共查询到20条相似文献，搜索用时 31 毫秒
1.
《Journal of Radio & Audio Media》2013,20(1):110-122
This article presents a qualitative content analysis of Metro FM, a commercial music station owned by the South African Broadcasting Corporation (SABC). Metro FM has the second largest audience in the country and was the first SABC station to intentionally target a black audience. While fostering black pride, the station attempts to create a narrative of responsibility while simultaneously negotiating the cultural imperative to interpellate listeners as consumers. The narrative of black identity assumes a homogenous black audience located in urban areas, and while broadcasts are in English, a great degree of codeswitching allows for in-group identification. 相似文献
2.
Dave Tell 《Communication Studies》2013,64(2):172-183
Elizabeth Cady Stanton opened her now famous “Solitude of Self” by asserting her desire to make manifest the “individuality of each human soul.” Using Stanton's attempt to display the human soul as a case study, I consider in this essay the capacities of language to disclose the self. I argue that, for Stanton, self-disclosure is fundamentally performative: The “Solitude of Self” evokes the “inner-being we call ourself” through a reliance on, and a subsequent violation of, a distinctively narrative logic. As this violation takes from the audience the sense of order that the narrative had theretofore provided, it puts the audience in a position where they, now shorn of narrative and the order it provided, can experience firsthand the solitude of self. 相似文献
3.
Ron Tamborini Allison Eden Nicholas David Bowman Matthew Grizzard René Weber 《Mass Communication and Society》2013,16(3):325-346
Zillmann's moral sanction theory defines morality subcultures for entertainment as groups of media viewers who evaluate character actions with shared value systems. However, the theory provides no a priori means to identify these shared value systems. The model of intuitive morality and exemplars incorporates a theoretical framework for identifying and testing the factors from which these shared value systems emerge. This study applies the model's framework, based on 5 “moral domains” from moral foundations theory, to test the influence of shared value systems on character perceptions and narrative appeal. A within-subject experiment varied violation of these five domains (care, fairness, ingroup loyalty, authority, and purity) and narrative resolutions (positive or negative outcomes) in 10 short narrative scenarios. The 5 domains predicted character perceptions and narrative appeal. The results are discussed in terms of the utility of these domains for understanding the reciprocal relationship between audience values and media response. 相似文献
4.
Stephen Dine Young Ph.D. Ashley Boester M.A. Margaret Tate Whitt M.S.Ed. Megan Stevens Psy.D. 《Mass Communication and Society》2013,16(1):82-99
A narrative approach to studying media that focuses on character motivations represented in film is presented. A content analysis identified the motivations of 58 mental health professional characters represented in popular films (1990–1999). These characters were most commonly motivated by money, power, or a concern for others. Characters motivated by love/lust or self-healing were less common. Young female characters were more strongly motivated by love than other characters. Those characters motivated by a concern for others also tended to be motivated by a need for self-healing but not by a need for power. The distortions and insights of cinematic depictions of mental health professionals' motivations are considered. The implications of a narrative approach for future audience response media research are also discussed. 相似文献
5.
Shu-Fang Lin Katherine R. Dale Daniel G. McDonald James G. Collier Kaitlyn Jones 《Mass Communication and Society》2019,22(3):324-343
This study investigates how audience members relate to and vicariously interact with multiple characters while viewing a narrative. Under the framework of the theory of situation models, we applied a real-time thought-listing technique that incorporated Twitter and focused on three debuting TV dramas to explore how the participants followed multiple characters while watching prime-time television dramas. We examined 3,274 tweets across the three TV series and found that monitoring a greater diversity of characters is associated with an increased number of questions asked and more accurate predictions of future events. The participants who made more accurate predictions had higher narrative engagement. In addition, the participants who had more thoughts about the self tracked a greater diversity of characters and made more accurate predictions about the plot. The results are discussed in terms of the developing literature on narratives in mass communication and entertainment research. 相似文献
6.
