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1.
Expanding electronic word-of-mouth (eWOM) literature and cross-cultural literature, this study proposes a horizontal–vertical dimensions of individualism and collectivism (HVIC)-eWOM model in a cross-cultural context. We employed HVIC at the individual level to explain the variance of eWOM communications on social media. We collected data from American and Korean social media users to examine how the hypothesized model fits the samples from each country. The analysis of the HVIC-eWOM model within and between the two countries revealed that there are some similarities and differences in influential cultural dimensions on eWOM communications in the two countries. The results suggest that vertical aspects of individualism and collectivism are significant drivers of opinion-leadership and opinion-seeking tendencies for both countries. 相似文献
2.
广告作为一种经济信息与文化信息的传播活动,已成为中西方文化差异的外在表征。中西方文化价值观念的差异在广告传播中有充分的体现,本文从思维方式的差异、个人主义与集体主义的区别等方面综合观照了各种广告文本和广告活动中中西价值观念显在的差异。 相似文献
3.
在"一带一路"的国家战略背景下,无论是中国企业走出去,还是西方企业走进来,都要考虑中西方语言文化差异。本研究采用个案研究法和实验法,选择集体主义/个人主义文化框架的典型代表--中国与美国为研究背景,以市场和消费者视角为切入点,具体从品牌延伸命名策略的角度展开研究。研究发现:集体主义/个人主义文化框架下品牌延伸命名的差异与人的命名的差异结果一致,集体主义文化背景下的消费者更偏爱突出母品牌和家族关联式命名策略,个人主义文化背景下的消费者更偏好突出子品牌和独立个性式命名策略。本研究开创性地研究了不同文化背景下的消费者对品牌延伸命名策略的偏好,为企业在跨文化市场上合理应用品牌延伸策略提供理论依据。 相似文献
4.
This study examined whether the relationship between cumulative thin-ideal media and body image disturbance is mediated by (1) cognitive variables, including beliefs about normative thinness and thinness prevalence and (2) affective variables, including dejection and agitation. Also, this study tested whether mediating effects would be different across cultures. Results revealed that perception about normative thinness mediated the relationship between thin–ideal media use and body image disturbance among both US and Korean participants and the effect was stronger for Korean participants. Thinness prevalence estimation did not mediate thin-ideal media use and body image disturbance in either Korean or US participants. Dejection was a statistically significant mediator for the relationship between thin-ideal media use and body image disturbance for both Korean and US participants, but no cultural differences were found. Agitation was also a statistically significant mediator for thin-ideal media use and body image disturbance, but only for Korean participants. Cultural differences in mediating effects were explained based on individualism and collectivism. 相似文献
5.
国家的文化对信息系统的影响 总被引：6，自引：0，他引：6
本文从权力距、个人化与集体化、不确定性避免三个层面 ,研究了文化对信息系统中信息生产者、信息内容、信息用户和信息渠道四个构成要素的影响 相似文献
6.
《Communication monographs》2012,79(3):295-298
Triandis' (1986) refined conceptualization of individualism‐collectivism suggests that this dimension of culture influences individuals’ behavior with members of their ingroups and outgroups. Drawing on his analysis, predictions were made regarding the influence of individualism‐collectivism on the degree of personalization, synchronization, and difficulty that occurs in ingroup and outgroup relationships. The predictions were tested using data on perceptions of communication in relationships with strangers (outgroup) and classmates (ingroup) in Japan, Korea, and the United States. The results indicated that individualism‐collectivism was related systematically to perceptions of communication in ingroup relationships, but its relationship to perceptions of communication in outgroup relationships was more complicated. To explain the link between individualism‐collectivism and perceptions of personalization, synchronization and difficulty in communication with members of outgroups, it appears that it is necessary to draw a distinction between contextual and simple collectivism. 相似文献
7.
The purpose of this study was to explore the cross‐cultural differences in online presentation, by applying the concept of the independent and interdependent self‐construal to the online context. Therefore, this study analyzed 98 Korean and US individual home pages to examine how cultural differences are displayed online, especially as they relate to manifestations of collectivism and individualism. The results of the study indicated that personal homepages can serve as a forum for the expression of cultural identity. Most notably, while the US virtual actors presented themselves in a direct and personal manner, the Korean virtual actors structured the online self by providing interlinks to special interests. Virtual actors in the US were more likely to present themselves with still pictures, while those in Korea were more likely to use manipulated graphics. These differences in online presentation were consistent with the individualistic and collectivistic orientations of these cultures. 相似文献
8.
