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1.
K.D. Trager 《The Communication Review》2013,16(2):185-236
Today, mega-bookstores are one of the most powerful sponsors of reading. They are not just selling books; they are teaching people new ways to read. The enthusiasm among some individuals to read in a retail store (as opposed to the home or library) did not occur spontaneously. Mega-bookstores’ marketing strategies underwrote a “commercial-contract approach to reading” and wider social formations helped enable it. This ethnographic study explores the tension between the reading environment constructed by one Borders bookstore in a midwestern college town and the different expectations and practices that serious and not-so-serious readers bring to the café. Although the reading culture in the café appears unstructured, Borders has made sure that little has been left to chance. Borders’ fluid “social, sensual” narrative of reading is designed to control store space by affirming the identities of its preferred customers and by promoting reading practices that translate into sales. 相似文献
2.
In this article we examine the memories of bookstores revealed in entries made to the Singapore Memory Project. Two main themes appeared in these memories: the bookstore as a material place and the bookstore as part of wider life events. Our findings reveal that bookstores (1) have played roles in the life routines of many Singaporeans, (2) are theatres of materiality, and (3) are places where social interaction can take place. From this evidence we argue that the physical bookstore, albeit being dismissed as a dying breed, still does have a number of resources to draw on in its fight with online bookselling. 相似文献
3.
Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds that while the convenience of online bookshops is important, the key factors enticing consumers online are a combination of breadth of range, ease of access to obscure titles, as well as ‘personalised’ recommendations and customer reviews. The research is of value to the book trade, highlighting consumer responses to widely adopted online marketing approaches. The research also contributes to scholarly knowledge in the fields of consumer behaviour, e-marketing and e-commerce in online bookselling, as well as providing findings which can be tested in other online settings, informing future theoretical research. 相似文献
4.
Dr Peter C. Pugsley 《亚洲交流杂志》2013,23(3):231-245
Singapore's print media now presents frank and open discussions of sexuality, signalling what appears to be a liberating overhaul of the strict moral codes that have restricted media content for decades. The intensely competitive magazine market is leading the charge. This paper examines how magazines such as The Singapore Women's Weekly reframe discourses on sexuality to allow them to operate within Singapore's tightly controlled media system. Drawing from a Foucauldian approach to discourse and censorship, and broader themes of global capitalism and state rule, this paper contends that despite immense pressures to allow the print media and its wealth-generating advertisers a high degree of autonomy in terms of content, Singapore's sexual revolution operates within parameters set by a government keen to strike a balance between maintaining ‘traditional’ moral values and a more pragmatic approach toward sexuality centred, in part, on attempts to promote ‘civic nationalism’ and to arrest the declining birth-rate. 相似文献
5.
David Emblidge 《Publishing Research Quarterly》2014,30(2):185-194
New York-based Brentano’s Bookstore (1850–1996) demonstrated growth and resilience when the economy or their business went up or down, but Brentano’s never adopted the deep discounting that became a modus operandi for American booksellers and book clubs from the 1930s onwards and especially after World War II. Resistance to deep discounting spelled doom for Brentano’s, particularly when Barnes and Noble became a competitor in the 1980s. Over many decades, Brentano’s experimented successfully with innovative retailing techniques, including bookstores on ocean liners plying Atlantic routes, serving upscale, multi-lingual, international readers. The on-land bookstore chain, in several cities, peaked at 28 stores in the 1980s and was known for its well read, impeccably dressed, courteous staff, setting a model of effective handselling. Tension between appealing to rarefied tastes of elite consumers vs. meeting practical demands of ordinary shoppers manifested in Brentano’s bookselling tactics. Conglomeration in US publishing eventually dissolved Brentano’s publishing operation as well. 相似文献
6.
Amy Six-Means 《Medical reference services quarterly》2017,36(1):79-89
Health literacy has been redefined in recent years to move beyond an individual’s own communication skills to include the skills of persons working within health care organizations, including librarians. Provision of consumer health services and resources, while a long-standing practice in hospital libraries, has also been redefined. As definitions of health literacy have evolved, so too have hospital librarian services as they embrace their role within health literacy. Many hospital medical and consumer health librarians have developed programs, services, and collaborations to further health literacy awareness, education, and initiatives for consumers, health care professionals, and their parent organizations. 相似文献
7.
David Emblidge 《Publishing Research Quarterly》2008,24(4):267-276
Michaux’s National Memorial African Bookstore, Harlem, NY, was the epicenter of black literary life and bookselling, 1933–c.1975.
