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1.
This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution. 相似文献
2.
B.H. Voon 《Journal of Marketing for HIGHER EDUCATION》2013,23(2):216-237
With the intensified pace of globalization and increasing customer expectations, the higher education sector, like other economy sectors, faces increasing competition in terms of serving customers better. Service has been recognized as an effective tool for a competitive advantage. Thus, there is always a need for a more effective way of improving service, specifically in higher education. For this, a strategic and service-oriented marketing construct that is empirically operationalized and tested is deemed necessary. However, this measure of customer-perceived market orientation for service has yet to be developed for academic and practical purposes. This paper presents the scale development for a service-driven market orientation (SERVMO) in higher education using data from Malaysian institutions of higher learning. The perceptions of senior students were analyzed and the results show that the proposed multi-dimensional construct consists of six components, namely customer orientation, competitor orientation, inter-functional orientation, performance orientation, long-term orientation, and employee orientation. This construct is closely correlated with service quality, customer satisfaction and customer loyalty. Some key implications and future research are also discussed. 相似文献
3.
David Poole 《Higher Education Quarterly》2001,55(3):306-340
While the practice of university entrepreneurship has become an increasingly popular field of study across the globe (Slaughter & Leslie, 1997; Clark, 1998; Marginson & Considine, 2000), few substantive studies have considered international education from this perspective. Alongside other institutions of higher education in the United Kingdom and New Zealand, Australian universities have increasingly pursued ambitious strategies to participate in the booming international education sector.
Undertaking a mixture of strategies from the traditional to the highly innovative, Australia's universities have aggressively and often creatively marketed their offerings in the international education market, and the sector now represents Australia's eighth largest export and third largest services export.
In order to assist in the development of an understanding of how Australia's universities have moved from government dependence to entrepreneurialism, this study focuses in particular on the management of international education as a key dimension of this trend.
While a general overview of the study's findings is presented elsewhere (Poole, forthcoming), this article seeks to contrast the management strategies, structures and systems of two universities in the study. A highly international metropolitan university recognized around the world as a leader in international education is compared with a smaller, regional institution in terms of the relative sophistication and professionalism of strategic management practices and processes. The implications of the differences arising between the institutions are discussed. 相似文献
Undertaking a mixture of strategies from the traditional to the highly innovative, Australia's universities have aggressively and often creatively marketed their offerings in the international education market, and the sector now represents Australia's eighth largest export and third largest services export.
In order to assist in the development of an understanding of how Australia's universities have moved from government dependence to entrepreneurialism, this study focuses in particular on the management of international education as a key dimension of this trend.
While a general overview of the study's findings is presented elsewhere (Poole, forthcoming), this article seeks to contrast the management strategies, structures and systems of two universities in the study. A highly international metropolitan university recognized around the world as a leader in international education is compared with a smaller, regional institution in terms of the relative sophistication and professionalism of strategic management practices and processes. The implications of the differences arising between the institutions are discussed. 相似文献
4.
The global knowledge economy has turned higher education into a key player in societal development. Internationalization benefits higher education institutions in several aspects, such as improvement and visibility in international rankings, revenue generation via tuition fees and external funding, improvement of research and teaching quality, integration with academic communities and familiarization with scholarly attitudes. In this study, we provide insights into the challenges of internationalization faced by higher education institutions in Iran as a developing country. Several policies and practices have been adopted in Iran to improve internationalization efforts; however, these activities have had little impact on the quality of research and educational programs at Iran's universities. Understanding the challenges they face in a systematic way can help identify different factors and develop a set of suggestions to increase the quality and quantity of international cooperation. We formulate our suggestions based on the opportunities provided by the digitalization solutions in the aftermath of the COVID-19 pandemic and the increasing importance of the UN's Sustainable Development Goals in both global and national environments. We interviewed 15 faculty members in Iranian higher education institutions and 14 managers in charge of international affairs at universities in Iran. In addition, data extracted from three forums on Iranian higher education internationalization are analysed. Using a grounded theory approach, we group the challenges into macro-, institutional and individual levels and then suggest a number of practices and policies to increase the quantity and quality of internationalization efforts. 相似文献
5.
市场协调是高等教育系统的基本运行机制。随着高等教育的消费者市场、学术劳动力市场及院校市场的快速成长,中国高等教育系统日益呼唤市场协调机制,并亟待从宏观的大学—政府关系、中观的院校竞争—合作秩序、微观的大学内部治理等多个层面培育市场协调机制。 相似文献
6.
