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1.
《校园英语(教研版)》2014,(3):107-111
以Hofstede的文化四维度理论对现代中西方公益广告进行分析为基础,从而发现中西方由于文化差异,在公益广告上也有所差异,主要表现为:公益广告中,中国人注重集体和团体的利益,而西方比较重视个人的权利;中国人权利距离相对大,对有辈分有声望的人比较敬仰,而西方人权利距离相对小,比较重视人与人之间的平等;中国人对不确定的因素比较规避,所以表达比较间接,而西方人不规避不确定因素,表达方式较直接;中国和西方在男女性别观念上也有所差别。另外,对公益广告中相似的内容进行分析研究后,发现双方在主题与氛围方面比较相似,因此跨文化交际下中西方相似与相异的文化可以共存,不同的表达方式下也有共同的认知方面。明白中西文化异同有利于国际跨文化交际中对障碍的预防与克服。 相似文献
2.
该文以一则澳大利亚政府公益广告为研究对象,分析广告文本翻译过程中文化意识和跨文化语义学的重要性,进一步比较两种不同语言与文化的差异,并探讨译者在翻译过程中所采取的翻译策略。 相似文献
3.
论公益广告创作的本质特征 总被引：1，自引：0，他引：1
于凤静 《鞍山师范学院学报》1999,(1)
本文在与商业广告和标语口号的比较研究中提出 ,公益广告是以形象营造的情感来传播社会公益思想观念的信息活动 ,公益广告以形象性和情感性为创作要素的美学特质 ,就是其创作的本质特征 ;并进一步探讨了公益广告升发情感和塑造形象的创作技巧。 相似文献
4.
公益广告以社会关注的问题为核心,通过媒介以广告的方式引起公众注意并改变公众的态度和行为促进社会健康持续发展。在公益广告设计中,修辞手法的广泛使用是公益广告的一个重要特征。由于受自身民族语言文化的制约与影响,英汉公益广告又各自有风格特点。本文通过英汉广告修辞手法的比较,以期在公益广告理解与翻译中,把握其自身的特点。 相似文献
5.
《佳木斯教育学院学报》2016,(10)
公益广告是指向社会大众传播有益于社会的非营利性广告,一般采用艺术性的手法。公益广告影响社会公众的思想情感和价值观念,对推动社会进步发挥着极其重要的作用。通过对中英文公益广告修辞手法和文化背景对比的研究,旨在发现其在这两方面的异同点。研究发现无论是中文还是英文公益广告,都会采取一定的修辞手法,以达到劝说效果。然而在中英公益广告中体现的文化背景却略有不同,英文公益广告侧重于理性诉求和个人主义;中文公益广告侧重于情感诉求和集体主义。 相似文献
6.
周姗 《佳木斯教育学院学报》2014,(3):473-474
公益广告作为促进社会发展的重要手段,在不同国家和社会发挥着越来越大的作用。对某个国家或地区的公益广告进行研究不仅能够了解其热点社会问题和主流价值观,还能探知该国语言中特有的劝服策略和手段。本文对俄罗斯公益广告的发展进行了简要的回顾,对目前公益广告的现状作了介绍和分析,并对目前俄罗斯学界对该问题的研究作了详细梳理,从而加强人们对俄罗斯公益广告的了解,希望能够抛砖引玉激发我国学界对这个问题的进一步研究。 相似文献
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按照比较教育学、比较经济学、比较文学等学科概念的定义,跨文化心理学应该称为比较心理学,可是,早在20世纪初,比较心理学这个概念就被心理学家用来指人和动物的心理比较研究。于是,不同国别、种族、民族之间的心理比较研究,就被称呼为跨文化心理学。20世纪80-90年代,我国学者引进跨文化心理学之后,主要是模仿西方的跨文化心理学,开展西方心理学理论在中国不同民族的检验,随后开始国内不同民族儿童发展心理的比较研究。再后来,就出现了不同宗教信仰人群的心理比较研究。新世纪以来,城乡之间、区域之间、年龄之间、性别之间的心理比较研究逐步展开。开展这些研究,有一个基本假设,就是除了生物遗传因素之外,文化是影响人的心理活动特征的重要变量。而且文化与心理特别是人格之间相互作用。我们把新扩展的这些领域称为城乡跨文化心理学、区域跨文化心理学、年龄跨文化心理学、性别跨文化心理学、阶层跨文化心理学。 相似文献
9.
本文通过对几则经典公益广告的介绍,联系传播学、广告学、广告与文化学的相关理论知识进行研究分析,发现广告其中所所蕴含的社会基本文化价值观.最终通过探讨公益广告与社会主流价值观之间的关系,认识公益广告在人类社会生活中起的重要作用. 相似文献
10.
随着时代的发展,公益广告在社会主义精神文明建设中发挥着越来越重要的作用.由于公益广告的特殊目的,其语言也具有自身的特色.本文从语篇视点来研究公益广告语言特点,探讨语篇视点对公益广告语言形式的影响. 相似文献
11.
综观当代化发展的趋势，我们正在经历人类化全面而深刻的改革。比较而言，素质教育的社会基础和社会功能得到了新的阐释，但素质教育的化基础和化使命这没有能够得到充分的关注。因此，关注化的全球化，认识并尊重化的多样性，警惕化殖民主义，弘扬民族化传统，促进化对话和理解，建设有中国特色的社会主义化自然成了时代赋予素质教育的化使命。 相似文献
12.
As a special and extensive type of advertising, public service advertising(PSA) has become an important cultural phenomenon. Same as commercial advertisement, PSA can also convey cultural values. Out of similar purposes, however, PSA for disasters between China and other western countries contain many differences. Aiming to reveal the cultural differences, this paper undertakes the analysis of PSA for disasters of China and other western countries from the perspective of inter-cultural communication. 相似文献
13.
