共查询到20条相似文献，搜索用时 656 毫秒
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John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
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Fears exist that social media use by news media and journalists may affect basic journalistic tenets such as objectivity, gatekeeping, and transparency. As a result, more and more news media organizations are issuing guidelines to manage employee use of social media. In this article we discuss the complex relationship of a selection of market-leading news media organizations with prescribed use of social media. Applying content analysis to 12 existing social media guidelines, we elaborate on the various types of rules linked with the basic principles of journalism. A key intention of this research is to provide insights for media management and journalism scholars to better understand the use of social media by journalists and the implementation of guidelines by media organizations. More practically, this article can aid media organizations who are shaping their own set of rules regarding use of social media by their staff. 相似文献
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<正>作为新一代互联网应用的标志,流媒体技术在近几年得到了飞速的发展。流媒体是以流方式在网络中传送音频、视频和多媒体文件的媒体形式,流媒体服务器是流媒体应用系统的基础,是运营商向用户提供视频服务的关键平台。流媒体技术主要包括对媒体内容进行采集、缓存、调度和传输播放,通过建立 相似文献
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Elizabeth Shimer Czech-Beckerman Ken Dancyger Donna L. Halper William Hawes Robert L. Hilliard John R. Hitchcock 《Communication Booknotes Quarterly》2013,44(4):85-87
MANAGING ELECTRONIC MEDIA by Elizabeth Shimer Czech-Beckerman (ISBN 0-240-80072-9, 95 pp.) BROADCAST WRITING: DRAMAS, COMEDIES AND DOCUMENTARIES by Ken Dancyger (ISBN 0-240-80054-0, 102 pp.) FULL-SERVICE RADIO: PROGRAMMING FOR THE COMMUNITY by Donna L. Halper (ISBN 0-240-80083-4, 103 pp.) RADIO MUSIC DIRECTING by Donna L. Halper (ISBN 0-240-80081-8, 100 pp.) TELEVISION PERFORMING: NEWS AND INFORMATION by William Hawes (ISBN 0-240-80056-7, 94 pp.) THE FEDERAL COMMUNICATIONS COMMISSION: A PRIMER by Robert L. Hilliard (ISBN 0-240-80101-6, 115 pp.) SPORTSCASTING by John R. Hitchcock (ISBN 0-240-80062-1, 106 pp.) SATELLITE TECHNOLOGY: AN INTRODUCTION by Andrew F. Inglis (ISBN 0-240-80078-8, 110 pp.) ELECTION COVERAGE: BLUEPRINT FOR BROADCASTERS by Carla B. Johnston (ISBN 0-240-80088-5, 105 pp. TV NEWS ETHICS by Marilyn J. Matelski (ISBN 0-240-80089-3, 79 pp.) DAYTIME TELEVISION PROGRAMMING by Marilyn J. Matelski (ISBN 0- 240-80087-7, 82 pp.) ELECTRONIC NEWS GATHERING: A GUIDE TO ENG by Robert B. Musberger (ISBN 0-240-80079-6, 80 pp.) 相似文献
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<正> 中国华艺广播公司于2001年11月1日开通了国际互联网网站(chbcnews.com),2002年11月1日又在网站的WEB服务器上安装了Windows Media编码器7,实现了网上实时广播。由于Windows Media编码器7是免费的,可以到微 相似文献
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This paper identifies the significant ethical challenges expressed by journalists and editors working in media companies in the city of Hyderabad, India. Keeping those dilemmas and challenges in mind, the authors propose economist and Noble laureate Amartya Sen’s capabilities approach as a theoretical outline for the development of future journalism ethics curricula. The major challenges described by the journalists and editors were cross-media ownership, which fosters a political economy focused on revenue generation rather than journalism for public good; problems with the publication of inaccurate information, which are now precipitated by the omnipresence of social media; and a culture of “democratic deficit” where journalists find it increasingly difficult to practice journalism safely and to report about poverty, corruption, crime, environment, caste, and gender. The specific knowledge systems from Sen’s capabilities approach suggested for integration are the study and coverage of injustices in a democratic society; the focus on whether people have flourishing lives that give them the opportunities, freedoms, and choices they need; and economic and political freedoms that give journalists an understanding and appreciation for reporting on inequality and strengthening democratic institutions. 相似文献
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高质量的新媒体要求有精细的多媒体压支持MediaCleanerPro即应运而生cMediaCeanerPro40是跨M。cOS和Wndow。双千台的”保真”型压缩工具软件。可以说是完全支持oulckTlme、ReaGZ和Windows媒体格式的全能高手同时它还能够解读MPEG一2和MP3编码。MediaCleanerPro40能将多个单一媒体格式的编辑过程无缝地连接起来成为一个完善的网页‘DVDCD－ROM等媒体制作流水线。MediaCleanerFro4．0主要有以下几个功能：支持MaoOS及Windows95／98／NT双千台．·支持多种媒体格式包括oulckT””、StreamingR。asystem琴0WindowsMedia超音… 相似文献