显著;感知娱乐对满意度和持续使用意向影响显著;习惯对实际使用行为的影响及对持续使用意向和行为之间的调节效应显著。 相似文献
6.
移动医疗发展迅速,医疗健康管理成为研究热点,为了研究用户对健康APP的采纳意愿及影响因素。本文从技术视角和健康行为改变视角,基于UTAUT理论和PMT理论构建用户使用意愿研究模型,通过调查问卷收集数据,并利用SPSS和AMOS进行统计分析和结构方程建模。研究发现：绩效期望、信任感知、社会影响和努力期望依次显著正向影响用户的使用意愿;信任感知正向影响用户的自我效能和反应效能;用户的自我效能和反应效能分别正向影响用户的绩效期望、努力期望和社会影响;并为医疗健康服务商及APP开发运维商提供建议。 相似文献
7.
微信支付是腾讯公司于2008年推出的移动支付创新产品,发展前景光明。本文在整合UTAUT模型和ITM模型的基础上,增加感知娱乐性和感知安全性两个因素,构建微信支付的用户接受模型,分析影响用户使用微信支付的关键因素。结果表明,按照影响力的大小,影响用户最终使用微信支付的因素依次为行为意愿、绩效期望、感知安全性、感知娱乐性、努力期望、初始信任以及便利条件。 相似文献
8.
《International Journal of Information Management》2017,37(2):14-24
Higher penetration of powerful mobile devices – especially smartphones – and high-speed mobile internet access are leading to better offer and higher levels of usage of these devices in commercial activities, especially among young generations. The purpose of this paper is to determine the key factors that influence consumers’ adoption of mobile commerce. The extended model incorporates basic TAM predictors, such as perceived usefulness and perceived ease of use, but also several external variables, such as trust, mobility, customization and customer involvement. Data was collected from 224 m-commerce consumers. First, structural equation modeling (SEM) was used to determine which variables had significant influence on m-commerce adoption. In a second phase, the neural network model was used to rank the relative influence of significant predictors obtained from SEM. The results showed that customization and customer involvement are the strongest antecedents of the intention to use m-commerce. The study results will be useful for m-commerce providers in formulating optimal marketing strategies to attract new consumers. 相似文献
9.
The low redemption rate of coupons presents a challenge for marketers and scholars. While numerous studies have endorsed the potential of mobile (m)-coupons, not much is known about the consumer’s intention to redeem such coupons. This study uses Value-based Adoption Model (VAM) to explain the redemption intention of m-coupons among coupon redeemers. Apart from studying coupon proneness and perceived convenience, this study empirically examined perceived privacy risk (PPR) (first moderator) and repeat usage behavior (second moderator) for m-coupon redemption intention. One of the key findings from 637 m-coupon users suggest that high repeat usage behavior of m-coupon redemption diminishes the influence of PPR. This suggest that marketers should offer a seamless end to end customer journey to increase m-coupon redemption. The other managerial implications have also been highlighted in the study. 相似文献
10.
Zhaohua Deng Yaobin Lu Kwok Kee Wei Jinlong Zhang 《International Journal of Information Management》2010
With the rapid development of mobile technology and large usage rates of mobile phones, mobile instant message (MIM) services have been widely adopted in China. Although previous studies on the adoption of mobile services are quite extensive, few focus on customer satisfaction and loyalty to MIM in China. In this study, we examine the determinants of customer satisfaction and loyalty. The findings confirm that trust, perceived service quality, perceived customer value, including functional value and emotional value, contribute to generating customer satisfaction with MIM. The results also show that trust, customer satisfaction and switching cost directly enhance customer loyalty. Additionally, this study finds that age, gender, and usage time have moderating effects. Finally, implications for the marketing of MIM are discussed. 相似文献
11.
[目的/意义]为了在线健康社区的可持续发展，增强用户粘性，有必要对在线健康社区用户持续使用意愿影响因素进行研究。[方法/过程]通过感知收益和感知成本来衡量感知价值，并将感知价值理论结合期望确认模型构建了在线健康社区用户持续使用意愿的结构方程模型，采用问卷调查方法收集数据，利用AMOS 21.0验证模型中的假设。[结果/结论]研究结果表明：来源可靠性、信息准确性及时效性的提高能有效提高用户感知收益，进而对感知价值产生正向的影响；而更高的隐私安全性与反馈及时性则能通过降低感知成本提高用户的感知价值；感知有用性和感知价值显著影响用户满意度，进而影响用户持续使用意愿；相比于感知价值，在线健康社区中感知有用性对用户满意度的影响相对较小。 相似文献
12.
Mobile payments are the future as we move towards a cashless society. In some markets, cash is already being replaced by digital transactions, but consumers of many developing countries are slower in transition towards digital payments. This study aims to identify major determinants of consumer mobile payment adoption in India the country with second largest mobile subscribers in the world. Existing mobile payments adoption studies have predominantly utilised Technology Acceptance Model (TAM), which was primarily developed in organisational context and criticised for having deterministic approach without much consideration for users’ individual characteristics. Therefore, this study adapted meta-UTAUT model with individual difference variable attitude as core construct and extended the model with consumer related constructs such as personal innovativeness, anxiety, trust, and grievance redressal. Empirical examination of the model among 491 Indian consumers revealed performance expectancy, intention to use, and grievance redressal as significant positive predictor of consumer use behaviour towards mobile payment. Moreover, intention to use was significantly influenced by attitude, social influence, and facilitating conditions. The major contribution of this study includes re-affirming the central role of attitude in consumer adoption studies and examining usage behaviour in contrast to most existing studies, which examine only behavioural intention. 相似文献
13.