As part of the efforts to globalize higher education in Indonesia, internationalization and multiculturalism are two globalization behaviors that have been promoted across higher education institutions. This study investigated both these behaviors through a qualitative case study analysis of four state universities in the country. The authors found that firstly, the autonomy of state higher education institutions played a significant role for the implementation of internationalization programs which is related not only to the flexibility in designing international programs, opening study programs, or recruiting foreign lecturers, but also to the budget amount allocations by the government. Secondly, in developing multiculturalism serious considerations on the cultural stance of the institution and the unique ideology of that institution needs to be undertaken and integrated with the national ideology. Thirdly, the role of the government in making policies and encouraging state higher education institutions to be more autonomous is essential to advance higher education in internationalization and multiculturalism. 相似文献
7.
英国高等教育一直以悠久的历史和优质的教育享誉全球。随着现代高等教育国际化和市场化程度不断加深,为了保持英国大学的国际竞争力和影响力,并进一步扩大英国高等教育优势,英国政府于2016年5月颁布了教学卓越框架(Teaching Excellence Framework),旨在改善英国高校教学质量,平衡教学与科研地位,改善学生就读体验,因此具有重大变革意义。同时,英国作为世界第二大教育输出国,其国际学生以庞大的基数成为英国高等教育中极具特殊性的参与群体,而教学卓越框架的颁布对其信息搜集、择校选择、权益保护和就读体验等方面产生了深远影响。 相似文献
8.
澳大利亚高等教育国际化的发展历经了移植、理性探索、调整与确立、国外国际化发展的四个阶段。在高等教育发展的不同历史阶段,澳大利亚政府、高等教育部门、高校这种三位一体的体系共同致力于其高等教育国际化发展措施和政策的制定。伴随理论性研究、教育主体的国际性流动、跨境教育、高等教育国际化市场营销策略应用等有效策略的实现,澳大利亚在高等教育国际化领域取得值得我们借鉴的巨大成就。 相似文献
9.
Through increased international student tuition revenue, internationalization provides public Canadian higher education institutions opportunities to offset the effects of stagnant provincial operating grants or earmarked governmental allocations. Pathway colleges, institutions that are either operated by host institutions or as private corporations, offer international students alternative routes to bachelor’s degrees, pathways that are intended for students who do not meet the entrance criteria of Canada’s public sector universities. While beneficial for some students, our analysis shows that pathway colleges tilt the public university towards an academic model that eschews collegial governance structures, privileges a consumerist vision of education, and relies on contract and precarious academic labor.We presenta typology of pathway colleges, providing examples of this trend across Canada. Our study examines the potential increase of human vulnerability that these colleges both produce and rely upon for staff and student recruitment.
相似文献10.
Internationalization of higher education is a concept that often is transformed into a set of activities that has a certain international dimension. This can be done more or less consciously. Issues such as development of skills and knowledge, creation of an international culture on campus and the involvement of an international dimension in all activities concern university management. These are issues university managers have to deal with. But it also opens up new opportunities. The broader issues of internationalization require a strong involvement of the academic leaders and of senior officers. This contribution describes how changes around us force universities to take action and introduce clear policies for internationalization of higher education, based on the needs institutions for higher engineering education should respond to. Special attention is given to a recent Swedish evaluation on the effects of student exchange. This study is compared with experience at Chalmers. 相似文献
11.
大学办学定位因其难和重要而成为现代社会普遍关注的问题,并由于不同利益相关者的影响形成了三种不同的定位主体:政府、市场与大学,是政府主导定位、市场协调定位与大学自主定位的交织与博弈。其中,在政府主导定位的影响下,大学选择了一方面适应政府主导定位行为下的大学办学定位的路径依赖,另一方面通过高校内部的"利益集团"试图影响或参与政府的定位策略;在市场协调定位的影响下,大学选择了创造性地建立新型高等教育组织,并采取了抬高自身的目标定位、适应市场需求的创新措施;在大学自主定位的影响下,大学已经专注于人才培养和教学,并鼓励丰富的校园文化活动。 相似文献
12.
20世纪末以来，西方高等教育质量管理导入IS09000并不是一个模糊的景象，西方高等教育机构在传统学术质量管理受到国际化与产业化绩效评估的挑战时，确实认为IS09000可以解决一些问题，但他们更愿意寻求更适宜大学的质量管理方式。在西方高等教育理论的视野当中，IS09000与高等教育的质量管理是一个曾经掀起争论但在现实中已经沉寂的事物。真正的大学只是将教务管理、后勤服务交给IS09000，在教学与科研上则保持学术标准。积极导入IS09000并能在导入过程中获得好处的是一些非正规高等教育机构和新兴高等教育机构，因为在传统学术的竞争中处于下游的它们能在标榜导入IS09000的过程中更好地赢得市场竞争。 相似文献
13.