Low phosphorus (P) availability is one of the most important factors limiting plant growth in red soils across southeastern China. Many non-symbiotic microorganisms in rhizosphere can enhance P solubility, but little is known about the magnitude of their phosphorus-solubilizing ability (PSA) and the difference in phosphorus-solubilizing microorganisms (PSM) among plant species. The number of phosphorus-solubilizing microorganisms and their PSA in rhizosphere soils of 19 weed species in a citrus orchard on red soil at Changshan, Zhejiang, China, were investigated. Inorganic P (powdered phosphate rock, PR) and organic P (lecithin, OP) were respectively used as the sole P-source to examine the PSA of isolated microbes. The PS actinomycetes community varied greatly among the different weed rhizospheres while the PS fungus community showed to be most stable to the weed rhizosphere. The highest number of PR-PS and OP-PS bacteria was found in rhizosphere soil of Mollugo pentaphyll, and the highest number of PR-PS and OP-PS actinomycetes was found in rhizosphere soil of Polygonum lapathifolium. The highest number of PR-PS fungi was found in Erigeron annuus and Mollugo pentaphyll rhizosphere soil, and the highest number of OP-PS fungi was found in rhizosphere soil of Mazus stachydifolius. Mazus stachydifolius showed the strongest PR-PS ability (6340.75μg) while Eragrostis pilosa showed the strongest OP-PS ability (1301.84μg). The PR-PS ability and OP-PS ability of Mollugo pentaphyll was 4432.87μg and 1122.05μg respectively. A significant correlation between the number of PR-PSM and OP-PSM was found. Significant correlation was only found between the PR-PS fungi number and its PSA(r=0.75, P<0.05) and between the number of OP-PS fungi and its PSA(r=0.87, P<0.01}). It indicated that plant species had significant influence on components of the non-symbiotic PSM community and their activity in its rhizosphere soil. Fungi play a leading role in phosphorus solubilization in weed rhizopshere. It suggested that weed conservation could benefit soil microbe development in agroecosystems, especially in the initial stage of agroecosystem development because there is less organic carbon in bare soil. The results suggested that weed conservation could increase PSA of PSM. 相似文献
14.
Stephen M. Cullen Mairi‐Ann Cullen Geoff Lindsay 《British Educational Research Journal》2013,39(2):302-319
In 2005, the Department for Education and Skills announced a £40 million investment in a new school support worker role, the parent support adviser (PSA), for 20 English local authorities. A pilot project ran from 2006–2008 and resulted in the establishment of 717 PSAs in 1167 schools. The national evaluation of the project forms the evidential basis of this paper, with interviews conducted with 69 PSAs, 85 PSA line managers and 105 parents and a database recording casework with nearly 21,000 parents. This paper focuses on the nature of the PSA role as the first centrally funded parent support role in English schools. The theoretical framework provided by the concept of ‘emotional labour’ and the development of the concept represented by the 4Ps typology provides the conceptual structure. This paper argues that although the characteristics of the PSA role appear to place it within the category of work requiring emotional labour, PSAs and parents regard that aspect of the role in a positive light. For the PSAs there was little evidence that emotional labour necessary for the role of PSA led to dissonance between role and worker or alienation from the product of PSA labour. 相似文献
15.
校园文化与企业文化同属于社会文化的一部分,它们之间的关系问题已经越来越广泛地受到人们的重视。校园文化与企业文化在不少方面存在着联系和相似点,但校园文化在很多方面又明显区别于企业文化。文章通过分析二者的关系,提出了借鉴企业文化,建设电大校园文化的思路。 相似文献
16.
This paper analyses student cross-assessment with a gender perspective in three different courses along several academic years in an engineering school in Spain. The aim of this study is to contribute to a wider understanding of the hidden effect of gender in higher education by testing if gender has any effect on the way students assess others and themselves. Previous research has demonstrated sex differences in self-image and self-confidence, which are both closely related to self-esteem and same- and other-sex esteem. It follows that gender effects might be expected in investigations on peer and self-assessment (PSA), as both techniques are closely linked to self-image and self-confidence. But a critical review of the literature on PSA with a gender perspective reveals that findings on this field are inconclusive, thus more research is needed. The analysis of the results of our study reveals that women judge themselves too harshly. As the literature on PSA does not show great concern for gender issues, some tentative suggestions are proposed to support PSA with gender-awareness sessions. 相似文献
17.
在人际关系,人与社会的关系,民族心态,民族精神以及思维方式等领域,中美文化都表现出不同的文化选择性,形成了不同的主导文化模式。这些不同的文化模式在中美动画片的制作上得到了充分的体现。 相似文献
18.
陈文胜 《集美大学学报(教育科学版》2007,8(4):47-51
中国大陆与台湾虽然政治、经济制度不同,文化与意识形态的价值取向略有区别,两岸对数学课程改革的规范和要求有较大差异,但两岸又毕竟同宗同源,在传统文化上一脉相承,两岸数学教育的联系却非常密切。分析两岸数学课程标准的异同,对我们的数学课程改革有一定的启示和借鉴意义。 相似文献
19.
李艳婷 《绵阳师范学院学报》2009,28(6):82-83,91
从有据可考的中德之间第一次交流,到近现代德国学者对中国文化的两次突出关注,中间历时数百年;而无论是对中国文化的景仰,抑或在十九世纪对中国文化的贬抑,德国人的中国文化视角都与他们当时的思考动态、时代精神密切相关. 相似文献
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中美两国在人权观念上存在着巨大的差异，之所以如此，除了政治、经济方面的因素外，传统文化的影响也不可忽视，本文主要阐述了中美两国不同人权观念所形成的文化根源。 相似文献