[目的/意义]从用户感知视角，探究学术虚拟社区知识共享的关键影响因素，有助于推动虚拟环境下的知识分享行为。[方法/过程]基于UTAUT模型，构建了一个包含绩效期望、努力期望、社会影响、便利条件和感知知识优势的综合效应模型，基于352份有效问卷，运用结构方程模型和回归分析进行了实证检验。[结果/结论]绩效期望、努力期望、社会影响正向影响知识共享意愿，并进而影响共享行为；便利条件正向影响知识共享行为；除自我身份与共享意愿之间的调节作用不显著外，感知知识优势调节各变量与知识共享意愿、共享行为之间的关系。提升知识分享的绩效预期和努力期望，增强社区成员的归属感、自我身份认同和自我效能感以及保持成员间适度的知识势差有助于提升虚拟社区知识共享行为。 相似文献
14.
移动团购发展迅速,用户的持续使用意愿是移动团购发展和竞争的关键,ECM、IS成功理论以及两者整合研究是持续使用意愿的主要方式,哪个模型对用户的持续使用意愿解释力度更强是本文研究的主要问题。本文以移动团购为研究对象,基于ECM和IS成功理论比较和整合研究用户的持续使用意愿,构建研究模型。通过调查问卷收集数据,使用SPSS和Smat PLS分析数据,进行假设检验。研究发现ECM、IS成功理论以及两者整合研究模型均适用于持续使用意愿研究,且ECM对于满意度和持续使用意愿的解释力度均大于IS成功理论,而整合理论的解释度最强,整合研究模型更适合于研究用户的持续使用行为。移动团购的满意度受到期望确认、感知有用性和系统质量、服务质量的影响,且期望确认以及感知有用性的影响作用更大,而信息质量的影响作用不显著。 相似文献
15.
目前有关余额宝用户行为的研究比较少,本文基于技术接受模型、计划行为理论,整合感知风险理论,对用户余额宝使用意愿影响因素进行研究,构建了用户余额宝使用意愿影响因素模型,并进行实证分析。结果表明,感知易用性、感知有用性、感知收益、主观规范和感知行为控制正向影响用户对余额宝的使用意愿,安全风险、经济风险和时间风险对用户的使用意愿有显著的负面影响,社会风险和心理风险对使用意愿没有显著的影响。 相似文献
16.
Jae Ik Shin Ki Han Chung Jae Sin Oh Chang Won Lee 《International Journal of Information Management》2013
We performed a study to determine the influence that site quality has on repurchase intention of Internet shopping through customer satisfaction, customer trust, and customer commitment. Appropriate measures were developed and tested on 230 university students of Gyeongnam province in South Korea with a cross-sectional questionnaire survey. The results of the empirical analysis confirmed that site quality can be conceptualized as a composite of six dimensions of shopping convenience, site design, information usefulness, transaction security, payment system, and customer communication. Second, site quality positively affected customer satisfaction and customer trust, but did not affect customer commitment and repurchase intention. Third, site quality can affect repurchase intention by enhancing or attenuating customer satisfaction, customer trust, and customer commitment in online transaction situation. The mediating effect of customer satisfaction, customer trust, and customer commitment between site quality and repurchase intention is identified. Fourth, site quality indirectly affected customer commitment through customer satisfaction. Customer satisfaction indirectly affected repurchase intention through customer trust and customer commitment. Thus, it is found that site quality can be a very important factor to enhance repurchase intention in the customer perspective. 相似文献
17.
在技术接受模型(TAM)、情绪心理学、神经科学等理论的基础上,以一个电子商务推荐系统为例,通过情景实验的方式考察积极情绪对用户信息技术采纳行为的影响。对实验数据的统计分析表明积极情绪正向影响用户对信息技术的采纳意向,并存在直接和间接相结合的影响模式。即积极情绪既直接提高采纳意向,也同时通过感知风险、感知有用性和感知易用性作为不完全中介变量提高采纳意向。在考虑情绪因素后,技术接受理论得到了丰富,也为信息技术推广方获得更高的用户接受程度提供了新的切入点。 相似文献
18.
本文基于技术接受模型和计划行为理论,以武汉市部分高校学生为研究对象,建立了高校学生对移动图书馆使用意向的影响因素模型。运用问卷调查方法对高校学生移动图书馆使用意向进行了实证研究。通过SPSS软件和AMOS软件对提出的模型加以验证。得出感知有用性、感知易用性、外部影响、人际影响、自我效能、便利条件、态度、主观规范和感知行为控制是高校学生使用移动图书馆的主要影响因素。 相似文献
19.
移动数字阅读用户体验动态行为模型及实证研究 总被引：2，自引：0，他引：2
随着移动互联网的发展与普及，用户体验成为移动数字阅读领域备受关注的因素。本文从用户体验的动态阶段出发，从体验维度、认知和情感以及持续采纳行为等角度构建移动数字阅读领域用户体验动态行为的理论模型以及研究假设。通过收集434份有效问卷，利用Lisrel8.70对理论模型进行了检验和修正。结果表明：1）在用户体验决策阶段，期望确认程度和满意度是影响持续采纳意向的重要变量；2）在用户体验交互阶段，期望确认程度对于感知易用性和感知愉悦存在显著影响；3）在用户体验期望阶段，用户体验三层维度对于用户的持续采纳意向都具有显著影响，其中反思层体验的影响最大，其次是认知层体验，最后是感官层体验。 相似文献
20.
This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed. 相似文献