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1.
This study aims to investigate users’ subjective well-being and loyalty towards social network sites (SNSs). Despite the growing role of network externalities in SNS continuance decisions, the SNS usage literature has paid scant attention to the relationship between network externalities, SNS identification, and users’ subjective well-being. In this study, we identify four components of network externalities: perceived network size, external prestige, compatibility, and complementarity. In the research model, both network size and external prestige are hypothesized positively to affect SNS identification. Perceived compatibility and perceived complementarity are hypothesized positively to affect user satisfaction. Satisfaction and SNS identification are hypothesized positively to affect user subjective well-being and loyalty towards the SNS. Users’ subjective well-being is hypothesized positively to affect their loyalty towards the SNS. Data collected from 615 valid users of Facebook provide strong support for most of these hypotheses. The findings indicate that perceived network size negatively affects users’ SNS identifications. Other components of network externalities have positive effects on SNS identification and satisfaction, which in turn have positive effects on users’ subjective well-being and loyalty towards SNS. Implications for theory and practice and suggestions for future research are also discussed.  相似文献   

2.
Online games have created significant opportunities for electronic commerce managers. The degree to which online gamers regard their avatars—their gaming representations— as themselves is known to be influential to gamers’ behavior but little is known about how such identification impacts online gamer loyalty (i.e., gamers’ continued intention to play). This study filled this gap by developing its research framework from the perspective of the social identity theory and the social capital theory. Responses from 1384 online gamers were collected, and structural equation modeling was used to test the hypotheses. The analytical results indicate that avatar identification (the degree to which users regard avatars as themselves) is positively related to participation in gaming communities and social presence (the degree of awareness of other persons and interpersonal relationships). These were further positively related to online gamer loyalty. This study is the first using the two theories, i.e., the social identity and social capital theoretical perspectives, to clarify the mechanism underlying the impact of avatar identification on online gamer loyalty, assisting electronic commerce managers to create a loyal user base.  相似文献   

3.
[目的/意义]探讨消极社会比较、不同类型的消极情绪对社交网络用户间歇性中辍的作用机理,有助于丰富与拓展社交网络用户行为的相关研究。[方法/过程]构建社交网络用户间歇性中辍影响因素的理论模型。通过在线问卷搜集273份有效样本,利用PLS-SEM进行数据分析。[结果/结论]结果发现,倦怠和嫉妒显著影响社交网络用户的间歇性中辍行为;而消极社会比较显著影响社交网络用户的嫉妒情绪,其次是焦虑,最后是倦怠。  相似文献   

4.
The research on users as a source of innovation has been coming into blossom and the studies about the effect of users’ lead userness on their innovation-related activities are drawing more and more attention from both academic and business circles. However, there have been few empirical studies exploring the relationship between users’ lead userness and their innovation-related knowledge sharing behavior in the context of online user community and the mediating effects of users’ social capital and their perceived behavioral control on this relationship. By empirically analyzing the 140 data collected from an online user community that is used as an important source of innovation for a company with the structural equation modeling analysis through the partial least squares method, this study reveals that users’ lead userness has a positive relationship with their innovation-related knowledge sharing in the online user community and users’ social capital and perceived behavioral control jointly and fully mediate this positive relationship. Based on the new findings, this study is expected to provide useful implications which can contribute to widening and deepening the research stream about the effect of users’ lead userness on their innovation-related knowledge sharing in the online user community.  相似文献   

5.
Entrepreneurship has gained widespread attention in the 21st century. This study aims to examine the direct effect of self-perceived creativity on e-entrepreneurship intention and the moderating effect of social media use on the relationship between self-perceived creativity and e-entrepreneurship intention. Data were gathered from 248 Omani entrepreneurs. The findings revealed that the direct effect of self-perceived creativity and social media use significantly influences e-entrepreneurship intention. Notably, the positive impact of self-perceived creativity on e-entrepreneurship intention was moderated by social media use. This study concluded that self-perceived creativity is a crucial factor at the start of the entrepreneurial process, as it contributes to designing new products and services. In addition, this study introduced social media use as a boundary condition on the relationship between self-perceived creativity and e-entrepreneurial intention. Therefore, this study differs from other studies, as it examines whether social media improves opportunities for entrepreneurs and works for discovering and generating opportunities.  相似文献   

