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John P. Dessauer 《Publishing Research Quarterly》1994,10(3):4-8
The author argues for a new attitude and praxis in consumer publishing that entails ongoing reader research. This change would
reduce failure rates, increase profits, and better serve publishers’ cultural and economic objectives. Such studies would
encompass both basic research and research on specific titles.
John P. Dessauer founding editor ofBook Research Quarterly, has been a bookseller, publisher, and book club editor, official statistician for AAP, AAUP, ABA, and NACS; co-founder of
BISG and editor ofBook Industry Trends from 1977 to 1988; contributing editor ofPublishers Weekly from 1971 to 1988; author ofBook Publishing: A Basic Introduction (Continuum, 1989) 相似文献
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Experimentation and Innovation in U.S. Publishing Today: Findings from the Book Industry Study Group
Michael Healy 《Publishing Research Quarterly》2008,24(4):233-239
In February 2008 the Book Industry Study Group (BISG) conducted a survey of U.S. publishers to determine the extent of technology-driven
innovation and experimentation. The survey findings were published alongside a set of 10 case studies in May 2008 as “From
experimentation to innovation in the digital age—case studies from the North American Book Industry 2008”. This article, written
by Michael Healy, Executive Director of the BISG, summarizes the circumstances that led to the survey and shares the key findings. 相似文献
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《Library Acquisitions: Practice & Theory #》1989,13(3):297-301
The Section on Acquisition and Exchange of the International Federation of Library Associations and Institutions was set up to provide a forum for librarians interested in the theory and practice of acquisition of library materials by purchase, gift and exchange. The Standing Committee of 12 librarians from several countries has inaugurated several studies in this area, and organizes open sessions at IFLA Conferences. Three relevant papers were presented at the 1988 IFLA Conference held in Sydney, Australia. Dr Leonhard gave details of conspectus in various countries, designed to overcome the problems of an increasing volume of publications coming at a time of decreasing real purchasing power. Mr Montag highlighted the problems caused by price differentials, particularly in the case of serials. Pergamon Press is reported to have surcharges up to 1590% for libraries in the case of its serials, whilst the Hogarth Press serials are up to 100% higher in Europe than in the USA. The Section is to survey this phenomenon worldwide, and report at the 1989 IFLA Conference in Paris. Miss Walters gave details of the work of ACPAD, which shipped some 3,000 cartons of library materials to universities in five developing countries in 1986/1987. Most of these come from Australian libraries weeding monographs, or converting hardcopy serials to microform. 相似文献
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《Library Acquisitions: Practice & Theory #》1993,17(3):263-268
A replication of the Calhoun/Bracken 1983 study of publishers listed in Choice's annual Outstanding Academic Books was conducted. Data were gathered for the years 1988–1992 and compared with the results of the Calhoun/Bracken analysis. The results show that several of the commercial and university publishers that had been prominent in 1983 had been replaced by new presses. During the decade between studies, university publishers have showed marked growth as a percentage of the top 60 presses identified in the two studies. Collection development librarians need to be aware of the fluctuations in publisher output and reputations over time in the Outstanding Academic Book lists. 相似文献
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Dennis Carrigan 《Public Library Quarterly》2013,32(3):245-255
Marketing can be a powerful tool for public libraries. However, to realize marketing’s potential, it must be understood. Unfortunately, “Marketing is a term used by librarians to mean many different things and therefore has become confusing” (Doucett 2008, 1). Replacing confusion with clarity, which is especially important if the goal of marketing is to elicit financial and other support, requires answering two questions: What is marketing, and what is required for marketing to deliver the benefits it is capable of? Answers are sought before when marketing came “to mean many different things and … become confusing.” 相似文献
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Tseng SC Arcand JL Brugger JM Finn M Olson AJ Somers S 《Library resources & technical services》1990,34(2):139-157
Serials, one of the more complicated areas of library technical endeavors, has lacked the benefit of standards for a long time. Even now, with standards beginning to be available, the majority of institutions are not working within standard serials formats. A survey to determine the use of serials standards in libraries was conducted in 1988 by the American Library Association, Resources and Technical Services Division, Serials Section, Committee to Study Serials Standards. In the spring of 1988 a survey was sent to a group encompassing the Association of Research Libraries members, CONSER participants, United States Newspaper Program participants, Microform Project libraries, and some vendors and librarians who attended the Committee meetings on a regular basis. The survey questionnaire assessed the current level of serials standards awareness of librarians and vendors. Topics included the type of serials systems used, standards relevant to serials control and union listing and whether or not they are implemented, types and levels of training staff received in the application of standards, benefits of the standards, and areas where standards are most needed. 相似文献
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Kylie Chan 《College & Undergraduate Libraries》2015,22(1):21-34
