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1.
Much research on public communication campaigns has shown that the negative appeals (e.g. fear, guilt appeals) commonly used may not be effective for encouraging prosocial behaviors, as they can facilitate defensive processing. Self-affirmation theory suggests that self-affirmation may be a useful strategy for mitigating defensive responses to potentially self-threatening messages. This cross-national study explored the effect of self-affirmation on the persuasiveness of a threat appeal message in the context of climate change. An experiment with a 3 (no affirmation versus message-integrated affirmation versus message-separate affirmation)?×?2 (high self-threatening versus low self-threatening message)?×?2 (U.S. versus Korea) factorial design (N?=?225, U.S.; N?=?255, Korea) was employed to test this postulation. The results suggested that self-affirmation has a positive effect on perceived risk, attitude toward message, and intention to engage in environmentally-friendly behaviors, although this effect is limited to high self-threat conditions. Additionally, a statistically significant interaction between self-affirmation and culture was found for the effect on behavioral intention. Finally, message-integrated affirmation manipulation was found to be as effective as message-separate affirmation manipulation. The implications of these findings for public communication campaigns in terms of promoting prosocial behaviors are discussed.  相似文献   

2.
This online experiment integrates confirmation, politeness, and self-determination theories to examine how Veterans evaluate family members’ messages encouraging them to seek behavioral health care. Veterans (N?=?226) evaluated messages manipulated to express high or low levels of acceptance and autonomy support, completed outcome measures (persuasiveness, relational impact, identity management, emotions), and reported on their own reintegration difficulties. Positive associations were found between perceived message acceptance and three outcomes, and perceived autonomy support and two outcomes. Reintegration difficulties were associated with more negative message perceptions. Perceived acceptance and autonomy support also mediated a number of associations between manipulated message features and outcomes, as well as reintegration difficulties and outcomes. Theoretical and practical implications are discussed.  相似文献   

3.
The current study examines the relationships between exposure to partisan political parody, affinity for political humor given a desire to reduce anxiety, and internal political efficacy. Analyzing data from a spring 2013 experiment (N = 269), the results suggest that prior media exposure, an affinity for political humor given the desire to reduce anxiety, and a preference for humor that attacks the opposition are significant predictors of political efficacy. In addition, a three-way interaction between partisan identification, humor type, and affinity for political humor (AFPH)–anxiety relative to the dependent variable of internal political efficacy was significant. In particular, high AFPH–anxiety Republicans who viewed Democrat-directed humor were more likely to feel politically efficacious. The significance of the findings is discussed along with suggestions for potential theoretical mechanisms that can guide future academic research on the democratic impacts of politically entertaining media.  相似文献   

4.
With the ratification of a new constitution in Afghanistan in 1964, freedom of expression was allowed and a number of independent newspapers emerged, among them the first satirical periodical, Tarjomān or Interpreter. This paper explores Tarjomān's contribution to satire in Afghanistan, a critical genre in a closed society. Tarjomān not only published satirical pieces in traditional forms, but also introduced new forms, especially political cartoons and satirical fiction. It transformed old forms for new sociopolitical needs, changing the status of satire from mere mockery to high art and making it a political tool. This was mainly due to the artistic and political skills of its founders, Nawin and Bashir. As well, satire found its closest connection with politics in modern times in Tarjomān.  相似文献   

5.
This study focuses on the perceived effectiveness of political satire. A pair of experimental studies using original satirical works offer findings for audience perceptions regarding two types of satire, juvenalian and horatian, compared to traditional opinion-editorial argumentation. The two studies produced replicable findings that indicate clear perceptions of persuasive intent associated with both types of satire, and horatian satire ranking lower than traditional opinion-editorials in perceived message strength and perceived influence on self.  相似文献   

6.
This study uses meta-analysis to compare the persuasive effects of metaphorical and literal messages and assess various theoretical explanations for the relatively greater persuasiveness of metaphor. The meta-analysis includes studies from 2001 to 2015 that use various message formats and topics. Results indicate an overall effect size of r = 0.09, p < .001, 95% CI [0.06, 0.12], which supports the conclusion that metaphorical messages are more persuasive than literal messages. Moderator analyses indicate differences in effect sizes based on metaphor target familiarity, message topic, and message format. A meta-regression using the theoretical moderators indicates that message format was the strongest predictor of variation in effect size. This study provides implications related to the theoretical mechanism behind the greater persuasive effects of metaphor.  相似文献   

