共查询到20条相似文献，搜索用时 31 毫秒
1.
Patrick Gallagher 《Publishing Research Quarterly》2007,23(2):137-140
Until 50 years ago the purpose of publishers in Australia was to act as distributors for overseas companies, mainly British.
From 1970 onwards a local publishing industry began to develop, taking advantage of the greatly increased investment by publishers
in distribution systems to service the “closed market.” In 1991 the “30-day rule” was introduced, leading to an increased
amount of local printing of overseas titles, and a growing number of rights purchases of overseas-published books. The pros
and cons of “separating out” Australian rights are addressed in this paper. 相似文献
2.
James Lichtenberg 《Publishing Research Quarterly》2011,27(2):101-112
The forces for change in the 600 hundred-year history of book publishing have never been more powerful and fundamental than
in 2011. Barely 12 months ago, what publishers viewed as “innovation” was the creation of digitized versions of physical books
to be ‘consumed’ on e-reading devices. As 2011 begins, that change is largely regarded as accepted business practice, and
the edge of “innovation” is moving in more complex directions. Publishing finds itself in the midst of a ‘phase shift’ from
the scarcity model of print to a complex, new world of digital abundance. The dimensions of change, moreover, its speed, and
its extent are still unknown. While book publishing begins with the creative work of authors, digital technologies are turning
the business models inside out. Among the forces for change acting on book publishing, this article examines several phenomena
that are working their way in from the edge to the center of the industry, including complex interwoven considerations around
container, context, and customer. 相似文献
3.
Experimentation and Innovation in U.S. Publishing Today: Findings from the Book Industry Study Group
Michael Healy 《Publishing Research Quarterly》2008,24(4):233-239
In February 2008 the Book Industry Study Group (BISG) conducted a survey of U.S. publishers to determine the extent of technology-driven
innovation and experimentation. The survey findings were published alongside a set of 10 case studies in May 2008 as “From
experimentation to innovation in the digital age—case studies from the North American Book Industry 2008”. This article, written
by Michael Healy, Executive Director of the BISG, summarizes the circumstances that led to the survey and shares the key findings. 相似文献
4.
Joseph J. Esposito 《Publishing Research Quarterly》2011,27(1):13-18
The migration from print books to ebooks is more than a change of format; it is also the first step in an ongoing process,
whose final outcome is hard to predict. Ebooks are likely to lead to a restructuring of the industry by enabling cross-border
commerce. This in turn is likely to lead to difficult disputes over territorial rights. It appears probable that these disputes
will be resolved by an assertion of the dominance of the American market and the publishers that already serve it well, as
authors are likely to place their rights with practitioners in the largest markets. This in turn will lead to the acquisition
of many smaller “national” publishers, which cannot compete on a world stage with truly global publishers. But rather than
simply becoming sources of editorial product for American-based global marketing machines, smaller publishers operating in
different regions will respond through innovation, both in product design (attempting to do electronically what cannot be
done in print) and in developing new marketing plans that the giant publishers would be indisposed to pursue. 相似文献
5.
Annie Galvin Teich 《Publishing Research Quarterly》2008,24(4):261-266
Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects.
Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and
“new” marketing where customers and prospects are also creators of content and key messages in response to their individual
experiences. Whether companies decide to participate in the online conversation or not, they and their products are being
discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company
blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity. 相似文献
6.
Fred Kobrak 《Publishing Research Quarterly》1988,4(4):15-21
Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence 相似文献
7.
Cristina Mussinelli 《Publishing Research Quarterly》2002,17(4):32-46
Conclusion: What is the future for Digital Publishing? It is very difficult to understand the real value of all the different business models that have been introduced to the market
in this very chaotic and evolving arena. The recent disillusions with the Internet and the “new economy” downturn have also
made the publishing industry very cautious of investing in new business ventures. Many new projects have been suspended or
postponed because they were based only on estimated or assumed online revenues. Meanwhile, very real operating expenses far
exceeded original estimates or start-up budgets while sources of revenues remained elusive.