Robert M. McCann Kathy Kellermann Howard Giles Cynthia Gallois M. Angels Viladot 《Communication Studies》2013,64(1):88-105
Age identification plays a significant role in young adults’ mass, interpersonal, intergenerational, and intercultural communication. This research examines cultural and gender influences on young people's age identity by measuring the social age identity of male and female young adult members of five cultures varying in individualism/collectivism (Laos, Thailand, Spain, Australia, and the U.S.A.). We found cultural influences on age identity to be both unexpected in nature and modest in effect. American and Laotian respondents had similar and nominally higher levels of age identity than Australian, Thai, and Spanish respondents, with all having a markedly different age identities than those of Japanese respondents as reported by other researchers. No direct effect for gender on age identity emerged, though American females were more age identified than all other respondents. Across cultures, the social identity scale was found to be a reasonably adequate measure of age identity. 相似文献
9.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products. 相似文献
10.
Given the assumption that mass media reflect the cultural values of a society, this study investigates the effects of American and Korean mass media on Korean immigrants' acculturation process. Structural equation modeling and hierarchical regression modeling were used to evaluate how exposure to mass media is related to the acculturation process. The survey results from the two different analyses were consistent with each other, in that exposure to American mass media was a significant positive predictor for the acceptance of American cultural values and a significant negative predictor of the affinity for Korean cultural identity. However, exposure to Korean mass media was related to neither immigrant's affinity for Korean cultural identity nor acceptance of American cultural values. Thus, we surmise that even though Korean immigrants are frequently exposed to both American and Korean mass media, they tend to be Americanized instead of bicultural due to the strong effects of the American media. 相似文献
11.
Stephen M. Croucher Flora Galy-Badenas Piia Jäntti Emily Carlson Ziying Cheng 《Communication Research Reports》2016,33(2):128-136
This study explored relationships between argumentativeness and collectivism/individualism in Finland and the United States. Data were gathered in the United States (n = 412) and Finland (n = 261). The analysis suggested: (a) collectivism was negatively correlated with argumentativeness, (b) individualism was positively correlated with argumentativeness, and (c) Finnish participants reported lower levels of argumentativeness than Americans. Cultural differences between the United States and Finland are discussed as reasons for the differences between the nations on argumentativeness. 相似文献
12.
Belinda Flores Espiritu 《亚洲交流杂志》2013,23(4):355-372
This study examines the ‘theater of struggle’ in young Filipino women's reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci's concept of hegemony and Stuart Hall's encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall's sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women's discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women's dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these. 相似文献
13.
Chuanfu Chen Ping WangAuthor VitaeYaqi LiuAuthor Vitae Gang WuAuthor VitaePei WangAuthor Vitae 《Government Information Quarterly》2013
The purpose of this research is to investigate the current state and trend of government website information cited by social science and humanities (SS&H) journal articles in China. The Chinese Social Science Citation Index (CSSCI) was used as the benchmark and the Social Science Citation Index (SSCI) journals as the reference samples. It analyzed 204,019 web citations (N = 5,063,237) found in 925,506 articles that were published in CSSCI journals during the 1998–2009 period. The findings unveil that web citations accounted for only 4.03% of the total number of citations (N = 5,063,237), and that citations of Chinese government websites constituted 6.6% of the total number of web citations (N = 204,019). The study disclosed detailed information regarding citations derived from ministries and commissions directly under the State Council websites (N = 69), government online media (N = 7), government website citation subjects (N = 21), and various types of government website information (N = 5). Although government website information has limited influence on SS&H, their impact is currently growing rapidly. In comparison with international research community, influence of government web information on Chinese social science is higher, while its influence on humanities is lower. Essentially, Chinese scholars put emphasis on citing information from authoritative central government websites or highly visible state-owned media information as supporting evidences in their articles. In general, the citation of information from Chinese government website tends to hot social issues of society. Finally, it is necessary to promote the visibility of local government websites, to develop policies and guidelines to encourage the disclosure and the diversity of data, so that there will be more citation balances between social and technological topics. 相似文献
14.
In re‐evaluating the theory of universal value structure as developed by Schwartz and the Individualism‐Collectivism syndromes as proposed by Triandis and others, this study, using university students in the United States, concludes that both concepts have acceptance in an intercultural setting. The majority of the value types proposed by Schwartz were found compatible by the sample. The Individualism‐collectivism concept finds a qualified support as American, on the whole, opt for Individualist vales. However, results reveal several anomalies which need further investigation. This investigation also has found the importance of social and cultural structures in analyzing values preference. 相似文献
15.