7.
Anti‐drug media campaigns have changed the drug‐consumption behaviors of high sensation seekers in part through a campaign strategy called SENTAR. This strategy relies largely on high sensation value messages, which contain structural and content features that elicit sensory, affective, and arousal responses. To learn more about the persuasiveness of high sensation value ads, this investigation focused on the processing of anti‐heroin PSAs by 200 young adults. Of specific interest was the influence of perceived message sensation value on three types of processing (argument‐based, narrative, and sensory), two affect variables (sympathetic distress and stimulated excitation), and anti‐heroin attitudes. Sensation seeking was examined as a moderator of these effects. In general, sensation seeking moderated the effects of perceived message sensation value and sensory processing on sympathetic distress and anti‐heroin attitudes. Additionally, high sensation seekers’ anti‐heroin attitudes were largely influenced by narrative and sensory processing, while low sensation seekers’ anti‐heroin attitudes were relatively unaffected by the anti‐heroin ads.  相似文献   

8.
Using a pretest–posttest and delayed recontact experimental design with a national sample, this study examines shifts in U.S. public attitudes about Syrian refugees after watching a topical satirical news segment on Full Frontal with Samantha Bee, compared with a CNN news segment. To investigate synergistic effects between satire and news, the design varied whether the news and comedy segments were viewed alone or in sequence (news before comedy or comedy before news). The results show that all four treatments (news only, comedy only, news-comedy, comedy-news) significantly increased support for refugees from pretest to posttest, and these effects were maintained after a 2-week delay. However, the effects were significantly greater in the three comedy conditions relative to news only. Finally, a serial mediation analysis demonstrated that perceived entertainment value is a positive mediator of comedy’s persuasive effects and serves as a buffer against negative indirect effects through message discounting and argument quality.  相似文献   

9.
The current study assesses the effect of exposure to diverse comedy types, measuring the differential impact of other-directed hostile humor and self-ridicule on feelings toward John McCain. Specifically, the analyses use experimental data collected in 2009 to compare the differential impact of viewing a video clip of John McCain's playful self-satire on Saturday Night Live with the effects of exposure to the more aggressive, judgmental, other-directed hostile humor of Stephen Colbert. The results suggest that viewers cool toward McCain after exposure to Stephen Colbert's other-directed hostile humor. Additional analyses show that the effect of exposure to varied types of political humor is direct and relatively impervious to moderation by political partisanship. Implications of the findings and their ability to help researchers understand the differential influence of varied comedy message types on political evaluations and attitudes is discussed.  相似文献   

10.
Media scholars often warn against inferring effects when examining media content because message meaning depends on the interpretations of message receivers. Unfortunately, typical message receivers and trained coders conducting content analyses are likely to perceive messages differently because of varying perspectives and processing strategies. Accordingly, this study examined the extent to which trained coders and untrained message receivers converged in their coding of print-based alcohol advertisements. Results from a traditional content analysis of 40 randomly selected print alcohol ads using two sets of trained coders were compared with results from a receiver-oriented message analysis, which used typical message-receivers (n?=?520) as coders. Significance tests indicated that message receivers and trained coders disagreed frequently-often dramatically-on virtually all types of content. Of particular interest, message receivers tended to perceive more frequent portrayals of underage individuals, more appeal to underage drinkers, more frequent sexual connotations, more frequent messages that encouraged drinking a lot of alcohol, and fewer moderation messages. The results demonstrate that potential differences in processing strategy and perspective between trained coders and message receivers can lead to very different conclusions that have implications for the understanding of message effects.  相似文献   

11.
《Communication monographs》2012,79(3):204-216
The cognitive-functional model of discrete negative emotions and attitude change (CFM; Nabi, 1999) attempts to bridge the theoretical gap between “emotional” and “rational” approaches to persuasion by focusing on how emotions motivate attention to and processing of persuasive messages. As a first test of the CFM, this study explored the effects of 2 emotions, anger and fear, and 2 levels of expectation of message reassurance, certainty and uncertainty, on attitudes toward domestic terrorism legislation. Results supported a main effect for emotion type, suggesting that anger promotes deeper information processing than fear, and a main effect for reassurance certainty level, with uncertainty promoting deeper information processing. The expected interaction between emotion type and reassurance expectation level was not found. Implications of these findings for the model and persuasion research generally are discussed.  相似文献   

12.
Although a growing number of studies are examining the relationship between Internet use and political participation, varying study characteristics make the overall effect size difficult to estimate. Using a meta-analysis, we estimated the mean effect size and tested whether the effect size was influenced by study characteristics. Data for this meta-analysis were derived from 56 papers reporting 63 independent studies. Results revealed that Internet use had a weak relationship with political participation (rc?=?.22). Moderator analyses demonstrated that type of Internet use, Internet use measure, Internet use for news, type of political participation, sample origin, and survey year significantly moderated the relationship between Internet use and political participation. For instance, Internet use including news (rc?=?.27) had a significantly stronger relationship with political participation than did Internet use excluding news (rc?=?.19). European samples (rc?=?.27) had the largest mean correlation followed by North American samples (rc?=?.23) and Asian samples (rc?=?.18) in decreasing order of strength of relationship. The theoretical and methodological implications of the findings are discussed.  相似文献   