On a more positive note, inside all the major publishing houses there is a stronger knowledge of the importance of creating
a digital content database. Traditional publishers are learning that their intellectual property and editorial content can
be used for many different products and delivered in many different media. Probably in the next months one of the big strategic
issues will be the integration between the traditional print on paper products as the viable revenue model with all the other
digital media in development. Finally, the questions remains how the market will accept as well as pay for content in different
digital formats? 相似文献
8.
Tracey Armstrong 《Publishing Research Quarterly》2012,28(1):23-26
The impact of evolving technology on those who create content and those who use it has raised many interesting copyright-related
challenges that legislators, copyright experts, authors, publishers and licensing organizations around the world are looking
to address. Several international initiatives underway highlight the evolving global copyright landscape, including a report
commissioned by the UK government calling for the creation of a “Digital Copyright Exchange.” Through such international efforts—and
through the content licensing experience of collective management organizations—the best solutions to the copyright challenges
of our time can deliver efficiency to everyone involved. 相似文献
9.
An XML-first workflow provides a framework that will empower publishers to move from a print-centric to a content-centric
creation process, freeing them to find new and creative ways to present content to the world, to connect with readers in new
ways. XML is far more than a production workflow—it is the medium that will allow publishers to deliver their message most
effectively, and will enable a rapid and necessary evolution in the way publishers manage and disseminate an author’s content. 相似文献
10.
This article discusses the ability of publishers to “pass through” a depreciation of the U.S. dollar by increasing the prices
of foreign academic journals. A dollar depreciation is analyzed as a decrease in the supply of foreign academic journals.
The price elasticities of demand and supply are defined and illustrated. The relative strengths of the price elasticities
are shown to determine the amount of “pass through” and the distribution of the burden of a dollar depreciation between the
buyers and the publishers.
W. William Woolsey received his Ph.D. in economics from George Mason University in 1987. A Bruce Strauch is associate professor
of law and economics at The Citadel. He received his J.D. from University of North Carolina at Chapel Hill. 相似文献
11.
Annette Beetz 《Publishing Research Quarterly》2008,24(2):129-132
This paper gives an overview of how publishers can market their digital content to potential customers in the book trade and,
especially, in other, corporate and non-trade markets. It conveys why for example corporate customers and brands will be attracted
to the multiple options publishers’ digital content can offer them to further build their brand and serve consumers’ interest
in return. Publishers should be aware of different models to design content deals and of the issues that need to be addressed
while negotiating. The paper provides thorough summaries of all questions that must be solved on both ends, with respect
to resource, pricing, contract, legal and technical issues, etc. and is thus a very helpful source to begin with. 相似文献
12.
Business opportunities in international markets are largely determined by accessibility, transparency, and legal frameworks
fair to all parties concerned. Arab book markets in principle offer a tremendous potential with more than 300 million readers
sharing one common language. Besides unsolved censorship issues, problems with money collection, and differing regulations,
however, the lack of a uniform book distribution system is the most critical hurdle for the development of a common Arabic
book market. Most importantly, there is no comprehensive database containing accurate content briefs, background information
on authors, ISBN numbers, and publisher company information as well as all relevant commercial data such as book prices, weight,
logistics terms, and availability. Authors and publishers are hard hit as they often need to organize book transportation,
delivery, and invoice collection on their own. At present, “selling book fairs” in the Arab world—with the exception of Abu
Dhabi International Book Fair—present themselves as crowded book bazaars rather than executive meeting points. The authors
of the article, however, are anticipating change: New distribution initiatives will soon interlink regional Arabic markets
and create unique growth and profit opportunities. 相似文献
13.
Hamedi M. Adnan 《Publishing Research Quarterly》2011,27(3):268-276
Photocopying of reading materials, especially from holdings in libraries is common practice among Malaysian university students.
It is unusual to find a student not making photocopies from books or journals. Photocopying machines are easily found in the
campus, especially in the libraries with full cooperation from the machine operators. This article will discuss the copyright
law in Malaysia with regard to photocopying practices, especially on the controversial term of “fair use” or “fair dealing”
as stated in the act. The second part relates to the main findings from a survey conducted in 2009 about photocopying among
university students, and the last part provide alternatives available to publishers on ways to control and to overcome this
problem. 相似文献
14.
