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1.
A growing body of research has shown that customized messages have certain advantages over non-customized ones such as being more memorable and more persuasive. However, most prior studies tested customization effects with American participants only. It remains a mystery in the literature how people from other cultures may process customized messages. The current article examined the effects of two types of customized information, tailored and targeted, through two studies. Thirty Chinese working professionals and students in the US participated in study 1 and 56 Asian students in Hong Kong participated in study 2. In both studies, participants' tendencies toward collectivistic and individualistic cultures were measured. It was found that more collectivism-oriented participants generated higher recall and more favorable attitudes toward targeted messages, whereas less collectivism-oriented participants generated higher recall and more favorable attitudes toward tailored messages. 相似文献
2.
The Gilgen & Cho (1979a) Questionnaire to Measure Eastern and Western Thought was administered to 240 Japanese and 163 American respondents. Results indicate that significant differences exist between the two cultures. The Japanese reflect an Eastern thought mode while the Americans favor a Western one. Also, results indicate gender differences between cultures and within the American culture. American females are more Eastern thought inclined than are the males. 相似文献
3.
《International Information and Library Review》1998,30(2):157-168
This paper attempts to make a comparison between a western culture, Canada, and an eastern culture, China, in the use of business information. As part of a larger project of measuring the impact of information on development, four surveys of the business communities in these two countries were conducted. Two of them were carried out in Shanghai, China, with one aimed at small business and the other at medium-sized business. The other two were conducted in Canada with the same coverage as the corresponding surveys in China. Data were collected on the use of various types of information sources in business operations. Results show that informal information sources are more important and better used than the formal ones in both cultures. However, business people's self-perception of their information use differs between the two cultures. Electronic information sources are currently poorly used in both countries. 相似文献
4.
Robert A. Barraclough Diane M. Christophel James C. McCroskey 《Communication Research Reports》2013,30(2):187-192
This study examined the means of and correlations between perceptions of willingness to communicate, communication apprehension, and communication competence of college students in the United States and Australia. Comparisons indicated a high degree of similarity in the relationships between communication orientations in the two cultures but substantial differences between the cultures in terms of mean scores on willingness to communicate and self‐perceived communication competence. Results of the study suggest similarities between people of two different cultures on one communication orientation do not necessarily indicate similarities on other communication orientations. However, relationships between orientations may have some generalizability across cultures. 相似文献
5.
《Communication monographs》2012,79(3):235-258
The purpose of the current study was to investigate face and facework during conflicts across four national cultures: China, Germany, Japan, and the United States. A questionnaire was administered to 768 participants in the 4 national cultures, in their respective languages, to measure 3 face concerns and 11 facework behaviors. The major findings of the current study are as follows: (a) self-construals had the strongest effects on face concerns and facework with independence positively associated with self-face and dominating facework and interdependence positively associated with other- and mutual-face and integrating and avoiding facework; (b) power distance had small, positive effects on all three face concerns and avoiding and dominating facework; (c) individualistic, small-power distance cultures had less other-face concern and avoiding facework, and more dominating facework than collectivistic, large-power distance cultures; (d) Germans had more self- and mutual-face concerns and used defending more than U.S. Americans; (e) Chinese had more self-face concern and involved a third party more than Japanese; and (f) relational closeness and status only had small effects on face concerns and facework behavior. 相似文献
6.
William B. Gudykunst Ge Gao Tsukasa Nishida Michael H. Bond Kwok Leung Georgette Wang 《Communication Research Reports》2013,30(1):7-12
This study examined the goodness of fit of three alternative models of self‐monitoring to data collected in five cultures (two individualistic and three collectivistic cultures) and the influence of individualism‐collectivism on self‐monitoring. It was predicted that the 18‐item unidimensional self‐monitoring scale is the best fit among the three and individualistic cultures exhibit higher self‐monitoring than collectivistic cultures. Data were collected from respondents in the United States, Australia (individualistic cultures) and Japan, Hong Kong, and Taiwan (collectivistic cultures). Results supported the predictions. The data suggest, however, that it is necessary to develop self‐monitoring measures which are sensitive across cultures. 相似文献
7.
