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1.
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ABSTRACT

Search engine use is one of the most popular online activities. According to a recent OCLC report, nearly all students start their electronic research using a search engine instead of the library Web site. Instead of viewing search engines as competition, however, librarians at Binghamton University Libraries decided to employ search engine optimization strategies to make their Web site more visible on the search engine result pages. Although search engine optimization is used frequently by commercial Web sites, few libraries have attempted to optimize their own sites. This article describes Binghamton University's experiences in developing and implementing an optimization pilot project. The research presented in this article has importance for libraries who may be considering an optimization project for their own sites.  相似文献   

3.
《Journalism Practice》2013,7(3):347-360
The idea of geography is fundamental to local newspapers, both in the sense of community news and news from a community perspective. It has been suggested that “geography is dead.” This idea was tested through a self-administered mail survey of a sample of adults living in Maricopa County, Arizona, using geographic and online senses of community measures to determine the importance of geography in today's Internet-rich environment and determine if geography is really “dead.” The analysis focused on evaluating the mean sense of community measures among groups, and examining the use of newspaper weblogs in light of the print newspaper's coverage of a particular geographic area. Results rebuff suggestions that geography is “dead” and indicate that respondents are still attached to their geographic communities. In the struggle to find new models of journalism, newspapers must find a way to remain geographically relevant in print and on the Web.  相似文献   

4.
SUMMARY

This article discusses research of initiatives and referendums in Arizona. A brief summary of the history of I&R in Arizona and an outline of the process is followed by an annotated list of some of the most relevant resources for those researching in the area.  相似文献   

5.
Abstract

Creating Web research guides is an effective way to distribute the research expertise and resource knowledge of reference librarians. Using a Web reference guide for Pittsburgh history resources, the author demonstrates that reference librarians can play an integral role not only in the promotion of community resources, but also in the teaching and research of local history. Examples of the Web pages are included, as well as the rationale for the arrangement and inclusion of particular resources and research tips.  相似文献   

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ABSTRACT

The Internet has made accessing information a simple task. Each day millions of Americans log on to the Web in search of information on a variety of subjects. One of the most sought after type of information is medical information. Individuals are taking a more proactive role in their personal health care and the health care of their friends and families. Attempting to locate and evaluate quality health care information can pose a variety of problems for the consumer. Academic libraries have an opportunity to play a crucial role in facilitating the consumer's access to quality, reliable health information by developing and implementing consumer health outreach programs designed to address search problems and information interpretation difficulties. The benefits for both the community and the library are numerous when a consumer health information outreach program is successfully employed. This article will chronicle the creation of a Consumer Health Outreach program, entitled “WNY Consumer Health,” intended for senior citizens in Western New York. This program was designed to satisfy the requirements of a graduate special project for the completion of the authors' MLS degree.  相似文献   

8.
《The Reference Librarian》2013,54(67-68):111-130
Summary

Early in 1997, full Web access was added to Babson Library's public workstations. In a few short months, library computers became a mecca for neighborhood youth. The library's “open door” philosophy and Springfield College's strategic vision to strengthen campus/community ties brought the library to the forefront of actively developing services for community youth. An outreach program for community youth was designed to address the issue of computer access. The development of the program involved the entire library and provided an opportunity for collaborative interaction among the library, related campus programs, and community agencies. Its impact on the library brought to the forefront the debate between “academic service” and “community service.”  相似文献   

9.
ABSTRACT

Librarians are increasingly embracing project management to guide their work outside of routine library operations. Some humanities scholars, too, especially within the digital humanities community, are bringing project management techniques to bear on scholarly digital projects. We argue that librarians and their diverse collaborators can apply project management practices to a broad range of research, teaching, and learning projects with collaborators beyond the library. Two case studies illustrate this argument, one from each author's experience: creating a community biodiversity wiki for West-Central Florida and redesigning an interdisciplinary first-year seminar around creating 3-D models of historic Venetian buildings.  相似文献   