6.
People express themselves through posts or selfies with brands and activities on social networking sites (SNSs) such as Facebook and Instagram. This user-generated content provides adequate social information that may elicit the emotions of users who are exposed to such content on these online platforms. Although academic researchers have focused on factors affecting users’ emotions on SNSs, how users reconcile both positive and negative emotions to their attitude and behavior in triadic interactions remains unclear. The current study attempted to answer this research question through the lens of social comparison theory by investigating the effects of tie strength and focus of attention as two forces eliciting online social comparisons on emotional consequences measured through pleasure and envy. Moreover, the dualistic effects of the two distinct types of envy, namely benign and malicious, and the effect of pleasure on users’ approach and avoidance behavior were explored and hypothesized. The results indicated that strong ties triggered more benign envy compared with malicious envy. Furthermore, benign envy positively affected brand attitude and SNS avoidance in terms of exhaustion, whereas malicious envy negatively influenced brand attitude and increased the likelihood of SNS avoidance in terms of both exhaustion and discontinuance.  相似文献   

7.
感知价值视角的移动SNS用户持续使用意向研究   总被引:1,自引:0,他引:1       下载免费PDF全文
赵文军  周新民 《科研管理》2017,38(8):153-160
基于对国内外社交服务用户动机的梳理,分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论,构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本,通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向,而且还通过满意度间接影响用户持续使用意向。  相似文献   

8.
以SNS社交网络个人用户持续使用行为为研究对象,以信息系统持续使用理论为参考框架,整合计划行为理论,针对SNS的特点引入感知娱乐、感知信任及习惯,建立研究模型进行实证研究。研究结果表明:信息系统持续使用理论在SNS情境下有良好的适用性;主观规范和感知行为控制对用户的使用意向和实际使用行为影响显著;感知娱乐对满意度和持续使用意向影响显著;习惯对实际使用行为的影响及对持续使用意向和行为之间的调节效应显著。  相似文献   

9.
Drawing on Jones's ethical model and Ajzen's theory of planned behavior, this study proposes and tests an integrative model for the decision-making process underlying software piracy. Survey data collected from computer users in Guangzhou, China, in accordance with two software piracy scenarios under study—end user piracy and software counterfeiting—provide general support for the model. Consistent with major propositions of the theory of planned behavior, the findings show that Chinese computer users’ perceived moral intensity of software piracy significantly affects their corresponding moral recognition, judgment, and intention in both scenarios. Moreover, a direct influence of moral judgment on attitude toward software piracy is found in both scenarios. With regard to end-user piracy specifically, the findings further echo the theory of planned behavior by demonstrating a direct influence of attitude, subjective norm, and perceived behavioral control on intention to pirate. As in the case of software counterfeiting, the findings, however, show that only attitude and subjective norm but not perceived behavioral control significantly influence this intention. Implications derived from this study suggest the potential to synthesize ethical and general social psychological concepts to explain software piracy behavior, and also furnish insights on how to deter software piracy in China.  相似文献   

10.
SNS采纳后阶段的持续使用行为是SNS成功的关键,本研究提出情感依恋在用户持续使用意向形成过程中起关键性作用,用户的持续使用意向将受到情感与认知的双重作用。在整合ECM-ISC模型以及情感依恋相关理论、依恋强度ARC模型、情感扩建相关理论的基础上,构建了概念模型,以微信朋友圈经验用户为调研对象,进行了实证研究。研究结果表明:改进后的模型具有更高的解释力,感知有用性、满意和情感依恋对持续使用意向有显著影响,并间接影响用户的持续使用行为。用户关联、能力以及自主需求的满足会促使用户产生情感依恋并在情感扩大机制的作用下促使用户产生持续使用意向,同时满意度对于情感依恋也具有显著的正向作用。  相似文献   

