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1.
《Communication Teacher》2013,27(2):92-95
Courses: This assignment, with modifications, can be used in most Communication Studies courses along with other courses across disciplines

Goals/Objectivies: Students will (1) demonstrate an awareness of their digital media use, (2) identify how their digital media use affects their communication behaviors, and (3) identify how their digital media use affects other aspects of their lives  相似文献   

2.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

3.
《Communication Teacher》2013,27(4):194-198
Courses: Media Studies, Gender and Communication, Communication Research Methodologies

Objectives: Students will develop a complex understanding of the critical/cultural media studies concepts of “polysemy” and “encoding/decoding” used in audience research and apply their knowledge of these theories in writing.  相似文献   

4.
《Communication Teacher》2013,27(4):228-233
Courses: Communication Technology or New Media; could also be used in Broadcast Journalism, Print Journalism, Public Relations, Advertising, or other communication courses

Objectives: By creating and maintaining a blog, students will improve their research and writing skills, participate in collaborative learning, and acquire the digital literacy skills necessary for success in rapidly changing media and communication industries  相似文献   

5.
《Communication Teacher》2013,27(4):148-152
Objectives: Students will understand the implications of media conglomeration. Students will also realize how difficult it is for independent media outlets to communicate as efficiently and broadly as large media conglomerates.

Courses: Mass Communication Theory, Mass Communication & Social Issues, Media Effects, Advertising, Public Relations, Media Literacy  相似文献   

6.
《Communication Teacher》2013,27(4):227-233
Courses: Media and Society, Media Literacy, Communication Research Methods, Mass Media and Pop Culture.

Objectives: This semester-long activity uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. To this end, students create a valid and reliable codebook for the purpose of content analyzing a mass-mediated text for its treatment of a dominant discourse.  相似文献   

7.
Course: Civil discourse, argumentation, debate, persuasion, political communication

Objectives: This unit activity will help students build an understanding of civil discourse and its function in society. Students will: (1) increase their capacity to examine arguments critically, (2) enhance their own ability to self-reflect critically, and (3) improve their ability to engage in civil discourse. This activity will employ inquiry-based learning strategies to apply students’ understanding of civil discourse in a dialogue with the broader campus community by partnering with campus media to develop and publish original opinion-editorial pieces.  相似文献   


8.
Courses: This semester-long project is suited for courses on persuasion, diversity, social media, communication and technology, social advocacy, service-learning, or social justice.

Objective: This assignment challenges students to research, design, launch, maintain, and assess an anti-hate social media campaign.  相似文献   


9.

This article reports on the ways police officers in their everyday conversations reference the entertainment media.  相似文献   

10.
This activity highlights the concept of cultural hegemony, illustrating it by a reflection on the images of success and successful people portrayed in the media. The purpose of the exercise is to introduce students to this concept, and for them to examine how hegemonic views of others and the self affect the way they conceptualize success and perceive who a successful person is. Students will understand the role of the media in reproducing hegemonic representations of reality in terms of gender, race, ethnicity, national origin, disability, and so on, and how these representations limit their world view and are detrimental for those who do not abide by the dominant stereotypical images. The exercise also intends to expose students to complex narratives of what success may mean beyond accumulation of wealth, competition, nationality, whiteness, and patriarchal values, and for them to reflect upon intersectionality, by challenging and critiquing dominant portrayals of human achievement.

Courses: Introduction to Media Studies, Introduction to Media and Culture, or any introductory communication course discussing media representation.

Objectives: Students will (1) identify the role of cultural hegemony in the mediated construction of success; (2) understand and critically evaluate how hegemonic media representations of gender, class, race, ethnicity, physical ability, national origin, and so on limit people’s world views about human achievement; and (3) self-reflect on their own representations of success and reframe “success” moving beyond hegemonic representations attached to patriarchy, heteronormativity, whiteness, physical ability, competition, and capitalist accumulation.  相似文献   


11.
Jay Stein's Mass Media Education, and a Better Society (Chicago: Nelson-Hall, 1979---$ )

Gavriel Salomon's Interaction of Media, Cognition, and Learning (San Francisco: Jossey-Bass Publishers, 1079---$ )

