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1.
The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) initiatives by focusing on the role of corporate credibility. The study examined consumer responses to environmental initiatives by two professional sport teams, and showed that organizational and program characteristics were associated with the corporate credibility of the teams in supporting environmental protection (i.e., environmental credibility). Environmental credibility, in turn, was found to have a positive association with consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the teams’ home games. The results further revealed that environmental credibility was more strongly associated with recycling intentions during games for respondents who were less involved in environmental issues. Together, these findings suggest that professional sport organizations can be an effective vehicle for socially beneficial behavior by increasing their credibility in CSM involvement. 相似文献
2.
In this study, we explore institutional forces affecting environmental sustainability in professional sport teams and leagues in North America. Interviews with sport executives and executives from partner groups, 122 websites and organizational documents, and 56 media reports were examined. Data revealed how environmental management practices are being diffused in professional sport organizations. Evidence indicated associative behavior among sport organizations with respect to environmental management. Data also illustrated that media played a role in driving and defining the type and extent of involvement in professional sport teams’ environmental sustainability efforts. We discuss environmental sustainability as it affects a team's or league's CSR related initiatives (i.e., averting legal recourse, saving money, as well as building stronger relationships with stakeholders (e.g., customers, fans, local communities, federal governments and corporate partners)), and speculate how these efforts might evolve and inform the development of environmental sustainability in organizations in the sport, service and entertainment sectors. 相似文献
3.
《Sport Management Review》2017,20(5):427-442
Over the last two decades, the number of studies examining the roles of the core sport product, ancillary services, social interactions among consumers, and relationship marketing programs in the sport context has grown. However, it is also true that these topics have been advanced in many independent research endeavors depending on the touch points (e.g., sport, service, social, and communication encounters) being assessed. To integrate this body of research with sport consumer behavior, the purpose of this conceptual paper, which represents a contribution to the 20th anniversary of Sport Management Review (SMR), is to introduce the construct of consumer experience quality as consisting of four important dimensions – core product, service, social network, and relationship investment quality – into the sport management literature. In order to explain the utility of the proposed construct in the sport context, this article presents an integrative conceptual framework that draws on multiple theories and bodies of literature. A series of propositions are offered to not only understand the role of consumer experience quality in sport consumer decision-making, but also to specify the conditions under which sport consumers are more likely to be satisfied with the core sport product and ancillary services, feel and behave in response to brand-related stimuli, and engage in both transactional and non-transactional behaviors. The paper concludes that future research should be directed at testing the propositions offered in the conceptual framework. 相似文献
4.
《Sport Management Review》2020,23(2):256-270
The purpose of this study is to develop a comprehensive understanding of consumer experiences in participant sport events. The authors explored two traditionally prominent components (i.e., service quality and perceived economic value) and one emerging factor (i.e., athletic goal achievement) of consumer experiences at participant sport events. The authors examined the effects of these three factors on re-participation intention and the effect of athletic goal achievement on future exercise intention. Results of moderated serial mediation analyses based on data from a sample of marathon runners (N = 3186), all three factors exerted significant effects on re-participation intention. In particular, athletic goal achievement was positively associated with re-participation intention and future exercise intention through the serial mediation of performance satisfaction and overall event satisfaction. However, the moderating effects of athletic goal importance on the serial indirect relationship between athletic goal achievement and two outcome variables (i.e., re-participation intention and future exercise intention) were not significant. The findings of this study offer participant sport service providers with insights to manage participants’ athletic performance, service quality, and perceived economic value for better consumer experiences. Such efforts should result in higher participant satisfaction, better retention rates, and a higher post-event physical activity level. 相似文献
5.