本文对发达国家政府在高等教育布局调整中的角色和作用进行国际比较分析。发达国家政府主要在以下几个方面发挥主要作用:运用法律法规与公共政策;发挥公共财政宏观调控职能;明确不同层次高校的分工与协调;引导高校合理专业设置;支持并监管专业机构,间接调控和干预高教布局。本文还对我国政府应在高等教育布局调整中的角色和作用提出了建议。 相似文献
14.
The study investigated the stakeholders’ perceptions of South Korea’s higher education internationalization policy. Based on the research framework that defines four policy values—propriety, effectiveness, diversity, and engagement, the convergence model was employed with a concurrent mixed method sampling strategy to analyze the stakeholders’ perceptions. According to the findings, the stakeholders perceived that the government’s internationalization policy to date has contributed to the international competitiveness of Korean universities by and large in a quantitative manner. Their views however signaled that the government should consider the quality and identity of Korean higher education institutions when designing and implementing internationalization policy. Based on the implications that the findings have in the policy context, this study suggested two points for future policy research into Korean higher education internationalization: (1) develop a glonacal definition of world-classness for Korean universities and (2) build up a mixture model of centralization and decentralization for the government-university relations, which encourages internal self-governance of Korean universities. 相似文献
15.
来华留学生教育是教育国际化的一个重要组成部分。经济全留学生工作提供了新的机遇,我们应面对二十一世纪教育国际化的发展,围绕我国社会主义现代化建设和高等教育发展远景,探索和思考新时期来华留学生工作,深入贯彻落实“深化改革、完善管理、保证质量、积极稳妥地发展”来华留学生工作的指导方针。 相似文献
16.
由于高等教育国际化发展水平、大学数量及教育质量等方面所存在的问题,印度已成为智力外流的主要国家之一。在高教改革的推动下,印度的私立院校较之公立大学在开发创新服务项目和满足西方大学学术研究及学生的需求等方面,显示出更强的竞争力和灵活性。印度只有建立有效的学生支持服务体系及质量评估策略,与国外大学机构实现功能对接,才能在高等教育国际化发展中成为对外国留学生和教师流动有吸引力的国家。 相似文献
17.
加拿大高等教育的量变、质变及其特征 总被引：4，自引：0，他引：4
加拿大高等教育过去40年的数量发展主要表现为高等学校学生、教师及学校数量的显著增加,其质变主要表现为越来越强调应用研究、国际化和商业化等。加拿大高等教育体系的主要特征为:政府干预日益增多,大学与经济间联系日益加强,市场规则与机制逐步引入,大学集权管理不断加强,大学功能日益商业化。 相似文献
18.
D. Bruce Johnstone 《Higher Education in Europe》1992,17(3):30-45
This article, by the Chancellor of a major American university system, proffers advice and suggestions as to how the Hungarian higher education system, particularly the universities, can reform and adapt to the market economy and the liberal democratic institutions which Hungary is in the process of creating for itself. Beginning with a consideration of the basic components of the costs of higher education, it moves on to a discussion of the macro isssue of the cost and the financing of higher education, and then analyses six cost issues facing Hungarian universities. Suggestions both for cost containment and for funding are presented and analysed. 相似文献
19.
In order to produce distinctiveness that leads to competitive advantage, higher education institutions must remain cognizant that students are co-creators. Thus, to create genuine value in educational service delivery, there is a need for a more highly developed understanding of the student-institutional intersection. The present research contributes to the marketing of higher education by developing and testing a model related to the antecedents of a broader conception of student feedback as part of student/customer orientation and co-creation. Conceived as customer feedback, student feedback to an educational institution can be positive (compliment), negative (complaint), or be an idea for an improvement to any person, or service group of the institution. Perceived ease of the feedback process and perceived usefulness, customer orientation and affective commitment are found as antecedents to intention to provide feedback. The result is a model with conceptual and managerial implications for strategically bonding students to universities. 相似文献
20.
高等教育国际化作为发展高等教育的重要内容,始终是研究者关注的重点。为厘清新中国成立以来高等教育国际化研究的发展状况,运用CiteSpace软件对CNKI数据库中1949—2019年相关文献进行可视化分析,发现70年来高等教育国际化研究产生了数量可观的研究者;研究机构以教育类机构为主,高校是主要阵地;研究热点关注人才培养、留学生、经济体制、中外合作等;研究热点大体经历了五个不同发展阶段,主要是从单向学习借鉴模式为主演变为双向互惠、均衡流动为主;但机构间和作者间的合作程度不高。新时代中国高等教育国际化发展应更加注重机构和人员之间的深度合作、更加聚焦国际化的内涵发展和质量提升、追求更高水平更可持续发展方向,为做强中国高等教育、服务国家现代化建设、提升中国国际影响力,更好助力服务人的全面发展、民族复兴、强国建设和文明互鉴、人类进步作出新贡献。 相似文献