Michaux migrated from Virginia to escape farm work and his brother’s evangelical church, opting instead—despite the lack of
formal education—to become a trafficker in ideas, through bookselling. A self-styled Garveyite, Michaux advised Malcolm X,
though he never joined the Nation of Islam or advocated revolution. The bookshop—with a huge inventory of books about black
experience and spearheaded by the charismatic bookseller (known as “The Professor”)—attracted a loyal clientele, championed
famous writers and artists, and hosted international leaders (especially Africans). A rallying point for political speeches,
often delivered in front of the store, in its period, there was no other black bookstore in America with Michaux’s influence. 相似文献
8.
网上书店购买者行为研究进展 总被引：1，自引：0，他引：1
为了加快电子商务在我国出版发行领域的应用和发展，需要充分了解网上书店购买者的行为及其影响因素。本文概述了国内外关于网上购书者的人口统计特征，分析了影响人们网上购书意愿的因素，评介了购书者对网上书店的满意度、忠诚度及其影响因素的研究成果。 相似文献
9.
Radhika Parameswaran 《Critical Studies in Media Communication》2013,30(4):346-370
This paper's analysis of print media texts about India's six Miss World and Miss Universe title‐holders maps the cultural production of the global beauty queen as an emerging hero whose tale of ascent circulates in a nation that is renegotiating its marginal position in the global economy. News and magazine texts celebrate global beauty queens' bodily discipline and devotion to fitness and grooming programs as evidence of the meritorious hard work of committed professionals. Popular biographies construct beauty queens as humble and ordinary women, who have struggled to overcome adversities in their pursuit of global fame. Media accounts navigate the boundaries between modernity and tradition when they represent beauty queens as hybrid—wholesome, patriotic, and cosmopolitan—young women, who preserve their authentic national identities despite their success in the global arena. Unpacking the mythical tales of class, gender, and national ascent that are smuggled into the public profiling of the global beauty queen, I argue that such representations of feminine agency in popular print culture authorize the ideological interests of India's consuming classes. 相似文献
10.
Information literacy, and other similar ‘literacies’, such as digital literacy, mediacy, and informacy, are concepts relating to knowledge, skills, and attitudes, at various levels, in dealing with information in varied formats and diverse situations. The breadth of scope of these concepts implies that training must be equally broad, varied, and context-sensitive. This is exemplified by two case studies of information and digital literacy training. The first is a training programme in information literacy for the scientific staff of a multinational pharmaceutical research organization. The second is a summer school dealing with digital literacy, primarily for information professionals from countries of Central and Eastern Europe, and the former Soviet Union. 相似文献
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12.
SONIA LIVINGSTONE 《The Communication Review》2013,16(1):3-14
Within both academic and policy discourses, the concept of media literacy is being extended from its traditional focus on print and audiovisual media to encompass the internet and other new media. The present article addresses three central questions currently facing the public, policy-makers and academy: What is media literacy? How is it changing? And what are the uses of literacy? The article begins with a definition: media literacy is the ability to access, analyse, evaluate and create messages across a variety of contexts. This four-component model is then examined for its applicability to the internet. Having advocated this skills-based approach to media literacy in relation to the internet, the article identifies some outstanding issues for new media literacy crucial to any policy of promoting media literacy among the population. The outcome is to extend our understanding of media literacy so as to encompass the historically and culturally conditioned relationship among three processes: (i) the symbolic and material representation of knowledge, culture and values; (ii) the diffusion of interpretative skills and abilities across a (stratified) population; and (iii) the institutional, especially, the state management of the power that access to and skilled use of knowledge brings to those who are ‘literate’. 相似文献
13.
《Library Collections, Acquisitions, and Technical Services》2004,28(1):93-105
A panel discussion was held at the University of Minnesota to explore how librarians, publishers, and booksellers advance access to women's literature. Using the Twin Cities area of Minnesota as a model, the program brought together five professionals representing university and public libraries and socially conscious publishing and bookselling. The group addressed issues associated with the production, selection, and access to women's literature. Three conditions came to light, revealing the complexities of each function, the impact of contemporary trends, and the necessity of cooperation among publishers, booksellers, and librarians. 相似文献
14.
Anne Goulding John Dickie Mary Jane Shuker 《Library & information science research》2017,39(3):199-212
This study explores how preschool storytimes in public libraries in Aotearoa New Zealand incorporate practices which have been identified as beneficial for children's early literacy skills. The results of observations of storytimes in four public library services are reported, focusing on whether they included activities that foster six key literacy skills: print motivation; phonological awareness; vocabulary; narrative skills; print awareness and print concepts; and letter awareness. The results indicate that the storytimes observed focused strongly on techniques to increase children's print motivation, and other skills, such as the development of letter awareness, did not feature as frequently. It is suggested that the librarians leading the sessions were wary of introducing more formal instructional elements into the storytimes because they felt it might detract from the main aim of the sessions, which was to encourage children to enjoy books and reading. 相似文献
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16.
