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1.
广告不仅是一种商业活动,同时也是文化间交流与传播。而广告语的作用就是发挥广告的特殊性,增加其商业效应。从功能翻译理论对俄语广告语汉译进行初步的探析,依据功能翻译理论归纳总结俄语广告语汉译中常用翻译方法,并对常见的误区进行分析提出相应的解决办法。  相似文献   

2.
科技新闻是一种快捷而广泛的传播科技信息的方式,其汉译也越发显得重要。本文采用奈达的功能对等理论作为英语科技新闻翻译的原则,对在翻译过程中怎样实现功能对等进行了探讨。  相似文献   

3.
广告是扩大产品销售额的重要手段,但英语广告在汉译中必须加以适当的调整才能更好地被中国消费者接受。相对其他产品,科技产品更需要消费者的迅速接受,从而达到立刻占领市场的目的。本文就功能派理论在科技产品商标、口号和广告正文汉译中的运用证明功能派理论是指导科技产品广告汉译的一种有效方法。  相似文献   

4.
作为消费者接触外国化妆品的第一信息,商标的汉语译名对于化妆品在我国市场上的销售起着至关重要的作用。目的论是德国功能主义翻译理论中最重要的理论,该理论主张翻译过程中最重要的是要理清汉译的预期目的和功能。该文试用目的论视角,从剖析外国化妆品商标汉语译名的预期目的和功能着手,探讨外国化妆品汉译的五种可行方法并提出了汉译过程中的三大考量因素。  相似文献   

5.
功能对等理论是语言学家尤金·奈达翻译理论的核心内容,对现代翻译学发展起到了指导性作用。文章从功能对等理论出发,以《菊与刀》两种不同汉译本为例,选取其中两个章节,分别剖析了两种译本是否符合功能对等理论,即译本是否形成了中英两种语言间的功能对等。  相似文献   

6.
浅析公示语汉译英翻译研究   总被引:2,自引:0,他引:2  
随着国际文化交流和经济合作的日益增多,对外宣传日益突显出其在社会生活中的重要地位,公示语作为对外宣传的一种方式,其翻译研究也越来越受到重视.这里以功能翻译理论中赖斯的文本类型翻译理论和弗米尔的目的论为指导,对公示语汉译英翻译研究做了简要探讨,并阐述了公示语的文体特点和语言功能及其翻译实践中的相关翻译策略.  相似文献   

7.
李文娟 《海外英语》2011,(2):117-118
在翻译实践中,作者发现法律术语汉译中对等缺失现象频繁出现,并不可避免。作者首先对法律术语及功能对等理论作了概述,以便让读者对法律术语及功能对等理论有更系统的了解。其次,作者研究了引起对等缺失的原因。最后,作者探讨了功能对等理论在英语法律术语汉译中的应用。  相似文献   

8.
罗丹 《宜春学院学报》2011,33(5):104-105,114
尤金.奈达的著名翻译理论之一是翻译的对等功能,在英语和汉语的互译中,比较级是一种相对具有特殊性的语言成分。本文将通过对奈达之功能对等理论的研究,来探讨英汉翻译中比较级"more than"结构的汉译。  相似文献   

9.
一引言新闻语言在不同国家、不同文化之间的交流中起着极其重要的作用。翻译作为一种语际交流手段,其媒介作用得到了广泛关注。本文从关联理论角度入手,研究了新闻英语汉译的基本关联机制及翻译的策略和方法。首先,阐述关联理论及其对翻译的强大解释力;其次,阐释新闻英语语言特点及关联理论应用于新闻英语汉译实践的理论依据。再次,通过实例详细论证了在关联理论指导下进行新闻英语汉译实践的具体翻译方法与策略,以利于推动英语新闻翻译乃至一般翻译理论与实践的发展。  相似文献   

10.
本文简要介绍了奈达及其功能对等理论,结合笔者的翻译实践着重从词汇和句法两个层面介绍了在英语短篇小说汉译实践过程中为实现英汉两种语言的功能对等而采取的翻译策略及技巧,为更多译者在翻译实践中正确理解和运用这一理论提供借鉴。  相似文献   

11.
汉字倒说     
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。  相似文献   

12.
《海外英语》2007,(5):44-45
It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,  相似文献   

13.
钱生钱!     
我们绝大部分人都同意一件事情——我们喜欢金钱。但是你对金钱的喜欢之情足够到让你创立一份事业么?.财富通常被人忽视,主要在于人们不能真正了  相似文献   

14.
《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.  相似文献   

15.
王菲 《华章》2007,(12):273-273
Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.  相似文献   

16.
The problem on the geometrc inequalities involving an n-dimensional simplex and its inscribed simplex is studied. Aninequality is established, which reveals that the difference between the squared circumradius of the n-dimensional simplex andthe squared distance between its circumcenter and barycenter times the squared circumradius of its inscribed simplex is not lessthan the 2(n-1)th power of n times its squared inradius, and is equal to when the simplex is regular and its inscribed siplex is atangent point one. Deduction from this inequality reaches a generalization of n-dimensional Euler inequality indicating that thecircumradius of the simplex is not less than the n-fold inradius. Another inequality is derived to present the relationship betweenthe circumradius of the n-dimensional simplex and the circumradius and inradius of its pedal simplex.  相似文献   

17.
现在,我们可以没有面包,没有钱,没有房子,没有车子……但我们唯独不能丢失的是高尚的情操,笃定的信念,还有,满满的希望!  相似文献   

18.
裴水妹 《华章》2007,(11):196
Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.  相似文献   

19.
20.
1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…  相似文献   

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