Dennis D. McDonald et al, Directory of Public Broadcasting Information Resources (Washington: Corporation for Public Broadcasting, 1979--- free , paper)

Religious media communication, two recent titles  相似文献   

12.
《Communication Teacher》2013,27(1):63-70
Courses: Mass Communication and Public Opinion, Political Communication

Objectives: Often, there are media events (e.g., local and national elections, the Super Bowl) that match up with what we hope to accomplish in a particular class. The purpose of this semester-length project for students was threefold: (1) to read and comprehend literature related to communication studies, media, and political strategy; (2) to collect and analyze data; and (3) to participate in civic engagement by taking part in Presidential DebateWatch events, both as an audience member and through the use of Twitter.  相似文献   

13.
Objective:This study examines the extent to which retracted articles pertaining to COVID-19 have been shared via social and mass media based on altmetric scores.Methods:Seventy-one retracted articles related to COVID-19 were identified from relevant databases, of which thirty-nine had an Altmetric Attention Score obtained using the Altmetrics Bookmarklet. Data extracted from the articles include overall attention score and demographics of sharers (e.g., geographic location, professional affiliation).Results:Retracted articles related to COVID-19 were shared tens of thousands of times to an audience of potentially hundreds of millions of readers and followers. Twitter was the largest medium for sharing these articles, and the United States was the country with the most sharers. While general members of the public were the largest proportion of sharers, researchers and professionals were not immune to sharing these articles on social media and on websites, blogs, or news media.Conclusions:These findings have potential implications for better understanding the spread of misleading or false information perpetuated in retracted scholarly publications. They emphasize the importance of quality peer review and research ethics among journals and responsibility among individuals who wish to share research findings.  相似文献   

14.
《Communication Teacher》2013,27(2):85-89
Courses: First-year Experience, Intercultural Community Building, and Introductory Communication

Objective: Students develop a sense of community through this assignment by discussing personally relevant topics via the shared experience enabled by the social media tools Twitter and Paper.li.  相似文献   

15.
Gender categories and gender fluidity can be explicitly performed and demonstrated in sexually explicit media such as pornography. In this class lesson, a rhetoric/performance studies class on pornography focuses on trans* performers in scenes. A critical communication pedagogical approach is used to encourage dialogue and intersectional analyses of trans* identities and erotics in the scenes.

Courses: Media Studies, Porn Studies, Popular Culture, Critical/Cultural Communication, Gender in Communication, LGBTQ Studies in Communication, Sex Communication

Objectives: Students will (1) gain knowledge about gender identity, sexuality, and sex work; (2) increase their skills in critical thinking on the fluidity of gender and sexuality; and (3) demonstrate the capacity to be more attentive to trans issues in conversation.  相似文献   

16.
《Communication Teacher》2013,27(3):105-109
Courses: Public Relations; Internet & Public Relations; Social Media & Public Relations

Objectives: At the end of the semester, students should be able to: (a) demonstrate proficiency in the use of social media technologies, and (b) explain how these technologies could be used as strategic PR tools  相似文献   

17.

This article examines major determinants of interlocking directorates of media companies by applying resource dependency theory. The study found that firms with greater dependence upon advertisers and financial institutions have more representatives of those interests on their boards. Diversified media companies were found to have more attorneys and interlocking directorships with competing firms.  相似文献   

18.

The author focuses on criteria for assessing the economic performance of media markets using three concepts from the field of welfare economics: efficiency, equity, and externalities. He argues that the ultimate purposes of media economics research are to identify market structure and conduct elements that harm or help these three criteria, and to suggest policy changes that would improve media market performance.  相似文献   

19.
《Communication Teacher》2013,27(3):117-120
Courses: Introduction to Mass Media, Media Effects, Media Ethics, Broadcast Journalism

Objective: To develop critical awareness of media programming trends such as content homogenization, “infotainment,” and the programming structure of news content, in order to help students develop critical awareness of the public interest obligations of commercial broadcasting  相似文献   

20.
《Communication Teacher》2013,27(4):234-239
Courses: Mediated Communication Theory; Media Criticism; Media Literacy; Senior Capstone

Objectives: (a) To utilize service-learning to educate youth on media literacy; (b) to apply course materials and witness the connection between theory and practice; and (c) to promote personal and social responsibility through civic engagement  相似文献   

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