《Sport Management Review》2014,17(1):49-64
While there is a growing body of knowledge on disability sport consumer behavior (Byon et al., 2011, Byon et al., 2010a), these studies used scales explicitly designed for non-disability sport contexts, showing only reasonable model fit and not examining factors specific to the disability sport consumer experience. This publication represents the first attempt to identify specific disability sport motives and develop a scale, the Motivation Scale for Disability Sport Consumption (MSDSC). Newly identified disability sport motives include inspiration, supercrip image and disability cultural education. These were examined in conjunction with factors from Trail and James (2001) and Trail (2010). Data were collected at the 2011 collegiate wheelchair basketball championships; results were collected to conduct exploratory and confirmatory factor analyses. Results indicated that a 9-factor model was most appropriate. Significant motives included physical attraction, drama, escape, inspiration, physical skill, social interaction, violence, and supercrip image. The model fit was improved over the Byon studies and was comparable to relevant non-adaptive motive studies (Lee et al., 2009, Trail and James, 2001, Robinson et al., 2004). This scale represents a tool for practitioners and academics to effectively examine spectators of disability sport. 相似文献
6.
运动承诺是指个体渴望和决心继续参加体育运动的一种心理状态，对个体的运动行为和心理有重要影响。研究对国内外运动承诺的理论模型和测量工具的发展过程以及应用研究现状进行分析。研究结果表明，经过多年的持续研究，运动承诺模型的科学性和测量工具的信效度在不断改进，研究范围在不断扩大。在运动承诺与运动行为、运动承诺与运动参与者的心理以及运动承诺的影响因素等方面取得了丰富研究成果。但在研究中仍然存在研究工具使用不规范、本土化研究偏少的情况。今后的研究一方面需要进一步加强运动承诺理论模型的研究，另一方面需要编制适用不同类型和水平运动群体的测量工具，提高研究的科学化水平。 相似文献
7.
Although sport management researchers concur with one another regarding the significance of interaction between employees and consumers in shaping the consumers’ attitudes and behaviors, the vast majority of previous studies are largely isolated such that they take assessment exclusively from one side of the dyad—either employees or consumers. The authors seek to advance the current body of knowledge by utilizing a dyadic method that includes judgments provided by employees as well as one of each employee’s consumers in a high-contact sport service context (i.e., multi-purpose fitness centers). As such, the authors investigate how employee citizenship behavior and deviance behavior influence consumer citizenship behavior and participative behavior through consumers’ perceived service quality and satisfaction with employees. The results indicated that employee citizenship behavior positively and deviance behavior negatively shaped consumers’ perceptions of service quality, whereas the negative moderating effect of employee deviance behavior between employee citizenship behavior and service quality was not supported. Satisfaction with employees significantly mediated the relationship between service quality and consumer citizenship behavior but not between service quality and consumer participative behavior. Theoretical, methodological, and practical implications derived from this study are discussed. 相似文献
8.
Miller KE 《Journal of Sport Behavior》2009,32(1):69-91
Little attention has been paid to the multidimensional nature of athletic involvement, which includes identity formation as well as participation in sports activities. Five hundred eighty-one sport-involved undergraduate students completed a questionnaire assessing their sport-related identities, goal orientations, primary sport ratings, and conformity to masculine norms. F-tested mean comparisons and hierarchical linear regressions were used to explore the characteristics associated with two distinct sport-related identities ("athletes" and "jocks"). Jock identity was associated with an ego-oriented approach to sports (men only), whereas athlete identity was associated with a task-oriented approach (both genders). Jock identity was positively associated with conformity to masculine norms, particularly for men, whereas athlete identity was positively associated with some masculine norms (i.e., Winning) and negatively associated with others (i.e., Playboy). These findings help to identify the correlates of a "toxic Jock" identity that may signal elevated risk for health-compromising behavior. 相似文献
9.
随着全球化进程的进一步加速,城市形象问题业已成为城市规划发展的重点,也越来引起国际城市关系研究者的重点关注。体育在提升城市内涵,树立城市形象方面具有特殊作用。上海建设全球化体育城市的目标,为城市形象塑造带来了新的机遇,如何通过体育构建及塑造上海城市形象,其具体途径及机制也被提上重要议程。本研究认为,体育构建上海城市形象的路径可以包含以下几个方面：（1）强调政府主导地位;（2）以体育实力地位培育城市形象领导力;（3）走体育赛事战略发展之路;（4）以体育产业经济接轨巩固城市形象凝聚力;（5）以体育文化交流提升上海城市形象感染力。 相似文献
10.