11.
Information systems research provides increasing evidence that women and men differ in their use of information technology. However, research has not sufficiently explained why these differences exist. Using the theory of reasoned action and social role theory, this paper investigates gender differences in people’s decisions about information sharing in the context of social networking sites (SNSs). We developed a comparative model of the information-sharing decision process across genders and theoretically explained why these differences exist. Data was collected from an online survey taken by American SNS users. We found that privacy risks, social ties, and commitment were more important in the formation of attitudes toward information sharing for women than men. Gender significantly moderates the relationship between people’s perceptions of information sharing and their intention to share information. This paper provides an enhanced understanding of gender differences in people’s decisions about sharing information on SNSs. It advances gender differences research into the use of newly emerged information technology and provides researchers insightful views of the role that gender plays in the social media era. Being aware of the research findings, practitioners may better engage their targeted stakeholders on SNSs and collect more useful information for business purposes.  相似文献   

12.
借鉴"认知—情感—意动"理论框架,从社区信息与网站特性、个体和群体3个方面探索在线用户社区成员认知因素对其社区持续参与意愿的影响。通过国内智能手机产品在线用户社区的问卷调查收集329份有效问卷,应用PLS结构方程模型进行模型验证。结果发现,社区信息与网站特性方面的感知信息质量、感知网站互动性以及个体层面的感知自我效能、感知社会提升对社区成员的社会存在感有显著促进作用;群体层面的感知相似性和感知信任对社会存在感和社区认同感都有促进作用。上述三方面因素又以社会存在感和社区认同感这两种情感因素为中介对社区成员的持续参与意愿产生积极影响。  相似文献   

13.
Spending real money on virtual goods and services has become a popular form of online consumer behavior, particularly among teenagers. This study builds on the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine the role of motivation, social influence, measured with perceived network size as well as user interface and facilitating conditions in predicting the intention to engage in purchasing in social virtual worlds. The research model is tested with data from 1045 users of Habbo Hotel, world's most popular virtual world for teenagers. The results underscore the role of perceived network size and motivational factors in explaining in-world purchase decisions. The study shows that virtual purchasing behavior is substantially influenced by the factors driving usage behavior. Hence, virtual purchasing can be understood as a means to enhance the user experience. For virtual world operators, reinforcing the sense of presence of user's social network offers a means to promote virtual purchasing.  相似文献   

14.
In social networking services (SNSs), users’ unclear understanding of the large and invisible audience increases the chances of online turbulence, which is a key source of SNS-induced stress. This growing phenomenon has gained increasing attention in academia and industry due to the undesirable consequences for users and SNS platforms. In this study, we draw from the transactional model of stress to examine how audience management strategies impact online turbulence and lead to neglected unintended audience concern and lurking. We also investigate the role of self-monitoring as a stress inhibitor. We test our model with data collected from 301 SNS users. The results show that the four types of audience management strategies have different effects on online turbulence, which significantly impacts neglected unintended audience concern especially when users have high self-monitoring skills. We believe that this work contributes, both from scientific and practical standpoints, to the understanding of the interventions and stressful responses of online turbulence in SNSs.  相似文献   

15.
Social network sites (SNS) and micro-blogging sites are popular yet distinctive social media. Previous studies have focused on one type of social media and thus overlook how the distinctive features of SNS and micro-blogging sites may affect underlying motivational mechanisms. To address this research gap, we draw from the self-regulation framework and propose a research model to explain how different appraisal factors (i.e., self-image and peer influence) affect continuance use through emotional responses (i.e., a sense of belonging and satisfaction). Furthermore, we argue that the effects of these appraisal and emotional factors are different across types of social media. We tested our research model by survey data collected from SNS and micro-blogging sites. The results confirm our hypotheses: First, self-image is a more significant factor in increasing SNS users’ sense of belonging and satisfaction, while peer influence has a greater effect on micro-blogging sites users’ sense of belonging and satisfaction. Second, the sense of belonging explains the greater variance of continuance intention in SNS as compared with satisfaction. A few theoretical and practical implications are discussed related to our findings on different motivational mechanisms.  相似文献   