Enid Sefcovic 《Critical Studies in Media Communication》2013,30(3):329-351
On the Waterfront and Salt of the Earth are read as epideictics for the experiences of directors Elia Kazan and Herbert Biberman testifying before the House Committee on Un-American activities (HUAC). These films are self-conscious studies of the directors' principles in which union struggles serve as the vehicle for narrative analogies that express differing philosophies about a key tension in the American identity–that between individualism and community. Because these films represent the creation of meanings at two different synchronic sites within the culture, they offer opportunities to inspect how their messages are historically and culturally determined and how they are like, or unlike, the cultural memory of our own time. This rhetorical approach to reading cultural memory investigates the diachrony of contexts, requiring the rhetorical critic to act not only as an archaeologist of the moment of production, but also as a historian of the circulation of texts, and as a contemporary social moralist. Such a multi-layered approach is necessary for understanding the different cultural options and cultural force of On the Waterfront and Salt of the Earth. 相似文献
16.
On the basis of the semiotics premise, this exploratory study examined cultural influences that pertain to the image search process when users have connotative needs. The study used the Semantic Differential, a quantitative tool for measuring affective reactions, as well as word-based analysis, to analyze responses to a survey questionnaire administered to twelve Korean and twelve American students. The results demonstrated that even when completing the same task, participants from different backgrounds have different tendencies in expecting and selecting a relevant image. The results supported the semiotics assertion that cultural context results in variations in interpreting the connotative messages of an image, and these variations are restricted by cultural boundaries. The study underlined the potential of using the Semantic Differential to enhance accessibility to connotative messages during the image retrieval process. Based on the findings, some suggestions for image retrieval system design were discussed. This study will broaden understanding of connotative messages in terms of image retrieval and user behaviors. The conclusions will contribute to designing a practical image retrieval system that can provide subject access to connotative messages. 相似文献
17.
Hye-Jin Paek 《亚洲交流杂志》2013,23(2):133-153
Based largely on McCracken's ‘cultural meaning transfer’ model (1989), which stresses the cultural meanings of celebrity endorsers, this study explores the characteristics that differentiate celebrity-endorser strategies in South Korean newspaper ads from those in US newspaper ads. With Hofstede's cultural typology—uncertainty avoidance and power distance—as a theoretical framework, this study finds that ads in South Korea with a high uncertainty avoidance and a high power distance culture present a higher proportion of celebrity endorsers than those in the US with a low uncertainty avoidance and a low power distance culture. However, US ads have a greater proportion of product-related celebrity endorsers in both high- and low-involvement product ads. The study also provides detailed information on foreign celebrity endorsers presented in international product ads. 相似文献
18.
档案文化以开放的姿态融入信息社会,才能真正实现自身的价值。文章以社会公共文化作为信息时代档案文化发展的新定位,以大众文化为新的表现形态,共同推动档案文化从“组织文化”向“社会文化”的转变,并结合实践中的具体案例从空间、主体和成果三个维度描述信息时代档案文化所呈现的微观样态,将档案文化空间样态解构为网状实体空间与赛博空间;阐释了档案文化主体样态呈现出的多元化和协作化趋势;档案文化创意产品和档案文化服务活动共同构成了面向大众的档案文化成果样态。 相似文献
19.
Mikyeung Bae 《亚洲交流杂志》2017,27(4):415-432
The goal of this study was to identify links between cultures (high- vs. low-context culture) and the effectiveness of a cause-related marketing (CRM) claim. First, the effect of culture on types of appeals’ (informational vs. emotional vs. combination of informational and emotional) effectiveness was investigated by conducting a multivariate analysis of variance. Employing a path model, the study examined the mediating effect of perceived credibility on the influence of the cultural congruence within attitude toward CRM. The results indicated that culture influenced the effectiveness (CRM attitude, credibility perception, and purchase intention) of type of CRM appeal. The main contribution of this study lies in its analysis of the validity of the interactive affect–cognition relationship effects on CRM message effectiveness across cultures. This study hopes to provide insight into whether differences in cultural values result in perceptual differences, thus necessitating the use of different CRM strategies in different cultures. 相似文献
20.
A growing body of research has shown that customized messages have certain advantages over non-customized ones such as being more memorable and more persuasive. However, most prior studies tested customization effects with American participants only. It remains a mystery in the literature how people from other cultures may process customized messages. The current article examined the effects of two types of customized information, tailored and targeted, through two studies. Thirty Chinese working professionals and students in the US participated in study 1 and 56 Asian students in Hong Kong participated in study 2. In both studies, participants' tendencies toward collectivistic and individualistic cultures were measured. It was found that more collectivism-oriented participants generated higher recall and more favorable attitudes toward targeted messages, whereas less collectivism-oriented participants generated higher recall and more favorable attitudes toward tailored messages. 相似文献