Gilda Parrella 《Communication Studies》2013,64(4):296-302
This article presents a rationale for physicalization in performance of narrative prose based on the literary convention of “point of view.” It explores a variety of narrative voices and attempts to illustrate, through example, how narrators rely on both imitation and narration to present story to audience. 相似文献
7.
电视民生新闻:在故事化的叙述中坚守新闻的真实性 总被引：2，自引：0，他引：2
故事化的叙事方式广泛运用在电视民生新闻中,这种叙述方式可以拉近媒体和受众之间的距离,使民生新闻特有的亲民效果得到延伸。随着这种叙述方式的广泛应用,电视民生新闻中出现了一些因故事化而导致新闻失真的种种现象。本文试澄清电视民生新闻中故事化叙述方式的界定,并分析故事化的叙述方式在电视民生新闻的运用中存在的问题,探讨了电视民生新闻如何在故事化的叙述方式中坚守新闻的真实性问题。 相似文献
8.
The aim of this study was to gain a better understanding of how fictional television shapes people’s expectations about the moral workings of the real world, relying on cultivation theory and models of narrative and moral effects as theoretical frameworks. Using a cross-sectional sample of the general German adult population, this study investigated the relationship between television viewing time (overall television and three genres—crime drama, medical drama, sitcoms) and narrative engageability with three idealistic moral expectations (just world beliefs, professional altruism of doctors, tolerance of otherness). Although genre viewing was not related to idealistic moral expectations, overall television viewing and narrative engageability proved to have consistent positive relationships. Results indicate that television viewing, the audience’s eagerness to engage with narratives (narrative engageability), and moral expectations about the real world are intertwined and mutually dependent. 相似文献
9.
Anandam P. Kavoori 《广播与电子媒介杂志》2013,57(3):386-398
This study examines the process of media globalization at the level of meaning generation (by television news texts) and interpretation (by audiences) based on the analysis of news‐texts and focus groups from four countries. It is suggested that the narrative of television news is discursive: it provides a specific vision of cultural “others”. At the audience level there is the emergence of a global culture of critical media consumption. This reflexive mode is born of a familiarity with the narrative conventions of the genre and the institutional imperatives of the media industries. 相似文献
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11.
《Communication monographs》2012,79(4):428-447
In this essay I use an updated approach to Richard Hofstadter's paranoid style to analyze the contemporary birther movement. While the paranoid style provides a set of characteristics that describes paranoid narratives, it does not account for why some narratives ring true for certain audiences. Thus, in order to explain how and why the birther narrative resonates with a substantial portion of Americans, I argue that the resonance of the birther narrative can be explained through Kenneth Burke's scapegoating process, which activates the conspiratorial story for the birther audience. I use an analysis of a popular birther film, materials on the birthers' website, and media commentary on the group to illustrate this position. 相似文献
12.
目前,学术界对于科学中心展示的探讨多集中在观众的满意度及其学习成效上,但对展示的概念以及如何进行科技阐释作为一种既定的程式却少有研究。因此,本文从伯恩斯坦的社会符码理论出发,对科学中心内展品以及贯穿其中的科技叙事结构进行探讨,形成科学展品的深奥、隐喻、公共及神秘(反思)的符码框架和包括技术、历史、社会文化及哲学四大层面的科技叙事结构,以期从展示本身的角度给科学中心提供可行的理论框架。 相似文献
13.
Ximena Orchard 《Journalism Practice》2018,12(4):422-439
This article explores how journalists negotiate notions of autonomy in their daily exchanges with politicians. Based on qualitative data analysis of semi-structured interviews conducted in Chile, this article argues that, when analysed from the perspective of journalists, notions of autonomy appear to be negotiated in three distinct dimensions. First, a professional narrative built upon news values firmly grounded in commercial considerations; second, an organizational narrative that rests upon editorial lines that occasionally become explicit editorial biases, and third, a sense of belonging to an encapsulated community inhabited by journalists, politicians and communication officers. Data analysis suggests that core claims of autonomy in political reporting stem from values of newsworthiness greatly influenced by a commercial logic of audience maximization. This professional autonomy, though, has to be upheld at the organizational and the relational level, and appears tensioned by the appearance of new media and political actors who push journalists towards a public-oriented role. The implications of these findings for journalistic practice are discussed. 相似文献
14.