This study applied the Functional Theory of Political Campaign Discourse to the 2002 Korean presidential debates. These messages stressed acclaims (positive statements) more than attacks; defenses were the least common function. Policy (issues) occurred more frequently than character (image). General goals and ideals were used more to acclaim than attack. The incumbent party candidate acclaimed more and attacked less than challenger party candidates (and acclaimed more and attacked less on past deeds in particular). The most common form of defense was simple denial. These results were contrasted with the most recent American presidential debates to reveal similarities and differences between presidential debates in these two cultures. 相似文献
8.
This study explored the differences in young consumers' cognitive responses to visual ads across two cultures. In an experiment, 120 college students from the USA and 120 college students from China were exposed to different types of visual ads, and subsequently participants were instructed to recall objects from the ads, and to list thoughts regarding the product/brand meanings. It was found that compared with Chinese participants, participants from the USA recalled more salient objects and generated more product/brand thoughts elicited by salient objects from the ads. Moreover, Chinese participants were more likely to assign a social role to a person recalled from the ads than their American counterparts. These findings suggested that young Americans attended more to salient objects in the ads, and therefore are more analytic than their Chinese participants. Implications for international advertising were provided. 相似文献
9.
文字的竖式与横式排版样式,源于东西方文化的文字产生之异,表意与表音之别,形成了2种不同文化的阅读制式,终因西学东渐之风,因科技传播之需要,因异域文化之交流,而产生碰撞与变化,汉字科技书刊从竖排到横排成为西学东渐的历史必然。 相似文献
10.
《The Reference Librarian》2013,54(89-90):63-80
SUMMARY While there is much discussion today about information literacy, proper implementation of it within university campuses is still a struggle, often due to the fact that librarians and teaching faculty have different “cultures” that create different priorities. Librarians focus more on process and faculty more on content, though the two are not mutually exclusive. Past attempts by librarians to collaborate with faculty to produce information literate students have had limited success. A bolder plan–to imbed information literacy credit courses within existing departments–shows promise to avoid cultural conflict while creating a proper climate for collaboration. 相似文献
11.
12.
Chingching Chang 《亚洲交流杂志》2013,23(3):235-252
The likelihood that people tell stories in advertising, as well as the type of stories they tell, may reflect their cultural variation. A content analysis shows that commercials in Taiwan are more likely to employ narrative appeals than are commercials in the United States, and the story structures in Taiwanese commercials are less likely to be well-developed. Narrative ads in the two cultures also differ on three content dimensions: problems to be solved, psychological benefits from solving the problem, and the emotion experienced in the process. The discussion of such differences relies on an integrated explanatory framework. 相似文献
13.
Laura Millar 《Archival Science》2006,6(3-4):329-350
This paper considers the shaping and reshaping of, and intersections between, aboriginal and non-aboriginal communication, information, and documentation processes in British Columbia, from the mid 1800s to the 21st century. It suggests that when two cultures come into contact with each other, the relationship between them is inevitably transformed, along with each culture’s traditional methods of communication, information management, and memory making. While it is often assumed that one technology might dominate the other, more often the different technologies and methods blend together to create a new hybrid approach, a cross-cultural integration, though the less powerful culture often does most of the accommodating. By considering the relationship between aboriginal people and European settlers in British Columbia, on the west coast of Canada, particularly over the ownership of and rights to land, this paper suggests that the two societies have intertwined their communities, their cultures, and their documentary systems to the point that today neither society exists in isolation. Each culture is inextricably linked with the other, a fact that calls into question the idea that aboriginal oral traditions are “pure” or separate from non-aboriginal methods of documentation, as well as the notion that written forms of record keeping about aboriginal–non-aboriginal relationships are not influenced by oral evidence from aboriginal sources. 相似文献
14.
《The Reference Librarian》2013,54(67-68):57-67
Summary The University of Arizona Library's tradition of outreach to the surrounding community is reflected in two examples of projects detailed here. The first project is a series of Web exhibits created by librarians and individuals from the community that explore the history of Tucson and southern Arizona. Some of the Web exhibits detail the experiences of immigrant and Native American cultures in the area while other Web exhibits deal more generally with the history of the area. The second project involves a Federal grant that will make certain parts of library's Special Collections more accessible to the community by building new facilities that are open longer hours, digitizing some of the materials and adding computer workstations for users. 相似文献
15.