10.
ABSTRACT

Government grant-funding agencies have spawned an explosion of images from historical collections on the Internet. They have encouraged collaborative projects in which institutions share resources for capital-intensive digitization projects. These Web “exhibits” are neither publications nor exhibits in the traditional sense, most often without identified authors, curators, designers, or sources. Reviews in journal literature are one mechanism for accountability, but not all humanities journals offer exhibit reviews. In those that do, the space allocated in history and archival studies journals reveals the relative importance they place on peer review of these exhibits, compared with that for book reviews. The type of analysis in these reviews is nearly always strictly textual and does not address the interplay of text, image, and design in Web exhibits. The lack of historical context for visual sources in digital media is of concern for those in the archival, art history, and other cultural studies disciplines and professions. Sheer numbers of digitized items may be a worthy goal for textual materials; visual sources require interpretation and context to render the complexities of their meaning. Collaboration on digitization projects must go beyond financial resource sharing to include involvement of experts in content areas for visual resources.  相似文献   

11.
《The Reference Librarian》2013,54(82):171-182
Abstract

Edward G. Miner Library, the health sciences library at the University of Rochester Medical Center, is reaching out beyond its usual user group to improve health knowledge of members of six inner-city African-American churches and one community center. With the Congregation Healthy Heart Action Partnership (CHHAP) and the Rochester Public Library as partners, and with funding from the National Library of Medicine, Miner is providing Internet access at the churchesand training church and community members to use reliable health Web sites such as MedlinePlus. A train-the-trainer approach and follow-up meetings empower church members to carry the information to others. In addition to trainees learning about reliable health Web resources and Rochester Public Library's health resources, new relationships between libraries and churches have resulted. It is hoped that this program will help reduce health disparities between Rochester's inner-city minorities and residents of the surrounding suburbs.  相似文献   

12.
《The Reference Librarian》2013,54(83-84):157-173
SUMMARY

Websites are virtual front doors to the university library for many distance education students and for those simply choosing to access the numerous resources available to them through the library from off-campus. A driving force behind the redesign of the library website was to provide a user-friendly, content-rich website that offers assistance at the point of need, wherever the student is located. The University of Oklahoma Libraries' Web Committee's research and development focus combined with a collaborative environment provided a positive impetus for change to the library website and improved reference services to the University community.  相似文献   

13.
ABSTRACT

This article presents a case study in user-centered design that explores the needs and preferences of undergraduate users. An analysis of LibQual+ and other user surveys, interviews with public service staff, and a formal American with Disabilities Act accessibility review served as the basis for planning a redesign of the Brown University Library's Web site. Three testing phases were conducted: individual usability testing of the existing site and baseline data collection on Web use preferences; focus groups to respond to a functional prototype and search prototypes; and individual usability testing and interviews on revised functional prototypes. The delicate task of obtaining staff buy-in without letting their opinion drive the redesign was accomplished by keeping the project team small and nonrepresentational, submitting all conflicts to user testing, and promising an intranet that would meet the specialized needs of staff. A commitment to experimentation and a willingness to jettison design and functional elements which did not meet user approval kept the design process agile and flexible. Prototype testing of a variety of search options clearly demonstrated that the lack of integration in a library's information system makes it difficult to rationalize and optimize the user's search experience. Difficulties enlisting staff to edit existing Web content were solved by outsourcing content review and editing for Web-appropriate length and format. Except for this content review, the Web site redesign and usability testing were all conducted in-house with limited resources and a nine-month time-frame. The study's focus on user expectations and nomenclature largely confirmed the results of previous studies.  相似文献   

14.
Abstract

The University of Arizona Library, in conjunction with the United States Government Printing Office's Library Programs Service, worked to create a model for a virtual depository by replacing tangible documents with their online counterparts whenever possible. The partnership was achieved by dedicated teamwork: the UA team provided the searching and assessment; the GPO team provided the legal and organizational framework as well as the indexing. At the end of the pilot project's year the program was deemed to be a success and GPO and UA worked to make this process a more permanent one with positivelong-term effects in terms of costs and human and physical resources.  相似文献   