Abstract The purpose of this study was to examine organizational treatment discrimination (i.e., when members of a group receive fewer rewards, opportunities, or resources than they legitimately deserve based on job-related criteria) in the context of women's athletics. Data were collected from 170 assistant coaches of women's teams (i.e., women's basketball, softball, track, volleyball, soccer, and tennis). Results indicate that women's perceived work experiences and outcomes were comparable, and sometimes better, than those of men. We present competing explanations for this finding. First, it is possible that these women were not subjected to treatment discrimination. Alternatively, it is possible that this demonstrates the existence of the “paradox of the contented working woman.” Additional analyses indicate that work experiences explained a large portion of the variance in organizational commitment and turnover intentions, thereby demonstrating their importance in the workplace. 相似文献
11.
《Sport Management Review》2017,20(2):198-210
Fantasy sport participation represents an increasingly popular consumer experience among the contemporary sport consumption alternatives. Previous work on fantasy sports draws attention to both its positive and negative effects on traditional sport consumption. This study investigates fantasy football participants’ perspectives, meanings, and experiences regarding their fantasy football and NFL consumption behavior. Employing a grounded theory methodology, the study draws on literatures spanning from sport consumption and fantasy sports to consumer co-creation and intrapersonal conflict, and combines them with data collection and analysis. The outcome is a new organizing framework that illustrates why there is conflict between fantasy and favorite team fandom and how fantasy sport participants cope with this conflict. First, the study illustrates that this conflict stems from the non-traditional co-creation opportunities inherent in the empowering fantasy sports experience, which leads to a psychological connection to the fantasy team and players through the feeling of self-achievement. Second, the study identifies various coping strategies that sport consumers employ to manage conflicts with player selection (i.e., safe selection, convergent selection, divergent selection, and impartial selection strategies) and rooting interests (i.e., balanced interest, principal interest-shift, temporal interest-shift, and benefit-seeking interest-shift strategies). 相似文献
12.
Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the proposed conceptualization of sport event innovativeness composed of six dimensions (player performance, respectful access, self-service technology, aesthetic environment, fan community, and loyalty program), and to examine the hypothesized relationships impacting consumer behavior. Including the dimensions of player performance, fan community, and loyalty program, extends previous research that has focused primarily on technology and process-based innovations. The results indicate the effects of the six dimensions on overall innovativeness are contingent on a consumer's age. The ideas merit further research with respect to formulating an explanation of what factors contribute most to connecting consumers to sport organizations through innovative sport event experiences. 相似文献
13.
The purpose of this study was to examine whether the relationships between contextual factors (i.e., autonomy-supportive vs. controlling coaching style) and person factors (i.e., autonomous vs. controlled motivation) outlined in self-determination theory (SDT) were related to prosocial and antisocial behaviors in sport. We also investigated moral disengagement as a mediator of these relationships. Athletes' (n = 292, M = 19.53 years) responses largely supported our SDT-derived hypotheses. Results indicated that an autonomy-supportive coaching style was associated with prosocial behavior toward teammates; this relationship was mediated by autonomous motivation. Controlled motivation was associated with antisocial behavior toward teammates and antisocial behavior toward opponents, and these two relationships were mediated by moral disengagement. The results provide support for research investigating the effect of autonomy-supportive coaching interventions on athletes' prosocial and antisocial behavior. 相似文献
14.
The purpose of this study was to uncover the values of the Commonwealth Games Association's of Canada's international sport and development (IDS) initiative. Interviews were conducted with 39 key program stakeholders (e.g., IDS organizational leaders, host organizational leaders, intern alumni) involved in the management and operations of the initiative. Certain values were espoused by the organization through written documentation while others were perceived by stakeholders and were described as instrumental toward achieving desired end-states. In general, evidence of both congruent and incongruent values emerged through interview data. Nuance between stakeholder groups was also found, which in turn exposed areas of operations requiring further managerial attention. The complex interplay of values uncovered in this study contributes to the research on values in sport management and the emergent area of using sport as a means toward various developmental goals. 相似文献
15.
16.