Migration not only entangles people, cultures and societies but also histories and memories of diverse groups across national and cultural boundaries. The article focuses on mediated memory cultures of migration both theoretically and empirically. The first part discusses how cultural memories of migration in cross-medial flows of remediation can entangle ‘mnemonic imaginations’ of diverse groups within societies across time, cultures and media. In response to the conceptual framework of ‘entangled media histories’ this theoretical part explores entangled media histories of migration from the angle of memory studies. The second part of the article gives selected case studies. They reveal how media have historically mediated migratory memories and how they make use of this media history in contemporary productions. The examples are two Swedish documentary films of 2011 and 2015 and two German television documentaries of 2015 and 2016. With this theoretical and empirical approach the article shows how media actively contribute to debates about contemporary migration movements by the help of time-travelling migratory memory and media history. 相似文献
16.
James W. Neuliep Michelle Chadouir James C. McCroskey 《Communication Research Reports》2013,30(4):320-330
The research reported in his study was a cross‐cultural test of the communibiological model of communication apprehension as temperamental expression. The study was designed to replicate the findings reported by Beatty, McCroskey, and Heisel (1998) in the U.S. and Japan. In this study participants from Japan and the U.S. completed measures of communication apprehension, neurotitism, and extroversion. The results indicated that, for both Japanese and U.S. college students, scores on the measure of communication apprehension were significantly correlated with measures of neuroticism and extroversion. Multiple regression analyses indicated that both neuroticism and extroversion predicted unique variance in communication in both cultures and that the multiple correlations for the two cultures did not differ significantly. It was concluded that the replication was successful and that temperament scores are substantially predictive of communication apprehension across the cultures tested. 相似文献
17.
Julie Evener 《College & Undergraduate Libraries》2015,22(3-4):296-311
Innovation is a much-touted concept in the business world. Libraries, too, have felt the need for continuous innovation as we serve ever-changing needs. Leaders can use principles practiced in business to transform academic libraries into cultures of innovation. In a culture of innovation, employees are engaged in their work and excited about the possibilities of it. Leaders help cultivate creativity by promoting growth mind-sets, rewarding experimentation, and practicing discovery skills. Importantly, library leaders in cultures of innovation hone persuasive abilities to create buy-in for implementing innovations in order to serve users more effectively with dynamic solutions to persistent problems. 相似文献
18.
《Communication monographs》2012,79(4):443-463
Cultural differences in reasoning and persuasion have mainly been documented for the East—West divide. Nisbett (2003) expects such differences to be absent for Western cultures because of their shared Grecian inheritance. The results of two experiments, however, show that France and The Netherlands, both Western European countries, differ with respect to the persuasiveness of different evidence types. In Study 1 (N=600), cultural differences occurred between the relative persuasiveness of anecdotal, statistical, causal, and expert evidence. In Study 2 (N=600), the quality of statistical and expert evidence was manipulated. For the Dutch, but not for the French, normatively strong evidence was more persuasive than normatively weak evidence for both evidence types. Implications and possible explanations are discussed. 相似文献
19.
我国近二十年来档案文化研究成果综述 总被引：6，自引：0，他引：6
档案同民生的密切联系日益突显,档案文化也因此受到社会的广泛重视。本文对我国近20年来有关档案文化研究的代表性成果进行了综述分析,指出了当前该领域研究中存在的问题,并对未来研究提出了相关建议。 相似文献
20.
K.S. Umapathy 《International Information and Library Review》2013,45(3):289-301
The ‘globalization’ phenomenon has infiltrated many societies and cultures, promoting the creation of ‘global villages’ where the risks of cultural levelling are evident. The Agence de la Francophonie (ACCT), secretariat of the Francophone Summits, has raised awareness about this issue, through information gathered by its Banque internationale d'information sur les États francophones (BIEF) programme. The last Francophone Summit (Cotonou, 1996) adopted a recommendation recognizing the global impact of the ‘information highway’ while urging the Francophonie to promote the cultural specificities and diversities of its Member States. The information and communication technologies and the information highway seem to favor the linguistic imperialism of certain societies and cultures. This trend triggers two types of reaction: (1) an accelerated merger of cultures into one single conventional universe and (2) an assertion of national cultural identities. The Francophonie has chosen the latter and has developed strategies to support its position. 相似文献