Ted Treanor 《Publishing Research Quarterly》2010,26(2):119-128
What is Amazon up to and why? Amazon reported $24 billion in annual revenue, from their 2009 year-end financial results. The Media/book category delivered $5.96 billion, or 1/4 of their total revenue. That’s considerably more than any of the largest companies in the traditional print or digital book business. Barnes and Noble/B Dalton collected $4.52 billion (2008), while Borders/Waldenbooks combined revenue was $3.11 billion (2008). Amazon’s book revenue steadily increases, while Borders and Barnes and Nobel continue to decrease. What strategies and values are fueling this growth? What is their vision and where have they put their money? Amazon has a demonstrated history of consistent behavior since their start-up in 1995, with big visions, long-term strategies, dedicated to streamlining, surgically eliminating costs, prolific innovations, strategic investments, and an obsession over the customer. We’ll track Amazon’s M&A investments in book publishing and digital to see exactly what they are doing to learn where they may be going. It is wise to stay current on one of the most influential companies in the world. 相似文献
17.
Information overload interferes with our abilities to use information effectively. It represents a challenge in searching print as well as online collections. Academic librarians have developed strategies to help their patrons reduce the effects of information overload. This article provides best practices employed by academic librarians to reduce their users’ information overload. Five themes emerged in a review of the literature: information presentation, library instruction, user strategies, librarian roles, and software technologies. Information literacy instruction remains particularly important in combating information overload since the promotion of users’ research skills facilitates their search competencies. Research on information problem solving that focuses on metacognitive strategies may help decrease information overload among users searching digital libraries. 相似文献
18.
James Hamilton 《Media History》2013,19(2):159-170
Postwar religious broadcasting in Britain sought to accommodate diverging aims, with public radio as the established arena for Christian evangelism and yet also an emerging forum for dissenting viewpoints in an increasingly faith-averse age. A transitional figure within literary modernism, E. M. Forster embraced broadcast radio in the effort to disseminate ‘culture,’ even as he sought to make the ethical turn away from culture as religious. Since the 1930s, Forster had consistently supported the airing of such ‘minority’ viewpoints; after the war, his arguments for ethical alternatives to Christian broadcasting were bolstered by the rise of postwar ecumenism and the Beveridge reforms. Forster's defense of humanist broadcasts given by Margaret Knight in January 1955 effectively highlights the formated nature of on-air debates at the expense of unpopular viewpoints, even as BBC policy-makers were actively considering abandoning existing practices in favor of stand-alone ethical rebuttals to accepted Christian viewpoints. 相似文献
19.
Radhika E. Parameswaran 《The Communication Review》2013,16(4):371-406
The 1996 Miss World pageant in India turned into a controversial event when activist groups launched protests against globalization and cultural imperialism. Approaching news texts as portals into the larger moral order, this article examines the Times of India’s representations of the Miss World controversy. The newspaper's colorful photographs of Miss World's organizers, sponsors, and beauty contestants resuscitated the hegemonic cultural politics of consumer modernity while the visual imaging of activist groups inscribed protesters within paradigms of delinquency and disorder. The crafting of news through objectivist signifiers of consent for Miss World legitimized the authority of state and consumer discourses, excluded the poor, and marginalized activists’ voices. News stories on Miss World's charitable support for handicapped children inserted institutions of global/local capital into sympathetic templates of Third World salvation. In concluding, the article situates my textual analysis within the economics and professional routines of media production and the discursive inheritances of colonialism. 相似文献
20.
Marianne Hicks 《Media History》2013,19(2):167-183
The London Daily Express proclaimed the maxim ‘No War this Year’ on its front pages as late as 7 August 1939. Newspaper historian Stephen Koss has suggested that the ‘no war’ slogan was a ‘delusion’ on the part of the proprietor, Lord Beaverbrook. Berlin chief correspondent, R. Selkirk Panton, was instrumental in ensuring that the policy line was observed through both his news stories and opinion pieces throughout 1938 and 1939. This paper aims to explore the extent to which Panton shared his employer's views, as well as tracing the divergent path of the Express from the rest of Fleet Street and Panton's position as a political outsider within the ‘foreign press colony’ of Berlin. Through the examination of several key stories during the last year before the outbreak of war, in his copy and personal correspondence, a critical evaluation of how Panton negotiated the space between the policy of the paper and the European crises on which he reported can be achieved. 相似文献