16.
任蔷  丁振国 《现代情报》2013,33(7):94-98
以人人网和新浪微博为例,通过SPSS统计软件分析比较实名SNS社交网络与微博的功能特征与用户行为特点。研究认为人人网用户活跃度与用户本身隐私保护意识有一定联系;新浪微博用户活跃度与用户的学历存在一定联系。人人网与新浪微博同时存在用户被动接收推送广告信息问题,影响了用户的体验度。探讨了人人网与新浪微博的商业化运营趋势,为实名社交网站和微博的完善与差别化发展提供了理论依据。  相似文献   

17.
本文将同侪影响引入在线创新社区的用户行为研究中,从广度和深度两方面考察同侪影响对用户贡献行为的影响,并分析感知收益的中介作用。研究以小米社区MIUI功能与讨论区的创意集市板块为对象构建S-O-R模型,采用6567名用户发布的8830条创意、5.26万条评论和收到的103.36万条评论数据,利用Mplus8.1分析检验,结果发现:同侪影响广度与深度均有利于促进用户贡献行为,综合收益在同侪影响广度、深度与用户贡献行为间起正向中介效应,情感收益仅在同侪影响广度、深度与主动贡献行为间起正向中介效应,而认知收益则在同侪影响深度与反应贡献行为间起负向中介效应。研究拓展了在线网络情境下知识管理与社会学领域的交叉研究,并为在线创新社区社交网络和知识管理提供重要启示。  相似文献   

18.
Social networking sites (SNSs) enable user to personalize their contents and functions. This feature has been assumed as causing positive effects on the use of online information services through enhancing user satisfaction. However, unlike other online information services (non-participatory information services), due to the results of personalization in a certain situation, SNS users cannot help using the SNS even though they feel dissatisfaction on using it. SNSs are different from other information services in the sense that they create and sustain their own value based on the number of participating members. In SNSs, personalization, reflected by updates and maintenance of profile pages, results in such participation. This study hypothesizes that personalization influences on the continued use of SNSs through two factors: switching cost (extrinsic factor) and satisfaction (intrinsic factor). Web-based survey was conducted with the samples of 677 SNS users from six universities in the US. In-person interviews were conducted with 25 university students to elicit their thoughts on the SNSs. Quantitative analysis employed by testing the proposed model with five hypotheses through a structural equation modeling (SEM) technique. The transcribed interview data was analyzed following the constant comparative technique. The main findings indicate that, as expected, the personalization increases its switching cost as well as satisfaction, which results in further use of SNSs. These findings suggest that it is necessary to consider both extrinsic and intrinsic factors of user perceptions when adding personalization features on SNSs.  相似文献   

19.
屠兴勇  张琪  王泽英  赵紫薇  何欣 《科研管理》2017,38(10):111-118
本文围绕“寻求推动知识型员工提升创造力的有效路径”这一基本研究问题,以41家银行的197名员工为调查对象,在对相关文献进行回顾和分析的基础上,依托社会认知理论构建并运用层次回归分析方法检验了一个包括中介环节的调节效应模型。研究结果表明知识工作者的内生动机对创造力具有显著正向影响;知识共享意愿在知识工作者内生动机与创造力之间起部分中介作用;自我效能感调节了知识共享意愿对知识工作者内生动机与创造力关系的部分中介作用。这些结论丰富了内生动机与创造力关系理论,同时有助于企业深入理解知识型员工内生动机的重要性及其如何通过知识共享意愿对员工创造力发挥作用。  相似文献   

20.
Envy is an ancient theme of interest and various academic disciplines researched the topic in the last decades. With the advance of technologies and the popularity of social networking sites (SNSs), there is a need to comprehend what is new and unique about envy in the SNS environment. To contribute to an improved understanding of this phenomenon, we investigate academic research on envy in the context of SNSs. Particularly, in this work, we review and clarify the concept of envy in the SNS context and how users respond to envy they experienced in an SNS environment. This allows us to (1) better comprehend the conceptualization and theorization of envy in the SNS context, and to (2) identify particularities of users’ responses to envy. Based on our analysis, we observe that there exists a need to contextualize definition, operationalization and theorization further. Responses to SNS-induced envy mirror findings from the offline context with purchase intentions as an interesting and relevant behavioral response for the SNS context, since most revenues are generated by advertisement on these sites. We provide directions for future investigations on the phenomenon of SNS-induced envy.  相似文献   

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