The Book Culture Club at Hong Kong Baptist University goes beyond the traditional book talk format. Its vision is to nurture a culture that values reading, writing, and publishing books through a synergistic approach among the library, authors, potential authors, and publishers. Since its inauguration in early 2009, the club has offered eighteen programs and has attracted more than 1,200 attendees by March 2013. In this article, the author will describe how the Book Culture Club was formed, present a series of activities conducted, describe how events are prepared and implemented, discuss successful outcomes and offer reflections thereon, and demonstrate how good outreach initiatives for connecting many various parties can produce a long-lasting impact in an academic setting. 相似文献
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Brian F. O’Leary 《Publishing Research Quarterly》2017,33(3):302-309
Through its Rights Committee, the Book Industry Study Group develops, maintains and advocates for industry-wide best practices designed to support the transmission of a defined set of rights information between trading partners. A survey recently identified six challenges related to rights management. It further found that publishers and other stakeholders are looking to justify the return on investment in solutions offered by rights solutions providers. 相似文献
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国际图联在1997年成立了管理与市场营销委员会,并于2001年设立了国际图联营销奖。论文通过对国际图联营销奖的介绍,结合国际图联营销奖得主新加坡公共图书馆的营销情况,提出对我国图书馆营销的几点建议。 相似文献
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Nat G. Bodian, Book Marketing Handbook: Tips and Techniques for the Sale and Promotion of Scientific, Technical, Professional, and Scholarly Books and Journals (New York: R.R. Bowker, 1980---$45.00) Dan Poynter, Publishing Short-Run Books: How to Paste Up and Reproduce Books Instantly Using Your Copy Shop (Parachuting Publications, P.O. Box 4232-50, Santa Barbara, Ca. 93103---$6.95, paper) G.L. Brook, Books and Book-Collecting (Boulder, Colo.: Westview Press, 1980---$25.00) 相似文献
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《Library Collections, Acquisitions, and Technical Services》2002,26(2):97-106
As academic programs grow increasingly interdisciplinary, a library may fail to acquire some works of importance to a discipline, simply because the books have been classified in an area outside a selector’s purview. To gain a perspective on the issue of interdisciplinary gaps in the collection, the authors researched the case of American and British History. Book reviews published in four major history journals for 1978, 1988 and 1998 were examined, and a classification was assigned to each reviewed work per the LC classification scheme. The resulting data confirm that more than half of the works that historians generally consult tend to be outside the traditional “history” LC call numbers. While each institution is unique in its organization and collecting interests, various ways to resolve the issue are discussed. This kind of analysis could be used to justify funding for interdisciplinary purchases. 相似文献
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IFLA图书馆国际营销奖积累了大量的最佳实践,对于中国的图书馆营销有着重要的借鉴价值;更重要的是,该奖项的创立者们指出,长期以来“宣传推广”几乎代表了“图书馆营销”的所有内涵,“图书馆营销”的内涵应该随着时代的要求逐步拓展。基于已有研究,梳理该奖项从2003年设立以来到2013年的所有获奖情况,指出研究相关案例时值得注意的一些基本情况,并从构建全面的营销体系、不变的基本原则和与时俱进的策略、多种最佳实践的吸收与内化3个层面讨论奖项及其获奖案例背后的营销理念。 相似文献
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论我国企业网络营销中信息的系统化组织及其实施 总被引：2，自引：0，他引：2
网络营销作为21世纪商业网络化运作最为充分和有效的一种营销方式，为我国传统企业的发展带来机遇和挑战。文章基于我国企业营销信息的系统化及阻碍网络营销的发展要求，着重分析了网络营销中信息系统的结构调整与流程组织，提出了网络营销信息管理的策略。 相似文献
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BMC开放存取出版研究 总被引：1，自引：0，他引：1
研究世界上第一家营利性开放存取期刊出版商英国伦敦生物医学中心(BMC).介绍BMC的发展历史和组织结构,包括业务情况、财务状况和社会影响,并总结BMC取得的成就. 相似文献
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读书会是两岸高校阅读推广的重要手段之一, 台湾高校开展的读书会活动在促进专业文献与经典文献阅读、提升大学生综合素质、提高教学质量和发展壮大学习社群等方面, 已取得显著成效.通过对台湾大学等18所台湾高校推广读书会的情况进行调研, 分析其推广机制、运作机制及推广成效, 指出大陆地区高校推广读书会活动时, 应借鉴台湾经验, 发挥高校图书馆的主导作用, 增强高校图书馆服务保障能力, 建立和完善激励机制, 加强读书会相关理论研究. 相似文献
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BML monitors consumer book purchases in Britain via its Books & Consumers survey. RR Bowker tracks US consumer book purchases via its PubTrack Consumer survey. This report compares the results of the two surveys. In 2008, the US consumer market was around ten times the size
of its UK equivalent, but a higher proportion of British than US consumers bought books. Book buyers in each country were
similar in terms of gender and age, but slightly more ‘up market’ in the US than Britain. Adult fiction and hardbacks accounted
for a higher proportion of book purchases in the US than in Britain, but with variations in the mix of genres bought. Chain
bookshops remained the largest channel for book purchases in Britain, despite losing share in recent years. The internet overtook
the chains in the US in 2008, with Britain around 3 years behind in terms of internet share. 相似文献
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Robert J. Lackie MLIS 《The Reference Librarian》2013,54(1):35-53
Google's initiative to scan and add book content into its search engine has resulted in much praise and protest. Changing its digitization project's name from Google Print to Google Book Search and adding information to its site did not keep Google out of copyright court. However, publicity surrounding this project has spawned renewed interest in book digitization projects, with collaborative efforts quickly growing. This article will look at Book Search's history, highlight how it has been altered along with its name, and point out other interesting book digitization projects that Book Search has spawned or recently brought into the limelight, such as those associated with the Internet Archive. 相似文献
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科技期刊的市场营销应树立读者意识、服务意识、品牌意识、法律意识、创新意识;营销方法有品牌化营销、会员制营销、网络化营销、代理制营销、个性化营销、数据库营销等;营销应遵循社会效益优先原则、诚实守信原则、服务质量至上原则。 相似文献