13.
Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed.  相似文献   

14.
Although late-night comedy and satirical news programs like The Daily Show have been recognized as important sources of political information, prior research suggests that viewers gain only a limited amount of political knowledge from watching these programs. Drawing from uses and gratification theory and extant research on political information processing, this study examines whether learning from The Daily Show depends on whether viewers orient to the message as news or as entertainment. Results from an online experiment suggest that viewers who orient to a segment from The Daily Show as news or as a mix of news and entertainment invest more mental effort and subsequently learn more than viewers who have a purely entertainment orientation. Further, among viewers with a purely entertainment orientation, providing them with an explicit informational-processing goal increases the amount of mental effort and learning relative to viewers who are given no explicit viewing objective.  相似文献   

15.
This project integrates a uses and gratifications perspective into the study of political satire, to explore the reasons why young people prefer (or avoid) political satire programming, and to understand how viewing and avoidance motivations relate to political and psychological constructs. Results indicate that respondents who prefer political satire report watching for the humor, to learn about current events, because they see it as unbiased, to make news fun, and to contextualize the news. Analyses also reveal significant differences in the demographic and psychological profiles of respondents who watch (and avoid) political satire for different reasons.  相似文献   

16.
The present work examines the role of source vs. content cues for the confirmation bias, in which recipients spend more time with content aligning with preexisting attitudes. In addition to testing how both source and content cues facilitate this biased pattern of selective exposure, the study measures subsequent attitude polarization. An experiment (N?=?120) presented messages with opposing political stances, associated with unbiased or slanted sources. Software tracked selective exposure in seconds, and attitudes were measured before, immediately after, and two days after message exposure. Further, information processing styles were assessed. The confirmation bias emerged regardless of source quality. Information processing styles moderated the confirmation bias as well as selective exposure to messages from unbiased vs. slanted sources. Selective exposure reinforced attitudes days later.  相似文献   

17.
Academic appraisals of Seinfeld frequently criticize the series as apolitical or as advancing a nihilism that threatens contemporary American society. I counter that the show is better understood as a political satire that advances a robust democratic discourse predicated on inefficiency, leisure, and excessive talk. I argue that Seinfeld's discourse provides a vision of hope for democratic interaction predicated on the commonality of vices rather than a collapse into fascism or the disciplining of rhetoric by presumably higher moral standards.  相似文献   

18.
Drawing upon the theory of networked gatekeeping, this study describes how citizens engage in Twitter conversations with journalists and illustrates the power dynamic between traditional gatekeepers (journalists) and the gated (news audience). The power dynamic is discussed along four attributes of the gated—political power, information production ability, relationship with gatekeepers, and information alternatives. Results show that citizens interacted with gatekeepers by sharing information/opinion, social chats, and self-serving promotion of individual opinions and agendas. Politically active citizens interacted more often with journalists who share similar ideology. The citizens have varying degrees of political power, reflected by their different levels of involvement and influence in political discourse online. The implications for gatekeeping are also addressed.  相似文献   

19.
《Communication monographs》2012,79(4):457-478
ABSTRACT

High-choice media environments allow people to cocoon themselves with like-minded messages (confirmation bias), which could shape both individual attitudes and perceived prevalence of opinions. This study builds on motivated cognition and spiral of silence theory to disentangle how browsing political messages (both selective exposure as viewing full articles and incidental exposure as encountering leads only) shapes perceived public opinion and subsequently attitudes. Participants (N?=?115) browsed online articles on controversial topics; related attitudes and public opinion perceptions were captured before and after. Multi-level modeling demonstrated a confirmation bias. Both selective and incidental exposure affected attitudes per message stance, with stronger impacts for selective exposure. Opinion climate perceptions mediated selective exposure impacts on attitudes.  相似文献   

20.
The studies reported in this article examined the influence of context-induced and ad-induced affect on online (real time) and offline (memory-based) judgments in the context of disease (hepatitis B) prevention advertising among college students in Taiwan. An experiment with three between-subject factors – the source of affect (context-induced versus ad-induced), the valence of the affect (positive, neutral, or negative), and the timing of evaluation (online versus offline) – showed that both context-induced and ad-induced affect influenced online ad effectiveness but through different mechanisms. Context-induced affect influenced ad effectiveness through changes in processing strategies. Ad-induced affect influenced responses to the ad and the advocated health issue through either an affect as information mechanism or an affect priming mechanism, depending on the processing strategies triggered by context-induced affect. For offline judgments, ad-induced affect but not context-induced affect influenced ad and issue-related evaluations, because the former was more relevant to the advocated issue and thus more likely to be retrieved from memory when viewers evaluated the issue.  相似文献   

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