共查询到20条相似文献，搜索用时 31 毫秒
1.
《Journal of Media Economics》2013,26(4):227-239
This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias against African Americans on the part of viewers or television networks when adjusting for viewer income and age. Second, African Americans have lower incomes and show a strong intensity of preference for programming featuring African American cast members. Therefore, despite the absence of bias, the advertiser-supported broadcast market likely produces less than the socially optimal amount of African American programming. This article provides policy recommendations to increase viewer benefits. 相似文献
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《广播与电子媒介杂志》2013,57(4):498-523
A content analysis of television network news was conducted to assess the portrayal of race and criminal behavior. Findings revealed that Whites were more likely than African Americans to appear as perpetrators, victims, and officers. Both African Americans and Whites were more likely to appear as perpetrators than as victims and officers. African American and White law-breakers were represented in a way consistent with their perpetration rates. However, Whites were overrepresented while African Americans were underrepresented as victims of violent crime. Furthermore, Whites were over represented and African Americans were under-represented as police officers. The implications of these findings are discussed. 相似文献
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Barbara J. Soren 《Curator: The Museum Journal》2000,43(4):324-342
Abstract This article describes how two art museums have used the results of audience research for institution‐wide planning. Results and outcomes are reported from a visitor audit at the Tate Gallery (now Tate Britain), and from a survey of Black cultural tourists and local African Americans visiting The Art Institute of Chicago. A follow‐up interview five years later with the head of communications at the Tate Gallery highlights how exhibit developers and museum staff used visitor feedback and response to improve visitor care, and ultimately visitor experience. A conference presentation a year after the audience research was conducted at the Art Institute and an exhibition two years following are indications of the extent to which the African American audience research project had an institutional impact. The article concludes with a review of helpful methods and suggestions for other institutions. 相似文献
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Naomi Rockler 《Critical Studies in Media Communication》2013,30(4):398-418
African American and European American participants were interviewed about two syndicated comic strips written by and featuring African Americans: Jump Start, a comic strip that portrays African Americans in a normative middle-class family narrative and focuses only occasionally on racial issues, and The Boondocks, a comic strip that focuses frequently on racial issues. The African American groups interpreted the comic strips through the terministic screen of race cognizance, through which racial politics and oppression were highly relevant. Almost all of the European American participants, however, interpreted the comic strips through the terministic screen of Whiteness, through which racial politics and oppression were not relevant. 相似文献
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This article analyzes President Barack Obama’s remarks following the acquittal of George Zimmerman on the charge of murdering Trayvon Martin. Speaking directly to, for, or about African Americans would lead some to accuse him of speaking primarily as a black man, while ignoring the idea of race would lead some to accuse him of failing to acknowledge its omnipresence in American life. To manage these constraints, the president employed what we have termed a doubled persona; that is, he enacted two different speaking personae and envisioned a distinct audience persona for each speaking persona: He spoke both as a black president and as a president who is black. 相似文献
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《广播与电子媒介杂志》2013,57(4):524-536
Because local television has become the primary source for news, this study examined race and ethnicity in news stories, story assignments, and source selections. A content analysis of local newscasts found Latinos, Asian Americans, and Native Americans were virtually invisible as anchors, reporters, and subjects in the news. Although African Americans anchored and reported the news in some markets, overall there was segregation in story assignments. Rarely were Latinos, Asian Americans, or Native Americans interviewed as news sources. African Americans were used as news sources more than other racial and ethnic groups when 2 or more people were interviewed. 相似文献
7.
This content analysis examines verbal aggression, race, and gender presented in a composite week of popular reality TV programming on cable and broadcast television. Results show that African Americans were found to be overrepresented and depicted disproportionately as more verbally aggressive and more likely to be victims of verbal aggression than other races/ethnicities. African American women were more likely than men to be involved in verbal aggression, both as aggressor and victim. The results are discussed in terms of the potential effects of exposure to verbal aggression and the accompanying contextual factors found in reality TV programming. 相似文献
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Research has found that humor in advertising can have effects on media evaluation. This experimental research discovers that positive effects suggested by excitation transfer and framing theories can apply specifically to radio advertising. It also extends previous research beyond the American context. Although gender sometimes leads to differences in humor appreciation, no important differences were identified in this research. Indirect links between humorous advertisements and potential audience ratings are uncovered, although direct links were not proven. 相似文献
9.
Rick Garlick 《Communication Studies》2013,64(3-4):273-284
The study examines the relationship between positional minorities, social minorities (i.e., African‐Americans and women) and the evaluations of persuasive arguments within the context of hypothetical small groups. Specifically, the study predicted that positional majority arguments would be evaluated most positively when identified with social minorities and that positional minority arguments would be evaluated least positively when identified with social minorities. Results demonstrated that when majority arguments were attributed to an African‐American spokesperson, they were evaluated more favorably than when the spokesperson was European‐American. However, spokesperson race did not influence evaluations of minority arguments. Spokesperson gender also did not influence argument evaluations for either position. 相似文献
10.
