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Although owned media formats that pursue brand-policy objectives have been receiving considerable attention in industries since the beginning of the millennium, virtually no research results are available about their conceptual background and strategic management. Using total interpretive structural modeling, this study examines two research questions: (1) Which success factors for the evolving brand-owned media concept can be identified? (2) How can these factors be systematized in terms of interrelations and hierarchies? Results indicate that the success of brand-owned media depends on a complex interrelation of eight factors. Content-centric factors such as content quality and the non-advertising character of brand-owned media are most important for creating relevant content and for achieving media success in terms of reach and frequency. In contrast, brand strength is not regarded as a precondition of brand-owned media success but rather as a result. 相似文献
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Marco Briziarelli 《传播与批判/文化研究》2013,10(3):195-210
The author claims that neoliberal discourse plays “hide and seek” with the state, which appears at the same time absent and present, negated, and necessitated. In order to test its limits, the paper historicizes such discourse by engaging with the Italian case. More specifically, this study examines the most representative figure of Italian neoliberalism, former prime minister and media tycoon, Silvio Berlusconi, and his ambiguous relationship with the state. Drawing on Marx and Gramsci's conceptualization of the state, the paper sheds light on the Italian context as well as the more general characteristics of the neoliberal state. 相似文献
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This study examined college students' use of online media for political purposes in the 2008 election. Social media attention, online expression, and traditional Internet attention were assessed in relation to political self-efficacy and situational political involvement. Data from a Web survey of college students showed significant positive relationships between attention to traditional Internet sources and political self-efficacy and situational political involvement. Attention to social media was not significantly related to political self-efficacy or involvement. Online expression was significantly related to situational political involvement but not political self-efficacy. Implications are discussed for political use of online media for young adults. 相似文献
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John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
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Ron Tamborini Robert J. Lewis Sujay Prabhu Matthew Grizzard Lu Wang 《Communication Research Reports》2016,33(3):177-187
Previous research suggests that media featuring exemplars of specific altruistic motivations can make those motivations more accessible in viewers’ minds. The present study extends this research to also examine egoistic motivations. We (a) developed a coding scheme to examine how frequently exemplars of altruistic and egoistic motivations appear in media content, (b) developed an intuitive motivation-affect misattribution procedure to measure the accessibility of altruistic and egoistic motivations, and (c) examined whether exposure to media content portraying specific motivations makes those motivations more accessible in audiences. The findings are discussed in terms of the model of intuitive morality and exemplars. 相似文献
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Jonathan Naveh 《Journal Of Archival Organization》2018,15(3-4):121-132
AbstractThis essay broadly analyzes the history and current state of media archival education through a case study of two graduate degrees previously and currently offered at UCLA: the interdepartmental Moving Image Archive Studies (MIAS) MA degree and the MLIS degree with specialization in Media Archival Studies. 相似文献
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Timothy A. Gibson 《Journal of Applied Communication Research》2013,41(2):125-132
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces. 相似文献
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Thomas Hess 《媒体管理杂志》2014,16(1):3-8
The current understanding of a media company is based on the idea of a publisher or broadcaster producing or aggregating, bundling, and distributing content. In this scenario, the content creation mainly is done by professionals. However, with the advent of mobile devices and ubiquitous Internet access, users have been enabled to produce content themselves. This gave rise to a new form of media companies: the platform operators, who aggregate, manage, and distribute user-generated content. Based on a historical summary, this article delineates the characteristics of this new approach of content distribution, draws comparisons to the traditional media companies, derives implications for the media markets, and provides a definition for the term media company that is valid in both the online and offline world. 相似文献
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Phil Chidester 《Mass Communication and Society》2013,16(1):98-114
An impressive body of research on the subject suggests that the seeds of the sublime experience are rooted either in the aesthetic qualities of the viewed object or in the cultural and contextual characteristics of the viewing subject. In this article, I contend that sublimity is, rather, the product of the relationship between subject and object, a relationship that defies representation and therefore provides the “excess of experience” that is the hallmark of the sublime encounter. Turning to ESPN's Streetball: The AND 1 Mix Tape Tour as evidence, I conclude that mediation as a process invites sublimity in audiences by immersing the viewer in the “transcendent simultaneity” of subjectivity and objectivity. 相似文献
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Claudia Kozman 《Journalism Practice》2017,11(6):777-797
This study explored frames in the coverage of the steroids issue in baseball through a content analysis of traditional and new media. Using issue-specific and generic frames, it proposed a hybrid measurement tool that combines both approaches. Findings of the principal component analysis indicate the media framed the steroids issue primarily in terms of conflict and policy. Significant differences emerged between traditional and new media, on the one hand, and between the news and sports media, on the other. Besides these frames, the media also presented the steroids story as a public opinion and morality issue, using organizational officials, the public, and the media to convey these frames. 相似文献
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