Mark Bide 《Publishing Research Quarterly》1999,15(3):6-11
Much value is added by people who are not directly employed by publishers. Publishers are classic “virtual organizations.”
Their functions and the distributed nature of their performance are poorly supported by publishers’ information technology
infrastructure.
Address for correspondence 相似文献
15.
我国出版企业数字出版盈利模式研究评析 总被引：2，自引：0，他引：2
在数字化大潮中,寻找适合自己的盈利模式是出版企业发展数字出版的突破口。通过对数字出版盈利模式内涵与出版企业数字出版盈利模式现状研究文献的探讨,发现受众需求、数字产品(服务)、销售渠道和利润获取是数字出版盈利模式的四个核心要素。 相似文献
16.
数字出版产业的崛起在一定程度上撼动了科研图书馆的传统竞争优势。为促进科研图书馆与数字出版商协同发展,中国科学院国家科学图书馆打造了"全产业链"式融合共生策略:在产业链上游,开展面向数字资源长期保存协议与专题特色数字资源库的内容合作;在产业链中游,开展面向参与OA出版与数字出版生产性服务外包的技术合作;在产业链下游,开展面向提供数字出版增值服务的市场合作。以其为范本,我国科研图书馆可通过数字资源共建共享,加快建设统一的数字资源开发与利用规范,建立旨在保障数字版权利益相关者权益的数字资源市场化交易模式,实现科研图书馆与数字出版商的包容联动式发展。 相似文献
17.
Brian F. O’Leary 《Publishing Research Quarterly》2011,27(3):211-219
The way we think about publishing is unduly governed by the nature of the container—the physical book. Although demand for
digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use. As a
result, context is truncated or excluded, reducing the degree to which content can be discovered and consumed. At the same
time, content abundance places pressure on publishers to find new and more effective ways to market content products. To address
these several challenges, publishers should revise their content workflows to develop and maintain context throughout the
publishing process. 相似文献
18.
Mike Shatzkin 《Publishing Research Quarterly》1999,15(3):95-99
The rhythm of publishers’ marketing efforts is dictated by an entirely outmoded historic model of publication of seasonal
lists. Publishers should recognize that market conditions that drove this cycle are long gone and adjust to the realities
of the 1990s. Properly used, many of today’s technology tools can assist publishers in building and exploiting the “communities
of interest” that are the stock-in-trade of every book marketer.
Mike Shatzkin is co-chairman of the VISTA Editorial Board. His Idea Logical company produces content for Sportsline USA web
sites. Address for correspondence 相似文献
19.
Robert W. Clarida 《Publishing Research Quarterly》2009,25(4):199-204
Publishing agreements have long operated with certain assumptions about what books are and what publishers do. These assumptions
are increasingly at odds with the new technological forms in which books are created and marketed, from e-books and Kindle
2 read-aloud works to so-called “vooks” that incorporate on-demand streaming video and other internet-based features in conjunction
with hard copy books. Publishers’ contracts need to be re-thought in light of these changed circumstances. Specifically, publishing
contracts today should focus on the activities in which the publisher may engage, and not the form in which the work may be
presented, a point that was made clear several years ago in the Random House v. RosettaBooks litigation. In defining these
activities, contracts should track the language of the exclusive rights enumerated in §106 of the Copyright Act. Finally,
to the extent that books are becoming “audiovisual works” publishers may be able to shift to a work-made-for-hire model for
obtaining ownership, rather than relying on grants from individual authors. 相似文献
20.
Zhensheng Hao 《Publishing Research Quarterly》2008,24(1):22-26
Publishing belongs to the information content industry in essence, where “the content is the king, the brand brings success”.
Whether the content of the publication is appealing, accessible, attractive and influential depends on its cultural content.
That is why we pay special attention to the research on cultural quality in relation to online publishing technology and information
systems transmission. This article presents an in-depth research on this issue from three aspects: why should the research
on cultural quality be emphasized; how to understand culture and cultural quality; what are the principles and conditions
to form the cultural quality. 相似文献