This research content analyzed the news photographs of a major U.S. daily newspaper to examine the emotional portrayals of individuals in different gender, age, and ethnic subgroups. A multidimensional measure of emotion (pleasure, arousal, dominance) was used. A total of 1,595 individuals were coded. The results demonstrate that emotionality was stereotyped to some degree, particularly in relation to women, ethnic minorities, and senior citizens. Specifically, African Americans were depicted as excited whereas Asian Americans were seen as calm. Women were portrayed as happy and teens were shown as sad. The results support the social construction of emotion and suggest that the news media play a role in framing and constructing emotional meaning with regard to different subgroups in American society. 相似文献
11.
《Communication Teacher》2013,27(4):189-191
Course: Mass Media Objectives: Students will be able to distinguish between advertising and editorial content; compare the economic differences among magazines; analyze the relationships among articles, advertising, and audience; and practice content analysis 相似文献
12.
Compared to previous research studying movie advertising focusing on traditional advertising, this study introduce location-based ads (LBA), an important new media advertising, to raise limited coverage of traditional movie advertising. This study explores the role of LBA in generating ticket sales dynamically and compares it with that of pop-up window ads (PWA). Using daily aggregate cinema sales data on about three million consumers, developed time-series models reveal that (a) LBA can affect ticket sales in short and long terms, and its sales impact can last for 9 days across audience segments; (b) compared to low involvement audience segments, sales impact of LBA is 15 times larger for high involvement audience segment in long term; (c) ticket sales impact of LBA are cumulatively 3 times and 47 times stronger than those of PWA in low involvement audience segment and high involvement audience segment, respectively. 相似文献
13.
Vincent Cicchirillo 《Communication Research Reports》2013,30(2):122-131
The following study examines the influence of racial representations in violent video games upon stereotype associations. Participants were assigned to play either a violent video game with a stereotypical African American avatar or a Caucasian avatar. Following game play, participants completed several measures related to aggression and an implicit association task. The results showed significant differences between the conditions for IAT response times. African American participants showed faster response times to stereotype associations of African Americans than participants who played as a Caucasian avatar. The results also showed a significant interaction effect between participant race and avatar race for aggressive affect. 相似文献
14.
《Journal of Radio & Audio Media》2013,20(1):110-122
This article presents a qualitative content analysis of Metro FM, a commercial music station owned by the South African Broadcasting Corporation (SABC). Metro FM has the second largest audience in the country and was the first SABC station to intentionally target a black audience. While fostering black pride, the station attempts to create a narrative of responsibility while simultaneously negotiating the cultural imperative to interpellate listeners as consumers. The narrative of black identity assumes a homogenous black audience located in urban areas, and while broadcasts are in English, a great degree of codeswitching allows for in-group identification. 相似文献
15.
This study reports a structural equation approach to the cultural differences in consumers' processing of advertising. The study hypothesized a path model for advertising processing and tested it for three different groups: Koreans, Korean‐Americans, and Caucasian‐Americans. The findings revealed that the final path patterns were different according to consumers' cultural background. Even though the influences of ad content were significant across the three different groups, prior attitudes to the brand played a more important role in Koreans' advertising processing than in Caucasian‐Americans' processing. The impact of each demographic variable also varied according to culture. The results were discussed through Hofstede's four cultural dimensions and Hall's dichotomy of high‐context versus low‐context culture. 相似文献
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Dannagal Goldthwaite Young 《The Communication Review》2013,16(1):27-52
This paper explores the themes of sacrifice and consumption in World War II advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer’s Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen’s (2003) concepts of “citizen consumer,” “purchaser consumer,” and the ultimate American postwar dual-identity: “purchaser as citizen.” 相似文献
19.
Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the article as advertising, recognition was most likely among younger, more educated consumers who engaged with news media for informational purposes. Recognition led to greater counterarguing, and higher levels of informational motivation also led to less favorable evaluations of the content among recognizers. News consumers were most receptive to native advertising in a digital news context when publishers were more transparent about its commercial nature. Beyond theoretical insights into the covert persuasion process, this study offers practical utility to the advertisers, publishers, and policymakers who wish to better understand who is more likely to be confused by this type of advertising so that they can take steps to minimize deception. 相似文献
20.
《Curator: The Museum Journal》2017,60(2):249-258
The National Museum of African American History and Culture (NMAAHC) marks a milestone moment in American history; the project has taken almost a century to come to fruition. Beginning with the first glimpse of the new monumental building on the National Mall, a NMAAHC visitor encounters complex symbols and histories. This review explores NMAAHC's historical context alongside its symbolic capital and its inaugural exhibitions, focusing on the central topic of the museum's efforts to embody “a new integration,” a space wherein all Americans can see their country through the lens of the African American experience. 相似文献