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1.
A hypothetical path model investigated how viewing U.S. television would be associated with feelings of relative deprivation among Asians. The South Korean survey data (N = 352) revealed that viewing U.S. television was associated with estimates of Americans' affluence, and the estimates were in turn associated with dissatisfaction with Korean society. The Indian survey data (N = 333) showed that viewing U.S. television was directly associated with both dissatisfaction with personal life and dissatisfaction with Indian society. The findings suggest that people in both countries may universally experience perceptions of relative deprivation associated with U.S. television consumption.  相似文献   

2.
American television programs have been criticized for being filled with images endorsing capitalist consumerism and for being weighted toward the upper middle classes. This study proposed that heavy viewing of these distorted representations may culminate in decreases in viewers' life satisfaction. A path model investigated this supposition, based on material value and social comparison perspectives. Surveys were administered to 225 adults in a northeastern town in the United States, and the data were subjected to path analysis. The findings of this study suggest that heavy television viewing may be associated with material value, estimates of other people's affluence, and perceived gaps between the self and others in material affluence. Of importance, the findings also suggest that the perceived gaps between the self and others may be associated both with dissatisfaction with personal life and dissatisfaction with current social equality, whereas material value may be associated only with dissatisfaction with personal life.  相似文献   

3.
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction.  相似文献   

4.
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed.  相似文献   

5.
This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing.  相似文献   

6.
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship.  相似文献   

7.
This study investigated implications of viewing The Biggest Loser, NBC’s popular reality television show. Using online survey data collected from 613 participants, results suggest that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control is positively associated with audience members’ exercise behavior, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. This study offers evidence that health-related reality television might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthy lifestyles.  相似文献   

8.
If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers.  相似文献   

9.
10.

Familial control of television viewing in light of the introduction of the videocassette recorder (VCR) was examined by: asking sets of parents and children about their use of VCRs and television, determining differences in these perceptions, and relating family demographics to use and control. In‐home interviews with 110 families found agreement on who chooses the programs to be watched. Some differences were noted, however, between parents’ and children's perceptions of how the viewing situation is controlled.  相似文献   

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12.
Over the last few years, the number of television dating shows has increased exponentially from 2 to over 28 during the period of 2000 to 2002. The purpose of this study was to examine demographic variables, personality characteristics, and attachment styles of individuals who view television dating shows. Furthermore, motives for viewing television dating shows and viewers' responses to the content were examined. A convenience sample of 601 participants, including 413 who watch television dating shows, were solicited to complete the Internet-mediated study. Results revealed significant demographic differences between the two groups and demographic variables were associated with specific television viewing practices. An exploratory factor analysis revealed three motives for viewing television dating shows: excitability, social learning, and escape. Sensation-seeking, attachment style, and motives for watching television dating shows were predictive of viewing practices. These findings suggest that viewing television programming such as dating shows may be a viable source of arousal for sensation seekers. Both theoretical and applied implications of these findings are explored.  相似文献   

13.
This study aimed to explore the relationships between overall and romantically themed television viewing and adolescents' expectations of a romantic partner. A sample of 428 15- and 76-year-olds from Belgium rated the importance of physical attractiveness and a pleasant personality in a romantic partner. Results show moderate but significant associations for overall television viewing, after background variables and the quality of other relationships were accounted for. These associations are unrelated to direct experience and the perceived similarity of televised portrayals. Discussion focuses on the need for continued research in this area and on the role of direct experience.  相似文献   

14.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait.  相似文献   

15.
The purpose of this study was to determine whether emerging adults use relationship television to form their expectations for sexual interaction in romantic relationships. Considering emerging adulthood is a unique period of development providing opportunities to experiment with adult identities, and relationship television contains multiple consistent messages about gender roles in sexual relationships, we questioned whether emerging adults’ relationship television viewing may be related to their sexual expectations in relationships. Our findings indicated women's relationship television viewing was associated with expecting more sexual interaction in their relationship. Men's sexual expectations were moderated by perceived realism. Men who watched more relationship television, and perceived that television to be less realistic, reported expecting less frequent sexual interaction.  相似文献   

16.
The present investigation applies cultivation theory to describe the role of viewing Grey's Anatomy on patients' predispositions. Results demonstrate that heavy viewers of Grey's Anatomy perceive this program to be credible. Credibility was positively associated with a perception that real-world doctors are courageous. A direct association did not emerge between Grey's Anatomy viewing and a perception that doctors are courageous, although an indirect effect emerged, mediated through credibility. A positive association emerged between perceptions that doctors are courageous and patient satisfaction. Results are discussed with an emphasis on the role of entertainment programs in cultivating patients' predispositions about medical doctors.  相似文献   

17.
This study explored responses to Monk, a television series about a detective with obsessive compulsive disorder (OCD), from the perspective of parasocial relationships and the influence of presumed influence model. Series fans completed an online survey. A stronger parasocial relationship to Monk was associated with lower OCD stereotypes and less desired social distance from people with OCD. Perceived influence of Monk on respondents' own and others' attitudes toward OCD was related to behavioral and psychological outcomes, including willingness to seek and disclose mental health treatment and perceived self-esteem benefits. Different patterns were observed based on experience with mental illness and with OCD specifically.  相似文献   

18.
The purpose of this study was to examine the relationship between exposure to sexual music videos and young people's sexual attitudes (i.e., premarital sexual permissiveness and endorsement of the sexual double standard). Items gauging exposure to 75 music videos ranging in sexual explicitness were used to measure sexual video viewing among a sample of 266 undergraduate students. As expected, exposure to more sexually explicit music videos was associated with more permissive attitudes toward premarital sex and stronger endorsement of the sexual double standard, regardless of gender, overall television viewing, and previous sexual experience. Implications of these findings and suggestions for future research are discussed.  相似文献   

19.
Applying the postulates and methodology of the universal value structure theory articulated by Schwarrs and Bilsky (1987, 1990) to mass communication, this study employs value type analysis to investigate how respondents' cultural background and television viewing habits are related to their perceptions of the importance of value types and to individualistic or collectivistic value structures. In this study, we found significant relations between television program genres viewed and individualist, collectivist, and mixed value types. The findings indicate that-throughout individualist, collectivist, and mixed value types-television program genre usually serves as a stronger predictor of value type importance than do demographic variables.  相似文献   

20.
A random telephone survey (N = 255) of Washington state parents of children between the ages of 2 and 17 assesses parents’ reported patterns of interaction with their children regarding television, along with parental viewing habits and perceptions of television content. Demographic differences in mediation and coviewing patterns, as well as parental attitudes toward television, are explored, and explanations for these differences are considered. It is concluded that education is a weak predictor of mediation levels, single parents do not differ from dual parents in attitudes about television, and that the negative relationship of income to positive mediation and use of television as a babysitter is related more to overall viewing patterns and environmental constraints, rather than to attitudinal differences. It is suggested that demographics hold little value jar explaining why and how parents hold particular attitudes or engage in particular behaviors relevant to television and parenting.  相似文献   

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