《Sport Management Review》2014,17(4):507-519
The purpose of this article is to contribute to the understanding of the emergence and change in institutional logics by analyzing the theorization (e.g., Greenwood, Suddaby, & Hinings, 2002) of a new and distinctly “different” practice in Swedish voluntary sport: drive-in sport. The article builds on data from 29 interviews with key actors involved in the organizing of drive-in sport in four municipalities. The findings show that two problems were constructed to legitimize drive-in sport: norm-breaking behavior displayed by youth during weekend nights, and organized sport's failure to live up to a sport-for-all ideal. The findings also show that it is perceived that in order for drive-in sport to be the solution to both these problems, the activities need to be arranged in a particular way. The findings are discussed in relation to recent developments in Swedish organized sport as an institutional context. Additionally, the discussion puts forth the value of the theorization concept in terms of furthering our understanding of the social-constructionist interpretive processes that underpin the broader processes of change documented in previous sport-related studies of change in institutional logics. 相似文献
17.
As sport marketers are increasingly engaging in cause-related sport marketing (CRSM) programs, there is a growing interest in understanding what CRSM characteristics and circumstances can lead to success. This study extends prior research by examining the direct and moderating impacts of team identification and cause organizational identification on consumer attitudes toward cause related sport marketing (CRSM) programs using intercollegiate sport contexts in the United States. A two groups (high vs. low-fit CRSM messages), between subject, and post-test only experiment (N = 309) denoted that respondents showed more positive attitudes toward high-fit CRSM messages and both team identification and cause organizational identification had different moderating effects of sport/cause fit on attitudes. Fit between a sport team and a cause had a greater impact on attitudes when consumer affinity toward the sport team was more positive. However, fit had little or no impact when consumer affinity toward the cause was positive, but it played a significant and positive role when consumers showed low affinity toward the cause. 相似文献
18.
《Sport Management Review》2016,19(4):378-390
Two key law-like patterns – the double jeopardy and duplication of purchase laws – have consistently been found to explain and predict consumer behavior across a wide range of industries. There has been speculation that these empirical generalisations may not hold in the case of professional team sport brands. The reasons given include the passionate loyalty of sport fans, the fact that two sport teams must be consumed at once in any contest, and the strong geographic dominance of sport brands. In this study, we examine the applicability of these two law-like generalisations to professional team sport. With a few caveats, these law-like patterns hold, suggesting that sport team brands operate in line with what is known about other consumer markets. Results suggest the unique aspects of the sport market do not meaningfully impact consumer behavior and therefore sport brands should be managed in fundamentally the same way as most consumer markets. 相似文献
19.
《Sport Management Review》2016,19(2):211-226
This case study deals with the transformative rebranding of the Winston-Salem Warthogs, a Class High-A minor league baseball franchise and affiliate of Major League Baseball's Chicago White Sox, as the Winston-Salem Dash. It was written and designed to be multi-faceted for instructors to use in various sport management courses, such as sport marketing, organizational behavior, human resource management, ticket and sponsorship sales, and public relations. There are three primary aims of the study. The first aim is to challenge students to critically assess the practices of external rebranding (with implications relative to consumer attitudes and brand equity) and internal rebranding (with workplace outcomes that favor employees and uphold brand values). The second aim is to make students consider the potential pitfalls of rebranding with regard to crisis and contingency planning and public relations. The third aim is to highlight the potential payoffs of rebranding when managers of sport organizations are willing to consider changes in views regarding the spirit and culture of the work environment (internal brand) and the overall quality and characteristics of brand marks (external brand). As a core feature of this real-world case study, interviews with stakeholders and personnel of the franchise give a glimpse at some real scenarios that students may face as they enter into the industry of team sport marketing. 相似文献
20.
陈建峰 《体育成人教育学刊》2012,28(3):39-42
目的:探讨大学生休闲体育动机与行为的关系。方法:采用改编的《休闲动机量表》和《体育活动等级量表》进行休闲体育动机和行为的测量,并建立休闲体育动机的验证性因子分析模型和休闲体育动机与行为的关系模型。结论:投入规范是影响大学生参加休闲体育活动的主要动机。投入规范与休闲体育行为呈显著正相关关系,而无动机和外在规范则与休闲体育行为呈显著负相关。 相似文献