《The Reference Librarian》2013,54(30):167-178
CORE - California Opportunities for Reference Excellence - is an LSCA project designed to improve basic reference skills and collections in public libraries in California. The primary audience for the project is paraprofessionals in small and rural system branches. The project has purchased basic reference materials for participating libraries in English, Spanish, and a variety of Asian languages, to reflect the ethnic diversity of the State. Basic reference skills have been taught throughout the State, and a cadre of trainers have been created to teach a multiple-day, intensive reference skills workshop. Additionally, workshops dealing with special populations have been provided to participating libraries. A number of detailed training products have been developed by CORE and distributed to public libraries in the State to continue teaching efforts. 相似文献
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Gerald R. Miller 《Communication Studies》2013,64(2):117-124
While a number of studies have been concerned with the effects of varying intensities of fear appeals on audience response, interpretation of the findings poses a number of problems. The author summarizes some of the major research thus far conducted, analyzes several of the problems involved in interpreting the findings of these studies, and provides some tentative suggestions for fruitful approaches to the study of the effects of fear‐arousing appeals. 相似文献
17.
《Medical reference services quarterly》2012,31(4):339-346
AbstractThis report describes a librarian’s development of an interactive and competitive trivia game using Poll Everywhere, an audience response system software. The trivia game was implemented during a live lecture session on drug information mobile applications taught to first-year pharmacy students. To add a fun and engaging reference for students, the librarian decided to model the game after HQ, a free trivia gaming app. Development of the session, student response, changes to future iterations, and lessons learned by the librarian are described. 相似文献
18.
David R. Howell 《Curator: The Museum Journal》2015,58(4):423-433
Since the devolution of political authority was introduced to Wales, the museums and culture sector has been increasingly influenced by the political sector. One aspect of the culture sector to become a focus for Welsh politicians has been the idea of establishing a National Gallery for Wales. This has increased pressure on the National Museum Wales, the body which would be responsible for creating a National Gallery, to revisit its approach to the display of national art collections and associated narratives. However, in an effort to create something resembling a National Gallery, has National Museum Wales ultimately fallen short in achieving wider goals of developing a Welsh narrative through the nation's art holdings? This paper explores how effective the National Museum has been in exploring national narratives through its displays, by focusing on audience engagement with exhibitions. A visitor study, conducted between 2012 and 2014, explored the way in which visitors engaged with works of art that might be classified as being “Welsh.” Following this three year period, it became clear that visitors were not viewing Welsh art work as a viewing priority, and tended to not enter the one exhibition area to present a strong Welsh narrative connected to the display of art. In a context where visitors appear to systematically disengage with a national narrative—a narrative seen to be a priority by Welsh politicians and the museum hierarchy—why is this failure occurring? How might it be confronted? And ultimately does, or should, this emphasis matter in the first place? 相似文献
19.
以“使用与满足”理论作为切入点,分析受众对App杂志的“使用”状况以及四种需求“满足”形态,以期为App杂志的发展提供一些思路上的参考。 相似文献
20.
严建强 《自然科学博物馆研究》2024,(1):5-15
在博物馆收藏史中出现了大量为认知服务的展品,这些展品的集合所形成的主题性展览旨在帮助人们理解某一事件、现象或进程。对展品进行阐释是帮助观众理解展览的必要工作,也是展览策划与设计的核心任务。阐释工作可以从个体的和群体的两个层面展开。在对个体展品的阐释中,主要要解决实物展品在传播中的信息隐蔽性与表达非耗时性带来的困难,除了符号化外,内涵与语境的可视化,在展项中注入时间维度,都是解决传播难点的有效方法。展品的群体性集合可以通过分类和叙事展开,分类和叙事都具有良好的阐释功能,使集合体中的个体得到有效的解释。 相似文献