15.
Faculty Outreach     
Abstract

Librarians at Northwest Vista College, a new community college, speculated that keeping faculty members informed about the library and its various resources would result in more instructors sending students to the library for library instruction and, ultimately, it would result in more students who were familiar with and comfortable using the library. This paper describes the librarians' comprehensive faculty outreach effort, which involved putting on special workshops for faculty, creating online forms, and Web links on the library Web page, and taking every opportunity to increase contact and collaboration between librarians and Other faculty and Staff.  相似文献   

16.
Abstract

Internet access and use of georeferenced public health information for GIS application will be an important and exciting development for the nation's Department of Health and Human Services and other health agencies in this new millennium. Technological progress towards public health geospatial data integration, analysis, and visualization of space-time events using the Web portends eventual robust use of GIS by public health and other sectors of the economy. Increasing Web resources from distributed spatial data portals and global geospatial libraries, and a growing suite of Web integration tools, will provide new opportunities to advance disease surveillance, control and prevention, and insure public access and community empowerment in public health decision making. Emerging supercomputing, data mining, and compression and transmission technologies will play increasingly critical roles in national emergency, catastrophic planning and response, and risk management. Web-enabled public health GIS will be guided by Federal Geographic Data Committee spatial metadata, OpenGIS Web interoperability, and GML/XML geospatial Web content standards. Public health will become a responsive and integral part of rhe National Spatial Data Infrastructure.  相似文献   

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ABSTRACT

The Library 2.0 movement emerged as a response to the technologies and concepts in the Web 2.0 movement and has been taking the library world by storm. Web 2.0 takes the stagnant Web 1.0 and makes it more user-driven, collaborative, participatory, and personalized. Library 2.0 takes the tools of Web 2.0 and moves them into a library setting with libraries that are user-centered, networking faculty, students, and librarians to create a vital and evolving organization designed to meet the needs of the current information culture. Library 2.0 is especially relevant to institutions providing services to off-campus students. Many students taking courses remotely have full-time jobs and busy lives beyond their coursework. Providing those students with a customizable, personalized, and collaborative library assists in their success as a student. Using Web 2.0 technologies and other social networking tools in the library setting brings the library to our users, making them more relevant in today's information society.  相似文献   

19.
Abstract

This article examines how materials collected by the Smith College Archives document the official life of the College, as well as the lives of undergraduates as they participate in student organizations, athletics, musical groups, and engage in other social relationships. It explores how the material has been collected, as well as the strengths and weaknesses of the primary source material. It also examines how collections have been used to interpret what it was like to educate a woman in a single-sex institution at the end of the nineteenth century, and what it was truly like for the women who came to Smith to be educated. In addition, the article discusses a collaborative digitization project between the Five Colleges in the Pioneer Valley (Amherst, Hampshire, Mt. Holyoke, Smith, and the University of Massachusetts), funded by the Andrew Mellon Foundation between 1996 and 1999, that made selected records on women's education available to the research community on the World Wide Web. [  相似文献   

20.
Abstract

Three sources indicated the need for designing a usability study of the Western Michigan University Libraries' Web site: the results of the 2004 LibQUAL+ survey; the completion of the library's new strategic planning document; and suggestions by library customers and library staff. LibQUAL+ findings and customer comments suggested customers desired more independent use of the library site; better and easier electronic access to library resources, allowing customers to search for and find content on their own; and improved online help. A usability analysis was conducted with graduate and undergraduate students. The results from a task-based questionnaire, observations by investigators, and follow-up discussion sessions are presented. Investigators found usability testing alone may not be adequate to gain the qualitative data necessary for ascertaining the site's ease of use and usefulness and that a multipronged approach might be needed when evaluating a library Web site.  相似文献   

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